GITNUXREPORT 2025

Marketing In The Seo Industry Statistics

SEO dominates marketing: surpasses PPC, boosts traffic, sales, and local visibility.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

75% of users never scroll past the first page of search results

Statistic 2

78% of local mobile searches result in an offline purchase

Statistic 3

72% of consumers who perform a local search visit a store within 5 miles

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68% of online experiences begin with a search engine

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78% of local mobile searches result in an offline purchase

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Local SEO is responsible for 78% of local mobile searches

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89% of consumers begin their buying process with an online search

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58% of mobile searchers expect nearby businesses to be open within the hour

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46% of all searches are local, emphasizing the importance of local SEO strategies

Statistic 10

Voice search queries have increased by 270% from 2016 to 2021

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50% of consumers who perform local searches visit a store within a day

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64% of local consumers use search engines to find local businesses

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The majority of search engine clicks occur on the first page, with 71% in organic results

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60% of marketers say inbound marketing (like SEO) and content are their top priorities

Statistic 15

Content marketing generates three times more leads than paid search advertising

Statistic 16

88% of consumers trust online reviews as much as personal recommendations

Statistic 17

84% of people trust online reviews as much as personal recommendations

Statistic 18

87% of consumers read online reviews for local businesses, influencing their purchasing decisions

Statistic 19

70% of marketers see SEO as more effective than PPC for generating sales

Statistic 20

72% of marketers say content creation and SEO is their top inbound marketing priority

Statistic 21

57% of B2B marketers say SEO generates more leads than any other marketing initiative

Statistic 22

70% of SER clicks go to the organic results

Statistic 23

69% of marketers see an increase in sales through local SEO strategies

Statistic 24

55% of companies invest in content marketing as part of their SEO strategy

Statistic 25

73% of marketers say that SEO provides a better ROI than paid advertising

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72% of marketers reported that their SEO efforts resulted in an increase in website traffic

Statistic 27

70% of marketers believe local SEO is more effective than traditional marketing strategies

Statistic 28

SEO increases website traffic by an average of 14.6%

Statistic 29

72% of marketers link their content marketing efforts directly to SEO benefits

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73% of marketers say SEO provides a better ROI than paid advertising

Statistic 31

55% of small businesses report that SEO has helped increase their revenues

Statistic 32

67% of marketers say increasing their organic traffic is their top content marketing goal

Statistic 33

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority

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53% of website traffic comes from organic search

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50% of all searches are four words or longer

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Websites on the first page of Google search results get 92% of all traffic

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35% of all website traffic is attributed to organic search

Statistic 38

91% of pages get no traffic from Google, meaning they rank beyond the first page

Statistic 39

40% of website traffic is driven by long-tail keywords

Statistic 40

72% of marketers say guest posting increases their SEO presence and backlink profile

Statistic 41

61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority

Statistic 42

63% of all website traffic comes from organic search

Statistic 43

The average click-through rate for the first position on Google is 31.7%

Statistic 44

SEO leads have a 14.6% close rate, compared to outbound leads at 1.7%

Statistic 45

65% of companies allocate less than 25% of their marketing budget to SEO, despite its proven ROI

Statistic 46

The use of schema markup can boost click-through rates by up to 30%

Statistic 47

The average page on the first SERP has a bounce rate of only 30%, indicating high user engagement

Statistic 48

58% of all online experiences begin with a search engine, making SEO the cornerstone of digital presence

Statistic 49

89% of B2B marketers prioritize content creation for SEO purposes

Statistic 50

Paid search advertising accounts for approximately 43% of digital ad revenue, highlighting the competition for SERP visibility

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Sources

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Key Highlights

70% of marketers see SEO as more effective than PPC for generating sales
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
53% of website traffic comes from organic search
75% of users never scroll past the first page of search results
72% of marketers say content creation and SEO is their top inbound marketing priority
78% of local mobile searches result in an offline purchase
50% of all searches are four words or longer
72% of consumers who perform a local search visit a store within 5 miles
57% of B2B marketers say SEO generates more leads than any other marketing initiative
70% of SER clicks go to the organic results
Websites on the first page of Google search results get 92% of all traffic
68% of online experiences begin with a search engine
88% of consumers trust online reviews as much as personal recommendations

In a digital landscape where 70% of marketers believe SEO outperforms PPC in driving sales and 92% of website traffic concentrates on the first Google page, mastering the art of organic search optimization has become the cornerstone of successful marketing strategies.

Consumer behavior and preferences

75% of users never scroll past the first page of search results
78% of local mobile searches result in an offline purchase
72% of consumers who perform a local search visit a store within 5 miles
68% of online experiences begin with a search engine
78% of local mobile searches result in an offline purchase
Local SEO is responsible for 78% of local mobile searches
89% of consumers begin their buying process with an online search
58% of mobile searchers expect nearby businesses to be open within the hour
46% of all searches are local, emphasizing the importance of local SEO strategies
Voice search queries have increased by 270% from 2016 to 2021
50% of consumers who perform local searches visit a store within a day
64% of local consumers use search engines to find local businesses
The majority of search engine clicks occur on the first page, with 71% in organic results

Consumer behavior and preferences Interpretation

In an era where nearly half of all searches are local and a staggering majority of consumers never venture beyond the first page, neglecting local SEO and voice search optimization isn't just risky—it's like trying to open a brick-and-mortar shop without a sign in a crowded city center.

Content marketing and local SEO

60% of marketers say inbound marketing (like SEO) and content are their top priorities
Content marketing generates three times more leads than paid search advertising

Content marketing and local SEO Interpretation

With 60% of marketers prioritizing inbound strategies and content marketing delivering three times more leads than paid ads, it's clear that in the SEO industry, earning trust and providing value beats the hard sell every time.

Reviews, trust, and online reputation

88% of consumers trust online reviews as much as personal recommendations
84% of people trust online reviews as much as personal recommendations
87% of consumers read online reviews for local businesses, influencing their purchasing decisions

Reviews, trust, and online reputation Interpretation

With over 84% of consumers valuing online reviews as much as personal recommendations and nearly nine out of ten seeking them out for local businesses, it's clear that in the SEO industry, reputation isn't just built—it's bought and sold one review at a time.

SEO effectiveness and performance

70% of marketers see SEO as more effective than PPC for generating sales
72% of marketers say content creation and SEO is their top inbound marketing priority
57% of B2B marketers say SEO generates more leads than any other marketing initiative
70% of SER clicks go to the organic results
69% of marketers see an increase in sales through local SEO strategies
55% of companies invest in content marketing as part of their SEO strategy
73% of marketers say that SEO provides a better ROI than paid advertising
72% of marketers reported that their SEO efforts resulted in an increase in website traffic
70% of marketers believe local SEO is more effective than traditional marketing strategies
SEO increases website traffic by an average of 14.6%
72% of marketers link their content marketing efforts directly to SEO benefits
73% of marketers say SEO provides a better ROI than paid advertising
55% of small businesses report that SEO has helped increase their revenues
67% of marketers say increasing their organic traffic is their top content marketing goal

SEO effectiveness and performance Interpretation

With over 70% of marketers touting SEO's superior ROI and lead-generating prowess—driving nearly three-quarters of click traffic and making local strategies more effective than traditional ads—it's clear that in the digital marketing race, organic search isn't just a strategy; it's the new competitive edge.

Search engine optimization strategies and metrics

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
53% of website traffic comes from organic search
50% of all searches are four words or longer
Websites on the first page of Google search results get 92% of all traffic
35% of all website traffic is attributed to organic search
91% of pages get no traffic from Google, meaning they rank beyond the first page
40% of website traffic is driven by long-tail keywords
72% of marketers say guest posting increases their SEO presence and backlink profile
61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority
63% of all website traffic comes from organic search
The average click-through rate for the first position on Google is 31.7%
SEO leads have a 14.6% close rate, compared to outbound leads at 1.7%
65% of companies allocate less than 25% of their marketing budget to SEO, despite its proven ROI
The use of schema markup can boost click-through rates by up to 30%
The average page on the first SERP has a bounce rate of only 30%, indicating high user engagement
58% of all online experiences begin with a search engine, making SEO the cornerstone of digital presence
89% of B2B marketers prioritize content creation for SEO purposes
Paid search advertising accounts for approximately 43% of digital ad revenue, highlighting the competition for SERP visibility

Search engine optimization strategies and metrics Interpretation

With over half of web traffic emanating from organic searches and nearly all marketers prioritizing SEO, it's clear that while only a fraction of pages rank on the first page, those that do reap the digital bounty—making SEO not just a tactic but the cornerstone of modern digital dominance, where a well-optimized site can convert audiences at rates far surpassing outbound efforts, and ignoring it risks becoming invisible in the crowded search landscape.