GITNUX MARKETDATA REPORT 2024

Statistics About The Most Frequently Asked Questions

The most frequently asked questions can provide valuable insights into common concerns and trends among a specific group of individuals or within a particular context.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

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In this post, we’ll explore a wide array of statistics related to frequently asked questions (FAQs) and their impact on online search behavior, website traffic, customer engagement, and more. From the most popular Google searches to the percentage of unique queries, voice search trends, and customer service preferences, these statistics shed light on the importance of well-crafted FAQs in today’s digital landscape.

Statistic 1

"The most frequently asked question on Google in 2020 was "What is the coronavirus?"."

Statistic 2

"14% of Google's searches are unique, never been asked before."

Statistic 3

"20% of Google's Mobile queries are voice searches which often are questions."

Statistic 4

"FAQs can drive up to 12% of your website traffic."

Statistic 5

"FAQ-style content brings up to 36% of first-page Google results for question-based searches."

Statistic 6

"As for the length, the average question contained in a Google Voice Search is around 4.2 words."

Statistic 7

"People are 3.5 times more likely to click on a Twitter FAQ ad than a non-FAQ ad."

Statistic 8

"85% of people contact customer service to resolve questions, and a good FAQ page helps them."

Statistic 9

"85% of customers with questions will abandon a purchase if the FAQ doesn't solve their problems."

Statistic 10

"15 out of every 100 people visit a brand's FAQ page prior to purchasing."

Statistic 11

"The average internet user spends 1.4 seconds clicking on an FAQ link."

Statistic 12

"A single FAQ page can account for up to 5% of all web traffic."

Statistic 13

"More than 60% of users click on FAQ links if they're prominently featured on the homepage."

Statistic 14

"Customers expect businesses to respond to their queries within 1 hour, which makes real-time FAQ page crucial."

Statistic 15

"Google receives over 2.3 million searches per minute, many of them are questions."

Statistic 16

"53% of US adults are likely to abandon their online purchase if they can’t find quick answers to their questions."

Statistic 17

"71% of customers prefer to use a company’s website to get answers to their questions."

Statistic 18

"In 2020, the question "who won the election" was Googled every 0.21 seconds."

Statistic 19

"Among women, 92% say that they use the internet to answer health questions."

The statistics presented highlight the significant impact and importance of Frequently Asked Questions (FAQs) in the digital landscape. From driving website traffic to influencing purchasing decisions, FAQs play a crucial role in providing quick answers to users’ queries. The high percentage of unique searches and the prevalence of question-based searches demonstrate the need for businesses to optimize their FAQ content. Real-time responses and prominently featured FAQs are key factors in meeting customer expectations and increasing user engagement. Overall, businesses can leverage the power of FAQs to enhance customer satisfaction and drive online success.