GITNUXREPORT 2025

Marketing In The Wholesale Industry Statistics

Most wholesale companies prioritize digital marketing for growth and customer engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

58% of wholesale buyers prefer to research products online before making a purchase

Statistic 2

38% of wholesale buyers follow suppliers via social media for product updates

Statistic 3

29% of wholesale industry sales are now generated through online channels

Statistic 4

62% of wholesale buyers find product videos helpful in their purchase decisions

Statistic 5

68% of wholesale buyers prefer to receive personalized offers and communication

Statistic 6

33% of wholesale sales are influenced by online reviews and testimonials

Statistic 7

52% of wholesale companies see increased website engagement after implementing live chat support

Statistic 8

60% of wholesale industry marketers believe mobile marketing is crucial for reaching buyers on-the-go

Statistic 9

50% of wholesale buyers prefer digital catalogs over printed ones

Statistic 10

53% of wholesale buyers use mobile apps for product research and ordering

Statistic 11

37% of wholesale distributors allocate part of their marketing budget to environmental sustainability messaging

Statistic 12

55% of wholesale buyers value turnkey digital solutions for order and inventory management

Statistic 13

61% of wholesale buyers are influenced by peer reviews on industry forums

Statistic 14

68% of wholesale buyers prefer personalized email communications tailored to their purchasing history

Statistic 15

52% of wholesale buyers use mobile search to find new suppliers

Statistic 16

69% of wholesale buyers deem comprehensive product information essential for online purchasing decisions

Statistic 17

34% of wholesale companies employ customer journey mapping to refine marketing strategies

Statistic 18

47% of wholesale companies utilize content marketing to educate their clients and prospects

Statistic 19

49% of wholesale marketers prioritize video content creation for product demonstrations

Statistic 20

54% of wholesale companies incorporate video testimonials into their marketing

Statistic 21

49% of wholesale industry websites feature a dedicated blog to engage customers and improve SEO

Statistic 22

57% of wholesale companies partner with industry influencers to expand their reach

Statistic 23

48% of wholesale marketing teams focus on creating educational content to build trust and authority

Statistic 24

72% of wholesale companies consider digital marketing a key component of their growth strategy

Statistic 25

65% of wholesale distributors use social media platforms to generate leads

Statistic 26

Email marketing boasts an average ROI of 4200% for wholesale marketers

Statistic 27

45% of wholesale companies plan to increase their digital advertising budget in 2024

Statistic 28

54% of wholesale distributors measure their marketing success through website traffic and lead generation

Statistic 29

55% of wholesale firms report that SEO has increased their website traffic significantly

Statistic 30

41% of wholesale businesses use influencer marketing to reach new audiences

Statistic 31

43% of wholesale companies have optimized their websites for voice search

Statistic 32

36% of wholesale distributors use targeted advertising to reach specific industry segments

Statistic 33

64% of wholesale firms have increased their use of online advertising due to pandemic-induced changes

Statistic 34

46% of wholesale companies report generating leads through Google Ads campaigns

Statistic 35

42% of wholesale marketers plan to increase their investment in social media advertising in 2024

Statistic 36

33% of wholesalers are using programmatic advertising to target specific customer segments

Statistic 37

49% of wholesale companies invest in SEO for local search optimization

Statistic 38

59% of wholesale industry marketers plan to enhance their website with AI-powered chatbots

Statistic 39

50% of wholesale marketers allocate part of their budget to digital influencer collaborations

Statistic 40

47% of wholesale firms plan to expand their digital marketing team in the next year

Statistic 41

61% of wholesale companies find success in using remarketing strategies to re-engage visitors

Statistic 42

74% of wholesale companies attend industry trade shows to nurture existing relationships and generate leads

Statistic 43

79% of wholesale marketers plan to invest more in automation tools in 2024

Statistic 44

70% of wholesale companies utilize CRM systems integrated with their marketing efforts

Statistic 45

66% of wholesale industry websites now feature online ordering capabilities

Statistic 46

48% of wholesale companies track and analyze customer data to personalize marketing campaigns

Statistic 47

31% of wholesale companies have adopted augmented reality tools for product display

Statistic 48

29% of wholesale marketers use chatbots for customer service and lead qualification

Statistic 49

65% of wholesale businesses measure marketing ROI through sales conversions

Statistic 50

40% of wholesale industry websites now feature chatbot-enabled lead capture forms

Statistic 51

44% of wholesale distributors leverage data analytics to optimize promotional campaigns

Statistic 52

35% of wholesale companies utilize virtual reality for product demonstrations in trade shows

Statistic 53

44% of wholesale businesses use analytics tools to monitor campaign performance and optimize spend

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Key Highlights

72% of wholesale companies consider digital marketing a key component of their growth strategy
65% of wholesale distributors use social media platforms to generate leads
58% of wholesale buyers prefer to research products online before making a purchase
Email marketing boasts an average ROI of 4200% for wholesale marketers
45% of wholesale companies plan to increase their digital advertising budget in 2024
38% of wholesale buyers follow suppliers via social media for product updates
54% of wholesale distributors measure their marketing success through website traffic and lead generation
47% of wholesale companies utilize content marketing to educate their clients and prospects
29% of wholesale industry sales are now generated through online channels
62% of wholesale buyers find product videos helpful in their purchase decisions
55% of wholesale firms report that SEO has increased their website traffic significantly
41% of wholesale businesses use influencer marketing to reach new audiences
74% of wholesale companies attend industry trade shows to nurture existing relationships and generate leads

In a rapidly evolving digital landscape, wholesale companies are increasingly turning to innovative marketing strategies—where 72% see digital marketing as crucial for growth, and online channels now drive 29% of sales—highlighting a shift towards personalized, video-rich, and data-driven approaches that are reshaping the industry.

Buyer Preferences and Engagement

58% of wholesale buyers prefer to research products online before making a purchase
38% of wholesale buyers follow suppliers via social media for product updates
29% of wholesale industry sales are now generated through online channels
62% of wholesale buyers find product videos helpful in their purchase decisions
68% of wholesale buyers prefer to receive personalized offers and communication
33% of wholesale sales are influenced by online reviews and testimonials
52% of wholesale companies see increased website engagement after implementing live chat support
60% of wholesale industry marketers believe mobile marketing is crucial for reaching buyers on-the-go
50% of wholesale buyers prefer digital catalogs over printed ones
53% of wholesale buyers use mobile apps for product research and ordering
37% of wholesale distributors allocate part of their marketing budget to environmental sustainability messaging
55% of wholesale buyers value turnkey digital solutions for order and inventory management
61% of wholesale buyers are influenced by peer reviews on industry forums
68% of wholesale buyers prefer personalized email communications tailored to their purchasing history
52% of wholesale buyers use mobile search to find new suppliers
69% of wholesale buyers deem comprehensive product information essential for online purchasing decisions
34% of wholesale companies employ customer journey mapping to refine marketing strategies

Buyer Preferences and Engagement Interpretation

In an era where 58% of wholesale buyers start their product research online and 69% seek comprehensive digital info, the industry's shift toward personalized, mobile-savvy, and transparent digital channels—bolstered by social media, reviews, and targeted communications—makes it clear that wholesale companies must embrace the virtual handshake or risk being left behind in the digital dust.

Content and Multimedia Usage

47% of wholesale companies utilize content marketing to educate their clients and prospects
49% of wholesale marketers prioritize video content creation for product demonstrations
54% of wholesale companies incorporate video testimonials into their marketing
49% of wholesale industry websites feature a dedicated blog to engage customers and improve SEO
57% of wholesale companies partner with industry influencers to expand their reach
48% of wholesale marketing teams focus on creating educational content to build trust and authority

Content and Multimedia Usage Interpretation

With nearly half of wholesale companies embracing content and video strategies—from product demos to influencer partnerships—it's clear that in a crowded marketplace, education and authentic storytelling are now the currency of trust and growth.

Digital Marketing Adoption and Strategies

72% of wholesale companies consider digital marketing a key component of their growth strategy
65% of wholesale distributors use social media platforms to generate leads
Email marketing boasts an average ROI of 4200% for wholesale marketers
45% of wholesale companies plan to increase their digital advertising budget in 2024
54% of wholesale distributors measure their marketing success through website traffic and lead generation
55% of wholesale firms report that SEO has increased their website traffic significantly
41% of wholesale businesses use influencer marketing to reach new audiences
43% of wholesale companies have optimized their websites for voice search
36% of wholesale distributors use targeted advertising to reach specific industry segments
64% of wholesale firms have increased their use of online advertising due to pandemic-induced changes
46% of wholesale companies report generating leads through Google Ads campaigns
42% of wholesale marketers plan to increase their investment in social media advertising in 2024
33% of wholesalers are using programmatic advertising to target specific customer segments
49% of wholesale companies invest in SEO for local search optimization
59% of wholesale industry marketers plan to enhance their website with AI-powered chatbots
50% of wholesale marketers allocate part of their budget to digital influencer collaborations
47% of wholesale firms plan to expand their digital marketing team in the next year
61% of wholesale companies find success in using remarketing strategies to re-engage visitors

Digital Marketing Adoption and Strategies Interpretation

In an industry where traditional transactions once reigned supreme, a data-driven revolution is unfolding: with over 70% of wholesale companies prioritizing digital marketing and nearly half expanding their teams, it's clear that embracing everything from SEO and influencer marketing to AI chatbots and remarketing isn't just optional—it's now the blueprint for sustainable growth in the digital age.

Industry Events and Networking

74% of wholesale companies attend industry trade shows to nurture existing relationships and generate leads

Industry Events and Networking Interpretation

With 74% of wholesale companies attending trade shows to nurture relationships and generate leads, it's clear that in this industry, face-to-face connections remain the ultimate currency—proving that even in a digital age, a handshake still holds significant value.

Technology and Data Analytics

79% of wholesale marketers plan to invest more in automation tools in 2024
70% of wholesale companies utilize CRM systems integrated with their marketing efforts
66% of wholesale industry websites now feature online ordering capabilities
48% of wholesale companies track and analyze customer data to personalize marketing campaigns
31% of wholesale companies have adopted augmented reality tools for product display
29% of wholesale marketers use chatbots for customer service and lead qualification
65% of wholesale businesses measure marketing ROI through sales conversions
40% of wholesale industry websites now feature chatbot-enabled lead capture forms
44% of wholesale distributors leverage data analytics to optimize promotional campaigns
35% of wholesale companies utilize virtual reality for product demonstrations in trade shows
44% of wholesale businesses use analytics tools to monitor campaign performance and optimize spend

Technology and Data Analytics Interpretation

As wholesale marketers increasingly turn to automation, CRM integration, and immersive technologies like AR and VR, they’re not just keeping pace—they’re strategically transforming their approach to personalize experiences, streamline operations, and optimize ROI in an evolving digital landscape.