GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Items On Etsy

Highlights: Most Popular Items On Etsy Statistics

  • As per data from June 2021, the most popular craft supply on Etsy was "Paper & Party Supplies" with 6.73 million products.
  • Jewelry is the second most listed product with 6.32 million jewelry items on Etsy as of June 2021.
  • Home & Living category ranks third in the list of most popular items listed with 6.07 million products.
  • As of 2020, craft supplies and tools were the most popular Etsy product category for sellers.
  • Stickers are also a popular product on Etsy, contributing to 19% of total sales in 2020.
  • Personalized and handmade jewelry sold on Etsy had significant popularity, especially during holiday periods.
  • As per a 2021 survey, 72% of Etsy buyers reportedly purchased Home & Living items in the past six months.
  • Wedding-related items, particularly those under 'Wedding & Party Supplies' show consistent popularity among Etsy users.
  • More than 70% of purchases on Etsy are for "Special Events, Gifting & Personal Use", emphasizing the popularity of personalized and gift-worthy items.
  • As per a 2020 survey, 23.4% of Etsy sellers in the US listed jewelry as their primary product line.
  • Digital prints are also a popular item, accounting for 50% of the top-selling items on Etsy.
  • In 2019, the most popular holiday products sold on Etsy included personalized gifts, home décor, and clothing.
  • As per a 2018 Statista survey, 34.2% of handmade and vintage Etsy sellers specialized in jewelry, making it the most popular product category.
  • As per a SurveyMonkey survey, 26% of Etsy sellers reported selling clothing and accessories, making it another popular product line.
  • Based on Etsy's 2021 trend guide, searches for 'DIY kits' increased by 207%, making it an emerging popular product.
  • According to Etsy, 'outdoor & gardening gifts' increased by 343% in searches in 2021.
  • In 2018, paper and party supplies made up 9.49% of product listings on Etsy, making it a popular product choice.
  • Vintage items represent quite a significant portion of the Etsy's business, contributing about 35% of the site's total gross sales.
  • Etsy reported that 'artisanal food & drink' items observed a 301% increase in searches in 2021, compared to the previous year, indicating growing popularity.

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

Etsy, the go-to online marketplace for all things unique and handcrafted, has become a global hub for creative entrepreneurs and shoppers alike. With millions of listings, spanning across various categories, it can be overwhelming to decipher which items are truly the most popular on Etsy. And that’s where statistics come in to play. In this blog post, we will dive into the fascinating world of Etsy statistics, uncovering the most sought-after items and shedding light on the trends that shape this vibrant marketplace. So, whether you are an aspiring seller, a curious buyer, or simply someone who appreciates the power of data, get ready to explore the most popular items on Etsy and gain valuable insights into this dynamic online community.

The Latest Most Popular Items On Etsy Statistics Explained

As per data from June 2021, the most popular craft supply on Etsy was “Paper & Party Supplies” with 6.73 million products.

This statistic states that as of June 2021, the category of “Paper & Party Supplies” was the most popular craft supply on the e-commerce platform Etsy. This category comprised a total of 6.73 million products available for sale on the platform. This information implies that there was significant demand for paper and party supplies among Etsy’s users during this time, making it the leading craft supply category on the platform.

Jewelry is the second most listed product with 6.32 million jewelry items on Etsy as of June 2021.

This statistic reveals that jewelry is the second most commonly listed product on the online marketplace Etsy, with a total of 6.32 million jewelry items available for sale as of June 2021. This indicates that jewelry is a highly sought-after product category among sellers and buyers on the platform. With such a large number of jewelry items listed, it suggests a strong demand for jewelry on Etsy, highlighting the popularity and appeal of this particular product for both consumers and sellers in the online marketplace.

Home & Living category ranks third in the list of most popular items listed with 6.07 million products.

The statistic “Home & Living category ranks third in the list of most popular items listed with 6.07 million products” means that within a list of items, the category of Home & Living is the third most popular. This ranking is based on the number of products listed within that category, which is 6.07 million. In other words, among all the items included in the list, only two categories have a higher number of products listed than Home & Living.

As of 2020, craft supplies and tools were the most popular Etsy product category for sellers.

The statistic “As of 2020, craft supplies and tools were the most popular Etsy product category for sellers” indicates that among all the different types of products sold on Etsy, craft supplies and tools were the category that saw the highest demand and sales. This suggests that a large number of Etsy sellers were focusing on offering and selling craft supplies and tools, indicating a significant market for these products within the Etsy platform. It also implies that there is likely a strong consumer interest in craft supplies and tools on Etsy, with buyers actively searching for and purchasing these items. This statistic can be useful for potential sellers on Etsy, as it highlights a category that has demonstrated popularity and potential profitability in the past year.

Stickers are also a popular product on Etsy, contributing to 19% of total sales in 2020.

In 2020, stickers were found to be a popular product on the e-commerce platform Etsy, accounting for 19% of the total sales made on the platform. This statistic indicates that a significant portion of the revenue generated on Etsy was derived from the sales of stickers.

Personalized and handmade jewelry sold on Etsy had significant popularity, especially during holiday periods.

The statistic suggests that personalized and handmade jewelry items sold on Etsy, an online marketplace for artisanal and unique products, experienced significant levels of popularity, particularly during holiday periods. This indicates that consumers have shown a strong preference for customized and individually crafted jewelry pieces, potentially as gifts or for personal use. The surge in demand during holiday seasons further highlights the appeal of these products for special occasions or as sentimental presents.

As per a 2021 survey, 72% of Etsy buyers reportedly purchased Home & Living items in the past six months.

According to a survey conducted in 2021, 72% of individuals who buy products on Etsy have stated that they have made purchases specifically in the Home & Living category within the last six months. This statistic suggests that a significant majority of Etsy buyers have shown a preference for purchasing items related to home decor, furniture, and other living arrangements. This data provides valuable insights into consumer behavior and highlights the popularity of Home & Living products among Etsy customers.

Wedding-related items, particularly those under ‘Wedding & Party Supplies’ show consistent popularity among Etsy users.

The statistic indicates that among users of Etsy, an online marketplace for handmade and vintage items, there is a consistent demand and interest in wedding-related products. Specifically, items categorized under the ‘Wedding & Party Supplies’ section are favored by users and continue to maintain their popularity over time. This suggests that Etsy users have a consistent need for these items, potentially for their own weddings or for other celebratory events. The steady demand for wedding-related products reflects the enduring appeal and ongoing interest in celebrating weddings, making this category profitable for sellers on the platform.

More than 70% of purchases on Etsy are for “Special Events, Gifting & Personal Use”, emphasizing the popularity of personalized and gift-worthy items.

The statistic highlights that over 70% of purchases made on Etsy, an online marketplace for handmade and vintage products, are for “Special Events, Gifting & Personal Use”. This indicates a significant demand for personalized and gift-worthy items on the platform. It suggests that users are seeking unique and customized products for special occasions and gifts, emphasizing the popularity of these items among Etsy shoppers. This statistic showcases the platform’s appeal to individuals looking for one-of-a-kind items that can be tailored to their specific needs and occasions.

As per a 2020 survey, 23.4% of Etsy sellers in the US listed jewelry as their primary product line.

According to a survey conducted in 2020, approximately 23.4% of individuals selling products on the online marketplace, Etsy, in the United States identified jewelry as their main product line. This means that out of all the respondents who were selling on Etsy, nearly a quarter of them focused on selling jewelry as their primary merchandise. This statistic provides an insight into the popularity and prevalence of jewelry among Etsy sellers in the US during the specified time period.

Digital prints are also a popular item, accounting for 50% of the top-selling items on Etsy.

This statistic is stating that digital prints are a highly sought-after product on Etsy, a popular online marketplace for handmade and vintage items. It indicates that 50% of the top-selling items on Etsy are digital prints, which suggests a significant demand for this type of product among Etsy’s customer base. Digital prints typically refer to artwork or design files that can be downloaded and printed by the buyer, offering them a cost-effective and convenient way to obtain beautiful art or design for personal use or decoration. This statistic highlights the popularity and appeal of digital prints within the Etsy community.

In 2019, the most popular holiday products sold on Etsy included personalized gifts, home décor, and clothing.

This statistic indicates that in the year 2019, the top-selling products on the online platform Etsy were personalized gifts, home décor items, and clothing. These products were highly sought after by customers during the holiday season. It suggests that buyers were interested in purchasing unique and customized items to gift to their loved ones or to decorate their homes. This trend in consumer preferences provides valuable insights for sellers on Etsy as they can focus on creating and selling these popular products to meet the demands of their target market.

As per a 2018 Statista survey, 34.2% of handmade and vintage Etsy sellers specialized in jewelry, making it the most popular product category.

According to a survey conducted by Statista in 2018, it was found that 34.2% of Etsy sellers who specialize in selling handmade and vintage products focus primarily on jewelry. This indicates that selling jewelry is the most popular product category among these sellers on the platform. The survey suggests that a significant portion of Etsy sellers choose to specialize in jewelry, possibly due to its high demand or perceived profitability in the market.

As per a SurveyMonkey survey, 26% of Etsy sellers reported selling clothing and accessories, making it another popular product line.

According to a survey conducted by SurveyMonkey, 26% of Etsy sellers reported that they sell clothing and accessories, making it a popular product line on the platform. This statistic suggests that a significant portion of Etsy sellers are involved in selling clothing and accessories, indicating a strong demand for these types of products among Etsy’s customer base. It implies that selling clothing and accessories on Etsy can be a potentially profitable venture due to the high number of sellers involved in this product line.

Based on Etsy’s 2021 trend guide, searches for ‘DIY kits’ increased by 207%, making it an emerging popular product.

The statistic provided indicates that there has been a significant increase in searches for ‘DIY kits’ on Etsy, an online marketplace, in 2021 compared to the previous year. Specifically, the searches have seen a notable surge of 207%. This indicates a strong upward trend in the popularity of DIY kits, suggesting that they are emerging as a popular product among Etsy users. The increase in searches indicates an increased interest in DIY projects, likely driven by factors such as the desire for personalization, creativity, and affordability. This statistic is valuable for individuals and businesses who are interested in tapping into this growing market and developing or selling DIY kits.

According to Etsy, ‘outdoor & gardening gifts’ increased by 343% in searches in 2021.

The statistic states that based on data from Etsy, there has been a significant increase in searches for ‘outdoor & gardening gifts’ in the year 2021. Specifically, there has been a 343% rise in these searches compared to previous years. This indicates a notable shift in consumer interest towards outdoor and gardening related gift items. The data suggests that more people are looking for gifts related to activities and hobbies associated with outdoor spaces and gardening, potentially due to the impact of the COVID-19 pandemic, which has led many individuals to spend more time in their own gardens or explore outdoor activities closer to home.

In 2018, paper and party supplies made up 9.49% of product listings on Etsy, making it a popular product choice.

In 2018, a significant portion of the product listings on Etsy, an online marketplace for handmade and vintage items, consisted of paper and party supplies. Specifically, these products accounted for 9.49% of all the listings. This statistic suggests that paper and party supplies were quite popular among sellers and buyers on Etsy during that year.

Vintage items represent quite a significant portion of the Etsy’s business, contributing about 35% of the site’s total gross sales.

The statistic states that vintage items make up a considerable portion of Etsy’s business, accounting for approximately 35% of the site’s total gross sales. This implies that the sale of vintage items is a significant revenue generator for Etsy. It suggests that there is a demand for authentic and nostalgic products among Etsy’s customer base, and this market segment plays a crucial role in the overall success and profitability of the platform.

Etsy reported that ‘artisanal food & drink’ items observed a 301% increase in searches in 2021, compared to the previous year, indicating growing popularity.

The above statistic states that searches for ‘artisanal food & drink’ items on Etsy, an online marketplace, experienced a significant 301% increase in 2021 compared to the previous year. This substantial surge in searches suggests a growing popularity for artisanal food and drink products among customers. Such a notable increase indicates a rising demand for unique, handcrafted, and high-quality food and drink items. It implies that more consumers are seeking out exquisite and specialized food and drink products and are relying on platforms like Etsy to fulfill their cravings for artisanal options. This statistic offers insights into evolving consumer preferences and highlights the expanding market opportunities for artisanal food and drink businesses.

Conclusion

In conclusion, the statistics on the most popular items on Etsy provide fascinating insights into the preferences and trends of shoppers on this popular e-commerce platform. It is clear that handmade and unique items continue to be highly sought after, with categories such as jewelry, home decor, and clothing dominating the top positions.

Additionally, the data indicates that personalization and customization are valued by buyers, as evidenced by the popularity of custom-made products and personalized gifts. This suggests that consumers are increasingly looking for one-of-a-kind, tailor-made items that reflect their individuality and unique tastes.

Furthermore, the global reach of Etsy is evident in the diversity of countries represented in the top sellers’ list. This highlights the platform’s ability to connect artisans and creators from around the world with a wide customer base, fostering a global marketplace for unique and creative products.

It is important to note that these statistics represent a snapshot of popularity at a given time and are subject to change as trends come and go. However, by analyzing these insights, both buyers and sellers can gain valuable knowledge about what is currently in demand and how to navigate the competitive Etsy marketplace.

Overall, the data on the most popular items on Etsy offers valuable insights and guidance for both buyers and sellers. By staying informed about current trends and understanding what resonates with customers, sellers can optimize their shop offerings, while buyers can discover unique and high-quality products that align with their preferences. Through this symbiotic relationship, Etsy continues to thrive as a hub for creativity and craftsmanship.

References

0. – https://www.resellingrevealed.com

1. – https://www.www.businessofapps.com

2. – https://www.seller-way.com

3. – https://www.www.statista.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

Ecommerce and Digital Business Metrics Statistics: Explore more posts from this category

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!