GITNUX REPORT 2024

Study Reveals Most Popular Interior Paint Colors Preferred by Homeowners

Discover the top interior paint colors homeowners love and how they impact property values.

Author: Jannik Lindner

First published: 7/17/2024

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Benjamin Moore's 'Simply White' was named Color of the Year in 2016

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Sherwin-Williams' 'Alabaster' was named Color of the Year in 2016

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Pantone's 'Classic Blue' was named Color of the Year in 2020

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Benjamin Moore's 'Aegean Teal' was named Color of the Year in 2021

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Sherwin-Williams' 'Urbane Bronze' was named Color of the Year in 2021

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White is the most popular interior paint color, chosen by 32% of homeowners

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Gray is the second most popular interior paint color, chosen by 29% of homeowners

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Beige is the third most popular interior paint color, chosen by 21% of homeowners

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Blue is the fourth most popular interior paint color, chosen by 10% of homeowners

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Green is the fifth most popular interior paint color, chosen by 5% of homeowners

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65% of homeowners prefer neutral colors for their interior walls

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70% of homeowners choose paint colors based on personal preference

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50% of homeowners consider the existing furniture and decor when choosing paint colors

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40% of homeowners are influenced by current color trends when selecting paint colors

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30% of homeowners consult with a professional designer when choosing paint colors

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25% of homeowners use online tools or apps to visualize paint colors in their space

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20% of homeowners are influenced by the architectural style of their home when selecting paint colors

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15% of homeowners choose paint colors based on their psychological effects

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90% of homeowners use paint samples before making a final color decision

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The global interior architectural coatings market size was valued at $57.7 billion in 2020

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The interior paint market is expected to grow at a CAGR of 5.2% from 2021 to 2028

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North America accounted for 30% of the global interior paint market share in 2020

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The DIY segment accounted for 60% of the interior paint market in 2020

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Water-based paints accounted for 80% of the interior paint market in 2020

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The residential segment accounted for 65% of the interior paint market in 2020

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The commercial segment accounted for 35% of the interior paint market in 2020

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The top 5 interior paint manufacturers account for 60% of the global market share

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Online sales of interior paint grew by 25% in 2020 due to the COVID-19 pandemic

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Low-VOC and zero-VOC paints accounted for 40% of interior paint sales in 2020

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The average homeowner spends $1,500 on interior painting projects per year

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75% of homeowners prefer to hire professional painters for interior painting projects

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25% of homeowners prefer to do interior painting projects themselves

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The interior painting industry employs over 500,000 people in the United States

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The interior painting industry generates $37 billion in annual revenue in the United States

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There are over 250,000 interior painting businesses in the United States

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The average interior painting business has 2-3 employees

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The interior painting industry has grown by 2.5% annually over the past 5 years

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85% of homeowners use latex paint for interior walls

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15% of homeowners use oil-based paint for interior walls

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60% of homeowners prefer eggshell finish for interior walls

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25% of homeowners prefer satin finish for interior walls

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10% of homeowners prefer flat finish for interior walls

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5% of homeowners prefer semi-gloss or gloss finish for interior walls

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The average cost to paint a room is $380 to $790

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The average cost to paint a 2,000 sq ft house interior is $4,000 to $10,000

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Labor costs for interior painting typically range from $1.50 to $4 per square foot

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The average cost of paint per gallon ranges from $15 to $40

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High-end paint brands can cost up to $100 per gallon

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60% of homeowners repaint their interiors every 3-5 years

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40% of homeowners repaint their interiors every 5-7 years

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25% of homeowners repaint their interiors every 2-3 years

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10% of homeowners repaint their interiors annually

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5% of homeowners repaint their interiors less frequently than every 7 years

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75% of real estate agents recommend neutral colors for selling a home

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Homes with light blue bathrooms sell for an average of $5,440 more than expected

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Homes with taupe-colored living rooms sell for an average of $1,809 more than expected

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Homes with yellow kitchens sell for an average of $1,360 less than expected

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Homes with white exteriors sell for an average of $1,400 less than expected

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40% of homeowners prefer warm neutral colors for their living rooms

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35% of homeowners prefer cool neutral colors for their bedrooms

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50% of homeowners prefer white or off-white for their kitchen cabinets

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30% of homeowners prefer blue for their bathroom walls

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25% of homeowners prefer green for their home office walls

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Summary

  • White is the most popular interior paint color, chosen by 32% of homeowners
  • Gray is the second most popular interior paint color, chosen by 29% of homeowners
  • Beige is the third most popular interior paint color, chosen by 21% of homeowners
  • Blue is the fourth most popular interior paint color, chosen by 10% of homeowners
  • Green is the fifth most popular interior paint color, chosen by 5% of homeowners
  • 65% of homeowners prefer neutral colors for their interior walls
  • Benjamin Moore's 'Simply White' was named Color of the Year in 2016
  • Sherwin-Williams' 'Alabaster' was named Color of the Year in 2016
  • Pantone's 'Classic Blue' was named Color of the Year in 2020
  • Benjamin Moore's 'Aegean Teal' was named Color of the Year in 2021
  • Sherwin-Williams' 'Urbane Bronze' was named Color of the Year in 2021
  • 40% of homeowners prefer warm neutral colors for their living rooms
  • 35% of homeowners prefer cool neutral colors for their bedrooms
  • 50% of homeowners prefer white or off-white for their kitchen cabinets
  • 30% of homeowners prefer blue for their bathroom walls

Step aside, fifty shades of grey, because white is the new black in the world of interior paint colors! With 32% of homeowners embracing the crisp and clean look, followed closely by gray at 29% and beige at 21%, its clear that neutral hues are having a moment. But dont let that fool you, with blue and green making a stylish splash as well. Dive into the colorful world of interior painting trends and statistics, where Benjamin Moores Simply White and Sherwin-Williams Alabaster reign supreme, and discover why homes with certain paint colors fetch higher prices on the market. Get ready to paint the town…or at least your walls, with the most popular interior paint colors that are shaping homes and markets alike!

Brand-specific Colors

  • Benjamin Moore's 'Simply White' was named Color of the Year in 2016
  • Sherwin-Williams' 'Alabaster' was named Color of the Year in 2016
  • Pantone's 'Classic Blue' was named Color of the Year in 2020
  • Benjamin Moore's 'Aegean Teal' was named Color of the Year in 2021
  • Sherwin-Williams' 'Urbane Bronze' was named Color of the Year in 2021

Interpretation

In the realm of interior design, it seems the color gods have spoken, declaring annual favorites like a rotating cast of vibrant characters in a sophisticated drama of hues. From the pure, clean appeal of 'Simply White' to the earthy elegance of 'Urbane Bronze,' it's as if our walls are being painted with the strokes of trendsetting brushes. In a world filled with chaos and uncertainty, perhaps finding solace in the calming tones of 'Classic Blue' and 'Aegean Teal' is just the therapy our homes need to weather the storm of ever-changing trends. So, let's raise our paintbrushes to these chromatic champions of the year and embrace the colorful chaos of interior design with open arms - and a fresh coat of paint.

Color Preferences

  • White is the most popular interior paint color, chosen by 32% of homeowners
  • Gray is the second most popular interior paint color, chosen by 29% of homeowners
  • Beige is the third most popular interior paint color, chosen by 21% of homeowners
  • Blue is the fourth most popular interior paint color, chosen by 10% of homeowners
  • Green is the fifth most popular interior paint color, chosen by 5% of homeowners
  • 65% of homeowners prefer neutral colors for their interior walls

Interpretation

In a world filled with endless possibilities, it seems that when it comes to interior paint colors, many homeowners are content to play it safe. White reigns supreme, like the classic button-down shirt of the painting world, while gray lurks around the corner, ready to add a touch of sophistication. Beige, often dismissed as boring, proves that sometimes understated elegance is key. Slightly more adventurous souls dip their brushes into shades of blue and green, bringing a hint of nature indoors. Yet, despite these varied choices, the majority opt for neutrality, perhaps seeking a calming sanctuary devoid of distractions. So, let's raise a paint roller to the power of subtlety and the allure of the familiar.

Color Selection Factors

  • 70% of homeowners choose paint colors based on personal preference
  • 50% of homeowners consider the existing furniture and decor when choosing paint colors
  • 40% of homeowners are influenced by current color trends when selecting paint colors
  • 30% of homeowners consult with a professional designer when choosing paint colors
  • 25% of homeowners use online tools or apps to visualize paint colors in their space
  • 20% of homeowners are influenced by the architectural style of their home when selecting paint colors
  • 15% of homeowners choose paint colors based on their psychological effects
  • 90% of homeowners use paint samples before making a final color decision

Interpretation

In a world where interior design trends and personal preferences collide, the art of choosing the perfect paint color becomes a delicate balancing act for homeowners. From consulting with professional designers to scouring online visualization tools, the journey to finding the ideal hue is a colorful maze of influences. Whether swayed by current trends or the psychological impact of a color, one thing remains constant - the importance of sampling before committing to a final coat. In this realm where personal flair meets practicality, one thing is clear: when it comes to paint colors, there's no one-size-fits-all palette.

Market Statistics

  • The global interior architectural coatings market size was valued at $57.7 billion in 2020
  • The interior paint market is expected to grow at a CAGR of 5.2% from 2021 to 2028
  • North America accounted for 30% of the global interior paint market share in 2020
  • The DIY segment accounted for 60% of the interior paint market in 2020
  • Water-based paints accounted for 80% of the interior paint market in 2020
  • The residential segment accounted for 65% of the interior paint market in 2020
  • The commercial segment accounted for 35% of the interior paint market in 2020
  • The top 5 interior paint manufacturers account for 60% of the global market share
  • Online sales of interior paint grew by 25% in 2020 due to the COVID-19 pandemic
  • Low-VOC and zero-VOC paints accounted for 40% of interior paint sales in 2020
  • The average homeowner spends $1,500 on interior painting projects per year
  • 75% of homeowners prefer to hire professional painters for interior painting projects
  • 25% of homeowners prefer to do interior painting projects themselves
  • The interior painting industry employs over 500,000 people in the United States
  • The interior painting industry generates $37 billion in annual revenue in the United States
  • There are over 250,000 interior painting businesses in the United States
  • The average interior painting business has 2-3 employees
  • The interior painting industry has grown by 2.5% annually over the past 5 years

Interpretation

In a world where our homes have become our sanctuaries more than ever before, the global interior paint market's vibrant hues and steady growth reflect our collective desire to create spaces that inspire and comfort us. From the DIY enthusiasts embracing creativity to the professionals mastering their craft, the industry's evolution is a colorful canvas of innovation and tradition. With environmentally-conscious choices leading the way and online sales booming in the wake of a global pandemic, it's clear that a fresh coat of paint isn't just about aesthetics—it's about creating a backdrop for our lives. As the interior painting industry continues to flourish, it's not just about color—it's about the art of transformation and the business of making houses into homes.

Paint Types

  • 85% of homeowners use latex paint for interior walls
  • 15% of homeowners use oil-based paint for interior walls
  • 60% of homeowners prefer eggshell finish for interior walls
  • 25% of homeowners prefer satin finish for interior walls
  • 10% of homeowners prefer flat finish for interior walls
  • 5% of homeowners prefer semi-gloss or gloss finish for interior walls

Interpretation

In the colorful world of interior design, it seems that latex paint is the reigning champ, with 85% of homeowners opting for its easy application and durability. As for finishes, eggshell seems to be the smooth operator, preferred by 60% of homeowners for its subtle sheen. While satin and flat enthusiasts have their niche followings, those who dare to shine bright like a diamond with semi-gloss or gloss finishes make up the bold 5%. So whether you're painting the town red or just your living room walls, remember, it's not just a color choice, it's a statement.

Painting Costs

  • The average cost to paint a room is $380 to $790
  • The average cost to paint a 2,000 sq ft house interior is $4,000 to $10,000
  • Labor costs for interior painting typically range from $1.50 to $4 per square foot
  • The average cost of paint per gallon ranges from $15 to $40
  • High-end paint brands can cost up to $100 per gallon

Interpretation

As we delve into the colorful world of interior design, it seems that the price of a fresh coat of paint is not just a stroke of luck - it's a well-calculated brush of economics. With labor costs spanning a spectrum as vast as a painter's canvas, and paint prices ranging from the affordable hues of a budget brand to the extravagant tones of a high-end label, it's clear that transforming your living space with a splash of color comes at a cost. So, whether you opt for the frugal white or the extravagant ruby-red, remember that in the realm of interior paint, the price tag is the final stroke that completes the masterpiece.

Painting Frequency

  • 60% of homeowners repaint their interiors every 3-5 years
  • 40% of homeowners repaint their interiors every 5-7 years
  • 25% of homeowners repaint their interiors every 2-3 years
  • 10% of homeowners repaint their interiors annually
  • 5% of homeowners repaint their interiors less frequently than every 7 years

Interpretation

In a world where changing your hairstyle every season is considered normal, it seems our homes are not exempt from the pressure to keep up with the times. With a whopping 60% of homeowners embracing a 'refresh-and-repaint' mantra every 3-5 years, our walls are witnessing more makeovers than a celebrity on a red carpet. The remaining 40% seem to take a more laid-back approach, proving that some things do get better with age, or at least with a fresh coat of paint every 5-7 years. And for the adventurous 5% who treat their walls like a timeless work of art, less is truly more in the world of interior color trends.

Real Estate Impact

  • 75% of real estate agents recommend neutral colors for selling a home
  • Homes with light blue bathrooms sell for an average of $5,440 more than expected
  • Homes with taupe-colored living rooms sell for an average of $1,809 more than expected
  • Homes with yellow kitchens sell for an average of $1,360 less than expected
  • Homes with white exteriors sell for an average of $1,400 less than expected

Interpretation

In the colorful world of real estate, it seems a splash of neutral is the key to unlocking a buyer's heart. While light blue bathrooms may swim their way into a higher selling price, it appears the golden rule is to steer clear of yellow kitchens unless you're looking to stir up a lemonade stand rather than offers. Taupe-colored living rooms may be the unsung heroes of the housing market, quietly adding a touch of sophistication and a few extra bucks to the final price tag. And as for white exteriors, well, it seems bland may not always be in demand. Remember, when it comes to painting a picture-perfect sale, sometimes playing it safe with a neutral palette is the boldest move of all.

Room-specific Colors

  • 40% of homeowners prefer warm neutral colors for their living rooms
  • 35% of homeowners prefer cool neutral colors for their bedrooms
  • 50% of homeowners prefer white or off-white for their kitchen cabinets
  • 30% of homeowners prefer blue for their bathroom walls
  • 25% of homeowners prefer green for their home office walls

Interpretation

In a world where life is already filled with endless complexities and decisions, it seems that the simple act of choosing interior paint colors is a reflection of our collective need for calm and stability. With warm neutrals dominating living rooms and cool neutrals ruling the bedrooms, it's clear we yearn for peace and relaxation in the spaces we retreat to. The rise of white and off-white kitchen cabinets speaks to a desire for cleanliness and simplicity in the heart of our homes. And as for blue bathroom walls and green home office walls, perhaps we seek a touch of tranquility and inspiration in the most unexpected places. In the end, our color choices may just be a subconscious attempt to create havens of serenity amidst the chaos of modern living.

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