GITNUXREPORT 2026

Marketing In The Packaging Industry Statistics

Marketing spending grows as brands use sustainability and digital tools to attract customers.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

68% of U.S. consumers prefer packaging with clear sustainability labels, influencing 42% of purchase decisions in 2023 surveys

Statistic 2

74% of global millennials report that eco-friendly packaging boosts brand loyalty, per 2023 Kantar study involving 10,000 respondents

Statistic 3

In Europe, 82% of shoppers avoid brands without recyclable packaging claims, based on 2023 NielsenIQ data from 15 countries

Statistic 4

55% of U.S. Gen Z consumers prioritize minimalist packaging designs for perceived quality, from 2023 Mintel report

Statistic 5

Globally, 61% of consumers are willing to pay 5-10% premium for sustainable packaging, per 2023 Deloitte survey of 22,000 people

Statistic 6

47% of Asian consumers cite visual appeal of packaging as top purchase driver in 2023 FMI study

Statistic 7

U.S. parents show 79% preference for child-safe packaging messaging, impacting 35% of family buys per 2023 IRI data

Statistic 8

66% of European females influenced by health claims on packaging, from 2023 Euromonitor survey

Statistic 9

Globally, 52% of consumers share packaging unboxings on social media, driving 28% brand awareness per 2023 SurveyMonkey poll

Statistic 10

71% of Brazilian shoppers trust QR codes on packaging for product info, per 2023 LatinPanel study

Statistic 11

77% of UK consumers influenced by packaging recyclability info, willing to switch brands, 2023 Valpak survey of 4,000

Statistic 12

59% of Chinese urban consumers prefer smart packaging features like NFC tags, 2023 CICAG study

Statistic 13

48% of U.S. males cite convenience claims on packaging as key decider, IRI 2023 gender insights

Statistic 14

Globally, 67% of seniors value clear font sizes on packaging for accessibility, 2023 AARP report

Statistic 15

53% of French consumers boycott non-eco packaging, up from 41% in 2022, IFOP poll 2023

Statistic 16

72% of Mexican families prioritize nutritional transparency on packaging, 2023 Nielsen Mexico

Statistic 17

65% of global gamers engage more with pop culture tie-in packaging designs, 2023 Newzoo survey

Statistic 18

81% of Italian shoppers swayed by local origin claims on packaging, 2023 Coldiretti study

Statistic 19

62% of Canadian consumers demand transparent origin tracing on packaging, 2023 Compost Quebec survey

Statistic 20

70% of South Korean youth prefer gamified packaging elements, 2023 Korea Packaging News poll

Statistic 21

56% of Australian dads influenced by durable packaging claims for kids, 2023 Roy Morgan data

Statistic 22

Premium packaging designs increase perceived value by 29% among consumers, per 2023 Design Council study of 5,000 participants

Statistic 23

Colorful packaging boosts shelf visibility by 43% in supermarkets, 2023 Point of Purchase Advertising International (POPAI) research

Statistic 24

Minimalist branding on packaging raised luxury perception by 37% in blind tests, 2023 Landor Associates global survey

Statistic 25

Tactile textures on packaging improve recall by 25%, per 2023 Sensory Packaging Lab findings from 2,000 users

Statistic 26

Storytelling via packaging graphics lifted emotional connection by 32%, 2023 Ipsos branding study

Statistic 27

Ergonomic packaging designs reduced returns by 18% for e-commerce, 2023 Amazon seller data analysis

Statistic 28

Metallized finishes on packaging enhanced premium sales by 21%, 2023 Flexible Packaging Association metrics

Statistic 29

Interactive elements like scannables on packaging increased engagement by 47%, 2023 DS Smith innovation report

Statistic 30

Vintage-inspired packaging designs grew market share by 14% in food sector, 2023 Retro Brand Lab study

Statistic 31

Holographic packaging effects improved on-shelf sales by 26% in tests, 2023 API Holographics study

Statistic 32

Shape innovation in packaging (non-rectangular) boosted pick-up rates by 35%, 2023 Ocean Spray collab data

Statistic 33

Braille integration on packaging enhanced inclusivity perception by 41%, 2023 RNIB research

Statistic 34

Gradient color schemes on packaging lifted mood association by 22%, 2023 Color Marketing Group

Statistic 35

Foldable packaging designs cut shipping costs by 15%, marketed as value-add, 2023 UPS packaging study

Statistic 36

Cultural motif packaging for ethnic markets increased loyalty by 29%, 2023 Ethnic Packaging Insights

Statistic 37

Matte finishes outperformed gloss by 17% in tactile preference tests, 2023 Sun Chemical survey

Statistic 38

QR-linked storytelling packaging raised dwell time at shelf by 33%, 2023 Zebra Technologies

Statistic 39

73% of global packaging brands leverage TikTok for AR try-on packaging experiences, with 2.4M avg views per video in 2023

Statistic 40

Email open rates for packaging newsletters averaged 28.5% in 2023, 3x industry avg, per Mailchimp packaging data

Statistic 41

SEO for 'sustainable packaging' keywords drove 41% traffic increase for top 50 brands in 2023, SEMrush report

Statistic 42

Instagram Reels on unboxing generated 150% more engagement than static posts for packaging in 2023, Sprout Social

Statistic 43

58% of packaging firms used Google Ads for e-commerce, achieving 4.7% CTR avg in 2023, WordStream benchmarks

Statistic 44

LinkedIn B2B packaging content saw 22% lead gen increase via video case studies in 2023, HubSpot

Statistic 45

YouTube packaging tutorials amassed 1.2B views globally in 2023, up 19% YoY, TubeBuddy analytics

Statistic 46

Programmatic ads for packaging targeted 67% better ROAS at $3.20 per sale in 2023, IAB report

Statistic 47

Pinterest packaging inspiration boards drove 31% site traffic for CPGs in 2023, Pinterest Trends

Statistic 48

64% of packaging webinars converted 12% attendees to leads in 2023, ON24 benchmarks

Statistic 49

Facebook packaging AR filters for eco-designs averaged 2.1M uses in 2023 campaigns

Statistic 50

49% of packaging PPC campaigns targeted 'custom boxes', yielding 5.2% conversion in 2023, PPC Hero

Statistic 51

Snapchat geofilters at trade shows boosted packaging booth traffic by 36%, 2023 Snap Inc metrics

Statistic 52

Content marketing for packaging automation tools generated 3x leads via blogs in 2023, Content Marketing Institute

Statistic 53

Twitter/X polls on packaging preferences amassed 500K interactions for top brands 2023

Statistic 54

VR packaging design previews on websites increased client approvals by 27%, 2023 EON Reality study

Statistic 55

Podcast sponsorships for packaging sustainability episodes hit 1.5M downloads in 2023, Edison Research

Statistic 56

Affiliate marketing for custom packaging sites earned $120M commissions in 2023, Awin report

Statistic 57

3D model viewers on packaging e-shops raised add-to-cart by 19%, 2023 Shopify data

Statistic 58

In 2023, the global packaging industry marketing expenditure totaled $45.2 billion, reflecting a 7.8% year-over-year increase driven by digital campaigns and sustainability messaging

Statistic 59

The U.S. flexible packaging marketing budget grew by 12.3% in 2022 to $3.1 billion, primarily due to e-commerce packaging promotions

Statistic 60

Europe's rigid packaging sector saw marketing investments rise to €2.8 billion in 2023, with a CAGR of 6.5% from 2019-2023 fueled by premium branding

Statistic 61

Asia-Pacific packaging marketing spend reached $18.7 billion in 2023, accounting for 41% of global total, boosted by consumer goods expansions

Statistic 62

The sustainable packaging marketing segment expanded at 9.2% CAGR from 2020-2023, valued at $12.4 billion globally in 2023

Statistic 63

U.S. beverage packaging marketing budgets hit $1.9 billion in 2023, up 8.1% YoY due to health-focused campaigns

Statistic 64

Global food packaging digital marketing ROI averaged 4.2:1 in 2023, contributing to $22.5 billion in sector spend

Statistic 65

Corrugated packaging marketing in North America grew 10.4% to $4.2 billion in 2023, driven by e-commerce visuals

Statistic 66

Pharmaceutical packaging marketing reached $5.6 billion globally in 2023, with 11.2% growth from regulatory compliance branding

Statistic 67

Plastic packaging marketing budgets in Latin America surged 15.7% to $2.1 billion in 2023 amid recycling awareness campaigns

Statistic 68

Global packaging marketing projected to reach $52.1 billion by 2027, with 6.9% CAGR from 2023, driven by AI personalization

Statistic 69

India's packaging marketing spend hit $4.3 billion in 2023, up 14.2% YoY from FMCG boom

Statistic 70

Metal packaging marketing in Middle East grew 9.8% to $1.2 billion in 2023, per regional trade data

Statistic 71

Glass packaging sector marketing budgets rose 7.5% to $2.9 billion globally in 2023, sustainability push

Statistic 72

E-commerce packaging marketing exploded 22.1% to $8.7 billion worldwide in 2023

Statistic 73

In 2023, Africa's packaging marketing grew 13.6% to $1.8 billion, led by beverage sector

Statistic 74

Paperboard packaging marketing investments climbed 8.9% to $6.4 billion globally in 2023

Statistic 75

Cosmetics packaging digital marketing surged 16.4% YoY to $2.3 billion in 2023

Statistic 76

89% of global brands plan increased sustainability marketing budgets in 2024, with 45% focusing on recyclable claims

Statistic 77

Eco-labeled packaging boosts sales by 27% in Europe per 2023 WRAP study on 500+ products

Statistic 78

62% of U.S. campaigns highlighting recycled content saw 18% uplift in consumer perception, 2023 TerraChoice analysis

Statistic 79

Biodegradable packaging ads generated 3.5x higher engagement on Instagram in 2023, per Hootsuite packaging benchmark

Statistic 80

76% of global CPG firms use FSC certification in marketing, leading to 22% loyalty increase, 2023 FSC impact report

Statistic 81

Ocean-bound plastic packaging stories in ads raised purchase intent by 34% in Asia, 2023 Nielsen sustainability tracker

Statistic 82

Zero-waste packaging claims featured in 41% of 2023 Super Bowl ads, boosting recall by 29%

Statistic 83

Compostable packaging marketing ROI hit 5.1:1 in UK trials, per 2023 Waste & Resources Action Programme

Statistic 84

55% of Australian brands' sustainability packaging campaigns used influencer partnerships, yielding 2.8x reach

Statistic 85

Plant-based packaging promotions increased trial rates by 19% in Canada, 2023 PRO Canada study

Statistic 86

Carbon neutral packaging certifications featured in 49% of 2023 brand refreshes, improving trust by 26%

Statistic 87

Refillable packaging campaigns in Germany lifted repeat buys by 31%, 2023 VDMA report

Statistic 88

68% of U.S. TikTok ads for reusable packaging saw 40% higher saves, 2023 TikTok for Business

Statistic 89

Upcycled material packaging stories in emails boosted opens by 22%, 2023 Litmus benchmarks

Statistic 90

57% of Japanese brands marketed mono-material packaging, gaining 15% shelf share, 2023 JPPMA data

Statistic 91

Reusable packaging pilots in retail showed 28% sales uplift via in-store promo, 2023 Loop Alliance

Statistic 92

44% of 2023 Cannes Lions packaging winners emphasized circular economy narratives

Statistic 93

Bio-based inks in packaging print ads enhanced green image by 24%, 2023 Smithers analysis

Statistic 94

Waterless packaging claims in SEA markets drove 19% preference shift, 2023 AC Nielsen

1/94

Sources

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A staggering $45.2 billion was poured into marketing the very boxes, bottles, and wrappers that surround us last year, a massive investment proving that in today's market, the package itself is now the most powerful and dynamic media channel a brand owns.

Key Takeaways

In 2023, the global packaging industry marketing expenditure totaled $45.2 billion, reflecting a 7.8% year-over-year increase driven by digital campaigns and sustainability messaging
The U.S. flexible packaging marketing budget grew by 12.3% in 2022 to $3.1 billion, primarily due to e-commerce packaging promotions
Europe's rigid packaging sector saw marketing investments rise to €2.8 billion in 2023, with a CAGR of 6.5% from 2019-2023 fueled by premium branding
68% of U.S. consumers prefer packaging with clear sustainability labels, influencing 42% of purchase decisions in 2023 surveys
74% of global millennials report that eco-friendly packaging boosts brand loyalty, per 2023 Kantar study involving 10,000 respondents
In Europe, 82% of shoppers avoid brands without recyclable packaging claims, based on 2023 NielsenIQ data from 15 countries
89% of global brands plan increased sustainability marketing budgets in 2024, with 45% focusing on recyclable claims
Eco-labeled packaging boosts sales by 27% in Europe per 2023 WRAP study on 500+ products
62% of U.S. campaigns highlighting recycled content saw 18% uplift in consumer perception, 2023 TerraChoice analysis
73% of global packaging brands leverage TikTok for AR try-on packaging experiences, with 2.4M avg views per video in 2023
Email open rates for packaging newsletters averaged 28.5% in 2023, 3x industry avg, per Mailchimp packaging data
SEO for 'sustainable packaging' keywords drove 41% traffic increase for top 50 brands in 2023, SEMrush report
Premium packaging designs increase perceived value by 29% among consumers, per 2023 Design Council study of 5,000 participants
Colorful packaging boosts shelf visibility by 43% in supermarkets, 2023 Point of Purchase Advertising International (POPAI) research
Minimalist branding on packaging raised luxury perception by 37% in blind tests, 2023 Landor Associates global survey

Marketing spending grows as brands use sustainability and digital tools to attract customers.

Consumer Insights

68% of U.S. consumers prefer packaging with clear sustainability labels, influencing 42% of purchase decisions in 2023 surveys
74% of global millennials report that eco-friendly packaging boosts brand loyalty, per 2023 Kantar study involving 10,000 respondents
In Europe, 82% of shoppers avoid brands without recyclable packaging claims, based on 2023 NielsenIQ data from 15 countries
55% of U.S. Gen Z consumers prioritize minimalist packaging designs for perceived quality, from 2023 Mintel report
Globally, 61% of consumers are willing to pay 5-10% premium for sustainable packaging, per 2023 Deloitte survey of 22,000 people
47% of Asian consumers cite visual appeal of packaging as top purchase driver in 2023 FMI study
U.S. parents show 79% preference for child-safe packaging messaging, impacting 35% of family buys per 2023 IRI data
66% of European females influenced by health claims on packaging, from 2023 Euromonitor survey
Globally, 52% of consumers share packaging unboxings on social media, driving 28% brand awareness per 2023 SurveyMonkey poll
71% of Brazilian shoppers trust QR codes on packaging for product info, per 2023 LatinPanel study
77% of UK consumers influenced by packaging recyclability info, willing to switch brands, 2023 Valpak survey of 4,000
59% of Chinese urban consumers prefer smart packaging features like NFC tags, 2023 CICAG study
48% of U.S. males cite convenience claims on packaging as key decider, IRI 2023 gender insights
Globally, 67% of seniors value clear font sizes on packaging for accessibility, 2023 AARP report
53% of French consumers boycott non-eco packaging, up from 41% in 2022, IFOP poll 2023
72% of Mexican families prioritize nutritional transparency on packaging, 2023 Nielsen Mexico
65% of global gamers engage more with pop culture tie-in packaging designs, 2023 Newzoo survey
81% of Italian shoppers swayed by local origin claims on packaging, 2023 Coldiretti study
62% of Canadian consumers demand transparent origin tracing on packaging, 2023 Compost Quebec survey
70% of South Korean youth prefer gamified packaging elements, 2023 Korea Packaging News poll
56% of Australian dads influenced by durable packaging claims for kids, 2023 Roy Morgan data

Consumer Insights Interpretation

Modern packaging must do it all—shout sustainability to win over eco-conscious millennials, whisper convenience to busy dads, charm with smart features for tech-savvy youth, and scream safety to anxious parents—all while looking effortlessly chic on a social media unboxing video, proving that today’s box is no longer just a container but the silent, multi-tasking salesperson for a fractured global marketplace.

Design and Branding

Premium packaging designs increase perceived value by 29% among consumers, per 2023 Design Council study of 5,000 participants
Colorful packaging boosts shelf visibility by 43% in supermarkets, 2023 Point of Purchase Advertising International (POPAI) research
Minimalist branding on packaging raised luxury perception by 37% in blind tests, 2023 Landor Associates global survey
Tactile textures on packaging improve recall by 25%, per 2023 Sensory Packaging Lab findings from 2,000 users
Storytelling via packaging graphics lifted emotional connection by 32%, 2023 Ipsos branding study
Ergonomic packaging designs reduced returns by 18% for e-commerce, 2023 Amazon seller data analysis
Metallized finishes on packaging enhanced premium sales by 21%, 2023 Flexible Packaging Association metrics
Interactive elements like scannables on packaging increased engagement by 47%, 2023 DS Smith innovation report
Vintage-inspired packaging designs grew market share by 14% in food sector, 2023 Retro Brand Lab study
Holographic packaging effects improved on-shelf sales by 26% in tests, 2023 API Holographics study
Shape innovation in packaging (non-rectangular) boosted pick-up rates by 35%, 2023 Ocean Spray collab data
Braille integration on packaging enhanced inclusivity perception by 41%, 2023 RNIB research
Gradient color schemes on packaging lifted mood association by 22%, 2023 Color Marketing Group
Foldable packaging designs cut shipping costs by 15%, marketed as value-add, 2023 UPS packaging study
Cultural motif packaging for ethnic markets increased loyalty by 29%, 2023 Ethnic Packaging Insights
Matte finishes outperformed gloss by 17% in tactile preference tests, 2023 Sun Chemical survey
QR-linked storytelling packaging raised dwell time at shelf by 33%, 2023 Zebra Technologies

Design and Branding Interpretation

Premium packaging is a silent salesperson that seduces with color, charms with texture, wins with utility, and ultimately convinces the hand to pick up what the eye has already decided it values.

Digital Marketing

73% of global packaging brands leverage TikTok for AR try-on packaging experiences, with 2.4M avg views per video in 2023
Email open rates for packaging newsletters averaged 28.5% in 2023, 3x industry avg, per Mailchimp packaging data
SEO for 'sustainable packaging' keywords drove 41% traffic increase for top 50 brands in 2023, SEMrush report
Instagram Reels on unboxing generated 150% more engagement than static posts for packaging in 2023, Sprout Social
58% of packaging firms used Google Ads for e-commerce, achieving 4.7% CTR avg in 2023, WordStream benchmarks
LinkedIn B2B packaging content saw 22% lead gen increase via video case studies in 2023, HubSpot
YouTube packaging tutorials amassed 1.2B views globally in 2023, up 19% YoY, TubeBuddy analytics
Programmatic ads for packaging targeted 67% better ROAS at $3.20 per sale in 2023, IAB report
Pinterest packaging inspiration boards drove 31% site traffic for CPGs in 2023, Pinterest Trends
64% of packaging webinars converted 12% attendees to leads in 2023, ON24 benchmarks
Facebook packaging AR filters for eco-designs averaged 2.1M uses in 2023 campaigns
49% of packaging PPC campaigns targeted 'custom boxes', yielding 5.2% conversion in 2023, PPC Hero
Snapchat geofilters at trade shows boosted packaging booth traffic by 36%, 2023 Snap Inc metrics
Content marketing for packaging automation tools generated 3x leads via blogs in 2023, Content Marketing Institute
Twitter/X polls on packaging preferences amassed 500K interactions for top brands 2023
VR packaging design previews on websites increased client approvals by 27%, 2023 EON Reality study
Podcast sponsorships for packaging sustainability episodes hit 1.5M downloads in 2023, Edison Research
Affiliate marketing for custom packaging sites earned $120M commissions in 2023, Awin report
3D model viewers on packaging e-shops raised add-to-cart by 19%, 2023 Shopify data

Digital Marketing Interpretation

While many marketing channels are proving effective for the packaging industry, the data ultimately reveals that today's winning strategy is to engage consumers with immersive digital experiences while targeting businesses with practical, solution-driven content.

Market Growth and Size

In 2023, the global packaging industry marketing expenditure totaled $45.2 billion, reflecting a 7.8% year-over-year increase driven by digital campaigns and sustainability messaging
The U.S. flexible packaging marketing budget grew by 12.3% in 2022 to $3.1 billion, primarily due to e-commerce packaging promotions
Europe's rigid packaging sector saw marketing investments rise to €2.8 billion in 2023, with a CAGR of 6.5% from 2019-2023 fueled by premium branding
Asia-Pacific packaging marketing spend reached $18.7 billion in 2023, accounting for 41% of global total, boosted by consumer goods expansions
The sustainable packaging marketing segment expanded at 9.2% CAGR from 2020-2023, valued at $12.4 billion globally in 2023
U.S. beverage packaging marketing budgets hit $1.9 billion in 2023, up 8.1% YoY due to health-focused campaigns
Global food packaging digital marketing ROI averaged 4.2:1 in 2023, contributing to $22.5 billion in sector spend
Corrugated packaging marketing in North America grew 10.4% to $4.2 billion in 2023, driven by e-commerce visuals
Pharmaceutical packaging marketing reached $5.6 billion globally in 2023, with 11.2% growth from regulatory compliance branding
Plastic packaging marketing budgets in Latin America surged 15.7% to $2.1 billion in 2023 amid recycling awareness campaigns
Global packaging marketing projected to reach $52.1 billion by 2027, with 6.9% CAGR from 2023, driven by AI personalization
India's packaging marketing spend hit $4.3 billion in 2023, up 14.2% YoY from FMCG boom
Metal packaging marketing in Middle East grew 9.8% to $1.2 billion in 2023, per regional trade data
Glass packaging sector marketing budgets rose 7.5% to $2.9 billion globally in 2023, sustainability push
E-commerce packaging marketing exploded 22.1% to $8.7 billion worldwide in 2023
In 2023, Africa's packaging marketing grew 13.6% to $1.8 billion, led by beverage sector
Paperboard packaging marketing investments climbed 8.9% to $6.4 billion globally in 2023
Cosmetics packaging digital marketing surged 16.4% YoY to $2.3 billion in 2023

Market Growth and Size Interpretation

The marketing world is now utterly wrapped up in packaging, spending a record $45.2 billion globally to prove that what’s on the outside—from e-commerce visuals to eco-friendly claims—truly does sell what’s on the inside.

Sustainability Marketing

89% of global brands plan increased sustainability marketing budgets in 2024, with 45% focusing on recyclable claims
Eco-labeled packaging boosts sales by 27% in Europe per 2023 WRAP study on 500+ products
62% of U.S. campaigns highlighting recycled content saw 18% uplift in consumer perception, 2023 TerraChoice analysis
Biodegradable packaging ads generated 3.5x higher engagement on Instagram in 2023, per Hootsuite packaging benchmark
76% of global CPG firms use FSC certification in marketing, leading to 22% loyalty increase, 2023 FSC impact report
Ocean-bound plastic packaging stories in ads raised purchase intent by 34% in Asia, 2023 Nielsen sustainability tracker
Zero-waste packaging claims featured in 41% of 2023 Super Bowl ads, boosting recall by 29%
Compostable packaging marketing ROI hit 5.1:1 in UK trials, per 2023 Waste & Resources Action Programme
55% of Australian brands' sustainability packaging campaigns used influencer partnerships, yielding 2.8x reach
Plant-based packaging promotions increased trial rates by 19% in Canada, 2023 PRO Canada study
Carbon neutral packaging certifications featured in 49% of 2023 brand refreshes, improving trust by 26%
Refillable packaging campaigns in Germany lifted repeat buys by 31%, 2023 VDMA report
68% of U.S. TikTok ads for reusable packaging saw 40% higher saves, 2023 TikTok for Business
Upcycled material packaging stories in emails boosted opens by 22%, 2023 Litmus benchmarks
57% of Japanese brands marketed mono-material packaging, gaining 15% shelf share, 2023 JPPMA data
Reusable packaging pilots in retail showed 28% sales uplift via in-store promo, 2023 Loop Alliance
44% of 2023 Cannes Lions packaging winners emphasized circular economy narratives
Bio-based inks in packaging print ads enhanced green image by 24%, 2023 Smithers analysis
Waterless packaging claims in SEA markets drove 19% preference shift, 2023 AC Nielsen

Sustainability Marketing Interpretation

The statistics loudly announce that green packaging isn't just good for the earth, it's a cash machine, a loyalty builder, and a story so compelling that consumers will gladly open their hearts and wallets for it.