GITNUXREPORT 2025

Marketing In The Wellness Industry Statistics

Wellness industry valuation exceeds $4.5 trillion, driven by digital, health, and sustainability.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers prefer to buy products from brands aligned with health and wellness

Statistic 2

Wellness-related searches increased by 40% globally in 2022

Statistic 3

65% of consumers are willing to pay more for products that promote wellness

Statistic 4

52% of consumers use social media platforms to discover new health and wellness products

Statistic 5

45% of wellness consumers prefer organic or natural products

Statistic 6

60% of consumers seek personalized wellness solutions

Statistic 7

62% of wellness consumers read reviews before purchasing wellness products or services

Statistic 8

48% of wellness consumers are more likely to trust brands that support social or environmental causes

Statistic 9

40% of consumers are interested in integrating mental health services with physical wellness plans

Statistic 10

58% of wellness consumers follow at least one health influencer on social media

Statistic 11

Virtual wellness services increased user engagement by 22% during the pandemic and continue to grow post-pandemic

Statistic 12

55% of consumers prefer to purchase wellness products from brands with transparent ingredient lists and sourcing

Statistic 13

Over 50% of wellness consumers are more likely to make repeat purchases if they receive personalized marketing messages

Statistic 14

47% of wellness consumers prefer to learn about health products through video content

Statistic 15

78% of wellness industry brands actively use sustainability as part of their branding strategy

Statistic 16

Consumers aged 18-34 are the primary drivers behind wellness product purchases, accounting for 60% of sales

Statistic 17

33% of wellness consumers cite mindfulness and meditation apps as essential tools for their wellness routines

Statistic 18

65% of consumers look for eco-friendly packaging in wellness products, indicating increased environmental awareness

Statistic 19

50% of wellness consumers are interested in integrating wearable tech into their wellness routines

Statistic 20

The demand for holistic and integrative health approaches increased by 18% in 2022, with consumers seeking more comprehensive wellness solutions

Statistic 21

Social media influence drove a 25% increase in wellness product sales during 2022, emphasizing the importance of digital channels

Statistic 22

Consumers are 40% more likely to purchase products with clear scientific backing, highlighting the importance of credible information

Statistic 23

60% of consumers seek out wellness products that are sustainably sourced, reflecting increasing concern for ethical consumption

Statistic 24

55% of consumers are more likely to trust wellness brands that demonstrate transparency in their supply chain

Statistic 25

47% of consumers use online reviews as a primary factor in choosing wellness services, highlighting review importance in digital marketing

Statistic 26

85% of wellness consumers prefer products that contain scientifically supported ingredients, influencing product development

Statistic 27

80% of wellness companies are investing in mobile-friendly websites and apps

Statistic 28

35% of wellness businesses reported a revenue increase due to digital transformation efforts in 2022

Statistic 29

The global wellness industry is valued at over $4.5 trillion as of 2023

Statistic 30

The fitness industry specifically saw a revenue increase of 11% in 2022, reaching $114 billion globally

Statistic 31

The average spend on wellness products per person increased to $375 annually in 2023, from $280 in 2020

Statistic 32

Online wellness coaching platforms experienced a revenue growth of 25% in 2022, reaching over $13 billion globally

Statistic 33

The retail wellness market, including skincare, supplements, and fitness gear, is projected to be worth over $500 billion by 2025

Statistic 34

The global meditation market is expected to reach $9 billion by 2027, growing at a CAGR of 10%

Statistic 35

The mental wellness segment within the industry grew by 21% in 2022, reaching $1.8 billion globally

Statistic 36

The meditation and mindfulness market is expected to reach $12 billion globally by 2028, growing at 11% CAGR

Statistic 37

Wellness tourism, including spa and retreat travel, contributes approximately $639 billion annually to the global economy

Statistic 38

The global health and wellness foods market is projected to reach $1.2 trillion by 2027, with a CAGR of 6.5%

Statistic 39

The number of health and wellness app downloads grew by 28% year-over-year in 2022

Statistic 40

The number of wellness retreats increased by 20% in 2022, reaching over 11,000 globally

Statistic 41

55% of wellness industry marketing budgets are allocated to digital advertising

Statistic 42

The use of influencer marketing in the wellness industry grew by 35% in 2022

Statistic 43

The online wellness market, including fitness classes, coaching, and supplements, is expected to reach $250 billion by 2027

Statistic 44

Wellness industry conferences and events saw a 15% increase in attendance in 2022, with over 50,000 attendees globally

Statistic 45

The wellness Drinks segment grew by 16% in 2022, driven by increased consumer interest in hydration and functional beverages

Statistic 46

30% of wellness brands reported expanding their product lines to include mental health and stress management products in 2022

Statistic 47

The rise of plant-based and vegan wellness products increased sales by 12% in 2022, driven by health and environmental concerns

Statistic 48

The use of augmented reality (AR) in wellness marketing campaigns increased by 40% in 2022, enhancing customer engagement

Statistic 49

The number of wellness-focused podcasts doubled in 2022, with over 2,000 new shows launched worldwide

Statistic 50

42% of wellness industry marketers invested more than 20% of their budget in content marketing in 2022

Statistic 51

The number of corporate wellness programs increased by 30% in 2022, focusing more on holistic health approaches

Statistic 52

The demand for functional foods and beverages hit a new high in 2022, with a growth rate of 14%, driven by health-conscious consumers

Statistic 53

The global organic supplement market is expected to reach $12 billion by 2028, growing at a CAGR of 8%

Statistic 54

The online fitness class market is projected to grow at a CAGR of 10.5%, reaching $20 billion by 2025

Statistic 55

80% of wellness brands plan to increase their digital marketing budgets in 2024 to capitalize on growth opportunities

Statistic 56

The segment for personalized wellness plans grew by 22% in 2022, driven by advancements in AI and health tracking technology

Statistic 57

Digital marketing in wellness industry is expected to grow by 20% annually through 2025, reaching over $12 billion in ad spend

Statistic 58

The demand for wellness teas and herbal infusions grew by 15% in 2022, fueled by trends towards natural and relaxing beverages

Statistic 59

Mindfulness and meditation apps accounted for over 50 million downloads worldwide in 2022, with a 30% year-over-year increase

Statistic 60

Corporate wellness program participation increased by 25% in 2022, with companies prioritizing mental health and lifestyle improvements

Statistic 61

The online wellness service market is forecasted to grow at 13% CAGR, valued at over $89 billion by 2028

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Key Highlights

The global wellness industry is valued at over $4.5 trillion as of 2023
70% of consumers prefer to buy products from brands aligned with health and wellness
Wellness-related searches increased by 40% globally in 2022
The number of health and wellness app downloads grew by 28% year-over-year in 2022
65% of consumers are willing to pay more for products that promote wellness
The fitness industry specifically saw a revenue increase of 11% in 2022, reaching $114 billion globally
52% of consumers use social media platforms to discover new health and wellness products
45% of wellness consumers prefer organic or natural products
The number of wellness retreats increased by 20% in 2022, reaching over 11,000 globally
60% of consumers seek personalized wellness solutions
55% of wellness industry marketing budgets are allocated to digital advertising
The use of influencer marketing in the wellness industry grew by 35% in 2022
62% of wellness consumers read reviews before purchasing wellness products or services

With the global wellness industry soaring to a staggering $4.5 trillion valuation in 2023, savvy brands are capitalizing on a digital-driven landscape where 70% of consumers prefer health-conscious products, social media influences purchase decisions, and personalized, sustainable, and scientifically backed offerings are reshaping marketing strategies.

Consumer Preferences and Behavior

70% of consumers prefer to buy products from brands aligned with health and wellness
Wellness-related searches increased by 40% globally in 2022
65% of consumers are willing to pay more for products that promote wellness
52% of consumers use social media platforms to discover new health and wellness products
45% of wellness consumers prefer organic or natural products
60% of consumers seek personalized wellness solutions
62% of wellness consumers read reviews before purchasing wellness products or services
48% of wellness consumers are more likely to trust brands that support social or environmental causes
40% of consumers are interested in integrating mental health services with physical wellness plans
58% of wellness consumers follow at least one health influencer on social media
Virtual wellness services increased user engagement by 22% during the pandemic and continue to grow post-pandemic
55% of consumers prefer to purchase wellness products from brands with transparent ingredient lists and sourcing
Over 50% of wellness consumers are more likely to make repeat purchases if they receive personalized marketing messages
47% of wellness consumers prefer to learn about health products through video content
78% of wellness industry brands actively use sustainability as part of their branding strategy
Consumers aged 18-34 are the primary drivers behind wellness product purchases, accounting for 60% of sales
33% of wellness consumers cite mindfulness and meditation apps as essential tools for their wellness routines
65% of consumers look for eco-friendly packaging in wellness products, indicating increased environmental awareness
50% of wellness consumers are interested in integrating wearable tech into their wellness routines
The demand for holistic and integrative health approaches increased by 18% in 2022, with consumers seeking more comprehensive wellness solutions
Social media influence drove a 25% increase in wellness product sales during 2022, emphasizing the importance of digital channels
Consumers are 40% more likely to purchase products with clear scientific backing, highlighting the importance of credible information
60% of consumers seek out wellness products that are sustainably sourced, reflecting increasing concern for ethical consumption
55% of consumers are more likely to trust wellness brands that demonstrate transparency in their supply chain
47% of consumers use online reviews as a primary factor in choosing wellness services, highlighting review importance in digital marketing
85% of wellness consumers prefer products that contain scientifically supported ingredients, influencing product development

Consumer Preferences and Behavior Interpretation

As wellness consumers increasingly demand transparency, sustainability, and personalized solutions—driving a 70% preference for like-minded brands, a 40% surge in searches, and a significant shift toward digital, eco-friendly, and scientifically backed products—industry players must embrace the holistic, authentic, and socially responsible approach to truly thrive in this rapidly evolving health-conscious marketplace.

Digital Wellness and Technology Adoption

80% of wellness companies are investing in mobile-friendly websites and apps
35% of wellness businesses reported a revenue increase due to digital transformation efforts in 2022

Digital Wellness and Technology Adoption Interpretation

With 80% of wellness companies pivoting to mobile-friendly platforms and over a third seeing revenue boosts from digital transformations in 2022, it’s clear that in the pursuit of health and wellness, going mobile isn’t just a trend—it's the new essential for thriving in a digitally-driven world.

Market Size and Valuation

The global wellness industry is valued at over $4.5 trillion as of 2023
The fitness industry specifically saw a revenue increase of 11% in 2022, reaching $114 billion globally
The average spend on wellness products per person increased to $375 annually in 2023, from $280 in 2020
Online wellness coaching platforms experienced a revenue growth of 25% in 2022, reaching over $13 billion globally
The retail wellness market, including skincare, supplements, and fitness gear, is projected to be worth over $500 billion by 2025
The global meditation market is expected to reach $9 billion by 2027, growing at a CAGR of 10%
The mental wellness segment within the industry grew by 21% in 2022, reaching $1.8 billion globally
The meditation and mindfulness market is expected to reach $12 billion globally by 2028, growing at 11% CAGR
Wellness tourism, including spa and retreat travel, contributes approximately $639 billion annually to the global economy
The global health and wellness foods market is projected to reach $1.2 trillion by 2027, with a CAGR of 6.5%

Market Size and Valuation Interpretation

With the wellness industry soaring to over $4.5 trillion and fueling growth across fitness, mental health, and health foods—turning self-care into a billion-dollar global obsession—it's clear that in this market, investing in well-being is not just good for the soul, but great for the bottom line.

Market Trends and Forecasts

The number of health and wellness app downloads grew by 28% year-over-year in 2022
The number of wellness retreats increased by 20% in 2022, reaching over 11,000 globally
55% of wellness industry marketing budgets are allocated to digital advertising
The use of influencer marketing in the wellness industry grew by 35% in 2022
The online wellness market, including fitness classes, coaching, and supplements, is expected to reach $250 billion by 2027
Wellness industry conferences and events saw a 15% increase in attendance in 2022, with over 50,000 attendees globally
The wellness Drinks segment grew by 16% in 2022, driven by increased consumer interest in hydration and functional beverages
30% of wellness brands reported expanding their product lines to include mental health and stress management products in 2022
The rise of plant-based and vegan wellness products increased sales by 12% in 2022, driven by health and environmental concerns
The use of augmented reality (AR) in wellness marketing campaigns increased by 40% in 2022, enhancing customer engagement
The number of wellness-focused podcasts doubled in 2022, with over 2,000 new shows launched worldwide
42% of wellness industry marketers invested more than 20% of their budget in content marketing in 2022
The number of corporate wellness programs increased by 30% in 2022, focusing more on holistic health approaches
The demand for functional foods and beverages hit a new high in 2022, with a growth rate of 14%, driven by health-conscious consumers
The global organic supplement market is expected to reach $12 billion by 2028, growing at a CAGR of 8%
The online fitness class market is projected to grow at a CAGR of 10.5%, reaching $20 billion by 2025
80% of wellness brands plan to increase their digital marketing budgets in 2024 to capitalize on growth opportunities
The segment for personalized wellness plans grew by 22% in 2022, driven by advancements in AI and health tracking technology
Digital marketing in wellness industry is expected to grow by 20% annually through 2025, reaching over $12 billion in ad spend
The demand for wellness teas and herbal infusions grew by 15% in 2022, fueled by trends towards natural and relaxing beverages
Mindfulness and meditation apps accounted for over 50 million downloads worldwide in 2022, with a 30% year-over-year increase
Corporate wellness program participation increased by 25% in 2022, with companies prioritizing mental health and lifestyle improvements
The online wellness service market is forecasted to grow at 13% CAGR, valued at over $89 billion by 2028

Market Trends and Forecasts Interpretation

As the wellness industry proliferates digitally and globally—with app downloads up 28%, retreats expanding by 20%, and AR marketing soaring 40%—it's clear that health-conscious consumers are not only investing more in self-care but also demanding smarter, immersive, and more personalized wellness solutions, turning the sector into a multi-billion-dollar digital phenom on the rise.