GITNUX MARKETDATA REPORT 2024

Mobile Apps Industry Statistics

The mobile apps industry is expected to continue growing rapidly, with increasing revenue and usage across various categories.

Highlights: Mobile Apps Industry Statistics

  • As of 2021, there are over 3 million apps available on Google Play Store.
  • The Apple App Store has over 2 million apps as of 2021.
  • In 2023, mobile apps are projected to generate over USD 935 billion in revenues via paid downloads and in-app advertising.
  • The most popular app category on the App Store is Games, accounting for approximately 21.49% of available apps, as of May 2020.
  • Over 100 billion mobile app downloads from the App Store occurred in 2020.
  • As of the first quarter of 2021, 21.3% of Android app developers generated around 5,000 downloads per month.
  • As of Q1 2021, the Google Play Store recorded over 28 billion new app downloads.
  • As of 2021, individuals in the U.S. spend around 4.2 hours daily using mobile apps.
  • As of 2020, Facebook is the most downloaded social media app, both on Android and iOS.
  • In 2020, TikTok has stepped up as the most downloaded app worldwide.
  • In 2025, the mobile app industry is projected to reach a value of 6.3 trillion U.S. dollars.
  • China is the largest market for mobile apps, with a revenue of more than 21 billion U.S. dollars in 2020.
  • Global consumer spending in mobile apps reached $111 billion in 2020, a 30% increase from 2019.
  • Google Play saw an annual growth of 31% in app download volume in 2020.
  • The user retention rate for apps in 2020 was 32% after 90 days.
  • In the third quarter of 2020, over 33 billion new apps were downloaded globally.
  • By 2022, App Store consumer spend is projected to reach $157 billion worldwide.
  • As of February 2020, WhatsApp topped the list of the most popular mobile messaging apps worldwide with 2 billion monthly active users.

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The Latest Mobile Apps Industry Statistics Explained

As of 2021, there are over 3 million apps available on Google Play Store.

The statistic stating that there are over 3 million apps available on the Google Play Store as of 2021 highlights the vast and dynamic nature of the digital app ecosystem. This number reflects the growing popularity of mobile applications, driven by advancements in technology and increased access to smartphones. The Google Play Store serves as a major platform for developers worldwide to distribute their apps, offering a wide range of tools, services, and opportunities for individuals and businesses to reach a global audience. The sheer volume of apps available on the platform underscores the fierce competition among developers to create innovative and engaging experiences for users, making app discovery and success a challenge in a crowded marketplace.

The Apple App Store has over 2 million apps as of 2021.

The statistic “The Apple App Store has over 2 million apps as of 2021” indicates the vast and diverse ecosystem of digital applications available for download on Apple’s platform. This statistic highlights the growth and popularity of the App Store, showcasing the sheer quantity of mobile applications that users can access for various purposes, including entertainment, productivity, communication, and more. The size of the App Store signifies a thriving market for app developers and a wide range of choices for consumers, reflecting the ongoing evolution and innovation within the mobile technology industry.

In 2023, mobile apps are projected to generate over USD 935 billion in revenues via paid downloads and in-app advertising.

The statistic “In 2023, mobile apps are projected to generate over USD 935 billion in revenues via paid downloads and in-app advertising” indicates the substantial financial impact of the mobile app industry. This projection highlights the significant and growing role that mobile apps play in the global economy, as they continue to be a key driver of revenue through both paid downloads and in-app advertising. The figure signifies the lucrative nature of the mobile app market and underscores the ongoing trend of consumers shifting towards digital platforms for entertainment, productivity, and communication, driving increased revenues for app developers and advertisers alike.

The most popular app category on the App Store is Games, accounting for approximately 21.49% of available apps, as of May 2020.

The statistic reveals that among all the categories of apps available on the App Store as of May 2020, Games is the most prevalent category, representing approximately 21.49% of the total number of apps. This indicates that gaming apps are the most popular and widely developed type of application on the platform. The high proportion of games suggests a strong demand and interest from users, leading developers to create a significant number of offerings within this category. This statistic highlights the dominance of gaming apps in the market and underscores the importance of this category in the overall app ecosystem of the App Store.

Over 100 billion mobile app downloads from the App Store occurred in 2020.

The statistic indicating that over 100 billion mobile app downloads occurred from the App Store in 2020 highlights the substantial impact and popularity of mobile applications during that year. This figure demonstrates the significant demand for various apps across different categories, from productivity tools to entertainment, education, and social networking platforms. The sheer volume of app downloads suggests a widespread adoption of mobile technology and the increasing reliance on apps for everyday activities and entertainment. This statistic underscores the continued growth and importance of the mobile app industry as a key contributor to the digital economy and the way people engage with technology in their daily lives.

As of the first quarter of 2021, 21.3% of Android app developers generated around 5,000 downloads per month.

This statistic indicates that as of the first quarter of 2021, about 21.3% of Android app developers experienced an average of 5,000 downloads per month for their apps. This suggests that a relatively small proportion of developers were able to achieve a moderate level of success in terms of app downloads, while the majority of developers likely fell below this threshold. The data highlights the competitive nature of the app market and the challenges many developers face in gaining traction and visibility for their apps among a crowded field of options available to consumers.

As of Q1 2021, the Google Play Store recorded over 28 billion new app downloads.

The statistic indicates that during the first quarter of 2021, the Google Play Store had a total of over 28 billion new app downloads. This figure represents the number of times users downloaded various applications from the Google Play Store within that three-month period. The data highlights the significant and continued popularity of the Google Play Store as a platform for users to access and download a wide range of mobile applications for their Android devices. The high volume of app downloads reflects the increasing reliance of consumers on mobile apps for entertainment, productivity, communication, and various other purposes, underscoring the ongoing growth and importance of the digital app ecosystem.

As of 2021, individuals in the U.S. spend around 4.2 hours daily using mobile apps.

The statistic “As of 2021, individuals in the U.S. spend around 4.2 hours daily using mobile apps” signifies the significant role that mobile applications play in the daily lives of Americans. This statistic suggests that people are increasingly reliant on mobile apps for various activities such as social networking, entertainment, productivity, and communication. The amount of time spent on mobile apps reflects the evolving digital landscape and the growing influence of technology in shaping everyday behaviors and routines. As mobile apps continue to proliferate and offer diverse functionalities, the trend of increased app usage is likely to persist and further integrate into the fabric of society.

As of 2020, Facebook is the most downloaded social media app, both on Android and iOS.

The statistic indicates that as of 2020, Facebook is the social media app with the highest number of downloads on both the Android and iOS platforms. This suggests that Facebook continues to maintain its dominance in the social media market in terms of user adoption across different mobile operating systems. The high number of downloads reflects the popularity and widespread usage of the Facebook app among smartphone users, highlighting its significance as a key player in the social media landscape. This statistic emphasizes Facebook’s strong presence and appeal in the digital sphere, making it a key platform for communication, networking, and content sharing for a large global audience.

In 2020, TikTok has stepped up as the most downloaded app worldwide.

The statistic “In 2020, TikTok has stepped up as the most downloaded app worldwide” indicates that TikTok, a popular social media platform for sharing short videos, surpassed other mobile applications in terms of the number of downloads throughout the year 2020 on a global scale. This statistic suggests that TikTok experienced significant growth in user adoption and gained prominence among mobile users worldwide during that time period. The high number of downloads can imply increased popularity and user engagement with the app, cementing TikTok’s position as a leading platform in the competitive landscape of mobile applications.

In 2025, the mobile app industry is projected to reach a value of 6.3 trillion U.S. dollars.

The statistic indicates that by the year 2025, the mobile app industry is forecasted to achieve a total worth of 6.3 trillion U.S. dollars. This projection suggests a significant growth and exponential expansion of the industry within the next few years. The increasing reliance on smartphones and other mobile devices for various tasks and activities, coupled with the continuous development and innovation in mobile applications, is likely to drive this immense growth in the industry. This statistic underscores the immense potential and economic significance of the mobile app industry in the global market, highlighting lucrative opportunities for businesses and investors in the sector.

China is the largest market for mobile apps, with a revenue of more than 21 billion U.S. dollars in 2020.

The statistic highlights China’s significant position as the leading market for mobile apps in terms of revenue, surpassing all other countries in 2020 with a total revenue exceeding 21 billion U.S. dollars. This data underscores the immense popularity and strong consumer demand for mobile applications in China, reflecting a robust digital economy and tech-savvy population. The substantial revenue figure indicates the lucrative opportunities available for app developers and businesses looking to tap into the Chinese market. Furthermore, it emphasizes the importance of understanding and targeting the preferences and behaviors of Chinese consumers in the increasingly competitive global mobile app industry.

Global consumer spending in mobile apps reached $111 billion in 2020, a 30% increase from 2019.

The statistic reveals that the total amount spent globally by consumers on mobile apps reached $111 billion in 2020, which represents a notable 30% increase from the previous year, 2019. This substantial growth highlights the growing prevalence of mobile app usage and monetization among consumers worldwide. The rise in consumer spending in mobile apps indicates a shift towards mobile devices as a preferred platform for various activities, such as shopping, entertainment, communication, and productivity. This data underscores the increasing importance for businesses to invest in mobile app development and marketing to capitalize on this expanding market and tap into the potential for revenue generation through mobile platforms.

Google Play saw an annual growth of 31% in app download volume in 2020.

The statistic indicates that Google Play experienced a significant increase in the number of app downloads over the course of 2020 compared to the previous year. Specifically, there was a 31% annual growth in app download volume, demonstrating a steady and substantial rise in the popularity and usage of apps from the Google Play store. This growth suggests a continued trend of consumers turning to mobile applications for various needs and entertainment, likely influenced by factors such as the ongoing digital transformation, increased reliance on mobile devices, and the impact of the global COVID-19 pandemic driving more people towards online and app-based activities.

The user retention rate for apps in 2020 was 32% after 90 days.

The user retention rate for apps in 2020 refers to the percentage of users who continued to use an app after 90 days from their initial download or installation. In this case, the statistic indicates that 32% of app users in 2020 were still actively engaging with the app 90 days after first using it. A higher retention rate suggests that the app is successful in retaining its user base over time, which can lead to increased user loyalty, higher engagement, and potentially greater opportunities for monetization through in-app purchases or advertising. Understanding and effectively managing user retention rates is crucial for app developers to assess the long-term success and sustainability of their apps.

In the third quarter of 2020, over 33 billion new apps were downloaded globally.

The statistic stating that over 33 billion new apps were downloaded globally in the third quarter of 2020 highlights the significant and ongoing trend of increasing app usage and reliance on digital platforms. This impressive figure underscores the growing importance of mobile applications in our daily lives, especially as they provide a wide range of services, entertainment, and productivity tools. The sheer volume of app downloads indicates a strong demand for new digital solutions and innovations, reflecting the evolving tech landscape and consumer behaviors. This statistic also signifies the potential for app developers and businesses to reach a large and diverse global audience through app distribution platforms, emphasizing the continued expansion of the digital economy.

By 2022, App Store consumer spend is projected to reach $157 billion worldwide.

The statistic that App Store consumer spend is projected to reach $157 billion worldwide by 2022 indicates the anticipated total amount of money that consumers across the globe are forecasted to spend on mobile applications and in-app purchases through the App Store platform in that particular year. This figure reflects the growing popularity and widespread adoption of mobile apps, as well as the increasing affinity of consumers for digital services and products. The projected spend signifies a substantial economic impact on the app industry and highlights the significant revenue potential for developers and businesses engaged in the creation and distribution of mobile apps. It also emphasizes the evolving consumer behavior towards digital consumption and the shift towards mobile platforms as a primary channel for entertainment, communication, and commerce.

As of February 2020, WhatsApp topped the list of the most popular mobile messaging apps worldwide with 2 billion monthly active users.

The statistic indicates that as of February 2020, WhatsApp was the most popular mobile messaging app globally, boasting a user base of 2 billion monthly active users. This signifies that a significant portion of the global population utilizes WhatsApp to communicate and connect with others on a regular basis. The widespread adoption of the app suggests that it has effectively captured a large market share in the mobile messaging industry, surpassing its competitors in terms of user engagement and reach. The high number of monthly active users highlights the app’s broad appeal and functionality, solidifying its position as a dominant player in the mobile messaging app landscape.

References

0. – https://www.info.localytics.com

1. – https://www.sensortower.com

2. – https://www.www.statista.com

3. – https://www.www.emarketer.com

4. – https://www.www.appannie.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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