GITNUX MARKETDATA REPORT 2024

Supplement Companies Reputation Statistics

The majority of supplement companies have varying degrees of reputational issues, including concerns about product quality, transparency, and false advertising claims.

Statistic 1

"71% of US adults take dietary supplements according to a survey by the Council for Responsible Nutrition (CRN)."

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Statistic 2

"The global dietary supplements market size was estimated at USD 123.28 billion in 2019."

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Statistic 3

"Herbalife, a supplement company, held a reputation score of 63.7 as of 2019."

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Statistic 4

"According to a survey by the Natural Marketing Institute, 46 % of supplement users think supplement companies are trustworthy."

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Statistic 5

"68% of Americans believe that supplement companies are transparent about their product ingredients."

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Statistic 6

"17% of adults taking supplements experienced at least one adverse effect."

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Statistic 7

"76% of US adults believe the dietary supplement industry is trustworthy."

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Statistic 8

"Only 19% of supplement products were accurately labeled, according to one study."

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Statistic 9

"GNC, a supplement company, held a reputation score of 68.2 as of 2019."

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Statistic 10

"According to the Federal Trade Commission, consumers lost $2.1 billion to fraudulent health-product claims in 2020."

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Statistic 11

"The most popular supplement categories are Vitamins/Minerals (57%), Specialty Supplements (41%), Herbals/Botanicals (32%), and Sports Nutrition & Weight Management (15%)"

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Statistic 12

"About 42% of people take a dietary supplement because they believe it will improve overall health."

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Statistic 13

"In 2020, 326 warning letters were issued to supplement companies for violating FDA regulations."

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Statistic 14

"Nearly 86% of consumers indicated that they trust natural product companies to tell the truth in their advertising."

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Statistic 15

"Nearly 70% of dietary supplements do not contain the ingredients they claim."

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Statistic 16

"Fitness enthusiasts account for 36% of consumers using sports nutrition supplements."

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Statistic 17

"In 2018, 44% of the dietary supplement usage were vitamins and minerals."

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Statistic 18

"Around 25% of FDA recalls are for dietary supplements due to undisclosed ingredients."

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Statistic 19

"55% of the seniors take vitamin D supplements and 43% take omega-3 supplements in 2020."

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Statistic 20

"The reputation score for Pfizer’s Centrum, a popular vitamin supplement, stands at 69 in 2021."

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