GITNUX MARKETDATA REPORT 2024

Mpaa Theatrical Market Statistics: Market Report & Data

Highlights: Mpaa Theatrical Market Statistics

  • In 2019, international box office market to $31.1 billion, 78% of total global box office in 2020. [
  • In 2019, seven of the top 10 films in the U.S./Canada were rated PG or PG-13. [
  • In 2017, Latin Americans visited the cinema an average of 4.4 times, higher than the global average. [
  • 25% of adults in the U.S. and Canada do not go to theaters to watch movies. [
  • In the U.S./Canada, 49% of all movie tickets were purchased online in 2019.[
  • Movie theaters sold 1.3 billion tickets in the U.S. and Canada in 2019, a 4% increase from 2018. [
  • The Asia Pacific region generated $16.7 billion at the box office in 2017, accounting for 41% of the total global box office. [
  • In 2018, the U.S./Canada box office ($11.9 billion) represented just over a quarter (25%) of the global total. [
  • In 2017, American movies made more money overseas than domestically for the first time in history. [
  • Person 12-17 years old view an average of 4.9 films in the theater per year, which is the largest per capita attendance of any age group. [
  • 21 of the top 25 films in 2016 were MPAA members' films, which emphasizes the dominant role of MPAA members in the film industry. [
  • Movie tickets are less expensive than other forms of entertainment in the United States. The average movie ticket price in 2019 was $9.37. [
  • In 2018, 5,803 cinema sites operated in the U.S. and Canada. [

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

→ Learn more about our Newsletter

Table of Contents

Delve into the dynamic world of cinema with us as we explore MPAA Theatrical Market Statistics. This electrifying topic serves as a compass, guiding industry professionals, market analysts, and film enthusiasts alike through the winding maze of box office successes and flops. The MPAA, or Motion Picture Association of America, annually compiles and releases a comprehensive report charting the ebb and flow of the theatrical market. From audience demographics, ticket sales, international revenues, to viewing trends, these statistics open up a wide panorama of the movie industry, guiding decision-making and strategic planning. Join us as we dissect key insights and unlock the secrets behind these pivotal numbers.

The Latest Mpaa Theatrical Market Statistics Unveiled

In 2019, international box office market to $31.1 billion, 78% of total global box office in 2020. [

Diving into the grandness of the global silver screen, the statistical insight aids a kaleidoscopic understanding of the international market’s vitality and potential. In 2019, a commanding $31.1 billion was attributed to the international box office market, which formed a staggering 78% of the total global box office in 2020. This fact, no less than a cinema blockbuster, attests to the realm’s sweeping global influence and the central assertion of MPAA Theatrical Market Statistics that the international film industry is a significant player in the global economy. Such a high stake undeniably holds potential implications for filmmakers and distributors alike while beguiling policymakers and business planners with enlightening cues around future growth trajectories, audience trends, and evolving market dynamics.

In 2019, seven of the top 10 films in the U.S./Canada were rated PG or PG-13. [

The prevalence of PG and PG-13 ratings among seven of the top 10 highest-grossing films in the U.S. and Canada in 2019 serves as a crucial bellwether for the film industry, particularly when discussing the MPAA (Motion Picture Association of America) theatrical market statistics. These figures not only underpin the substantial market influence of family-friendly content but also emphasize the prevailing viewer patterns and preferences guiding the industry’s revenue stream. It alludes to the significance of understanding and keeping abreast with content-based classifications in shaping market strategies, forecasting trends, and carving potential success narratives within the theatrical realm.

In 2017, Latin Americans visited the cinema an average of 4.4 times, higher than the global average. [

Peeling back the layers of MPAA Theatrical Market Statistics unveils the pulsating heart of Latin American passion for the cineplex, vivacious in comparison to the rest of the world. In 2017, they visited the cinema about 4.4 times, an impressive feat that outperformed the global average. This statistic is a vivid crescendo, underscoring the potency and potential of Latin America’s market, infusing both color and rhythm into our interpretation of international box-office trends. It adds an undeniable flavor to the palette of the global cinema landscape, titillating movie moguls to veer towards Latin American market in their future planning.

25% of adults in the U.S. and Canada do not go to theaters to watch movies. [

Painting a comprehensive landscape of theatrical market trends, the mentioned statistic emphasizes an often overlooked segment – the 25% of adults in the U.S. and Canada who opt out of the cinema experience. This lends a more nuanced understanding of the theatrical market’s inherent dynamism, highlighting the fact that while the majority still frequents theaters, a considerable portion exercises different avenues for film consumption. This points towards a compelling need for diversification, innovation, and audience-specific strategies within the cinema industry to keep the theater experience relevant and enticing in the face of evolving viewer preferences and alternatives like home streaming services.

In the U.S./Canada, 49% of all movie tickets were purchased online in 2019.[

Highlighting the fact that nearly half of all movie tickets in the U.S./Canada were bought online in 2019 offers compelling insight into the ways in which technology is vitally transforming the landscape of the movie industry. This is not just an indicator of consumer behavior and preference shift towards digital platforms, it’s also a reflection of the critical role that the digital marketplace plays in the film industry’s economic vitality. As MPAA Theatrical Market Statistics seeks to analyze trends and provide comprehensive data on the global film industry, this figure underscores the importance of understanding how digital advancements are shaping viewer habits and subsequently, the future of movie distribution and theatrical revenue streams.

Movie theaters sold 1.3 billion tickets in the U.S. and Canada in 2019, a 4% increase from 2018. [

Painting a vivid picture of the dynamic landscape of the Motion Picture Association’s (MPAA) theatrical market, the statistic outlines a remarkable resurgence in attendance, with a 4% upturn in ticket sales from 2018, culminating at 1.3 billion in the U.S. and Canada in 2019. This numeric evidence substantiates the unwavering appeal of cinemas amidst the escalating prevalence of digital streaming platforms. It underscores the intriguing resilience and competitive spirit of the industry, giving readers an in-depth perspective of the multilayered symbiosis between evolving consumer preference and cinema’s adaptive strategies.

The Asia Pacific region generated $16.7 billion at the box office in 2017, accounting for 41% of the total global box office. [

Highlighting the impressive figure of the Asia Pacific region, generating $16.7 billion at the box office in 2017, illustrates its muscular influence in the film industry, accounting for 41% of the total global box office. In the context of MPAA Theatrical Market Statistics, this peculiarity magnifies the colossal role of the Asian market in shaping global movie trends and market dynamics, serving as an indispensable engine of growth. Their dominant presence in the pie chart of world cinema implies a treasure trove of opportunities for filmmakers worldwide and cements the region’s position as a major global player in the theatrical market.

In 2018, the U.S./Canada box office ($11.9 billion) represented just over a quarter (25%) of the global total. [

Interpreting such a significant statistic from a MPAA Theatrical Market report provides key insights into the dynamism and dominance of U.S./Canada in the global film market. Despite being geographically limited regions, the fact that they amassed a staggering $11.9 billion in 2018, square at approximately 25% of the worldwide total, illuminates the robust performance and influential role they play in the global cinematic landscape. Furthermore, it offers quantitative evidence of the direct monetary contribution of these regions to the global film industry and highlights the possibilities of growth and competition within this sector.

In 2017, American movies made more money overseas than domestically for the first time in history. [

The leap taken by American movies in 2017, where they earned more from international markets than domestic ones for the first time, paints a compelling picture of the shifting landscape within the MPAA theatrical market sphere. It underscores the increasing significance of global audiences in the film industry’s revenue stream, highlighting the spectacular rise of foreign markets as major stakeholders in the commercial success of American cinema. Such a transition redefines the traditional paradigms of film distribution and marketing, bespeaking the need for the movie industry to factor global tastes and cultural nuances into their production decisions. Thus, not only does this statistic reshape our understanding of box office success, but it also dictates the future strategies and decision-making processes of the movie industry in an increasingly globalized marketplace.

Person 12-17 years old view an average of 4.9 films in the theater per year, which is the largest per capita attendance of any age group. [

Drawing upon the Mpaa Theatrical Market Statistics, an intriguing insight emerges, casting light on the demographic makeup of moviegoers. The demographic of 12-17 year olds draws attention for their prolific viewing habits. Astonishingly, they frequent the theater almost five times per year, the highest frequency of any age bracket. This suggests an over-proportional contribution to ticket sales and the overall theater market revenue. Furthermore, it implies that film content, marketing strategies, and overall industry projections would benefit from honing in on this age group, thereby ensuring sustained revenue and growth for the film industry. This is a compelling prompt for industry stakeholders to continually engage with young audiences, captivating their interests and fostering their love for cinema.

21 of the top 25 films in 2016 were MPAA members’ films, which emphasizes the dominant role of MPAA members in the film industry. [

Undoubtedly, the Motion Picture Association of America (MPAA) holds significant clout in the film industry, as illuminated by the compelling statistic noting that 21 out of the 25 top-grossing films of 2016 were produced by MPAA members. Displaying a dominant foothold in the box office, this figure serves as an eloquent testament to the influence of the MPAA and its members’ ability to capture the attention of audiences worldwide, making it a captivating focal point within the realm of theatrical market statistics.

Movie tickets are less expensive than other forms of entertainment in the United States. The average movie ticket price in 2019 was $9.37. [

Highlighting the average cost of a movie ticket in 2019 as $9.37 provides a pertinent comparative measurement to underscore the affordability of cinema entertainment in the U.S. relative to other leisure activities. Leveraging this information could be valuable for businesses within the theatrical market as it underscores the potential for attracting a broad range of consumers to cinemas. Moreover, it reflects upon the versatile positioning of the movie industry in the entertainment sector, providing insights for strategic pricing and promotional opportunities within the MPAA market statistics framework.

In 2018, 5,803 cinema sites operated in the U.S. and Canada. [

In the constellation of facts and figures presented by MPAA’s Theatrical Market Statistics, the data point indicating the operation of 5,803 cinema sites in the U.S. and Canada in 2018 shines brightly as a beacon of strength within the cinema industry. It underscores the vibrant, vast network of physical movie theaters active during the year, highlighting not only the enduring allure of the cinema experience but also hinting at the rough scale of investment and economic activity within the sector. Hence, this number paints a compelling landscape of the industry’s vitality and its potential for future growth, a vital thread in the tapestry of MPAA’s thorough market analysis.

Conclusion

The MPAA Theatrical Market Statistics provide valuable insights into the dynamic film industry landscape. Trends reveal consumer preferences, growth areas, and significant challenges in the market. With an ever-evolving digital world, these statistics offer an invaluable tool to analyze changes, predict future outputs, and prepare strategies effectively. By understanding the detailed facets of these statistics, stakeholders can make informed decisions, thereby driving the industry forward.

References

0. – https://www.www.mpaa.org

FAQs

What is the MPAA Theatrical Market?

The MPAA Theatrical Market refers to the arena of movies as regulated by the Motion Picture Association of America (MPAA). It includes all aspects of film creation, distribution, and exhibition as it pertains to MPAA-rated movies.

How does the MPAA influence the Theatrical Market?

The MPAA greatly influences the Theatrical Market through their film rating system. Movie ratings can affect a film's target audience, marketability, and even its profitability.

What are the categories of MPAA ratings?

The categories of MPAA ratings are G (General Audiences), PG (Parental Guidance Suggested), PG-13 (Parents Strongly Cautioned), R (Restricted), and NC-17 (Adults Only).

How are the box office revenues impacted by MPAA ratings in the theatrical market?

MPAA ratings can significantly impact box office revenues. Films with a G or PG rating typically have wider audiences, including families with children, and thus may accumulate higher revenues. Meanwhile, films rated R or NC-17 may draw smaller, more mature audiences, potentially resulting in lower revenues.

Can a movie's MPAA rating be changed after its release?

A movie's MPAA rating cannot be changed once it has been officially designated and the film has been released. However, if a film is edited and re-submitted to the MPAA, it could potentially receive a different rating for the new version of the film.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!