GITNUXREPORT 2025

Marketing In The Security Industry Statistics

Security marketers leverage digital strategies, content, social media, and SEO effectively.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Video marketing boosts engagement rates by 80% in security product marketing

Statistic 2

68% of security marketers use case studies to demonstrate their solutions’ effectiveness

Statistic 3

51% of security companies rely on customer testimonials in their marketing content

Statistic 4

58% of security companies produce regular blog content to educate their prospects

Statistic 5

72% of security companies believe that content marketing reduces customer acquisition costs

Statistic 6

36% of security companies use podcasting as part of their thought leadership strategy

Statistic 7

61% of security manufacturers see measurable benefits from content syndication efforts

Statistic 8

48% of security vendors adopt content marketing automation tools

Statistic 9

49% of security companies have dedicated e-learning or webinar content for training prospects

Statistic 10

46% of security industry marketers use client success stories to bolster sales efforts

Statistic 11

70% of potential clients research security providers online before making a purchase decision

Statistic 12

45% of security companies use email marketing to nurture leads

Statistic 13

72% of potential security customers prefer personalized email offers

Statistic 14

33% of security industry marketers utilize chatbots to engage website visitors

Statistic 15

28% of security vendors see video testimonials as very effective in conversion efforts

Statistic 16

63% of security firms actively engage with online reviews and ratings

Statistic 17

44% of security firms utilize data-driven marketing tactics for segmentation

Statistic 18

59% of security marketers find that customer engagement metrics have improved through personalized marketing

Statistic 19

67% of security firms believe that customer advocacy through referrals improves trust and credibility

Statistic 20

70% of security industry websites are optimized for mobile devices

Statistic 21

80% of security vendors report increased investment in content marketing over the past year

Statistic 22

60% of security industry marketers say lead generation is their primary goal

Statistic 23

40% of security marketers plan to increase their budgets for social media advertising in 2024

Statistic 24

35% of security marketers say influencer marketing has become more relevant

Statistic 25

49% of security industry marketers invest in automation tools for better lead management

Statistic 26

50% of security companies increase their social media ad spend annually

Statistic 27

35% of security firms plan to increase investment in AI-powered marketing tools

Statistic 28

65% of security companies prioritize digital marketing strategies to generate leads

Statistic 29

55% of security industry marketers say social media is their most effective channel

Statistic 30

85% of security companies find that SEO significantly increases inbound inquiries

Statistic 31

50% of security vendors invest in PPC advertising to reach targeted audiences

Statistic 32

62% of security businesses consider branding an essential part of their marketing strategy

Statistic 33

55% of security companies attend industry trade shows as part of their marketing efforts

Statistic 34

65% of security firms plan to expand their online presence in the next year

Statistic 35

46% of security companies use webinar marketing to showcase products and services

Statistic 36

52% of security marketers state that brand reputation management is a key component of their strategy

Statistic 37

54% of security marketers report increased engagement after implementing account-based marketing strategies

Statistic 38

37% of security marketers prioritize mobile-friendly website design

Statistic 39

69% of security brands use multiple online channels for integrated marketing campaigns

Statistic 40

41% of security firms leverage industry-specific SEO keywords to improve search rankings

Statistic 41

32% of security companies use AR/VR experiences to showcase their solutions

Statistic 42

62% of security industry marketers report allocating budget to online review management

Statistic 43

55% of security marketing budgets are allocated to digital channels

Statistic 44

54% of security marketers say that influencer collaborations can significantly enhance brand awareness

Statistic 45

47% of security industry marketers track ROI via dedicated analytics tools

Statistic 46

40% of security industry email campaigns have open rates above 25%

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

65% of security companies prioritize digital marketing strategies to generate leads
80% of security vendors report increased investment in content marketing over the past year
55% of security industry marketers say social media is their most effective channel
70% of potential clients research security providers online before making a purchase decision
Video marketing boosts engagement rates by 80% in security product marketing
45% of security companies use email marketing to nurture leads
60% of security industry marketers say lead generation is their primary goal
85% of security companies find that SEO significantly increases inbound inquiries
50% of security vendors invest in PPC advertising to reach targeted audiences
40% of security marketers plan to increase their budgets for social media advertising in 2024
62% of security businesses consider branding an essential part of their marketing strategy
72% of potential security customers prefer personalized email offers
55% of security companies attend industry trade shows as part of their marketing efforts

In an industry where safety is paramount, security companies are increasingly turning to digital marketing—with 70% using social media and 65% prioritizing lead generation—to not only showcase their solutions but also build trust and differentiate themselves in a competitive landscape.

Content Marketing and Media Utilization

Video marketing boosts engagement rates by 80% in security product marketing
68% of security marketers use case studies to demonstrate their solutions’ effectiveness
51% of security companies rely on customer testimonials in their marketing content
58% of security companies produce regular blog content to educate their prospects
72% of security companies believe that content marketing reduces customer acquisition costs
36% of security companies use podcasting as part of their thought leadership strategy
61% of security manufacturers see measurable benefits from content syndication efforts
48% of security vendors adopt content marketing automation tools
49% of security companies have dedicated e-learning or webinar content for training prospects
46% of security industry marketers use client success stories to bolster sales efforts

Content Marketing and Media Utilization Interpretation

In an industry where trust is security’s currency, security marketers are increasingly wielding content—from case studies and testimonials to podcasts and webinars—to fortify client relationships, cut costs, and outpace threats with the power of strategic storytelling and automation.

Customer Engagement and Research Preferences

70% of potential clients research security providers online before making a purchase decision
45% of security companies use email marketing to nurture leads
72% of potential security customers prefer personalized email offers
33% of security industry marketers utilize chatbots to engage website visitors
28% of security vendors see video testimonials as very effective in conversion efforts
63% of security firms actively engage with online reviews and ratings
44% of security firms utilize data-driven marketing tactics for segmentation
59% of security marketers find that customer engagement metrics have improved through personalized marketing
67% of security firms believe that customer advocacy through referrals improves trust and credibility

Customer Engagement and Research Preferences Interpretation

In an industry where trust is paramount, security providers must leverage personalized digital strategies—like targeted emails, engaging chats, and authentic testimonials—to transform online research into loyal clients, as statistics reveal that while most are seeking tailored experiences, few are fully harnessing the power of data-driven marketing and customer advocacy to close the deal.

Digital Presence

70% of security industry websites are optimized for mobile devices

Digital Presence Interpretation

With 70% of security industry websites optimized for mobile devices, it’s clear that even in safeguarding the digital realm, convenience and accessibility are no longer optional but essential.

Industry Trends and Investment Priorities

80% of security vendors report increased investment in content marketing over the past year
60% of security industry marketers say lead generation is their primary goal
40% of security marketers plan to increase their budgets for social media advertising in 2024
35% of security marketers say influencer marketing has become more relevant
49% of security industry marketers invest in automation tools for better lead management
50% of security companies increase their social media ad spend annually
35% of security firms plan to increase investment in AI-powered marketing tools

Industry Trends and Investment Priorities Interpretation

With security vendors pouring more resources into content, social media, automation, and AI-driven marketing, it’s clear that in this industry, safeguarding data now begins with guarding brand visibility and lead generation as fiercely as network perimeter defenses.

Marketing Strategies and Digital Presence

65% of security companies prioritize digital marketing strategies to generate leads
55% of security industry marketers say social media is their most effective channel
85% of security companies find that SEO significantly increases inbound inquiries
50% of security vendors invest in PPC advertising to reach targeted audiences
62% of security businesses consider branding an essential part of their marketing strategy
55% of security companies attend industry trade shows as part of their marketing efforts
65% of security firms plan to expand their online presence in the next year
46% of security companies use webinar marketing to showcase products and services
52% of security marketers state that brand reputation management is a key component of their strategy
54% of security marketers report increased engagement after implementing account-based marketing strategies
37% of security marketers prioritize mobile-friendly website design
69% of security brands use multiple online channels for integrated marketing campaigns
41% of security firms leverage industry-specific SEO keywords to improve search rankings
32% of security companies use AR/VR experiences to showcase their solutions
62% of security industry marketers report allocating budget to online review management
55% of security marketing budgets are allocated to digital channels
54% of security marketers say that influencer collaborations can significantly enhance brand awareness

Marketing Strategies and Digital Presence Interpretation

In an industry swiftly shifting its focus to digital strategies, security companies recognize that a strong online presence—through SEO, social media, and targeted advertising—has become as essential as a good lock, with many investing in immersive experiences and influencer partnerships to fortify their reputation and outrun the competition in the digital security arena.

Performance Metrics and Branding Efforts

47% of security industry marketers track ROI via dedicated analytics tools
40% of security industry email campaigns have open rates above 25%

Performance Metrics and Branding Efforts Interpretation

With nearly half of security industry marketers leveraging dedicated analytics to track ROI and a solid 40% of email campaigns exceeding a 25% open rate, it's clear that security providers are increasingly embracing data-driven strategies to both safeguard their interests and engage their audiences effectively.