GITNUXREPORT 2025

Marketing In The Plumbing Industry Statistics

Effective online marketing accelerates plumbing customer engagement and conversions significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

81% of consumers research a company online before making a purchase

Statistic 2

56% of consumers say that images and videos influence their purchase decisions more than text

Statistic 3

61% of consumers prefer to buy from a local business rather than a large retailer

Statistic 4

78% of consumers would like to see pricing information before contacting a business

Statistic 5

60% of consumers use social media to find local businesses

Statistic 6

90% of consumers say that videos help them understand products better

Statistic 7

57% of consumers would use a chatbot to communicate with a local business

Statistic 8

69% of consumers research online before calling a local plumber

Statistic 9

52% of consumers say they trust a business more if it has a professional website

Statistic 10

78% of consumers say that their purchasing decisions are influenced by a company’s social media presence

Statistic 11

65% of small businesses generate leads through their social media accounts

Statistic 12

70% of consumers are more likely to buy from a brand they follow on social media

Statistic 13

63% of marketers find that content marketing generates leads

Statistic 14

54% of consumers prefer to message a business directly via social media

Statistic 15

85% of small business owners use Facebook to promote their services

Statistic 16

79% of consumers say that engaging with a brand on social media increases their loyalty

Statistic 17

50% of small businesses use email marketing as part of their digital strategy

Statistic 18

89% of marketers report that video content increased their conversions

Statistic 19

54% of local service providers say that their social media efforts have directly generated leads

Statistic 20

63% of small businesses find that social media advertising has a positive ROI

Statistic 21

82% of small and medium enterprises plan to increase their digital marketing budget in the next year

Statistic 22

40% of small businesses say that content marketing is their most effective marketing tactic

Statistic 23

78% of consumers would rather message a business than call

Statistic 24

48% of small businesses invest in paid advertising to boost local visibility

Statistic 25

70% of local mobile searches lead to offline purchases within one day

Statistic 26

60% of consumers have used voice search to find local businesses

Statistic 27

72% of consumers who perform a local search visit a store within five miles

Statistic 28

73% of local searches lead to a purchase within 24 hours

Statistic 29

54% of local mobile searches are conducted in real-time, leading to urgent purchases

Statistic 30

77% of consumers search for a local business at least once a week

Statistic 31

80% of local mobile searches result in a purchase within 24 hours

Statistic 32

84% of local searches happen on smartphones

Statistic 33

46% of all Google searches are seeking local information

Statistic 34

67% of consumers use Google Maps to find local service providers

Statistic 35

53% of local searches are conducted on desktop, with the remaining 47% on mobile

Statistic 36

78% of local searches on mobile lead to a purchase within a day

Statistic 37

77% of consumers search for local businesses via Google, Bing, or Yahoo

Statistic 38

90% of online searches for local services lead to action within 24 hours

Statistic 39

64% of local searches lead to a visit or call within 24 hours

Statistic 40

70% of consumers find local businesses via mobile search

Statistic 41

92% of consumers trust recommendations from family and friends over all other forms of advertising

Statistic 42

93% of consumers say online reviews influence their buying decisions

Statistic 43

84% of consumers trust a business more when they see positive online reviews

Statistic 44

82% of consumers say they will trust a brand with positive reviews

Statistic 45

68% of consumers look at online reviews before choosing a local service provider

Statistic 46

75% of consumers check online reviews for local services before calling for a quote

Statistic 47

88% of consumers trust online reviews as much as personal recommendations

Statistic 48

70% of consumers are more likely to buy from a local business with positive reviews

Statistic 49

66% of internet users say that their purchasing decisions are influenced by online reviews

Statistic 50

83% of internet users trust online reviews as much as personal recommendations

Statistic 51

62% of users are more likely to contact a business after seeing positive reviews

Statistic 52

65% of consumers rely on Yelp and similar review sites to choose local service providers

Statistic 53

75% of local consumers are influenced by online reviews when choosing a plumber

Statistic 54

74% of consumers see online reviews as trustworthy as personal recommendations

Statistic 55

46% of small businesses allocate 7-8% of their revenue to marketing efforts

Statistic 56

55% of small businesses see an increase in website traffic after implementing SEO strategies

Statistic 57

91% of small businesses believe that marketing is essential to growth

Statistic 58

69% of small businesses have a dedicated digital marketing budget

Statistic 59

43% of small business owners believe that traditional advertising is less effective than digital marketing

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Sources

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Key Highlights

81% of consumers research a company online before making a purchase
70% of local mobile searches lead to offline purchases within one day
46% of small businesses allocate 7-8% of their revenue to marketing efforts
92% of consumers trust recommendations from family and friends over all other forms of advertising
60% of consumers have used voice search to find local businesses
72% of consumers who perform a local search visit a store within five miles
78% of consumers say that their purchasing decisions are influenced by a company’s social media presence
65% of small businesses generate leads through their social media accounts
93% of consumers say online reviews influence their buying decisions
84% of consumers trust a business more when they see positive online reviews
73% of local searches lead to a purchase within 24 hours
54% of local mobile searches are conducted in real-time, leading to urgent purchases
77% of consumers search for a local business at least once a week

Did you know that a staggering 81% of consumers research plumbing services online before making a purchase, and 78% rely on their mobile devices to find local providers within minutes—that’s why mastering digital marketing is now essential for every plumbing business looking to thrive in today’s competitive market.

Consumer Behavior and Research

81% of consumers research a company online before making a purchase
56% of consumers say that images and videos influence their purchase decisions more than text
61% of consumers prefer to buy from a local business rather than a large retailer
78% of consumers would like to see pricing information before contacting a business
60% of consumers use social media to find local businesses
90% of consumers say that videos help them understand products better
57% of consumers would use a chatbot to communicate with a local business
69% of consumers research online before calling a local plumber
52% of consumers say they trust a business more if it has a professional website

Consumer Behavior and Research Interpretation

In an era where 81% of consumers vet local plumbers online, 60% turn to social media, and 52% trust professional websites, savvy plumbing businesses must pipe up their digital game with engaging videos, transparent pricing, and chatbot conversations—because in the race for trust, a well-crafted online presence is the ultimate fixture.

Digital Marketing and Engagement

78% of consumers say that their purchasing decisions are influenced by a company’s social media presence
65% of small businesses generate leads through their social media accounts
70% of consumers are more likely to buy from a brand they follow on social media
63% of marketers find that content marketing generates leads
54% of consumers prefer to message a business directly via social media
85% of small business owners use Facebook to promote their services
79% of consumers say that engaging with a brand on social media increases their loyalty
50% of small businesses use email marketing as part of their digital strategy
89% of marketers report that video content increased their conversions
54% of local service providers say that their social media efforts have directly generated leads
63% of small businesses find that social media advertising has a positive ROI
82% of small and medium enterprises plan to increase their digital marketing budget in the next year
40% of small businesses say that content marketing is their most effective marketing tactic
78% of consumers would rather message a business than call
48% of small businesses invest in paid advertising to boost local visibility

Digital Marketing and Engagement Interpretation

In an era where nearly 80% of consumers prefer messaging over calling, small businesses that harness social media and video marketing not only boost loyalty and leads but also turn digital engagement into tangible ROI, proving that in the plumbing of modern marketing, a strong online flow is essential.

Local Search and Mobile Usage

70% of local mobile searches lead to offline purchases within one day
60% of consumers have used voice search to find local businesses
72% of consumers who perform a local search visit a store within five miles
73% of local searches lead to a purchase within 24 hours
54% of local mobile searches are conducted in real-time, leading to urgent purchases
77% of consumers search for a local business at least once a week
80% of local mobile searches result in a purchase within 24 hours
84% of local searches happen on smartphones
46% of all Google searches are seeking local information
67% of consumers use Google Maps to find local service providers
53% of local searches are conducted on desktop, with the remaining 47% on mobile
78% of local searches on mobile lead to a purchase within a day
77% of consumers search for local businesses via Google, Bing, or Yahoo
90% of online searches for local services lead to action within 24 hours
64% of local searches lead to a visit or call within 24 hours
70% of consumers find local businesses via mobile search

Local Search and Mobile Usage Interpretation

These striking statistics reveal that in today's plumbing industry, nearly three-quarters of local searches on mobile devices prompt immediate offline actions—making mobile optimization not just strategic, but essential for turning digital browsers into brick-and-mortar buyers overnight.

Online Reviews and Trust

92% of consumers trust recommendations from family and friends over all other forms of advertising
93% of consumers say online reviews influence their buying decisions
84% of consumers trust a business more when they see positive online reviews
82% of consumers say they will trust a brand with positive reviews
68% of consumers look at online reviews before choosing a local service provider
75% of consumers check online reviews for local services before calling for a quote
88% of consumers trust online reviews as much as personal recommendations
70% of consumers are more likely to buy from a local business with positive reviews
66% of internet users say that their purchasing decisions are influenced by online reviews
83% of internet users trust online reviews as much as personal recommendations
62% of users are more likely to contact a business after seeing positive reviews
65% of consumers rely on Yelp and similar review sites to choose local service providers
75% of local consumers are influenced by online reviews when choosing a plumber
74% of consumers see online reviews as trustworthy as personal recommendations

Online Reviews and Trust Interpretation

In the plumbing industry, positive online reviews and trusted recommendations are the new gold standard—outweighing traditional advertising and turning digital testimonials into the silent influencers making or breaking local business fortunes.

Small Business Strategies

46% of small businesses allocate 7-8% of their revenue to marketing efforts
55% of small businesses see an increase in website traffic after implementing SEO strategies
91% of small businesses believe that marketing is essential to growth
69% of small businesses have a dedicated digital marketing budget
43% of small business owners believe that traditional advertising is less effective than digital marketing

Small Business Strategies Interpretation

These statistics reveal that while nearly half of small plumbing businesses are investing in marketing—especially digital—most still see it as an essential growth tool, highlighting the shifting landscape where traditional ads are taking a backseat to strategic SEO and digital budgets in the race to keep the pipes flowing smoothly.