GITNUXREPORT 2025

Marketing In The Renewable Energy Industry Statistics

Renewable energy marketing grows through digital channels, emphasizing sustainability, storytelling.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of consumers prefer companies that prioritize sustainability in their marketing messages

Statistic 2

Video content marketing generates 1200% more shares than text and image content combined in the renewable energy industry

Statistic 3

Email marketing has an average open rate of 22% for renewable energy campaigns

Statistic 4

Sustainability-focused marketing campaigns lead to a 23% higher engagement rate compared to traditional campaigns

Statistic 5

65% of consumers would pay more for renewable energy products if they are eco-friendly and marketed accordingly

Statistic 6

Sustainability certification logos in advertising increase consumer trust by 15%

Statistic 7

Customer feedback and reviews influence 69% of potential renewable energy consumers’ purchasing decisions

Statistic 8

The average duration of renewable energy content videos which outperform written content is 3.5 minutes

Statistic 9

54% of consumers are more likely to engage with renewable energy brands that showcase their environmental impact transparently

Statistic 10

The most effective renewable energy marketing messages emphasize cost savings (used by 83%), sustainability (78%), and innovation (65%)

Statistic 11

35% of renewable energy companies report success with experiential marketing events such as exhibitions and open days

Statistic 12

Mobile-friendly websites improve user engagement by 40% for renewable energy service providers

Statistic 13

The average retention rate for renewable energy marketing emails is 19%, with engaging content boosting retention

Statistic 14

40% of buyers in the renewable energy industry rely on online research before making purchasing decisions, demonstrating the importance of digital presence

Statistic 15

The use of storytelling in renewable energy marketing campaigns increases consumer understanding of complex topics by 35%

Statistic 16

40% of renewable energy firms incorporate sustainability storytelling into their brand messaging, resulting in 28% higher customer loyalty

Statistic 17

41% of renewable energy companies report using sustainable storytelling videos as part of their marketing strategy

Statistic 18

Sustainable branding increases brand recall by 25% in the renewable energy sector

Statistic 19

60% of renewable energy companies incorporate storytelling into their marketing campaigns to connect emotionally with consumers

Statistic 20

63% of renewable energy companies use social media platforms primarily for brand awareness

Statistic 21

SEO is a critical component for 78% of renewable energy companies to increase their online visibility

Statistic 22

The average renewable energy company spends approximately $35,000 annually on digital marketing

Statistic 23

Renewable energy companies that actively blog see a 434% increase in indexed pages, improving their SEO rankings

Statistic 24

Mobile marketing is used by 70% of renewable energy firms to target consumers on the go

Statistic 25

48% of renewable energy companies have adopted chatbots for customer engagement and lead generation

Statistic 26

Competitor analysis tools are used by 69% of renewable energy marketers to refine their marketing strategies

Statistic 27

According to a 2023 survey, 55% of renewable energy marketers reported increased ROI from targeted digital advertising campaigns

Statistic 28

50% of renewable energy companies utilize webinar marketing to educate and generate leads

Statistic 29

70% of renewable energy firms utilize targeted email lists based on user behavior to improve marketing effectiveness

Statistic 30

Interactive web tools such as calculators and quizzes are used by 42% of renewable energy companies to engage users and generate leads

Statistic 31

The global renewable energy market is projected to reach $1.54 trillion by 2028, growing at a CAGR of 8.4%

Statistic 32

In 2022, over 85% of renewable energy companies increased their marketing budgets by an average of 12%

Statistic 33

Content marketing accounts for approximately 55% of marketing strategies in the renewable energy sector

Statistic 34

The top three social media platforms for renewable energy marketing are LinkedIn (82%), Twitter (65%), and Facebook (58%)

Statistic 35

45% of renewable energy marketers report using influencer marketing as a strategy to reach environmentally conscious consumers

Statistic 36

Programmatic advertising budgets for renewable energy marketing grew by 40% in 2023

Statistic 37

56% of renewable energy marketers say personalized content increases conversion rates by up to 30%

Statistic 38

The use of augmented reality (AR) in marketing campaigns for renewable energy projects increased by 25% in 2023

Statistic 39

80% of renewable energy marketers plan to increase their digital advertising budgets next year

Statistic 40

The renewable energy industry is forecasted to generate over 33,000 digital leads per year through online marketing efforts by 2025

Statistic 41

The growth rate of online renewable energy product sales was 18% in 2022, driven largely by digital marketing campaigns

Statistic 42

Facebook remains the most used social platform for renewable energy marketing with 72% adoption among firms

Statistic 43

Google Ads and PPC campaigns account for 68% of paid digital marketing budgets in renewable energy companies

Statistic 44

Popular renewable energy marketing themes include innovation, cost savings, and environmental benefits, used by 78% of companies

Statistic 45

The use of data analytics in renewable energy marketing increased by 35% in 2023, helping companies target audiences more precisely

Statistic 46

The global green marketing market, including renewable energy, is expected to grow at a CAGR of 9.2% through 2030

Statistic 47

Virtual reality (VR) marketing campaigns for renewable energy products increased by 20% in 2023, offering immersive brand experiences

Statistic 48

62% of renewable energy companies report that digital marketing generated leads at a cost 30% lower than traditional marketing channels

Statistic 49

The utilization of AI-driven marketing tools in the renewable energy industry grew by 45% in 2023, enhancing personalization and targeting

Statistic 50

Peer-to-peer energy trading marketing campaigns increased by 15% in 2023, promoting consumer participation in renewable energy grids

Statistic 51

67% of renewable energy companies plan to invest more in digital content creation over the next year

Statistic 52

The adoption of eco-labels in renewable energy advertising increased by 25% in 2023, enhancing consumer trust

Statistic 53

80% of renewable energy marketers see an increase in brand credibility when using verified sustainability claims

Statistic 54

Sustainability awards and recognitions boost renewable energy companies’ marketing efforts by increasing visibility and trust, according to 65% of marketers

Statistic 55

Lead generation through downloadable content such as whitepapers and case studies has increased by 28% among renewable energy firms over the past two years

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Key Highlights

The global renewable energy market is projected to reach $1.54 trillion by 2028, growing at a CAGR of 8.4%
In 2022, over 85% of renewable energy companies increased their marketing budgets by an average of 12%
72% of consumers prefer companies that prioritize sustainability in their marketing messages
Content marketing accounts for approximately 55% of marketing strategies in the renewable energy sector
63% of renewable energy companies use social media platforms primarily for brand awareness
The top three social media platforms for renewable energy marketing are LinkedIn (82%), Twitter (65%), and Facebook (58%)
Video content marketing generates 1200% more shares than text and image content combined in the renewable energy industry
SEO is a critical component for 78% of renewable energy companies to increase their online visibility
45% of renewable energy marketers report using influencer marketing as a strategy to reach environmentally conscious consumers
The average renewable energy company spends approximately $35,000 annually on digital marketing
Email marketing has an average open rate of 22% for renewable energy campaigns
Renewable energy companies that actively blog see a 434% increase in indexed pages, improving their SEO rankings
Sustainability-focused marketing campaigns lead to a 23% higher engagement rate compared to traditional campaigns

As the renewable energy industry gears up for a $1.54 trillion market by 2028, savvy companies are transforming their marketing strategies—embracing everything from targeted digital campaigns and storytelling to innovative technologies like AR and AI—to resonate with environmentally conscious consumers and accelerate growth.

Consumer Engagement and Preferences

72% of consumers prefer companies that prioritize sustainability in their marketing messages
Video content marketing generates 1200% more shares than text and image content combined in the renewable energy industry
Email marketing has an average open rate of 22% for renewable energy campaigns
Sustainability-focused marketing campaigns lead to a 23% higher engagement rate compared to traditional campaigns
65% of consumers would pay more for renewable energy products if they are eco-friendly and marketed accordingly
Sustainability certification logos in advertising increase consumer trust by 15%
Customer feedback and reviews influence 69% of potential renewable energy consumers’ purchasing decisions
The average duration of renewable energy content videos which outperform written content is 3.5 minutes
54% of consumers are more likely to engage with renewable energy brands that showcase their environmental impact transparently
The most effective renewable energy marketing messages emphasize cost savings (used by 83%), sustainability (78%), and innovation (65%)
35% of renewable energy companies report success with experiential marketing events such as exhibitions and open days
Mobile-friendly websites improve user engagement by 40% for renewable energy service providers
The average retention rate for renewable energy marketing emails is 19%, with engaging content boosting retention
40% of buyers in the renewable energy industry rely on online research before making purchasing decisions, demonstrating the importance of digital presence
The use of storytelling in renewable energy marketing campaigns increases consumer understanding of complex topics by 35%

Consumer Engagement and Preferences Interpretation

In a sector where sustainability sells and storytelling informs, renewable energy marketers who harness compelling videos, transparent environmental impact, and targeted digital strategies not only boost trust and engagement but also underscore that in cleaner energy, smart messaging fuels both growth and conscience.

Content and Branding Strategies

40% of renewable energy firms incorporate sustainability storytelling into their brand messaging, resulting in 28% higher customer loyalty
41% of renewable energy companies report using sustainable storytelling videos as part of their marketing strategy
Sustainable branding increases brand recall by 25% in the renewable energy sector
60% of renewable energy companies incorporate storytelling into their marketing campaigns to connect emotionally with consumers

Content and Branding Strategies Interpretation

As renewable energy firms harness the power of storytelling—from videos to heartfelt narratives—to boost loyalty and recall, it’s clear that in this industry, sustainability isn’t just a message; it’s the most compelling brand story of all.

Digital Marketing Tactics and Tools

63% of renewable energy companies use social media platforms primarily for brand awareness
SEO is a critical component for 78% of renewable energy companies to increase their online visibility
The average renewable energy company spends approximately $35,000 annually on digital marketing
Renewable energy companies that actively blog see a 434% increase in indexed pages, improving their SEO rankings
Mobile marketing is used by 70% of renewable energy firms to target consumers on the go
48% of renewable energy companies have adopted chatbots for customer engagement and lead generation
Competitor analysis tools are used by 69% of renewable energy marketers to refine their marketing strategies
According to a 2023 survey, 55% of renewable energy marketers reported increased ROI from targeted digital advertising campaigns
50% of renewable energy companies utilize webinar marketing to educate and generate leads
70% of renewable energy firms utilize targeted email lists based on user behavior to improve marketing effectiveness
Interactive web tools such as calculators and quizzes are used by 42% of renewable energy companies to engage users and generate leads

Digital Marketing Tactics and Tools Interpretation

As renewable energy companies increasingly harness digital tools—from blogging and mobile marketing to chatbots and webinars—they're not just shining a light on their brands but also fueling their growth; in sum, savvy digital strategies—especially SEO and targeted campaigns—are transforming their online presence into a powerhouse of lead generation and ROI, proving that even in the green sector, going digital is the most renewable resource of all.

Market Trends and Growth Strategies

The global renewable energy market is projected to reach $1.54 trillion by 2028, growing at a CAGR of 8.4%
In 2022, over 85% of renewable energy companies increased their marketing budgets by an average of 12%
Content marketing accounts for approximately 55% of marketing strategies in the renewable energy sector
The top three social media platforms for renewable energy marketing are LinkedIn (82%), Twitter (65%), and Facebook (58%)
45% of renewable energy marketers report using influencer marketing as a strategy to reach environmentally conscious consumers
Programmatic advertising budgets for renewable energy marketing grew by 40% in 2023
56% of renewable energy marketers say personalized content increases conversion rates by up to 30%
The use of augmented reality (AR) in marketing campaigns for renewable energy projects increased by 25% in 2023
80% of renewable energy marketers plan to increase their digital advertising budgets next year
The renewable energy industry is forecasted to generate over 33,000 digital leads per year through online marketing efforts by 2025
The growth rate of online renewable energy product sales was 18% in 2022, driven largely by digital marketing campaigns
Facebook remains the most used social platform for renewable energy marketing with 72% adoption among firms
Google Ads and PPC campaigns account for 68% of paid digital marketing budgets in renewable energy companies
Popular renewable energy marketing themes include innovation, cost savings, and environmental benefits, used by 78% of companies
The use of data analytics in renewable energy marketing increased by 35% in 2023, helping companies target audiences more precisely
The global green marketing market, including renewable energy, is expected to grow at a CAGR of 9.2% through 2030
Virtual reality (VR) marketing campaigns for renewable energy products increased by 20% in 2023, offering immersive brand experiences
62% of renewable energy companies report that digital marketing generated leads at a cost 30% lower than traditional marketing channels
The utilization of AI-driven marketing tools in the renewable energy industry grew by 45% in 2023, enhancing personalization and targeting
Peer-to-peer energy trading marketing campaigns increased by 15% in 2023, promoting consumer participation in renewable energy grids
67% of renewable energy companies plan to invest more in digital content creation over the next year
The adoption of eco-labels in renewable energy advertising increased by 25% in 2023, enhancing consumer trust
80% of renewable energy marketers see an increase in brand credibility when using verified sustainability claims
Sustainability awards and recognitions boost renewable energy companies’ marketing efforts by increasing visibility and trust, according to 65% of marketers
Lead generation through downloadable content such as whitepapers and case studies has increased by 28% among renewable energy firms over the past two years

Market Trends and Growth Strategies Interpretation

As renewable energy companies ramp up their digital marketing budgets and embrace innovative tools like AR, VR, and AI, they’re not just powering a cleaner future but also fueling a competitive, data-driven race where personalized content, influencer collaborations, and sustainability credibilities turn marketing into a vital renewable resource itself.