GITNUXREPORT 2025

Marketing In The Roofing Industry Statistics

Digital marketing significantly boosts roofing leads and customer engagement strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

74% of consumers will use a roofing contractor that they found online

Statistic 2

46% of consumers read online reviews before hiring a roofing contractor

Statistic 3

83% of consumers trust online reviews as much as personal recommendations

Statistic 4

38% of homeowners trust social media posts over traditional advertising

Statistic 5

80% of consumers research local businesses online before making a purchase decision

Statistic 6

60% of consumers that find a roofing contractor online are likely to convert into paying customers

Statistic 7

68% of consumers check online reviews before hiring a roofing contractor

Statistic 8

80% of roofing consumers prefer companies that maintain an active presence on social media

Statistic 9

62% of homeowners read at least 4 online reviews before making a hiring decision

Statistic 10

69% of consumers say they are more likely to hire a roofing company with a well-designed website

Statistic 11

41% of consumers prefer personalized messaging from roofing contractors

Statistic 12

29% of consumers rely on social media reviews when choosing a roofing contractor

Statistic 13

54% of consumers prefer to see customer case studies before hiring

Statistic 14

72% of roofing contractors report that online reviews influence their business reputation

Statistic 15

55% of consumers prefer to contact businesses via messaging or chat rather than phone calls

Statistic 16

72% of roofing companies measure their success through website traffic and leads

Statistic 17

46% of consumers trust brands that actively engage via social media

Statistic 18

59% of roofing companies see an increase in online engagement during seasonal promotions

Statistic 19

72% of consumers find local service providers through online directories

Statistic 20

78% of roofing contractors use social media for marketing purposes

Statistic 21

61% of customers respond to local search results

Statistic 22

31% of roofing companies have integrated chatbots on their websites to improve customer interaction

Statistic 23

70% of homeowners use the internet to research a roofing contractor before making a decision

Statistic 24

29% of consumers look at local service provider websites on mobile devices

Statistic 25

65% of roofing contractors use videos on their websites to showcase work

Statistic 26

49% of homeowners request quotes from multiple roofing companies online

Statistic 27

37% of consumers use voice search to find local roofing services

Statistic 28

40% of roofing companies have a dedicated digital marketing team

Statistic 29

58% of roofing contractors use Google My Business listings to attract local clients

Statistic 30

30% of consumers use online comparison tools to evaluate roofing options

Statistic 31

69% of homeowners start their search for roofing services with an online search

Statistic 32

47% of roofing contractors track their digital marketing ROI to optimize campaigns

Statistic 33

27% of roofing companies utilize VR or AR technology to showcase roof repairs and installations

Statistic 34

64% of roofing contractors have increased their use of online video marketing in the past year

Statistic 35

33% of homeowners use mobile apps to get estimates for roofing services

Statistic 36

54% of roofing businesses have increased their use of PPC advertising over the past year

Statistic 37

54% of roofing companies report that remarketing campaigns improve conversion rates

Statistic 38

63% of roofing companies measure their PPC campaign ROI every quarter

Statistic 39

49% of roofing contractors use analytics tools to monitor website performance

Statistic 40

42% of consumers use online tools to compare roofing warranties

Statistic 41

89% of roofing contractors indicate that digital marketing has increased their leads

Statistic 42

68% of roofing companies spend more than 20% of their marketing budget on digital advertising

Statistic 43

52% of roofing contractors generate leads through their website

Statistic 44

64% of roofing companies report that search engine optimization (SEO) has helped them attract more clients

Statistic 45

57% of roofing companies leverage paid Google Ads for lead generation

Statistic 46

42% of roofing contractors say that email marketing is an effective strategy for customer retention

Statistic 47

45% of roofing businesses have increased their digital marketing spend year over year

Statistic 48

54% of roofing companies report high ROI from content marketing efforts

Statistic 49

54% of roofing firms consider lead generation their top digital marketing goal

Statistic 50

50% of roofing companies say that their website is the primary source of new leads

Statistic 51

22% of roofing contractors prioritize local SEO to maximize visibility

Statistic 52

65% of roofing companies use content marketing, including blogs and videos, to educate potential clients

Statistic 53

44% of roofing contractors report that lead follow-up emails are the most effective tactic for converting leads

Statistic 54

39% of roofing companies generate leads through partnerships and referrals from local businesses

Statistic 55

34% of consumers prefer to receive promotional offers via email

Statistic 56

53% of roofing businesses believe that influencer marketing can boost their brand awareness

Statistic 57

71% of roofing companies increase their marketing budgets during peak seasons

Statistic 58

65% of roofing contractors use email campaigns to nurture leads

Statistic 59

48% of consumers prefer to receive updates and promotions via SMS

Statistic 60

58% of roofing businesses prioritize local online advertising to reach nearby clients

Statistic 61

38% of consumers will share positive experiences online, increasing brand reach without additional advertising costs

Statistic 62

69% of roofing companies consider their website as the primary channel for generating leads

Statistic 63

58% of roofing contractors utilize customer testimonials on their website to attract new clients

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Sources

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Key Highlights

89% of roofing contractors indicate that digital marketing has increased their leads
74% of consumers will use a roofing contractor that they found online
68% of roofing companies spend more than 20% of their marketing budget on digital advertising
52% of roofing contractors generate leads through their website
46% of consumers read online reviews before hiring a roofing contractor
78% of roofing contractors use social media for marketing purposes
61% of customers respond to local search results
83% of consumers trust online reviews as much as personal recommendations
64% of roofing companies report that search engine optimization (SEO) has helped them attract more clients
57% of roofing companies leverage paid Google Ads for lead generation
42% of roofing contractors say that email marketing is an effective strategy for customer retention
31% of roofing companies have integrated chatbots on their websites to improve customer interaction
70% of homeowners use the internet to research a roofing contractor before making a decision

Did you know that a staggering 89% of roofing contractors say digital marketing has significantly boosted their leads, with over half of consumers now turning to online reviews and local searches to find trusted roofing services?

Customer Decision Factors

74% of consumers will use a roofing contractor that they found online
46% of consumers read online reviews before hiring a roofing contractor
83% of consumers trust online reviews as much as personal recommendations
38% of homeowners trust social media posts over traditional advertising
80% of consumers research local businesses online before making a purchase decision
60% of consumers that find a roofing contractor online are likely to convert into paying customers
68% of consumers check online reviews before hiring a roofing contractor
80% of roofing consumers prefer companies that maintain an active presence on social media
62% of homeowners read at least 4 online reviews before making a hiring decision
69% of consumers say they are more likely to hire a roofing company with a well-designed website
41% of consumers prefer personalized messaging from roofing contractors
29% of consumers rely on social media reviews when choosing a roofing contractor
54% of consumers prefer to see customer case studies before hiring

Customer Decision Factors Interpretation

In an era where digital footprints sway roofing decisions as much as personal referrals, savvy contractors must invest in online reviews, active social media presence, and compelling content—because when 74% of consumers find their roofer online, the roof isn't just a metaphor but an opportunity for brands to elevate their credibility and win the trust they need to close the deal.

Customer Feedback and Review Impact

72% of roofing contractors report that online reviews influence their business reputation

Customer Feedback and Review Impact Interpretation

With 72% of roofing contractors acknowledging online reviews' impact on their reputation, it's clear that in today's digital age, a good review isn't just a bonus—it's the cornerstone of business credibility in the roofing industry.

Digital Engagement and Tools

55% of consumers prefer to contact businesses via messaging or chat rather than phone calls
72% of roofing companies measure their success through website traffic and leads
46% of consumers trust brands that actively engage via social media
59% of roofing companies see an increase in online engagement during seasonal promotions
72% of consumers find local service providers through online directories

Digital Engagement and Tools Interpretation

These statistics underscore that in the roofing industry, modern consumers and successful companies alike are increasingly favoring digital conversations, social engagement, and online visibility over traditional phone calls—highlighting the urgent need for roofing businesses to embrace a multi-channel, digital-first approach or risk falling behind in the virtual storm.

Market Adoption and Usage

78% of roofing contractors use social media for marketing purposes
61% of customers respond to local search results
31% of roofing companies have integrated chatbots on their websites to improve customer interaction
70% of homeowners use the internet to research a roofing contractor before making a decision
29% of consumers look at local service provider websites on mobile devices
65% of roofing contractors use videos on their websites to showcase work
49% of homeowners request quotes from multiple roofing companies online
37% of consumers use voice search to find local roofing services
40% of roofing companies have a dedicated digital marketing team
58% of roofing contractors use Google My Business listings to attract local clients
30% of consumers use online comparison tools to evaluate roofing options
69% of homeowners start their search for roofing services with an online search
47% of roofing contractors track their digital marketing ROI to optimize campaigns
27% of roofing companies utilize VR or AR technology to showcase roof repairs and installations
64% of roofing contractors have increased their use of online video marketing in the past year
33% of homeowners use mobile apps to get estimates for roofing services
54% of roofing businesses have increased their use of PPC advertising over the past year
54% of roofing companies report that remarketing campaigns improve conversion rates
63% of roofing companies measure their PPC campaign ROI every quarter
49% of roofing contractors use analytics tools to monitor website performance
42% of consumers use online tools to compare roofing warranties

Market Adoption and Usage Interpretation

In the digital age of roofing, where 78% of contractors are active on social media and nearly half of homeowners research online, it’s clear that harnessing tools from virtual showrooms to PPC campaigns is no longer optional but essential for climbing to the top of the market—though, with 69% starting their search online, perhaps the only thing more important than roofing itself is mastering the art of being found in the vast virtual sky.

Marketing Strategies and Budgeting

89% of roofing contractors indicate that digital marketing has increased their leads
68% of roofing companies spend more than 20% of their marketing budget on digital advertising
52% of roofing contractors generate leads through their website
64% of roofing companies report that search engine optimization (SEO) has helped them attract more clients
57% of roofing companies leverage paid Google Ads for lead generation
42% of roofing contractors say that email marketing is an effective strategy for customer retention
45% of roofing businesses have increased their digital marketing spend year over year
54% of roofing companies report high ROI from content marketing efforts
54% of roofing firms consider lead generation their top digital marketing goal
50% of roofing companies say that their website is the primary source of new leads
22% of roofing contractors prioritize local SEO to maximize visibility
65% of roofing companies use content marketing, including blogs and videos, to educate potential clients
44% of roofing contractors report that lead follow-up emails are the most effective tactic for converting leads
39% of roofing companies generate leads through partnerships and referrals from local businesses
34% of consumers prefer to receive promotional offers via email
53% of roofing businesses believe that influencer marketing can boost their brand awareness
71% of roofing companies increase their marketing budgets during peak seasons
65% of roofing contractors use email campaigns to nurture leads
48% of consumers prefer to receive updates and promotions via SMS
58% of roofing businesses prioritize local online advertising to reach nearby clients
38% of consumers will share positive experiences online, increasing brand reach without additional advertising costs
69% of roofing companies consider their website as the primary channel for generating leads
58% of roofing contractors utilize customer testimonials on their website to attract new clients

Marketing Strategies and Budgeting Interpretation

In an industry where roofing is often seen as a traditional trade, the soaring digital investment—highlighted by 89% of contractors noting increased leads through online channels—proves that even hammers and shingles are now best wielded with a search engine strategy; nevertheless, with over half relying on their websites and SEO to attract clients, it’s clear that a well-crafted digital presence still roofs the competition.