GITNUXREPORT 2025

Marketing In The Printing Industry Statistics

Digital marketing drives print industry growth through targeted, personalized campaigns.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

54% of print businesses report that content marketing has led to significant new customer acquisition

Statistic 2

36% of print companies utilize influencer marketing to promote their products

Statistic 3

45% of print businesses actively create content such as blogs and articles to attract potential clients

Statistic 4

71% of print companies incorporate video marketing strategies, such as product demos, into their campaigns

Statistic 5

55% of printing companies see an increase in website inquiries after launching targeted email campaigns

Statistic 6

66% of print companies have seen measurable growth through inbound marketing strategies

Statistic 7

39% of print companies create downloadable content like brochures and guides to generate leads

Statistic 8

69% of print marketers plan to expand their content marketing efforts in 2024

Statistic 9

44% of print businesses rely on online advertisements to attract new clients

Statistic 10

71% of print businesses increased their online content marketing efforts in 2023

Statistic 11

44% of print companies develop case studies to demonstrate their capabilities and attract new customers

Statistic 12

60% of print businesses believe content marketing increases client retention

Statistic 13

65% of print companies incorporate customer testimonials into their online marketing

Statistic 14

78% of consumers prefer to receive promotional content from printing companies via email

Statistic 15

48% of print firms have a dedicated marketing team or specialist

Statistic 16

80% of print marketers believe personalization improves campaign effectiveness

Statistic 17

70% of printing businesses rely on trade shows and industry events for marketing

Statistic 18

42% of print firms cite customer reviews and testimonials as key in marketing strategies

Statistic 19

53% of print companies report that their online presence has directly resulted in increased sales

Statistic 20

49% of print marketers utilize customer segmentation to tailor marketing messages

Statistic 21

68% of print firms host webinars or online demos for marketing purposes

Statistic 22

62% of printing businesses believe that digital marketing has improved customer retention

Statistic 23

45% of printing businesses report increased brand awareness through digital marketing efforts

Statistic 24

48% of print companies leverage online reviews in their marketing efforts

Statistic 25

55% of print firms cite personalized email campaigns as highly effective

Statistic 26

64% of print companies participate in industry-specific online forums and communities for marketing

Statistic 27

42% of print companies report higher engagement rates through visual content

Statistic 28

60% of print companies use customer feedback surveys to guide their marketing efforts

Statistic 29

65% of print marketers prioritize building long-term customer relationships through digital channels

Statistic 30

47% of print businesses use video testimonials as part of their marketing campaigns

Statistic 31

53% of print firms leverage Google My Business profiles to attract local clients

Statistic 32

76% of print businesses consider online reviews a critical part of their reputation management

Statistic 33

68% of print marketers believe that integrating omni-channel marketing improves customer engagement

Statistic 34

47% of print businesses utilize augmented reality in their print materials to attract tech-savvy customers

Statistic 35

54% of print companies reported higher engagement after implementing interactive digital brochures

Statistic 36

73% of print industry marketers consider mobile marketing campaigns effective

Statistic 37

66% of print companies report that their digital marketing activities have led to increased brand loyalty

Statistic 38

73% of print marketing campaigns include some form of digital advertisement

Statistic 39

67% of print marketers measure ROI based on lead generation rather than direct sales

Statistic 40

59% of print businesses use analytics tools to optimize their marketing campaigns

Statistic 41

65% of printing companies track website traffic to measure marketing success

Statistic 42

76% of printing companies report that digital marketing has shortened their sales cycle

Statistic 43

78% of print businesses track their marketing KPIs regularly

Statistic 44

52% of print companies utilize remarketing strategies to re-engage visitors

Statistic 45

71% of print businesses report improved lead quality after integrating digital marketing

Statistic 46

77% of print companies track conversions originating from social media campaigns

Statistic 47

58% of print companies conduct regular market research to inform their marketing strategies

Statistic 48

61% of printing companies aim to improve their organic search rankings to boost inbound leads

Statistic 49

55% of print companies find that personalized landing pages increase conversion rates

Statistic 50

55% of print companies use analytics dashboards to monitor marketing performance in real time

Statistic 51

49% of print firms actively use remarketing to re-engage website visitors

Statistic 52

58% of print firms use email segmentation to enhance marketing relevance

Statistic 53

52% of print firms utilize data-driven marketing strategies to personalize their outreach

Statistic 54

45% of print businesses use online analytics to improve their marketing ROI

Statistic 55

65% of print businesses increased their social media budget in 2023

Statistic 56

58% of print businesses consider social media engagement a critical marketing metric

Statistic 57

50% of print businesses see increased referral business due to online word-of-mouth

Statistic 58

72% of print companies participate in online industry forums for marketing insights and networking

Statistic 59

69% of print companies plan to enhance their social media engagement in 2024

Statistic 60

48% of print businesses leverage influencer collaborations for brand awareness

Statistic 61

68% of print businesses report that social sharing of their content results in higher lead generation

Statistic 62

82% of printing companies consider digital marketing essential for growth

Statistic 63

43% of print companies invest in SEO to improve online visibility

Statistic 64

72% of small print companies see digital marketing as more cost-effective than traditional marketing

Statistic 65

55% of print companies plan to increase their digital advertising budget in 2024

Statistic 66

75% of print companies plan to implement new marketing automation tools in 2024

Statistic 67

51% of print companies use Google Ads as part of their advertising strategy

Statistic 68

29% of print companies have adopted chatbots on their websites to assist customers

Statistic 69

61% of print companies consider improved website design crucial for marketing

Statistic 70

69% of print marketers plan to increase investment in mobile marketing strategies

Statistic 71

74% of print businesses consider digital presence essential for competitive advantage

Statistic 72

40% of print companies have adopted programmatic advertising to target specific audiences

Statistic 73

62% of print firms use Customer Relationship Management (CRM) tools to enhance marketing efforts

Statistic 74

49% of print companies plan to adopt augmented reality (AR) marketing experiences in the next year

Statistic 75

43% of print firms have increased their investment in digital marketing automation tools over the past year

Statistic 76

57% of print businesses have implemented chatbots to assist with customer inquiries

Statistic 77

62% of printing companies actively optimize their website for local search to attract nearby clients

Statistic 78

54% of print companies believe that digital marketing has increased their overall revenue

Statistic 79

40% of print companies are adopting AI tools to improve targeted advertising

Statistic 80

60% of print companies have increased investment in online video content

Statistic 81

69% of print companies claim that digital reviews have positively influenced their reputation

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

82% of printing companies consider digital marketing essential for growth
65% of print businesses increased their social media budget in 2023
78% of consumers prefer to receive promotional content from printing companies via email
54% of print businesses report that content marketing has led to significant new customer acquisition
43% of print companies invest in SEO to improve online visibility
67% of print marketers measure ROI based on lead generation rather than direct sales
59% of print businesses use analytics tools to optimize their marketing campaigns
72% of small print companies see digital marketing as more cost-effective than traditional marketing
48% of print firms have a dedicated marketing team or specialist
80% of print marketers believe personalization improves campaign effectiveness
36% of print companies utilize influencer marketing to promote their products
70% of printing businesses rely on trade shows and industry events for marketing
55% of print companies plan to increase their digital advertising budget in 2024

Amid rapid digital transformation, a striking 82% of printing companies now view digital marketing as essential for growth, ushering in a new era of innovative strategies that are reshaping the industry landscape.

Content Marketing and Promotional Strategies

54% of print businesses report that content marketing has led to significant new customer acquisition
36% of print companies utilize influencer marketing to promote their products
45% of print businesses actively create content such as blogs and articles to attract potential clients
71% of print companies incorporate video marketing strategies, such as product demos, into their campaigns
55% of printing companies see an increase in website inquiries after launching targeted email campaigns
66% of print companies have seen measurable growth through inbound marketing strategies
39% of print companies create downloadable content like brochures and guides to generate leads
69% of print marketers plan to expand their content marketing efforts in 2024
44% of print businesses rely on online advertisements to attract new clients
71% of print businesses increased their online content marketing efforts in 2023
44% of print companies develop case studies to demonstrate their capabilities and attract new customers
60% of print businesses believe content marketing increases client retention
65% of print companies incorporate customer testimonials into their online marketing

Content Marketing and Promotional Strategies Interpretation

In an era where content is king, print businesses are shifting from ink-stained hands to digital domains—strategically using videos, blogs, and testimonials to not only attract new customers but also demonstrate their staying power in a rapidly evolving marketplace.

Customer Preferences and Engagement

78% of consumers prefer to receive promotional content from printing companies via email
48% of print firms have a dedicated marketing team or specialist
80% of print marketers believe personalization improves campaign effectiveness
70% of printing businesses rely on trade shows and industry events for marketing
42% of print firms cite customer reviews and testimonials as key in marketing strategies
53% of print companies report that their online presence has directly resulted in increased sales
49% of print marketers utilize customer segmentation to tailor marketing messages
68% of print firms host webinars or online demos for marketing purposes
62% of printing businesses believe that digital marketing has improved customer retention
45% of printing businesses report increased brand awareness through digital marketing efforts
48% of print companies leverage online reviews in their marketing efforts
55% of print firms cite personalized email campaigns as highly effective
64% of print companies participate in industry-specific online forums and communities for marketing
42% of print companies report higher engagement rates through visual content
60% of print companies use customer feedback surveys to guide their marketing efforts
65% of print marketers prioritize building long-term customer relationships through digital channels
47% of print businesses use video testimonials as part of their marketing campaigns
53% of print firms leverage Google My Business profiles to attract local clients
76% of print businesses consider online reviews a critical part of their reputation management
68% of print marketers believe that integrating omni-channel marketing improves customer engagement
47% of print businesses utilize augmented reality in their print materials to attract tech-savvy customers
54% of print companies reported higher engagement after implementing interactive digital brochures
73% of print industry marketers consider mobile marketing campaigns effective
66% of print companies report that their digital marketing activities have led to increased brand loyalty
73% of print marketing campaigns include some form of digital advertisement

Customer Preferences and Engagement Interpretation

In an industry where traditional presses once ruled, the printing sector is now digitally composing a future where 78% favor email outreach, 73% embrace mobile campaigns, and nearly two-thirds see their digital efforts fueling both loyalty and brand awareness—proving that in today’s print world, a well-inked strategy means mastering the digital ink.

Data-Driven Marketing and Analytics

67% of print marketers measure ROI based on lead generation rather than direct sales
59% of print businesses use analytics tools to optimize their marketing campaigns
65% of printing companies track website traffic to measure marketing success
76% of printing companies report that digital marketing has shortened their sales cycle
78% of print businesses track their marketing KPIs regularly
52% of print companies utilize remarketing strategies to re-engage visitors
71% of print businesses report improved lead quality after integrating digital marketing
77% of print companies track conversions originating from social media campaigns
58% of print companies conduct regular market research to inform their marketing strategies
61% of printing companies aim to improve their organic search rankings to boost inbound leads
55% of print companies find that personalized landing pages increase conversion rates
55% of print companies use analytics dashboards to monitor marketing performance in real time
49% of print firms actively use remarketing to re-engage website visitors
58% of print firms use email segmentation to enhance marketing relevance
52% of print firms utilize data-driven marketing strategies to personalize their outreach
45% of print businesses use online analytics to improve their marketing ROI

Data-Driven Marketing and Analytics Interpretation

While a majority of print marketers eagerly leverage analytics and digital strategies—most notably re-engaging visitors through remarketing and refining lead quality via data-driven insights—their shared focus on ROI through lead generation rather than direct sales suggests that, in the evolving landscape of print marketing, the real victory lies in nurturing potential customers long before the final purchase, proving that even in ink and paper, the digital ink is writing a smarter story.

Social Media and Online Presence

65% of print businesses increased their social media budget in 2023
58% of print businesses consider social media engagement a critical marketing metric
50% of print businesses see increased referral business due to online word-of-mouth
72% of print companies participate in online industry forums for marketing insights and networking
69% of print companies plan to enhance their social media engagement in 2024
48% of print businesses leverage influencer collaborations for brand awareness
68% of print businesses report that social sharing of their content results in higher lead generation

Social Media and Online Presence Interpretation

In an industry once defined by ink and paper, over two-thirds of print businesses are now embracing social media as their new printing press, recognizing that in the digital age, engagement and online word-of-mouth are just as vital to their growth as traditional print touches.

Technology Adoption and Digital Transformation

82% of printing companies consider digital marketing essential for growth
43% of print companies invest in SEO to improve online visibility
72% of small print companies see digital marketing as more cost-effective than traditional marketing
55% of print companies plan to increase their digital advertising budget in 2024
75% of print companies plan to implement new marketing automation tools in 2024
51% of print companies use Google Ads as part of their advertising strategy
29% of print companies have adopted chatbots on their websites to assist customers
61% of print companies consider improved website design crucial for marketing
69% of print marketers plan to increase investment in mobile marketing strategies
74% of print businesses consider digital presence essential for competitive advantage
40% of print companies have adopted programmatic advertising to target specific audiences
62% of print firms use Customer Relationship Management (CRM) tools to enhance marketing efforts
49% of print companies plan to adopt augmented reality (AR) marketing experiences in the next year
43% of print firms have increased their investment in digital marketing automation tools over the past year
57% of print businesses have implemented chatbots to assist with customer inquiries
62% of printing companies actively optimize their website for local search to attract nearby clients
54% of print companies believe that digital marketing has increased their overall revenue
40% of print companies are adopting AI tools to improve targeted advertising
60% of print companies have increased investment in online video content
69% of print companies claim that digital reviews have positively influenced their reputation

Technology Adoption and Digital Transformation Interpretation

In an industry where traditional presses once reigned supreme, over 80% of printing companies now see digital marketing as essential for growth, proving that even in print, the pen—so to speak—is being replaced by pixels for a competitive edge.