GITNUXREPORT 2025

Marketing In The Pcb Industry Statistics

PCB industry invests heavily in digital marketing for growth and differentiation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

PCB industry’s social media engagement grew by 25% year-over-year in 2023

Statistic 2

40% of PCB buyers use digital channels to research suppliers before making a purchase

Statistic 3

Content marketing conversion rates in PCB industry see an average of 28%, higher than the industrial average of 20%

Statistic 4

Videos and webinars are used by 48% of PCB marketers to engage prospects

Statistic 5

The average time spent on PCB industry websites increased by 12% in 2023, indicating higher engagement levels

Statistic 6

43% of PCB companies participate in industry forums and online communities as part of their marketing outreach

Statistic 7

Approximately 22% of PCB industry purchasers are influenced by online reviews and testimonials

Statistic 8

73% of PCB industry marketers see content personalization as key to conversion

Statistic 9

Approximately 67% of PCB procurement professionals use social media as part of their vendor research process

Statistic 10

35% of PCB industry marketers use case studies and technical articles to demonstrate product expertise

Statistic 11

47% of PCB companies utilize email newsletters to nurture leads and maintain customer engagement

Statistic 12

70% of PCB industry marketers agree that thought leadership content positively impacts brand authority

Statistic 13

More than 50% of PCB companies participate in industry-specific online communities to build brand awareness

Statistic 14

43% of PCB marketers report that their social media campaigns directly generate leads

Statistic 15

35% of PCB manufacturers reported increased investment in trade show marketing in 2023

Statistic 16

PCB industry trade show attendance increased by 18% in 2023 compared to 2022

Statistic 17

65% of PCB businesses are planning to increase their digital footprint in 2024

Statistic 18

Approximately 30% of PCB marketers believe influencer marketing will grow in importance in their strategies

Statistic 19

80% of PCB manufacturers optimize their websites for mobile devices

Statistic 20

The average conversion rate for PCB industry landing pages stands at 3.5%, above the industrial sector average of 2.5%

Statistic 21

38% of PCB companies use marketing automation tools to manage campaigns

Statistic 22

Search engine optimization (SEO) is a critical component, with 58% of PCB buyers using search engines to find suppliers

Statistic 23

In 2023, 28% of PCB marketing content was video-based, up from 15% in 2021, indicating a rising trend in video utilization

Statistic 24

Mobile app marketing for PCB suppliers grew by 30% in 2023, reflecting rising importance of app-based engagement

Statistic 25

The use of AI chatbots in PCB industry customer service increased by 45% in 2023, enhancing online engagement

Statistic 26

27% of PCB industry marketers plan to expand their use of augmented reality (AR) and virtual reality (VR) in marketing

Statistic 27

The digital transformation in PCB marketing has led to a 26% increase in online lead conversions since 2022

Statistic 28

58% of PCB companies use marketing automation to personalize customer journeys, resulting in a 15-20% increase in conversion rates

Statistic 29

The use of virtual trade shows increased by 40% in 2023, providing alternative engagement avenues

Statistic 30

53% of PCB industry marketers utilize analytics dashboards to track campaign performance in real-time

Statistic 31

Approximately 60% of PCB companies allocate over 20% of their budgets to marketing efforts

Statistic 32

Digital marketing accounts for about 45% of PCB industry's total marketing spend

Statistic 33

52% of PCB industry marketers consider online content marketing as their most effective strategy

Statistic 34

Over 70% of PCB manufacturers have a dedicated marketing team

Statistic 35

The global PCB market reached a valuation of $70 billion in 2022, with about 15% attributed to marketing initiatives

Statistic 36

55% of PCB industry marketing budgets are spent on Lead Generation activities

Statistic 37

Email marketing remains the most cost-effective marketing channel for PCB companies, with an ROI of 4200%

Statistic 38

About 25% of PCB marketing content is focused on sustainability and eco-friendly practices

Statistic 39

Paid advertising accounts for roughly 22% of the digital marketing budget in the PCB industry

Statistic 40

45% of PCB industry marketers plan to invest more in customer relationship management tools

Statistic 41

51% of PCB companies believe branding will become more important in the next two years

Statistic 42

60% of PCB companies track and measure their marketing ROI, indicating a focus on performance metrics

Statistic 43

49% of PCB firms have experienced growth in sales directly attributable to digital marketing initiatives

Statistic 44

The average number of marketing channels used by PCB companies is 4.2, reflecting multi-channel approaches

Statistic 45

58% of PCB marketers report that their marketing efforts help differentiate their brand in a competitive market

Statistic 46

41% of PCB companies increased their marketing budgets in response to supply chain disruptions, aiming to strengthen market presence

Statistic 47

The average length of PCB marketing videos is around 2 minutes, optimized for higher viewer retention

Statistic 48

62% of PCB businesses see product datasheets as vital marketing assets for customer decision-making

Statistic 49

54% of PCB manufacturers have invested in multilingual marketing content to reach global markets

Statistic 50

In 2023, 31% of PCB companies reported increased effectiveness of PR campaigns, helping build industry credibility

Statistic 51

42% of PCB marketing teams plan to adopt more account-based marketing strategies in the next year, aiming for targeted outreach

Statistic 52

66% of PCB companies have noticed a rise in inbound inquiries due to improved digital marketing efforts

Statistic 53

39% of PCB firms leverage data analytics to optimize marketing campaigns and improve effectiveness

Statistic 54

About 29% of PCB companies incorporate sustainability initiatives into their marketing messaging, aligning with eco-conscious consumers

Statistic 55

The average cost-per-lead for PCB industry digital campaigns is estimated at $75, varying by campaign type

Statistic 56

25% of PCB industry marketing efforts are aimed at nurturing existing clients, emphasizing retention

Statistic 57

About 22% of PCB marketer budgets are allocated to innovation and R&D promotion, emphasizing technological leadership

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Sources

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Key Highlights

Approximately 60% of PCB companies allocate over 20% of their budgets to marketing efforts
Digital marketing accounts for about 45% of PCB industry's total marketing spend
35% of PCB manufacturers reported increased investment in trade show marketing in 2023
52% of PCB industry marketers consider online content marketing as their most effective strategy
PCB industry’s social media engagement grew by 25% year-over-year in 2023
Over 70% of PCB manufacturers have a dedicated marketing team
The global PCB market reached a valuation of $70 billion in 2022, with about 15% attributed to marketing initiatives
40% of PCB buyers use digital channels to research suppliers before making a purchase
55% of PCB industry marketing budgets are spent on Lead Generation activities
Content marketing conversion rates in PCB industry see an average of 28%, higher than the industrial average of 20%
Email marketing remains the most cost-effective marketing channel for PCB companies, with an ROI of 4200%
65% of PCB businesses are planning to increase their digital footprint in 2024
Videos and webinars are used by 48% of PCB marketers to engage prospects

With the PCB industry soaring to a $70 billion valuation and over 60% of companies investing more than 20% of their budgets into marketing—highlighting a digital revolution that features a 45% digital spend, 25% year-over-year social media growth, and a rising use of content marketing, video, and AI-driven strategies—it’s clear that innovative marketing is reshaping how PCB manufacturers connect with buyers and stand out in a competitive global market.

Digital Engagement and Content Marketing

PCB industry’s social media engagement grew by 25% year-over-year in 2023
40% of PCB buyers use digital channels to research suppliers before making a purchase
Content marketing conversion rates in PCB industry see an average of 28%, higher than the industrial average of 20%
Videos and webinars are used by 48% of PCB marketers to engage prospects
The average time spent on PCB industry websites increased by 12% in 2023, indicating higher engagement levels
43% of PCB companies participate in industry forums and online communities as part of their marketing outreach
Approximately 22% of PCB industry purchasers are influenced by online reviews and testimonials
73% of PCB industry marketers see content personalization as key to conversion
Approximately 67% of PCB procurement professionals use social media as part of their vendor research process
35% of PCB industry marketers use case studies and technical articles to demonstrate product expertise
47% of PCB companies utilize email newsletters to nurture leads and maintain customer engagement
70% of PCB industry marketers agree that thought leadership content positively impacts brand authority
More than 50% of PCB companies participate in industry-specific online communities to build brand awareness
43% of PCB marketers report that their social media campaigns directly generate leads

Digital Engagement and Content Marketing Interpretation

With social media engagement in the PCB industry soaring 25% and nearly three-quarters endorsing content personalization, it's clear that today's PCB manufacturers are not only wiring their products with technology but also channeling their marketing efforts through digital signals to connect, convert, and lead in a competitive circuit.

Industry Events, Trade Shows, and Market Reach

35% of PCB manufacturers reported increased investment in trade show marketing in 2023
PCB industry trade show attendance increased by 18% in 2023 compared to 2022

Industry Events, Trade Shows, and Market Reach Interpretation

The PCB industry’s sharper focus on trade show marketing in 2023—marked by a 35% increase in investment and an 18% bump in event attendance—signals that manufacturers are no longer just printing circuit boards but also investing in making meaningful connections in a rapidly evolving technological landscape.

Market Adoption and Growth Trends

65% of PCB businesses are planning to increase their digital footprint in 2024
Approximately 30% of PCB marketers believe influencer marketing will grow in importance in their strategies
80% of PCB manufacturers optimize their websites for mobile devices
The average conversion rate for PCB industry landing pages stands at 3.5%, above the industrial sector average of 2.5%
38% of PCB companies use marketing automation tools to manage campaigns
Search engine optimization (SEO) is a critical component, with 58% of PCB buyers using search engines to find suppliers
In 2023, 28% of PCB marketing content was video-based, up from 15% in 2021, indicating a rising trend in video utilization
Mobile app marketing for PCB suppliers grew by 30% in 2023, reflecting rising importance of app-based engagement
The use of AI chatbots in PCB industry customer service increased by 45% in 2023, enhancing online engagement
27% of PCB industry marketers plan to expand their use of augmented reality (AR) and virtual reality (VR) in marketing
The digital transformation in PCB marketing has led to a 26% increase in online lead conversions since 2022
58% of PCB companies use marketing automation to personalize customer journeys, resulting in a 15-20% increase in conversion rates
The use of virtual trade shows increased by 40% in 2023, providing alternative engagement avenues
53% of PCB industry marketers utilize analytics dashboards to track campaign performance in real-time

Market Adoption and Growth Trends Interpretation

With 65% of PCB businesses planning to amplify their digital presence in 2024, embracing AI-driven chatbots, AR/VR, and automation tools—boosted by a 26% rise in online conversions—they're clearly threading the needle between high-tech innovation and targeted customer engagement, all while realizing that in the PCB industry, a mobile-optimized, SEO-friendly, and video-rich online footprint isn't just trendy—it's essential for connecting with buyers who search, scan, and swipe their way to suppliers.

Marketing Strategies and Budget Allocation

Approximately 60% of PCB companies allocate over 20% of their budgets to marketing efforts
Digital marketing accounts for about 45% of PCB industry's total marketing spend
52% of PCB industry marketers consider online content marketing as their most effective strategy
Over 70% of PCB manufacturers have a dedicated marketing team
The global PCB market reached a valuation of $70 billion in 2022, with about 15% attributed to marketing initiatives
55% of PCB industry marketing budgets are spent on Lead Generation activities
Email marketing remains the most cost-effective marketing channel for PCB companies, with an ROI of 4200%
About 25% of PCB marketing content is focused on sustainability and eco-friendly practices
Paid advertising accounts for roughly 22% of the digital marketing budget in the PCB industry
45% of PCB industry marketers plan to invest more in customer relationship management tools
51% of PCB companies believe branding will become more important in the next two years
60% of PCB companies track and measure their marketing ROI, indicating a focus on performance metrics
49% of PCB firms have experienced growth in sales directly attributable to digital marketing initiatives
The average number of marketing channels used by PCB companies is 4.2, reflecting multi-channel approaches
58% of PCB marketers report that their marketing efforts help differentiate their brand in a competitive market
41% of PCB companies increased their marketing budgets in response to supply chain disruptions, aiming to strengthen market presence
The average length of PCB marketing videos is around 2 minutes, optimized for higher viewer retention
62% of PCB businesses see product datasheets as vital marketing assets for customer decision-making
54% of PCB manufacturers have invested in multilingual marketing content to reach global markets
In 2023, 31% of PCB companies reported increased effectiveness of PR campaigns, helping build industry credibility
42% of PCB marketing teams plan to adopt more account-based marketing strategies in the next year, aiming for targeted outreach
66% of PCB companies have noticed a rise in inbound inquiries due to improved digital marketing efforts
39% of PCB firms leverage data analytics to optimize marketing campaigns and improve effectiveness
About 29% of PCB companies incorporate sustainability initiatives into their marketing messaging, aligning with eco-conscious consumers
The average cost-per-lead for PCB industry digital campaigns is estimated at $75, varying by campaign type
25% of PCB industry marketing efforts are aimed at nurturing existing clients, emphasizing retention

Marketing Strategies and Budget Allocation Interpretation

With over half of PCB companies dedicating substantial marketing budgets to digital efforts—highlighting a shift toward measurable, multi-channel strategies—industry players recognize that winning in a $70 billion global market now hinges on crafting compelling content, leveraging cost-effective channels like email, and embracing sustainability and personalization, all while tracking ROI to ensure their message resonates beyond the circuit board.

Technology Integration and Innovation

About 22% of PCB marketer budgets are allocated to innovation and R&D promotion, emphasizing technological leadership

Technology Integration and Innovation Interpretation

With nearly a quarter of their budgets dedicated to innovation and R&D promotion, PCB marketers are clearly positioning themselves as the tech trailblazers, betting on cutting-edge advancements to both lead the industry and stay ahead of the curve.