The Latest Men’S Personal Care Industry Statistics Explained
The global men’s personal care market size was valued at $47.2 billion in 2020.
The statistic stating that the global men’s personal care market size was valued at $47.2 billion in 2020 indicates the total revenue generated worldwide by products specifically targeted towards men’s grooming and self-care needs. This significant market value underscores the growing trend of men paying more attention to their personal grooming and hygiene, leading to a surge in demand for products such as skincare, hair care, shaving essentials, and fragrances among others. The increase in disposable income, changing perceptions of masculinity, and a greater focus on personal well-being are factors that have contributed to the expansion of the men’s personal care market. This statistic highlights the substantial economic opportunities in catering to men’s grooming preferences and signals a lucrative and evolving sector within the broader beauty and personal care industry.
The male grooming industry is projected to grow at a CAGR of 5.5% from 2021 to 2028.
The statistic ‘The male grooming industry is projected to grow at a CAGR of 5.5% from 2021 to 2028’ indicates that the male grooming sector is expected to experience steady and consistent growth over the specified period. The Compound Annual Growth Rate (CAGR) of 5.5% suggests that the industry’s revenue is estimated to increase by an average of 5.5% per year during this timeframe. This projection reflects a positive outlook for the male grooming industry, implying rising consumer demand, expanding market opportunities, and potential trends favoring grooming products and services targeted towards men. Businesses operating within this industry may benefit from leveraging this growth trend to drive strategic decision-making, investment, and marketing efforts catering to the evolving needs and preferences of male consumers.
The biggest segment in the men’s personal care industry is Shaving with 37.9% market share.
The statistic states that the largest segment within the men’s personal care industry is Shaving, accounting for 37.9% of the market share. This indicates that a significant portion of the market for men’s personal care products is dominated by shaving-related products such as razors, shaving creams, and aftershave. The high market share of the Shaving segment suggests that it is a popular and widely used category among men in their grooming routines. Companies operating within this segment may have a competitive advantage due to its large market share, while businesses looking to enter or expand in the men’s personal care industry may consider focusing on shaving products to tap into this lucrative market opportunity.
The U.S. men’s grooming market was valued over $6 billion in 2019.
The statistic indicates that in 2019, the market for men’s grooming products in the United States was estimated to be worth more than $6 billion. This value reflects the total revenue generated from sales of various grooming products such as skincare, haircare, shaving products, and fragrances targeted specifically towards men. The size of this market suggests a growing trend in male grooming habits and an increasing awareness among men about the importance of personal care and grooming. The substantial revenue figure also highlights the significant economic impact of the men’s grooming industry on the overall consumer market in the United States.
Men’s shave care product sales reached nearly $2.6 billion in 2020 in the U.S.
The statistic that men’s shave care product sales reached nearly $2.6 billion in 2020 in the U.S. signifies the significant market size and consumer demand for shaving products targeted towards men within that year. This figure indicates a substantial amount of money spent on shaving products specifically designed for men, which includes items such as razors, shaving creams, after-shave lotions, and other grooming essentials. The size of this market suggests that men’s grooming is an important and growing industry, reflecting evolving social norms and changing attitudes towards personal care and grooming among male consumers. The $2.6 billion sales figure highlights the economic significance of men’s shaving products and the potential for continued growth and innovation in this sector.
The Asian market is expected to be the fastest-growing region with a CAGR of 6.0% from 2021 to 2028.
This statistic indicates that the Asian market is forecasted to experience the highest compound annual growth rate (CAGR) among all regions, at a rate of 6.0% from 2021 to 2028. This suggests that the economy, consumer spending, and overall market activities in the Asian region are expected to grow at a steady and relatively rapid pace over the specified time period. Factors driving this growth may include increasing population, rising income levels, expanding middle class, technological advancements, and favorable government policies. Businesses looking to capitalize on emerging market opportunities may find the Asian region especially attractive for investment and expansion.
Male consumers in the U.S. spent 2.1 billion U.S. dollars on bar soap in 2020.
The statistic indicates that male consumers in the United States collectively spent a total of $2.1 billion on bar soap in the year 2020. This figure represents the amount of money that men in the U.S. dedicated towards purchasing bar soap products during that specific time period. The expenditure on bar soap can reflect various factors such as personal hygiene practices, individual preferences, market trends, advertising influences, and cultural norms. Understanding these spending patterns can provide valuable insights for companies in the soap industry to tailor their products and marketing strategies to better target male consumers in the U.S.
The hair care segment was valued at USD 8.4 billion in 2020.
The statistic “The hair care segment was valued at USD 8.4 billion in 2020” indicates the total monetary worth of the hair care market within the specified time period. This figure represents the value of products and services related to hair care, such as shampoos, conditioners, treatments, styling products, and salon services, that were sold or provided throughout the year. The value of USD 8.4 billion reflects the economic significance and size of the hair care industry in 2020, serving as a critical metric for understanding the market’s scope, growth potential, and consumer demand within the beauty and personal care sector.
About 14 % of men in Japan are using hair colourants.
This statistic indicates that approximately 14% of men in Japan use hair colorants, suggesting a notable prevalence of hair coloring among this demographic group. This information may be relevant in understanding societal beauty standards, grooming habits, or consumer behavior in Japan. The percentage provides a quantitative measure of the proportion of men in the population who engage in hair coloring practices, offering insight into trends and preferences within the country. Further analysis could explore factors influencing this behavior and its implications for the hair care industry or cultural perceptions of appearance in Japan.
About 25.9% of men in the U.S use skincare products daily.
The statistic “About 25.9% of men in the U.S use skincare products daily” indicates the proportion of men in the United States who incorporate skincare products into their daily routine. This percentage suggests that a significant portion of male individuals are actively engaging in skincare practices, which is a notable shift from traditional gender norms that commonly associate skincare with women. As societal attitudes towards male grooming evolve and the beauty industry expands its offerings to cater to male consumers, this statistic reflects a growing trend of men prioritizing self-care and taking steps to maintain their skin health and appearance on a daily basis.
Companies are expected to spend about $15.3 billion globally in Men’s grooming Packaging by 2024.
This statistic indicates that companies worldwide are projected to allocate a total of approximately $15.3 billion towards packaging specifically for men’s grooming products by the year 2024. This suggests a substantial investment in the design, production, and marketing of packaging materials tailored for products such as men’s skincare, hair care, and grooming tools. The sizeable financial commitment reflects the increasing demand for men’s grooming products and the importance placed on packaging aesthetics and functionality in attracting consumers. This figure serves as an indicator of the growth and competitiveness within the men’s grooming industry, highlighting the significance of packaging as a key factor in product success and brand differentiation.
The online segment for Men’s grooming products is expected to be the fastest-growing, with a CAGR of 6.6% from 2021 to 2028.
This statistic indicates that the online market for Men’s grooming products is projected to grow rapidly at a Compound Annual Growth Rate (CAGR) of 6.6% from 2021 to 2028. This means that the online sales of Men’s grooming products are expected to increase steadily at an average rate of 6.6% per year during this period. The forecasted fast growth suggests a growing demand for Men’s grooming products through online channels, possibly driven by factors such as convenience, a wider product selection, and an increasing trend of online shopping for personal care items among consumers. This data highlights a lucrative opportunity for businesses in the Men’s grooming industry to focus on expanding their online presence and marketing strategies to capitalize on this anticipated growth trend and meet the evolving preferences of male consumers.
The North America men’s personal care market was valued at $11 Billion in 2020.
The statistic “The North America men’s personal care market was valued at $11 Billion in 2020” indicates the total monetary worth of the market for personal care products specifically tailored for men in North America for the year 2020. This value represents the sum of all sales and transactions in this market segment, including products such as skincare, haircare, grooming, and hygiene items aimed at male consumers. The $11 billion figure highlights the significant economic importance and size of the men’s personal care industry in North America, reflecting the growing demand and consumption of these products by men in the region during the specified year.
68% of British men use skincare products in 2019.
The statistic “68% of British men use skincare products in 2019” indicates the percentage of men in the British population who reported using skincare products during the year 2019. This finding suggests that a significant portion of British men are engaging in skincare routines, which may reflect a growing trend of more men adopting personal grooming practices. The statistic implies a shift towards increased awareness and interest in skincare among men, challenging traditional gender norms related to personal care and grooming. Additionally, the data underscores the expanding market for skincare products targeting male consumers in the UK.
The oral care segment in the men’s personal care market is likely to register a CAGR of 5.9% from 2021 to 2028.
This statistic indicates that the sub-category of oral care within the men’s personal care market is projected to experience a Compound Annual Growth Rate (CAGR) of 5.9% between the years 2021 and 2028. This suggests a steady upward trend in the demand and consumption of oral care products targeted specifically at men over the specified timeframe. A CAGR of 5.9% indicates a moderate growth rate, highlighting the potential for market expansion and increased sales within this segment of the men’s personal care sector in the coming years.
39% of consumers are willing to pay more for all-natural grooming products.
The statistic ‘39% of consumers are willing to pay more for all-natural grooming products’ indicates that a significant percentage of individuals place value on using grooming products that are labeled as all-natural. This suggests a growing trend towards consumer preference for products that are perceived as being more environmentally friendly, sustainable, and free from potentially harmful chemicals. The willingness to pay more for such products may reflect a desire for higher quality, greater transparency in ingredients, or alignment with personal values related to health and sustainability. As a result, businesses in the grooming products industry may consider incorporating all-natural ingredients or promoting the natural aspects of their products to cater to this segment of the market and potentially increase their sales and market share.
50% of men use personal care products to feel good about themselves.
The statistic “50% of men use personal care products to feel good about themselves” indicates that half of the male population relies on grooming and personal care items as a part of their self-care routine to boost their confidence and overall well-being. This suggests a significant portion of men prioritize grooming practices not just for functional purposes but also for psychological benefits, such as enhancing their self-esteem and self-image. The statistic highlights the evolving societal norms surrounding masculinity and self-care, indicating a growing acceptance and understanding of the importance of grooming rituals in men’s lives beyond mere grooming for hygiene.
70 % of men users are conscious of the fragrance of their personal care products.
The statistic indicates that 70% of men who use personal care products are aware of the fragrance of those products. This suggests that a majority of men pay attention to the scents of the grooming items they use, which can have implications for product preferences and purchasing decisions. Being conscious of the fragrance could indicate that men prioritize the sensory experience and enjoy products with pleasant scents. Understanding this consumer behavior can be valuable for companies in the personal care industry to tailor their products to meet the preferences of their target audience and potentially increase customer satisfaction and loyalty.
References
0. – https://www.www.mintel.com
1. – https://www.www.grandviewresearch.com
2. – https://www.www.statista.com
3. – https://www.www.packagingstrategies.com
4. – https://www.www.theguardian.com
5. – https://www.www.franchiseindia.com
6. – https://www.www.fungglobalretailtech.com
