GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Essential Oils

Lavender, peppermint, and tea tree are among the most popular essential oils based on sales and consumer surveys.

Highlights: Most Popular Essential Oils

  • Lavender Essential Oil is the most popular essential oil with 31% of the market share.
  • The global essential oils market size was valued at USD 7.03 billion in 2019.
  • The essential oils market is expected to expand at a CAGR of 8.6% from 2020 to 2027.
  • In 2020, the top three essential oil products are lavender, peppermint, and lemon.
  • Peppermint oil is the second most used essential oil in U.S. households.
  • Lavender, Lemon essential oils are used by 30% of consumers in the U.S.
  • About 26% of essential oil users in the U.S use Eucalyptus oil.
  • Bergamot essential oil has been reportedly used by 11% of essential oil users in the U.S in 2020.
  • Nearly 23% of American households reported using tea tree essential oil in 2020.
  • The percentage of U.S. consumers that use Cinnamon essential oil is about 17%.
  • The usage of Sage essential oil by American households was reported at about 9% in 2020.
  • Approximately 15% of U.S. consumers use Frankincense essential oil.
  • Patchouli essential oil is used by around 8% of American households.
  • Approximately 25% of U.S. consumers use orange essential oil.
  • About 17% of essential oil users in the U.S use Thyme essential oil.
  • Essential oils' market in Europe is expected to reach around $4.14 billion by the end of 2026.
  • U.S. essential oil market revenue in 2018 was $3.36 billion.
  • Approximately 18% of U.S. households use Ylang-ylang essential oil.

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The Latest Most Popular Essential Oils Explained

Lavender Essential Oil is the most popular essential oil with 31% of the market share.

The statistic that Lavender Essential Oil holds a 31% market share indicates that it is the most widely used and preferred essential oil among consumers. This means that nearly one-third of all essential oil sales are attributed to lavender oil, showcasing its popularity and demand in the market. This statistic suggests that lavender oil is favored for its various benefits, such as its calming and soothing properties, making it a top choice for aromatherapy, skincare, and relaxation purposes. Additionally, it implies that lavender oil manufacturers and retailers have a significant presence and influence in the essential oils industry, capturing a sizable portion of consumer interest and purchases.

The global essential oils market size was valued at USD 7.03 billion in 2019.

The statistic indicates that the total market value of essential oils worldwide was $7.03 billion in the year 2019. This value represents the revenue generated by the sales of essential oils across various industries and regions globally during that year. The market size provides insight into the significant economic activity associated with essential oils, which are aromatic substances derived from plants and utilized in various applications such as aromatherapy, personal care products, and food and beverage industries. The figure serves as a key metric for understanding the scale and importance of the essential oils industry within the broader market landscape.

The essential oils market is expected to expand at a CAGR of 8.6% from 2020 to 2027.

The statistic “The essential oils market is expected to expand at a CAGR of 8.6% from 2020 to 2027” indicates that the essential oils industry is projected to grow at a Compound Annual Growth Rate (CAGR) of 8.6% over the 7-year period from 2020 to 2027. This growth rate reflects the anticipated annualized percentage increase in market size over the specified time frame. A CAGR is a useful measure for assessing the steady rate of growth in an industry or market sector, providing insights into the market’s potential expansion and indicating a positive outlook for essential oils in terms of increased demand, sales, and market value during the forecast period.

In 2020, the top three essential oil products are lavender, peppermint, and lemon.

The statistic “In 2020, the top three essential oil products are lavender, peppermint, and lemon” indicates that during the year 2020, these three types of essential oils were among the most popular and highly demanded in the market. Lavender, peppermint, and lemon essential oils are known for their various therapeutic properties and benefits, such as relaxation, respiratory support, and mood enhancement. This statistic suggests that consumers favored these particular essential oils over others, potentially due to their well-documented and widely recognized health benefits. Marketers, retailers, and manufacturers in the essential oil industry could use this information to tailor their product offerings and promotions to cater to the preferences of consumers.

Peppermint oil is the second most used essential oil in U.S. households.

The statistic indicates that peppermint oil ranks just below another essential oil in terms of usage within households in the United States. This suggests that peppermint oil is a popular choice among consumers for various purposes such as aromatherapy, cleaning, personal care, or other therapeutic uses. The ranking implies that there is a significant demand for peppermint oil in U.S. households, highlighting its widespread appeal and potential benefits. Understanding the popularity and usage of peppermint oil relative to other essential oils can provide valuable insights for manufacturers, retailers, and consumers in the essential oils market.

Lavender, Lemon essential oils are used by 30% of consumers in the U.S.

The statistic “Lavender, Lemon essential oils are used by 30% of consumers in the U.S.” indicates that 30% of individuals in the United States use lavender and lemon essential oils. This data implies that these two specific essential oils are popular choices among consumers for various purposes such as aromatherapy, relaxation, or skincare. The statistic could be used by businesses in the essential oils industry to understand market preferences and tailor their marketing efforts towards these popular products. Additionally, it highlights the widespread use and potential demand for natural and aromatic products in the U.S. market.

About 26% of essential oil users in the U.S use Eucalyptus oil.

The statistic that about 26% of essential oil users in the U.S. use Eucalyptus oil suggests a significant level of popularity for this particular essential oil among consumers in the United States. This finding implies that Eucalyptus oil holds a notable position within the essential oil market, indicating a strong preference or demand for its unique properties and benefits. By identifying the proportion of essential oil users who specifically choose Eucalyptus oil, this statistic can help businesses within the industry to understand consumer preferences, tailor marketing strategies, and potentially capitalize on the popularity of Eucalyptus oil among consumers in the U.S.

Bergamot essential oil has been reportedly used by 11% of essential oil users in the U.S in 2020.

The statistic that Bergamot essential oil has been reportedly used by 11% of essential oil users in the U.S in 2020 indicates the prevalence of this particular oil among individuals who use essential oils in the country. This percentage suggests that Bergamot essential oil is popular among essential oil users, with almost one in ten individuals choosing to use it. This information can be used by companies in the essential oil industry to understand consumer preferences and market trends, helping them to tailor their products and marketing strategies accordingly. Additionally, further research and analysis could be conducted to explore the reasons behind the popularity of Bergamot essential oil and its potential benefits compared to other essential oils.

Nearly 23% of American households reported using tea tree essential oil in 2020.

The statistic ‘Nearly 23% of American households reported using tea tree essential oil in 2020’ indicates that a substantial proportion of households in the United States incorporated tea tree essential oil into their routines that year. This statistic suggests a significant level of interest and adoption of this particular essential oil among the population, highlighting its popularity as a household product or remedy. The data provides insight into consumer behavior and preferences related to natural and alternative health and wellness products, showcasing the widespread usage of tea tree essential oil within American households in 2020.

The percentage of U.S. consumers that use Cinnamon essential oil is about 17%.

The statistic “The percentage of U.S. consumers that use Cinnamon essential oil is about 17%” represents the proportion of the total U.S. consumer population who use Cinnamon essential oil, estimated to be approximately 17%. This indicates that a considerable portion of consumers in the United States are incorporating Cinnamon essential oil into their daily routines, whether for personal care, aromatherapy, or other uses. By understanding this statistic, businesses in the essential oil industry can tailor their marketing strategies to target this specific segment of consumers who are interested in Cinnamon essential oil products. Additionally, researchers and policymakers can use this information to analyze trends in essential oil usage and potential health implications associated with the use of Cinnamon essential oil among U.S. consumers.

The usage of Sage essential oil by American households was reported at about 9% in 2020.

The statistic indicates that approximately 9% of American households reported using Sage essential oil in the year 2020. This percentage suggests that Sage essential oil is not as widely used compared to other household products or essential oils. It could also reflect a specific trend or growing interest in aromatherapy or natural remedies among some American households. Understanding the usage rate of Sage essential oil can provide insights into consumer preferences, health and wellness trends, and potential market opportunities for companies in the essential oils industry.

Approximately 15% of U.S. consumers use Frankincense essential oil.

The statistic ‘Approximately 15% of U.S. consumers use Frankincense essential oil’ indicates the proportion of consumers in the United States who incorporate Frankincense essential oil into their routines. This percentage suggests that Frankincense essential oil has gained some level of popularity among U.S. consumers as a product for various purposes, such as aromatherapy, skincare, and wellness. Understanding the prevalence of usage can help businesses and industries within the essential oils market to tailor their marketing strategies, product development, and distribution efforts accordingly to meet the demand and preferences of this segment of consumers.

Patchouli essential oil is used by around 8% of American households.

The statistic that patchouli essential oil is used by around 8% of American households indicates the prevalence of this particular product among consumers in the United States. This information suggests that patchouli essential oil holds a moderate level of popularity among American households, with approximately one in every twelve households choosing to incorporate it into their lifestyle. Understanding the percentage of households using this product can provide insights into consumer preferences, trends in aromatherapy or natural health products, and potential market opportunities for businesses targeting this niche demographic.

Approximately 25% of U.S. consumers use orange essential oil.

The statistic that approximately 25% of U.S. consumers use orange essential oil implies that a quarter of the consumer population in the United States regularly incorporates orange essential oil into their daily routines, likely for aromatherapy or wellness purposes. This statistic suggests a notable level of popularity and acceptance of orange essential oil among consumers, indicating a significant market demand for this particular product within the essential oils industry. Understanding the usage patterns and preferences of consumers can be valuable information for businesses and marketers looking to target this specific demographic and potentially develop tailored products or marketing strategies to capitalize on this trend.

About 17% of essential oil users in the U.S use Thyme essential oil.

The statistic indicates that approximately 17% of essential oil users in the United States use Thyme essential oil. This percentage suggests that Thyme essential oil is relatively popular among essential oil users in the U.S. It could imply various things, such as Thyme essential oil being perceived as beneficial or effective by a significant portion of users, or that there has been effective marketing or awareness surrounding the oil. Understanding the percentage can provide insights into consumer preferences, trends in the essential oil industry, and potential market opportunities for manufacturers and retailers of Thyme essential oil products.

Essential oils’ market in Europe is expected to reach around $4.14 billion by the end of 2026.

The statistic indicates that the market for essential oils in Europe is projected to grow significantly and reach a value of approximately $4.14 billion by the end of 2026. This suggests a strong demand for essential oils in the European market, likely driven by factors such as increasing awareness of natural and holistic health remedies, the popularity of aromatherapy, and the growing preference for organic and sustainable products. The expected growth in the market size implies potential opportunities for businesses operating in the essential oils industry to expand their operations, introduce new products, and cater to the evolving needs and preferences of consumers in Europe.

U.S. essential oil market revenue in 2018 was $3.36 billion.

The statistic reports the total revenue generated in the U.S. essential oil market in the year 2018, amounting to $3.36 billion. This figure indicates the total monetary value of essential oil products sold within the U.S. during that particular year. The revenue serves as a key indicator of the market’s size and economic significance, reflecting both the demand for essential oils among consumers as well as the overall industry’s financial performance. The statistic is crucial for businesses, policymakers, and investors, providing valuable insights into the essential oil market’s growth, trends, and potential opportunities for future development and investment strategies.

Approximately 18% of U.S. households use Ylang-ylang essential oil.

The statistic that approximately 18% of U.S. households use Ylang-ylang essential oil indicates the proportion of households in the United States that have purchased or used this particular essential oil. Ylang-ylang essential oil is known for its aromatic and therapeutic properties, often used in aromatherapy and skincare products. The 18% figure suggests that there is a notable level of interest or demand for Ylang-ylang essential oil among U.S. consumers. This statistic could be useful for businesses in the essential oil industry to understand market trends and target their marketing efforts towards the specific segment of consumers who are interested in Ylang-ylang essential oil.

References

0. – https://www.www.grandviewresearch.com

1. – https://www.www.statista.com

2. – https://www.www.prnewswire.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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