GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Etsy Items

The most popular Etsy items are handmade jewelry, digital downloads, personalized gifts, and home decor items.

Highlights: Most Popular Etsy Items

  • As of December 2021, the most popular Etsy store category is Jewelry & Accessories accounting for 23.97% of all vendors.
  • The second most popular category on Etsy is Home & Living with 21.55% vendors offering such products.
  • Craft Supplies & Tools makes up 17.32% of the product categories, making them one of the most popular items listed on Etsy.
  • Wall décor, indoors and outdoors decoration items are amongst the most popular purchases on Etsy.
  • Personalized gifts are one of the biggest trends on Etsy, as per the 2020-2021 Etsy Market Report.
  • During the 2020 holiday season, there was a 189% increase in search for holiday décor on Etsy.
  • Wedding-Related products have surged on Etsy, increasing by over 30% year-over-year in 2020.
  • According to Etsy's 2021 trends prediction, items to create cozy spaces at home would be amongst the most popular.
  • In 2020, Etsy saw an increase in sales of products related to home fitness by 346%.
  • Clothing is also a popular category on Etsy with 5.06% of vendors offering items in this category.
  • In 2021, there was a 29% increase in searches for handmade pottery items on Etsy.
  • The Wedding category on Etsy experienced a 42% increase in searches for "minimalist wedding" in the last three months of 2020 compared to the same period of 2019.
  • Vintage items account for approximately 32% of total sales on Etsy.

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The Latest Most Popular Etsy Items Explained

As of December 2021, the most popular Etsy store category is Jewelry & Accessories accounting for 23.97% of all vendors.

The statistic indicates that as of December 2021, Jewelry & Accessories is the most popular category among Etsy stores, with nearly a quarter of all vendors operating within this category. This suggests that there is a high demand for jewelry and accessories on the platform, leading to a significant number of sellers specializing in this particular product category. The statistic highlights the popularity and competitiveness of the jewelry and accessories market on Etsy, emphasizing the importance of unique offerings and marketing strategies for vendors looking to stand out in this category.

The second most popular category on Etsy is Home & Living with 21.55% vendors offering such products.

The statistic states that the Home & Living category is the second most popular category on Etsy, with 21.55% of vendors offering products in this category. This means that a significant portion of sellers on Etsy specialize in selling items related to home decor, furnishings, and lifestyle products. The high percentage of vendors in the Home & Living category suggests that there is a strong demand for these types of products on the platform, potentially due to trends in home improvement and personalizing living spaces. Sellers and buyers interested in home-related items may find a wide variety of options and choices within this category on Etsy.

Craft Supplies & Tools makes up 17.32% of the product categories, making them one of the most popular items listed on Etsy.

The statistic provided indicates that Craft Supplies & Tools account for 17.32% of the product categories on Etsy, making them one of the most popular items listed on the platform. This suggests that there is a high demand for craft supplies and tools among Etsy users, potentially reflecting a strong interest in arts and crafts activities within the online marketplace. The percentage value of 17.32% signifies a significant portion of the product categories available on Etsy, further emphasizing the popularity and widespread availability of craft supplies and tools for sale. This statistic can be used to inform sellers and consumers about current trends and preferences within the Etsy community related to crafting products.

Wall décor, indoors and outdoors decoration items are amongst the most popular purchases on Etsy.

The statistic that wall décor, indoors, and outdoors decoration items are amongst the most popular purchases on Etsy indicates that these types of products are in high demand among Etsy users. This suggests that consumers are seeking to personalize and enhance the aesthetic appeal of their indoor and outdoor spaces. The popularity of these items may be driven by a variety of factors, such as the increasing focus on home decor and design trends, the desire for unique and handmade products, and the convenience of shopping on an online marketplace like Etsy. Additionally, the demand for wall decor and decoration items may also be influenced by individuals looking to create a cozy and inviting atmosphere in their living spaces, as well as those seeking to express their personal style and creativity through their home decor choices. Overall, this statistic highlights the significance of decorative items in the online shopping landscape and underscores the ongoing trend of consumers investing in products that help them create an aesthetically pleasing and personalized environment.

Personalized gifts are one of the biggest trends on Etsy, as per the 2020-2021 Etsy Market Report.

The statistic “Personalized gifts are one of the biggest trends on Etsy, as per the 2020-2021 Etsy Market Report” indicates that customized items are highly popular among consumers shopping on the online platform Etsy. This trend is based on the findings reported in the Etsy Market Report for the years 2020-2021, suggesting that there is a significant demand for personalized gifts among buyers. The statistic implies that sellers on Etsy who offer customizable products may have a competitive advantage in attracting customers and driving sales, highlighting the importance of catering to individual preferences and providing unique and personalized items in the marketplace.

During the 2020 holiday season, there was a 189% increase in search for holiday décor on Etsy.

The statistic indicates that during the 2020 holiday season, there was a significant surge in the search volume for holiday decorations on the e-commerce platform Etsy, with a remarkable increase of 189% compared to the previous holiday season. This suggests a notable rise in consumer interest and activity related to holiday décor products on the platform. The sharp increase in search for holiday décor items may reflect shifting consumer behavior towards online shopping for festive products, potentially due to factors such as the COVID-19 pandemic impacting traditional shopping methods or the increased popularity of handmade or unique items offered on Etsy. The data highlights a strong consumer demand for holiday decorations on Etsy during the 2020 holiday season.

Wedding-Related products have surged on Etsy, increasing by over 30% year-over-year in 2020.

The statistic indicates that there has been a significant increase in the demand for wedding-related products on the e-commerce platform Etsy. Specifically, the data shows a growth rate of over 30% year-over-year in 2020. This surge suggests a notable trend towards weddings and celebrations despite the challenges posed by the global pandemic. Factors contributing to this increase could include rescheduled events from previous years, new wedding planning spurred by changing circumstances, and a shift towards smaller, more intimate ceremonies. The rise in demand for wedding-related products may also reflect evolving consumer preferences and creative approaches to commemorating special occasions during challenging times.

According to Etsy’s 2021 trends prediction, items to create cozy spaces at home would be amongst the most popular.

The statistic implies that in 2021, items focused on creating cozy home spaces are expected to be highly popular on the e-commerce platform Etsy. This prediction likely stems from the ongoing global pandemic, which has led to an increased emphasis on home-based activities and comfort. As people spend more time indoors and seek to make their living spaces more inviting and comfortable, it is anticipated that there will be a strong demand for products such as soft furnishings, warm textiles, decorative items, and other accessories that promote a cozy and inviting atmosphere at home. This trend aligns with the growing importance of self-care, relaxation, and finding comfort in one’s living environment during times of uncertainty and stress.

In 2020, Etsy saw an increase in sales of products related to home fitness by 346%.

The statistic stating that Etsy saw a 346% increase in sales of products related to home fitness in 2020 indicates a substantial surge in consumer interest and demand for home exercise equipment and related items during that year. This surge was likely driven by the global COVID-19 pandemic, which led to widespread gym closures and stay-at-home orders, prompting individuals to seek ways to stay active and healthy within the confines of their own living spaces. The sharp increase in sales suggests a significant shift in consumer behavior towards prioritizing health and wellness at home, reflecting a trend towards adapting one’s lifestyle and habits in response to external challenges and circumstances.

Clothing is also a popular category on Etsy with 5.06% of vendors offering items in this category.

The statistic “Clothing is also a popular category on Etsy with 5.06% of vendors offering items in this category” suggests that out of all the vendors on the Etsy platform, a relatively small but still notable proportion, specifically 5.06%, are selling clothing products. This indicates that the clothing category is well-represented on Etsy and is a popular choice among sellers. It implies that there is demand for clothing items on the platform, and vendors see value in offering such products to potential buyers. The statistic provides insight into the distribution of products on Etsy and highlights the significance of the clothing category within the overall marketplace.

In 2021, there was a 29% increase in searches for handmade pottery items on Etsy.

The statistic indicates that in 2021, there was a notable surge in consumer interest in handmade pottery items on the popular e-commerce platform, Etsy. Specifically, the data shows a 29% increase in searches for these unique and artisanal products compared to the previous year. This significant rise suggests a growing preference among consumers for handcrafted goods, potentially driven by factors such as a desire for unique and personalized items, a greater appreciation for craftsmanship, and a shift towards supporting independent artisans and small businesses. The statistic reflects changing consumer preferences and provides insights into current market trends within the handmade pottery industry on Etsy, highlighting the increasing demand for these products in 2021.

The Wedding category on Etsy experienced a 42% increase in searches for “minimalist wedding” in the last three months of 2020 compared to the same period of 2019.

The statistic indicates that there was a significant increase in searches for “minimalist wedding” within the Wedding category on Etsy during the last three months of 2020 as compared to the same period in 2019. Specifically, there was a 42% increase in the number of searches for this term, suggesting a growing trend or interest in minimalist weddings among Etsy users. This data implies that more individuals planning weddings are opting for a minimalist aesthetic, potentially favoring simplicity, elegance, and functionality in their wedding planning and purchases during the specified period.

Vintage items account for approximately 32% of total sales on Etsy.

The statistic that vintage items account for approximately 32% of total sales on Etsy indicates that a significant portion of the products sold on the platform are classified as vintage, which typically refers to items that are at least 20 years old. This suggests a strong demand for vintage goods among Etsy customers. The 32% figure also provides insight into the diversity of products available on the platform, catering to a segment of consumers interested in unique or nostalgic items. This data can be valuable for sellers and marketers on Etsy looking to understand market trends and audience preferences, potentially influencing their product offerings and marketing strategies to better align with the demand for vintage items.

References

0. – https://www.expandedramblings.com

1. – https://www.www.retaildive.com

2. – https://www.www.statista.com

3. – https://www.www.etsy.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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