GITNUXREPORT 2025

Marketing In The Wedding Industry Statistics

Digital marketing dominates wedding planning trends in 2023.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of wedding vendors reported increasing their digital marketing efforts in 2023

Statistic 2

65% of brides and grooms hired a professional photographer found through social media platforms

Statistic 3

Wedding-related searches on Pinterest increased by 45% in 2023

Statistic 4

70% of couples used Google to find wedding vendors in 2023

Statistic 5

55% of wedding venues reported that online reviews significantly influence bookings

Statistic 6

68% of couples choose a wedding photographer based on online portfolio reviews

Statistic 7

SEO optimization helped 40% of wedding vendors double their online inquiries in 2023

Statistic 8

80% of couples plan their honeymoon within a month of wedding planning, with online travel agencies influencing decisions

Statistic 9

48% of couples choose vendors based on online testimonials

Statistic 10

65% of wedding websites incorporate SEO strategies to improve visibility

Statistic 11

50% of couples used YouTube tutorials to DIY wedding decor in 2023

Statistic 12

Vendor directories have a 60% higher engagement rate compared to individual vendor websites in the wedding industry

Statistic 13

The average wedding-related keyword search volume increased by 25% in 2023

Statistic 14

65% of couples watch wedding videos on TikTok before finalizing their vendor choices

Statistic 15

38% of wedding-related searches are conducted on mobile devices in the evening hours

Statistic 16

40% of wedding photographers reported that honest reviews and ratings influence their bookings significantly

Statistic 17

53% of wedding clients found their vendors through online forums and communities in 2023

Statistic 18

72% of couples preferred to see real bride and groom testimonials on vendor websites

Statistic 19

45% of couples used Google reviews to select their wedding vendors in 2023

Statistic 20

72% of wedding resource websites saw increased traffic due to SEO campaigns in 2023

Statistic 21

83% of couples prefer receiving their wedding inspiration from online sources rather than magazines in 2023

Statistic 22

67% of couples explored wedding dress options via online boutiques

Statistic 23

82% of couples used social media to plan their wedding in 2023

Statistic 24

60% of couples get wedding inspiration from Instagram posts

Statistic 25

Video content on TikTok related to weddings grew by 55% in 2023

Statistic 26

Facebook ads generated an average of 15% more inquiries for wedding vendors in 2023

Statistic 27

Engagement on wedding blogs increased by 20% in 2023

Statistic 28

Pinterest wedding boards have over 150 million pins in 2023

Statistic 29

90% of wedding vendors utilize some form of social media to promote their services in 2023

Statistic 30

Interactive content such as quizzes and polls engaged 30% more wedding planning audience in 2023

Statistic 31

72% of wedding vendors reported seeing increased inquiries after launching targeted social media campaigns

Statistic 32

85% of couples reveal that their wedding hashtag improved social media sharing

Statistic 33

45% of wedding photographers offer packages tailored to social media content

Statistic 34

62% of couples booked their wedding photography through vendor recommendations on social media

Statistic 35

50% of wedding brands increased their influencer partnerships in 2023 to broaden reach

Statistic 36

82% of wedding vendors said that video marketing increased their sales in 2023

Statistic 37

48% of wedding plan updates are communicated via social media groups in 2023

Statistic 38

75% of couples used Snapchat filters for wedding-related preview content in 2023

Statistic 39

66% of brides and grooms used Pinterest to create wedding mood boards in 2023

Statistic 40

54% of wedding photographers reported an increase in bookings after showcasing their work on Instagram in 2023

Statistic 41

78% of wedding businesses reported higher engagement after implementing TikTok marketing strategies

Statistic 42

75% of wedding planning businesses increased their digital ad spend in 2023

Statistic 43

52% of wedding parties prefer to receive digital wedding invitations over traditional paper ones

Statistic 44

62% of weddings in 2023 involved some form of virtual or hybrid event component

Statistic 45

70% of wedding planning is now coordinated via mobile apps

Statistic 46

Custom wedding websites see a 35% increase in traffic in 2023

Statistic 47

35% of brides and grooms used online budget calculators to plan their wedding finances

Statistic 48

40% of wedding expos in 2023 incorporated virtual attendance options to increase participant engagement

Statistic 49

90% of wedding invitations are now sent digitally in 2023, replacing traditional paper invites

Statistic 50

78% of wedding planners utilize automated marketing tools for client outreach

Statistic 51

55% of couples view online wedding registries as more convenient than traditional ones

Statistic 52

44% of wedding-related businesses increased their use of augmented reality experiences in 2023

Statistic 53

69% of wedding vendors reported that online reviews improved their local SEO rankings in 2023

Statistic 54

58% of wedding couples used digital wedding planning tools in the first three months of their engagement

Statistic 55

80% of weddings featured some digital element such as live streaming or online sharing in 2023

Statistic 56

55% of wedding venues utilized 3D virtual tours to attract clients in 2023

Statistic 57

47% of wedding clients used chatbot services for initial vendor communication in 2023

Statistic 58

64% of couples used online wedding checklist tools during their planning process

Statistic 59

58% of wedding-related searches are initiated via voice assistants like Alexa or Google Assistant in 2023

Statistic 60

Email marketing has an average ROI of 4200% in the wedding industry for 2023

Statistic 61

55% of couples prefer online engagement photography packages

Statistic 62

60% of couples incorporated eco-friendly options promoted through online channels into their weddings in 2023

Statistic 63

78% of online wedding shopping carts are abandoned, highlighting the need for better remarketing strategies

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Sources

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Key Highlights

82% of couples used social media to plan their wedding in 2023
78% of wedding vendors reported increasing their digital marketing efforts in 2023
65% of brides and grooms hired a professional photographer found through social media platforms
Wedding-related searches on Pinterest increased by 45% in 2023
70% of couples used Google to find wedding vendors in 2023
60% of couples get wedding inspiration from Instagram posts
55% of wedding venues reported that online reviews significantly influence bookings
Email marketing has an average ROI of 4200% in the wedding industry for 2023
75% of wedding planning businesses increased their digital ad spend in 2023
Video content on TikTok related to weddings grew by 55% in 2023
68% of couples choose a wedding photographer based on online portfolio reviews
Facebook ads generated an average of 15% more inquiries for wedding vendors in 2023
52% of wedding parties prefer to receive digital wedding invitations over traditional paper ones

In a digital-driven revolution, wedding industry marketers are harnessing social media, SEO, and innovative online tools to shape how couples plan their big day in 2023, with statistics revealing unprecedented shifts in strategies and consumer behaviors.

Digital Tools and Virtual Experiences

78% of wedding vendors reported increasing their digital marketing efforts in 2023

Digital Tools and Virtual Experiences Interpretation

With 78% of wedding vendors ramping up their digital marketing in 2023, it's clear that love may still be in the air, but a solid online presence is now the handshake that seals the deal.

Online Search and Research Behaviors

65% of brides and grooms hired a professional photographer found through social media platforms
Wedding-related searches on Pinterest increased by 45% in 2023
70% of couples used Google to find wedding vendors in 2023
55% of wedding venues reported that online reviews significantly influence bookings
68% of couples choose a wedding photographer based on online portfolio reviews
SEO optimization helped 40% of wedding vendors double their online inquiries in 2023
80% of couples plan their honeymoon within a month of wedding planning, with online travel agencies influencing decisions
48% of couples choose vendors based on online testimonials
65% of wedding websites incorporate SEO strategies to improve visibility
50% of couples used YouTube tutorials to DIY wedding decor in 2023
Vendor directories have a 60% higher engagement rate compared to individual vendor websites in the wedding industry
The average wedding-related keyword search volume increased by 25% in 2023
65% of couples watch wedding videos on TikTok before finalizing their vendor choices
38% of wedding-related searches are conducted on mobile devices in the evening hours
40% of wedding photographers reported that honest reviews and ratings influence their bookings significantly
53% of wedding clients found their vendors through online forums and communities in 2023
72% of couples preferred to see real bride and groom testimonials on vendor websites
45% of couples used Google reviews to select their wedding vendors in 2023
72% of wedding resource websites saw increased traffic due to SEO campaigns in 2023
83% of couples prefer receiving their wedding inspiration from online sources rather than magazines in 2023
67% of couples explored wedding dress options via online boutiques

Online Search and Research Behaviors Interpretation

In 2023, the digital wedding universe proved that in the love game, online visibility and reviews are as critical as the vows themselves—making SEO, social media, and honest testimonials the new cake toppers for a perfect celebration.

Social Media Influence and Content Creation

82% of couples used social media to plan their wedding in 2023
60% of couples get wedding inspiration from Instagram posts
Video content on TikTok related to weddings grew by 55% in 2023
Facebook ads generated an average of 15% more inquiries for wedding vendors in 2023
Engagement on wedding blogs increased by 20% in 2023
Pinterest wedding boards have over 150 million pins in 2023
90% of wedding vendors utilize some form of social media to promote their services in 2023
Interactive content such as quizzes and polls engaged 30% more wedding planning audience in 2023
72% of wedding vendors reported seeing increased inquiries after launching targeted social media campaigns
85% of couples reveal that their wedding hashtag improved social media sharing
45% of wedding photographers offer packages tailored to social media content
62% of couples booked their wedding photography through vendor recommendations on social media
50% of wedding brands increased their influencer partnerships in 2023 to broaden reach
82% of wedding vendors said that video marketing increased their sales in 2023
48% of wedding plan updates are communicated via social media groups in 2023
75% of couples used Snapchat filters for wedding-related preview content in 2023
66% of brides and grooms used Pinterest to create wedding mood boards in 2023
54% of wedding photographers reported an increase in bookings after showcasing their work on Instagram in 2023
78% of wedding businesses reported higher engagement after implementing TikTok marketing strategies

Social Media Influence and Content Creation Interpretation

In 2023, wedding planning has become a digital dance floor where 82% of couples tap into social media for inspiration, vendors leverage video content and targeted campaigns to boost inquiries, and hashtags, filters, and influencer partnerships turn love stories into viral sensations—proof that in today's nuptial world, social media isn't just a tool but the heart of happily ever after marketing.

Technology Adoption in Wedding Services

75% of wedding planning businesses increased their digital ad spend in 2023
52% of wedding parties prefer to receive digital wedding invitations over traditional paper ones
62% of weddings in 2023 involved some form of virtual or hybrid event component
70% of wedding planning is now coordinated via mobile apps
Custom wedding websites see a 35% increase in traffic in 2023
35% of brides and grooms used online budget calculators to plan their wedding finances
40% of wedding expos in 2023 incorporated virtual attendance options to increase participant engagement
90% of wedding invitations are now sent digitally in 2023, replacing traditional paper invites
78% of wedding planners utilize automated marketing tools for client outreach
55% of couples view online wedding registries as more convenient than traditional ones
44% of wedding-related businesses increased their use of augmented reality experiences in 2023
69% of wedding vendors reported that online reviews improved their local SEO rankings in 2023
58% of wedding couples used digital wedding planning tools in the first three months of their engagement
80% of weddings featured some digital element such as live streaming or online sharing in 2023
55% of wedding venues utilized 3D virtual tours to attract clients in 2023
47% of wedding clients used chatbot services for initial vendor communication in 2023
64% of couples used online wedding checklist tools during their planning process
58% of wedding-related searches are initiated via voice assistants like Alexa or Google Assistant in 2023

Technology Adoption in Wedding Services Interpretation

As digital innovation rapidly transforms the wedding industry—where 90% now send invitations online and over half rely on virtual tools—it's clear that couples and vendors are tying the knot in the virtual realm just as tightly as in real life, proving that love and technology are now officially wedding accessories.

Wedding Planning and Vendor Engagement

Email marketing has an average ROI of 4200% in the wedding industry for 2023
55% of couples prefer online engagement photography packages
60% of couples incorporated eco-friendly options promoted through online channels into their weddings in 2023
78% of online wedding shopping carts are abandoned, highlighting the need for better remarketing strategies

Wedding Planning and Vendor Engagement Interpretation

With an astonishing 4200% ROI, email marketing is clearly the secret sauce for wedding vendors—which, when paired with a booming 55% of couples choosing online engagement and 60% embracing eco-friendly options, underscores the urgent need to convert those abandoned 78% of online carts into happily ever after conversions through smarter remarketing.