GITNUXREPORT 2025

Marketing In The Payment Card Industry Statistics

Personalized, digital, mobile strategies boost payment industry marketing effectiveness significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

82% of consumers are more likely to use cards with targeted rewards

Statistic 2

45% of consumers are unaware of rewards programs linked to their payment cards

Statistic 3

80% of cardholders are influenced by online reviews when selecting a payment card

Statistic 4

69% of cardholders pay more attention to marketing offers during holiday seasons

Statistic 5

48% of payment card users prefer earning cashback rewards over other types of incentives

Statistic 6

80% of consumers feel more loyal to brands that send targeted discount offers on their payment app

Statistic 7

67% of merchants experienced an increase in customer retention following targeted card-based marketing campaigns

Statistic 8

74% of cardholders are likely to sign up for a new card if offered exclusive marketing benefits

Statistic 9

82% of consumers pay attention to visual elements in marketing materials related to payment cards

Statistic 10

58% of payment marketers include loyalty rewards within their campaigns

Statistic 11

65% of cardholders prefer receiving marketing offers on their mobile devices

Statistic 12

72% of consumers value targeted marketing messages that highlight security features of payment cards

Statistic 13

71% of payment card companies leverage social proof, such as customer testimonials, in their marketing campaigns

Statistic 14

80% of consumers are more likely to trust a payment brand that offers seamless omnichannel experiences

Statistic 15

72% of cardholders are influenced by marketing campaigns that highlight fraud protection measures

Statistic 16

60% of payment brands use gamification as part of their marketing strategies to increase engagement

Statistic 17

65% of payment card users prefer digital wallets over physical cards

Statistic 18

65% of payment marketing content is now delivered via email

Statistic 19

77% of merchants plan to implement AI-driven marketing tools for payment cards within two years

Statistic 20

72% of consumers are more likely to engage with brands offering digital payment options

Statistic 21

52% of cardholders prefer contactless payments for their convenience

Statistic 22

49% of consumers say mobile payment ads influence their shopping decisions

Statistic 23

70% of payment card users are more likely to adopt new payment methods that are marketed as more secure

Statistic 24

75% of consumers have used comparison websites to evaluate different payment card options

Statistic 25

47% of payment marketers plan to increase investment in video content for marketing payment solutions

Statistic 26

43% of consumers prefer receiving discounts via mobile payment apps

Statistic 27

54% of merchants plan to increase payment marketing budgets by 20% within the next year

Statistic 28

70% of payment marketing campaigns now include mobile-first strategies

Statistic 29

35% of merchants increased their cross-channel marketing efforts to promote payment card use

Statistic 30

43% of payment providers have integrated chatbot technology into their marketing strategies

Statistic 31

67% of merchants say that combining traditional and digital marketing strategies resulted in higher card use

Statistic 32

54% of payment marketing strategies focus on promoting faster transaction speeds

Statistic 33

78% of consumers say personalized marketing influences their payment card choices

Statistic 34

60% of payment card companies use social media influencers to promote their offerings

Statistic 35

55% of consumers prefer offers that are personalized based on their shopping behavior

Statistic 36

40% of consumers have abandoned a payment process due to irrelevant marketing messages

Statistic 37

58% of consumers are comfortable receiving targeted marketing messages via SMS

Statistic 38

83% of payment marketing campaigns include some form of data tracking to optimize targeting

Statistic 39

66% of consumers are willing to share purchase data if it results in more personalized offers

Statistic 40

36% of consumers have made a purchase based solely on a targeted payment offer received via email or app

Statistic 41

55% of payment marketers report using big data analytics to refine their campaigns

Statistic 42

61% of payment card companies now utilize artificial intelligence in their customer segmentation efforts

Statistic 43

59% of consumers believe personalized marketing makes payment services more trustworthy

Slide 1 of 43

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

78% of consumers say personalized marketing influences their payment card choices
65% of payment card users prefer digital wallets over physical cards
54% of merchants plan to increase payment marketing budgets by 20% within the next year
82% of consumers are more likely to use cards with targeted rewards
70% of payment marketing campaigns now include mobile-first strategies
45% of consumers are unaware of rewards programs linked to their payment cards
60% of payment card companies use social media influencers to promote their offerings
80% of cardholders are influenced by online reviews when selecting a payment card
55% of consumers prefer offers that are personalized based on their shopping behavior
65% of payment marketing content is now delivered via email
40% of consumers have abandoned a payment process due to irrelevant marketing messages
77% of merchants plan to implement AI-driven marketing tools for payment cards within two years
69% of cardholders pay more attention to marketing offers during holiday seasons

In an era where 78% of consumers say personalized marketing sways their choice of payment cards, industry leaders are increasingly leveraging digital, mobile, and data-driven strategies to capture consumer loyalty and stand out in the competitive payment landscape.

Consumer Preferences and Loyalty

82% of consumers are more likely to use cards with targeted rewards
45% of consumers are unaware of rewards programs linked to their payment cards
80% of cardholders are influenced by online reviews when selecting a payment card
69% of cardholders pay more attention to marketing offers during holiday seasons
48% of payment card users prefer earning cashback rewards over other types of incentives
80% of consumers feel more loyal to brands that send targeted discount offers on their payment app
67% of merchants experienced an increase in customer retention following targeted card-based marketing campaigns
74% of cardholders are likely to sign up for a new card if offered exclusive marketing benefits
82% of consumers pay attention to visual elements in marketing materials related to payment cards
58% of payment marketers include loyalty rewards within their campaigns
65% of cardholders prefer receiving marketing offers on their mobile devices
72% of consumers value targeted marketing messages that highlight security features of payment cards
71% of payment card companies leverage social proof, such as customer testimonials, in their marketing campaigns
80% of consumers are more likely to trust a payment brand that offers seamless omnichannel experiences
72% of cardholders are influenced by marketing campaigns that highlight fraud protection measures
60% of payment brands use gamification as part of their marketing strategies to increase engagement

Consumer Preferences and Loyalty Interpretation

In a landscape where 82% of consumers favor cards with targeted rewards and 80% prioritize seamless experiences and online reviews, payment brands must blend eye-catching visuals, security reassurance, and personalized perks—like cashback and gamification—to both capture attention and foster loyalty in an increasingly informed and mobile-savvy marketplace.

Digital Payment Strategies and Adoption

65% of payment card users prefer digital wallets over physical cards
65% of payment marketing content is now delivered via email
77% of merchants plan to implement AI-driven marketing tools for payment cards within two years
72% of consumers are more likely to engage with brands offering digital payment options
52% of cardholders prefer contactless payments for their convenience
49% of consumers say mobile payment ads influence their shopping decisions
70% of payment card users are more likely to adopt new payment methods that are marketed as more secure
75% of consumers have used comparison websites to evaluate different payment card options
47% of payment marketers plan to increase investment in video content for marketing payment solutions
43% of consumers prefer receiving discounts via mobile payment apps

Digital Payment Strategies and Adoption Interpretation

As digital wallets and AI-driven marketing revolutionize the payment landscape, consumers’ growing preference for convenience and security signals that traditional cardholders are increasingly becoming passive spectators in a high-tech, data-driven transactional universe.

Merchant Strategies and Market Trends

54% of merchants plan to increase payment marketing budgets by 20% within the next year

Merchant Strategies and Market Trends Interpretation

With over half of merchants girding up to boost their payment marketing budgets by 20% next year, it's clear that in the fast-evolving payments landscape, investment in targeted marketing isn't just strategic—it's essential for staying ahead of the competition.

Payment Technology and Innovation

70% of payment marketing campaigns now include mobile-first strategies
35% of merchants increased their cross-channel marketing efforts to promote payment card use
43% of payment providers have integrated chatbot technology into their marketing strategies
67% of merchants say that combining traditional and digital marketing strategies resulted in higher card use
54% of payment marketing strategies focus on promoting faster transaction speeds

Payment Technology and Innovation Interpretation

As the industry pivots toward a mobile-first, cross-channel, and chat-powered approach, it's clear that payment marketers are increasingly blending traditional and digital tactics—speeding up transactions and shopper engagement in a race where those who adapt fastest are the ones who will bank on success.

Personalized Marketing and Engagement

78% of consumers say personalized marketing influences their payment card choices
60% of payment card companies use social media influencers to promote their offerings
55% of consumers prefer offers that are personalized based on their shopping behavior
40% of consumers have abandoned a payment process due to irrelevant marketing messages
58% of consumers are comfortable receiving targeted marketing messages via SMS
83% of payment marketing campaigns include some form of data tracking to optimize targeting
66% of consumers are willing to share purchase data if it results in more personalized offers
36% of consumers have made a purchase based solely on a targeted payment offer received via email or app
55% of payment marketers report using big data analytics to refine their campaigns
61% of payment card companies now utilize artificial intelligence in their customer segmentation efforts
59% of consumers believe personalized marketing makes payment services more trustworthy

Personalized Marketing and Engagement Interpretation

In a world where 78% of consumers pledge their loyalty to personalized payment marketing—and 83% of campaigns rely on data tracking—the message is clear: embracing tailored strategies, from AI-driven insights to influencer endorsements, isn't just savvy; it's essential for payment industry trust and retention.