GITNUX REPORT 2024

Millennials Investing Statistics: Socially Responsible, Cash Savings, Retirement Planning

Discover how Millennials are reshaping the investment landscape with socially responsible choices and smart strategies.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

38% of Millennials have tried investing in peer-to-peer lending platforms.

Statistic 2

38% of Millennials think that real estate is the best long-term investment.

Statistic 3

41% of Millennials have invested in cryptocurrencies.

Statistic 4

32% of Millennials believe that investing in cryptocurrency is a good idea.

Statistic 5

36% of Millennials have invested in individual stocks.

Statistic 6

44% of Millennials believe that real estate is the best long-term investment.

Statistic 7

54% of Millennials have considered buying fractional shares to invest.

Statistic 8

66% of Millennials have considered investing in cryptocurrencies.

Statistic 9

30% of Millennials have invested in real estate crowdfunding.

Statistic 10

37% of Millennials have invested in gold or precious metals.

Statistic 11

34% of Millennials have invested in real estate investment trusts (REITs).

Statistic 12

42% of Millennials have invested in international stocks or funds.

Statistic 13

47% of Millennials have invested in dividend-paying stocks.

Statistic 14

57% of Millennials have invested in technology companies.

Statistic 15

39% of Millennials have experimented with day trading.

Statistic 16

46% of Millennials have invested in emerging markets.

Statistic 17

50% of Millennials have invested in cryptocurrencies.

Statistic 18

30% of Millennials have invested in art and collectibles.

Statistic 19

37% of Millennials have invested in peer-to-peer lending.

Statistic 20

55% of Millennials have invested in healthcare-related stocks.

Statistic 21

70% of Millennials have a portion of their portfolios in cash.

Statistic 22

Nearly half of Millennials are actively saving for retirement.

Statistic 23

78% of Millennials say they have money set aside for emergencies.

Statistic 24

Only 28% of Millennials say they trust the stock market as a place to grow their money.

Statistic 25

64% of Millennials say that they are currently saving for retirement.

Statistic 26

61% of Millennials feel that investments are a good way to save for retirement.

Statistic 27

30% of Millennials do not invest any money.

Statistic 28

48% of Millennials are currently invested in the stock market.

Statistic 29

43% of Millennials have started investing in the past year.

Statistic 30

Only 9% of Millennials describe themselves as very knowledgeable about investing.

Statistic 31

67% of Millennials think they should be investing more for retirement.

Statistic 32

52% of Millennials have investment accounts outside of retirement accounts.

Statistic 33

Only 10% of Millennials prioritize investing in traditional assets like gold and oil.

Statistic 34

39% of Millennials are actively saving for their children's education.

Statistic 35

57% of Millennials have increased their investment contributions during the pandemic.

Statistic 36

Millennials are more likely to invest in socially responsible companies.

Statistic 37

46% of Millennials are interested in responsible investing.

Statistic 38

77% of Millennials believe that their investment decisions can make an impact on climate change.

Statistic 39

55% of Millennials are concerned about the impact of their investments on society and the environment.

Statistic 40

62% of Millennials believe that they will reach their investment goals.

Statistic 41

53% of Millennials have high levels of investment knowledge.

Statistic 42

Millennials are more likely to invest in companies that prioritize diversity and inclusion.

Statistic 43

35% of Millennials prioritize investing in companies that have a positive social or environmental impact.

Statistic 44

74% of Millennials are interested in sustainable investing.

Statistic 45

47% of Millennials plan to increase their investments in renewable energy.

Statistic 46

58% of Millennials have some level of investment knowledge.

Statistic 47

71% of Millennials prioritize investing in companies with strong environmental practices.

Statistic 48

31% of Millennials prioritize investing in funds that consider environmental, social, and governance factors.

Statistic 49

50% of Millennials believe that investing in the stock market is a good idea.

Statistic 50

46% of Millennials have tried impact investing.

Statistic 51

41% of Millennials are interested in impact investing.

Statistic 52

49% of Millennials are interested in impact investing.

Statistic 53

36% of Millennials have invested in health and wellness companies.

Statistic 54

51% of Millennials are likely to shift their investment focus towards renewable energy.

Statistic 55

49% of Millennials have invested in green energy companies.

Statistic 56

41% of Millennials have invested in impact bonds.

Statistic 57

53% of Millennials prefer robo-advisors for their investing needs.

Statistic 58

33% of Millennials feel overwhelmed by their investment options.

Statistic 59

55% of Millennials believe that the stock market is a good place to invest in the next 12 months.

Statistic 60

40% of Millennials have sought financial advice from a professional advisor.

Statistic 61

60% of Millennials have investment accounts with tech-driven platforms.

Statistic 62

42% of Millennials have tried automated investing apps.

Statistic 63

49% of Millennials are more confident in their ability to invest compared to last year.

Statistic 64

56% of Millennials seek advice from family and friends when making investment decisions.

Statistic 65

54% of Millennials believe they have enough knowledge to invest in the stock market.

Statistic 66

45% of Millennials have a financial advisor to assist with their investments.

Statistic 67

69% of Millennials use online platforms for their investment needs.

Statistic 68

39% of Millennials are using mobile apps for their investments.

Statistic 69

48% of Millennials think that investing in individual stocks is a good idea.

Statistic 70

35% of Millennials are investing in ETFs.

Statistic 71

43% of Millennials consult financial blogs for investment advice.

Statistic 72

59% of Millennials have a diverse investment portfolio.

Statistic 73

52% of Millennials have sought investment advice from online forums or social media.

Statistic 74

60% of Millennials have invested in index funds.

Statistic 75

43% of Millennials have invested in target-date funds for retirement.

Statistic 76

60% of Millennials prefer using investment apps for managing their portfolios.

Statistic 77

33% of Millennials have micro-invested with spare change apps.

Statistic 78

63% of Millennials are looking for long-term growth when they invest.

Statistic 79

29% of Millennials have investments in ESG or socially responsible funds.

Statistic 80

55% of Millennials have considered investing in sustainable or ESG funds.

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Summary

  • Millennials are more likely to invest in socially responsible companies.
  • 70% of Millennials have a portion of their portfolios in cash.
  • Nearly half of Millennials are actively saving for retirement.
  • 53% of Millennials prefer robo-advisors for their investing needs.
  • 78% of Millennials say they have money set aside for emergencies.
  • Only 28% of Millennials say they trust the stock market as a place to grow their money.
  • 46% of Millennials are interested in responsible investing.
  • 77% of Millennials believe that their investment decisions can make an impact on climate change.
  • 64% of Millennials say that they are currently saving for retirement.
  • 61% of Millennials feel that investments are a good way to save for retirement.
  • 38% of Millennials think that real estate is the best long-term investment.
  • 30% of Millennials do not invest any money.
  • 55% of Millennials are concerned about the impact of their investments on society and the environment.
  • 41% of Millennials have invested in cryptocurrencies.
  • 48% of Millennials are currently invested in the stock market.

Move over, Boomers, Millennials are making their mark on the investment scene with a flair for sustainability, social impact, and a touch of tech-savvy finesse. According to a plethora of eye-opening statistics, this generation is not only keen on investing responsibly in socially conscious companies but is also strategically squirreling away cash, embracing robo-advisors, and actively saving for retirement. With a strong belief in their potential to combat climate change through smart investment decisions, a healthy dose of skepticism toward the stock market, and a growing interest in responsible and impactful investing, Millennials are proving to be a force to be reckoned with in the world of finance.

Alternative Investments

  • 38% of Millennials have tried investing in peer-to-peer lending platforms.

Interpretation

In the world of finance, Millennials are not just swiping right on dating apps, they're also making bold moves in the realm of investing. With 38% of them venturing into peer-to-peer lending platforms, it seems this tech-savvy generation is not afraid to test the waters of alternative investment opportunities. Who needs a financial advisor when you have a smartphone and some spare cash, right? But don't let the avocado toast fool you - these savvy Millennials are proving that they can navigate the choppy waters of the investment world with finesse and a touch of technological flair.

Alternative Investments (such as art and collectibles)

  • 38% of Millennials think that real estate is the best long-term investment.
  • 41% of Millennials have invested in cryptocurrencies.
  • 32% of Millennials believe that investing in cryptocurrency is a good idea.
  • 36% of Millennials have invested in individual stocks.
  • 44% of Millennials believe that real estate is the best long-term investment.
  • 54% of Millennials have considered buying fractional shares to invest.
  • 66% of Millennials have considered investing in cryptocurrencies.
  • 30% of Millennials have invested in real estate crowdfunding.
  • 37% of Millennials have invested in gold or precious metals.
  • 34% of Millennials have invested in real estate investment trusts (REITs).
  • 42% of Millennials have invested in international stocks or funds.
  • 47% of Millennials have invested in dividend-paying stocks.
  • 57% of Millennials have invested in technology companies.
  • 39% of Millennials have experimented with day trading.
  • 46% of Millennials have invested in emerging markets.
  • 50% of Millennials have invested in cryptocurrencies.
  • 30% of Millennials have invested in art and collectibles.
  • 37% of Millennials have invested in peer-to-peer lending.
  • 55% of Millennials have invested in healthcare-related stocks.

Interpretation

Millennials are rewriting the investment playbook with a kaleidoscope of financial choices, from traditional bricks-and-mortar real estate to the wild world of cryptocurrencies. With 38% seeing real estate as a safe bet and 41% diving into digital coins, this generation is ushering in a new era of diversified portfolios. As 54% still swear by real estate, while 66% can't resist the allure of cryptocurrencies, it's clear that Millennials are embracing risk and reward in equal measure. From fractional shares to day trading experiments, they're sculpting a financial landscape that blends old-school sensibilities with cutting-edge innovations. In this colorful mosaic of investment strategies, one thing is clear: Millennials are unafraid to chart a bold path towards their financial future.

Emergency Savings

  • 70% of Millennials have a portion of their portfolios in cash.
  • Nearly half of Millennials are actively saving for retirement.
  • 78% of Millennials say they have money set aside for emergencies.
  • Only 28% of Millennials say they trust the stock market as a place to grow their money.
  • 64% of Millennials say that they are currently saving for retirement.
  • 61% of Millennials feel that investments are a good way to save for retirement.
  • 30% of Millennials do not invest any money.
  • 48% of Millennials are currently invested in the stock market.
  • 43% of Millennials have started investing in the past year.
  • Only 9% of Millennials describe themselves as very knowledgeable about investing.
  • 67% of Millennials think they should be investing more for retirement.
  • 52% of Millennials have investment accounts outside of retirement accounts.
  • Only 10% of Millennials prioritize investing in traditional assets like gold and oil.
  • 39% of Millennials are actively saving for their children's education.
  • 57% of Millennials have increased their investment contributions during the pandemic.

Interpretation

Millennials, a generation known for disrupting industries and challenging norms, seem to have a divided relationship with investing. While a significant portion are making smart financial moves by saving for retirement and emergencies, many still cling to the safety of cash and express skepticism towards the stock market. It appears that despite their growing interest in investments, there's a gap in knowledge and confidence that needs to be bridged. As they navigate the financial landscape, Millennials are learning to balance traditional wisdom with modern opportunities, proving that with a blend of caution and boldness, they may just redefine what it means to invest in their future.

Impact Investing

  • Millennials are more likely to invest in socially responsible companies.
  • 46% of Millennials are interested in responsible investing.
  • 77% of Millennials believe that their investment decisions can make an impact on climate change.
  • 55% of Millennials are concerned about the impact of their investments on society and the environment.
  • 62% of Millennials believe that they will reach their investment goals.
  • 53% of Millennials have high levels of investment knowledge.
  • Millennials are more likely to invest in companies that prioritize diversity and inclusion.
  • 35% of Millennials prioritize investing in companies that have a positive social or environmental impact.
  • 74% of Millennials are interested in sustainable investing.
  • 47% of Millennials plan to increase their investments in renewable energy.
  • 58% of Millennials have some level of investment knowledge.
  • 71% of Millennials prioritize investing in companies with strong environmental practices.
  • 31% of Millennials prioritize investing in funds that consider environmental, social, and governance factors.
  • 50% of Millennials believe that investing in the stock market is a good idea.
  • 46% of Millennials have tried impact investing.
  • 41% of Millennials are interested in impact investing.
  • 49% of Millennials are interested in impact investing.
  • 36% of Millennials have invested in health and wellness companies.
  • 51% of Millennials are likely to shift their investment focus towards renewable energy.
  • 49% of Millennials have invested in green energy companies.
  • 41% of Millennials have invested in impact bonds.

Interpretation

The numbers don't lie - Millennials are not just chasing financial gains but are also investing with a sense of purpose. With a keen eye on social responsibility and a strong belief in the power of their investment decisions to shape a better world, this generation is steering their portfolios towards companies that prioritize diversity, inclusion, and sustainability. Armed with a solid understanding of investment know-how, Millennials are making conscious choices that align with their values, whether it's supporting renewable energy, health and wellness, or impact bonds. It seems like this tech-savvy and socially conscious cohort is not just building wealth for themselves but also striving to create a positive impact on society and the environment through their financial decisions. Who said money can't buy change?

Robo-Advisors

  • 53% of Millennials prefer robo-advisors for their investing needs.
  • 33% of Millennials feel overwhelmed by their investment options.
  • 55% of Millennials believe that the stock market is a good place to invest in the next 12 months.
  • 40% of Millennials have sought financial advice from a professional advisor.
  • 60% of Millennials have investment accounts with tech-driven platforms.
  • 42% of Millennials have tried automated investing apps.
  • 49% of Millennials are more confident in their ability to invest compared to last year.
  • 56% of Millennials seek advice from family and friends when making investment decisions.
  • 54% of Millennials believe they have enough knowledge to invest in the stock market.
  • 45% of Millennials have a financial advisor to assist with their investments.
  • 69% of Millennials use online platforms for their investment needs.
  • 39% of Millennials are using mobile apps for their investments.
  • 48% of Millennials think that investing in individual stocks is a good idea.
  • 35% of Millennials are investing in ETFs.
  • 43% of Millennials consult financial blogs for investment advice.
  • 59% of Millennials have a diverse investment portfolio.
  • 52% of Millennials have sought investment advice from online forums or social media.
  • 60% of Millennials have invested in index funds.
  • 43% of Millennials have invested in target-date funds for retirement.
  • 60% of Millennials prefer using investment apps for managing their portfolios.
  • 33% of Millennials have micro-invested with spare change apps.

Interpretation

Millennials are navigating the investment landscape with a blend of tech-savvy confidence and a thirst for knowledge, as evidenced by their preference for robo-advisors and tech-driven platforms. Despite feeling overwhelmed by options, their growing interest in the stock market reflects a sense of optimism and readiness to explore new opportunities. While seeking advice from professionals and online sources, Millennials also rely on social circles for investment insights, showcasing a collaborative approach to decision-making. With a diverse portfolio mix including individual stocks, ETFs, index funds, and target-date funds, Millennials are embracing a strategic and inclusive approach to wealth-building. In a digital age where mobile apps and online platforms reign supreme, this generation is leveraging technology to actively manage their portfolios, even micro-investing with spare change apps, signaling a dynamic shift in traditional investment practices.

Socially Responsible Investments

  • 63% of Millennials are looking for long-term growth when they invest.
  • 29% of Millennials have investments in ESG or socially responsible funds.
  • 55% of Millennials have considered investing in sustainable or ESG funds.

Interpretation

In a financial landscape where avocado toast is often cited as a barrier to homeownership, it appears that Millennials are proving their investment savvy goes beyond brunch choices. With 63% of this cohort eyeing long-term growth, it seems they are looking to secure a future that goes beyond Instagram filters. Additionally, the 29% who have dipped their toes into ESG funds show a generation keen on aligning their values with their portfolio. When 55% have contemplated sustainable investments, it becomes evident that Millennials are not just building portfolios, they are constructing a legacy that speaks to both their wallets and their worldviews.

References