GITNUXREPORT 2025

Marketing In The Utilities Industry Statistics

Utility marketers prioritize digital personalization and data-driven strategies for growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

68% of utility companies are investing in digital marketing strategies to engage customers

Statistic 2

45% of utility customers prefer managing their accounts via mobile apps

Statistic 3

52% of utility firms have increased their social media activity in the past year

Statistic 4

75% of utility companies believe personalized marketing improves customer engagement

Statistic 5

62% of utility consumers are more inclined to subscribe to green energy plans

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60% of utility companies use email marketing for customer retention

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55% of utility customers prefer receiving billing notifications via SMS

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40% of utility companies have adopted voice search optimization to enhance customer interaction

Statistic 9

65% of utility customers show willingness to pay more for renewable energy

Statistic 10

58% of utility companies use customer feedback data to tailor marketing campaigns

Statistic 11

42% of utility companies integrate IoT data into their marketing and customer engagement efforts

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83% of utility customers are interested in smart home technology

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90% of utility marketers plan to expand their use of personalization in marketing within two years

Statistic 14

55% of utility companies see mobile apps as essential for customer communication

Statistic 15

77% of utility marketers track digital engagement metrics to optimize campaigns

Statistic 16

40% of utility companies employ augmented reality (AR) for customer engagement

Statistic 17

63% of utility customers are more likely to consider a provider that offers efficient digital communication channels

Statistic 18

70% of utility marketers measure customer satisfaction after digital interactions

Statistic 19

68% of utility marketers believe that content personalization increases customer loyalty

Statistic 20

65% of utility customers access their account information via digital platforms at least monthly

Statistic 21

44% of utility companies incorporate gamification elements into their customer interactions

Statistic 22

21% of utility companies have integrated augmented reality (AR) into their customer service

Statistic 23

70% of utility marketers find data analytics critical to their marketing strategies

Statistic 24

80% of utility companies prioritize cybersecurity in their digital marketing infrastructure

Statistic 25

54% of utility companies leverage predictive analytics for marketing insights

Statistic 26

58% of utility marketers use analytics to optimize digital content performance

Statistic 27

35% of utility companies use data visualization dashboards in their marketing efforts

Statistic 28

33% of utility companies measure brand awareness through digital metrics

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48% of utility companies employ AI chatbots for customer service

Statistic 30

47% of utility companies have invested in digital customer onboarding platforms

Statistic 31

52% of utility firms plan to develop dedicated mobile strategies in the next year

Statistic 32

25% of utility companies are deploying virtual reality (VR) for customer outreach and education

Statistic 33

80% of utility organizations consider digital innovation as a top strategic priority

Statistic 34

42% of utility companies utilize chatbots to provide instant support

Statistic 35

25% of utility companies have adopted online scheduling tools for customer service calls

Statistic 36

67% of utility companies have implemented online bill payment portals

Statistic 37

47% of utility companies plan to implement AI-driven personalization tools in the next year

Statistic 38

The global utility marketing market is expected to grow at a CAGR of 8% through 2028

Statistic 39

38% of utility companies have experimented with blockchain technology for marketing purposes

Statistic 40

30% of utility companies plan to increase their digital advertising budget significantly in the next year

Statistic 41

54% of utility organizations measure digital campaign ROI regularly

Statistic 42

35% of utility firms have implemented influencer marketing campaigns

Statistic 43

50% of utility industry digital campaigns focus on energy-saving tips and programs

Statistic 44

65% of utility organizations believe that digital marketing is critical for customer acquisition

Statistic 45

The average click-through rate (CTR) for utility email campaigns is 2.8%

Statistic 46

49% of utility marketers believe that content marketing generates leads effectively

Statistic 47

88% of utility companies generate revenue through digital marketing channels

Statistic 48

75% of utility companies plan to increase social media advertising budget in the next year

Statistic 49

55% of utility companies use video marketing to increase brand awareness and customer engagement

Statistic 50

50% of utility customer acquisition campaigns include sustainability messaging

Statistic 51

48% of utility companies invest in targeted digital advertising to reach specific customer segments

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Key Highlights

68% of utility companies are investing in digital marketing strategies to engage customers
45% of utility customers prefer managing their accounts via mobile apps
52% of utility firms have increased their social media activity in the past year
75% of utility companies believe personalized marketing improves customer engagement
The global utility marketing market is expected to grow at a CAGR of 8% through 2028
62% of utility consumers are more inclined to subscribe to green energy plans
60% of utility companies use email marketing for customer retention
55% of utility customers prefer receiving billing notifications via SMS
48% of utility companies employ AI chatbots for customer service
30% of utility companies plan to increase their digital advertising budget significantly in the next year
70% of utility marketers find data analytics critical to their marketing strategies
40% of utility companies have adopted voice search optimization to enhance customer interaction
80% of utility companies prioritize cybersecurity in their digital marketing infrastructure

With nearly three-quarters of utility companies investing in digital marketing strategies and over 80% prioritizing personalized engagement, the utilities industry is undergoing a digital transformation that is reshaping how companies connect with customers and promote sustainable energy solutions.

Customer Engagement and Preferences

68% of utility companies are investing in digital marketing strategies to engage customers
45% of utility customers prefer managing their accounts via mobile apps
52% of utility firms have increased their social media activity in the past year
75% of utility companies believe personalized marketing improves customer engagement
62% of utility consumers are more inclined to subscribe to green energy plans
60% of utility companies use email marketing for customer retention
55% of utility customers prefer receiving billing notifications via SMS
40% of utility companies have adopted voice search optimization to enhance customer interaction
65% of utility customers show willingness to pay more for renewable energy
58% of utility companies use customer feedback data to tailor marketing campaigns
42% of utility companies integrate IoT data into their marketing and customer engagement efforts
83% of utility customers are interested in smart home technology
90% of utility marketers plan to expand their use of personalization in marketing within two years
55% of utility companies see mobile apps as essential for customer communication
77% of utility marketers track digital engagement metrics to optimize campaigns
40% of utility companies employ augmented reality (AR) for customer engagement
63% of utility customers are more likely to consider a provider that offers efficient digital communication channels
70% of utility marketers measure customer satisfaction after digital interactions
68% of utility marketers believe that content personalization increases customer loyalty
65% of utility customers access their account information via digital platforms at least monthly
44% of utility companies incorporate gamification elements into their customer interactions
21% of utility companies have integrated augmented reality (AR) into their customer service

Customer Engagement and Preferences Interpretation

As the utility sector electrifies its digital footprint—from personalized messaging and mobile management to AR innovations—it's clear that engaging environmentally conscious customers and embracing cutting-edge technology isn't just a trend but the new energy standard for utility companies aiming to keep the lights on and customer loyalty shining bright.

Data Analytics, AI, and Cybersecurity

70% of utility marketers find data analytics critical to their marketing strategies
80% of utility companies prioritize cybersecurity in their digital marketing infrastructure
54% of utility companies leverage predictive analytics for marketing insights
58% of utility marketers use analytics to optimize digital content performance
35% of utility companies use data visualization dashboards in their marketing efforts
33% of utility companies measure brand awareness through digital metrics

Data Analytics, AI, and Cybersecurity Interpretation

While a majority of utility marketers recognize data analytics' vital role—especially in cybersecurity and predictive insights—only a third are embracing visualization dashboards and digital metrics, highlighting a missed opportunity to fully illuminate their brand's digital landscape amidst the industry's data-driven evolution.

Digital Transformation and Technology Adoption

48% of utility companies employ AI chatbots for customer service
47% of utility companies have invested in digital customer onboarding platforms
52% of utility firms plan to develop dedicated mobile strategies in the next year
25% of utility companies are deploying virtual reality (VR) for customer outreach and education
80% of utility organizations consider digital innovation as a top strategic priority
42% of utility companies utilize chatbots to provide instant support
25% of utility companies have adopted online scheduling tools for customer service calls
67% of utility companies have implemented online bill payment portals
47% of utility companies plan to implement AI-driven personalization tools in the next year

Digital Transformation and Technology Adoption Interpretation

With nearly half of utility companies already harnessing AI chatbots and digital onboarding, and over 80% prioritizing digital innovation, it's clear that the utility sector is powering up for a smarter, more connected future—though VR outreach and personalized AI still seem to be on the horizon.

Emerging Technologies and Innovation

The global utility marketing market is expected to grow at a CAGR of 8% through 2028
38% of utility companies have experimented with blockchain technology for marketing purposes

Emerging Technologies and Innovation Interpretation

With the utility sector’s marketing market poised to grow at 8% annually through 2028 and over a third experimenting with blockchain, it’s clear that even the most essential industries are powering up their innovation engines—proving that in this field, staying current isn’t just smart, it's electrifyingly necessary.

Marketing Strategies and Campaigns

30% of utility companies plan to increase their digital advertising budget significantly in the next year
54% of utility organizations measure digital campaign ROI regularly
35% of utility firms have implemented influencer marketing campaigns
50% of utility industry digital campaigns focus on energy-saving tips and programs
65% of utility organizations believe that digital marketing is critical for customer acquisition
The average click-through rate (CTR) for utility email campaigns is 2.8%
49% of utility marketers believe that content marketing generates leads effectively
88% of utility companies generate revenue through digital marketing channels
75% of utility companies plan to increase social media advertising budget in the next year
55% of utility companies use video marketing to increase brand awareness and customer engagement
50% of utility customer acquisition campaigns include sustainability messaging
48% of utility companies invest in targeted digital advertising to reach specific customer segments

Marketing Strategies and Campaigns Interpretation

As utility companies embrace digital marketing—favoring sustainability, influencer collaborations, and targeted campaigns—they're not just lighting up customer engagement but also fueling revenue streams, with nearly half actively refining their ROI and 75% planning bigger social media investments, demonstrating that in this industry, staying offline is no longer an option.