GITNUXREPORT 2025

Marketing In The Multifamily Industry Statistics

Digital marketing boosts multifamily leasing through online research, virtual tours, reviews, and social media.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Social media advertising influences 65% of renters’ apartment choices

Statistic 2

82% of property managers say digital marketing is their most effective recruiting tool

Statistic 3

Content marketing generates 3 times more leads than traditional advertising

Statistic 4

70% of leasing inquiries come from digital sources

Statistic 5

Omni-channel marketing strategies increase lease conversions by up to 25%

Statistic 6

60% of multifamily marketers plan to increase their digital advertising budget in 2024

Statistic 7

52% of prospects click on paid ads over organic search results

Statistic 8

Interactive ads yield 22% higher click-through rates than static ads

Statistic 9

53% of rental applications are initiated through online portals

Statistic 10

The average digital advertising spend per multifamily community is $15,000 annually

Statistic 11

Programmatic advertising accounts for 30% of digital ad spend in the multifamily sector

Statistic 12

Email marketing has an average open rate of 65% in the multifamily industry

Statistic 13

Search engine optimization (SEO) can increase website traffic by 50% for multifamily communities

Statistic 14

83% of multifamily companies utilize social media for branding and leasing

Statistic 15

31% of renters say they are more likely to lease an apartment that offers a virtual reality walkthrough

Statistic 16

69% of leasing agents believe chatbots improve engagement and lead qualification

Statistic 17

Communities using targeted social media ads see a 30% higher engagement rate

Statistic 18

Voice search accounts for approximately 27% of all global online searches in 2023

Statistic 19

Real-time analytics help 65% of property managers optimize marketing efforts

Statistic 20

Email marketing campaigns with personalized content have a 29% higher open rate

Statistic 21

86% of multifamily communities use some form of digital marketing

Statistic 22

Virtual staging is used by 52% of multifamily property marketers to enhance online listings

Statistic 23

User-generated content leads to 4 times more engagement than branded content

Statistic 24

Top-performing communities allocate 25% of their marketing budget to digital campaigns

Statistic 25

78% of prospective renters begin their search online

Statistic 26

63% of renters use mobile devices to research apartment communities

Statistic 27

54% of multifamily property managers cite online reputation as critical to leasing success

Statistic 28

Virtual tours increase lease conversion rates by 67%

Statistic 29

77% of prospective renters use reviews as part of their decision-making process

Statistic 30

41% of renters found their apartment through a mobile app

Statistic 31

55% of renters research amenities online before touring

Statistic 32

38% of prospective renters prefer to view floor plans and unit layouts online before touring

Statistic 33

Mobile-friendly websites are used by 92% of renters when choosing communities

Statistic 34

45% of renters say online reviews impact their perception of a community

Statistic 35

72% of prospective renters use online reviews and ratings when evaluating communities

Statistic 36

29% of renters find their community through influencer marketing campaigns

Statistic 37

65% of prospects interact with multifamily brands through multiple digital channels before touring

Statistic 38

71% of leasing agents find that digital tools shorten the leasing cycle

Statistic 39

42% of renters cite location as the primary factor in choosing a community

Statistic 40

74% of renters prefer interactive property websites with high-quality photos and videos

Statistic 41

58% of renters prefer online leasing and digital document signing

Statistic 42

90% of renters say that faster response times influence their leasing decision

Statistic 43

68% of residents prefer community apps to communicate with property management

Statistic 44

Instructional and virtual content increases resident engagement by 45%

Statistic 45

29% of renters want community events that are promoted via digital channels

Statistic 46

47% of residents desire environmentally sustainable features, which can influence their leasing decision

Statistic 47

35% of prospective tenants prefer to receive community updates via text messages

Statistic 48

66% of residents say they are more likely to renew their lease if they receive digital communications

Statistic 49

59% of residents prefer digital payment options for rent

Statistic 50

85% of property managers believe social media increases community visibility

Statistic 51

43% of renters prefer to pay rent online via mobile app or portal

Statistic 52

78% of residents say they are more satisfied when digital communication is used regularly

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Key Highlights

78% of prospective renters begin their search online
63% of renters use mobile devices to research apartment communities
Social media advertising influences 65% of renters’ apartment choices
54% of multifamily property managers cite online reputation as critical to leasing success
Email marketing has an average open rate of 65% in the multifamily industry
42% of renters cite location as the primary factor in choosing a community
Virtual tours increase lease conversion rates by 67%
82% of property managers say digital marketing is their most effective recruiting tool
Search engine optimization (SEO) can increase website traffic by 50% for multifamily communities
74% of renters prefer interactive property websites with high-quality photos and videos
77% of prospective renters use reviews as part of their decision-making process
83% of multifamily companies utilize social media for branding and leasing
41% of renters found their apartment through a mobile app

With over 78% of prospective renters starting their search online and digital marketing strategies boosting lease conversions by up to 25%, it’s clear that in the multifamily industry, a savvy digital presence isn’t just an option—it’s the key to success.

Advertising and Lead Generation Effectiveness

Social media advertising influences 65% of renters’ apartment choices
82% of property managers say digital marketing is their most effective recruiting tool
Content marketing generates 3 times more leads than traditional advertising
70% of leasing inquiries come from digital sources
Omni-channel marketing strategies increase lease conversions by up to 25%
60% of multifamily marketers plan to increase their digital advertising budget in 2024
52% of prospects click on paid ads over organic search results
Interactive ads yield 22% higher click-through rates than static ads
53% of rental applications are initiated through online portals
The average digital advertising spend per multifamily community is $15,000 annually
Programmatic advertising accounts for 30% of digital ad spend in the multifamily sector

Advertising and Lead Generation Effectiveness Interpretation

In an era where digital dominates tenant decision-making and leasing success hinges on savvy online strategies, multifamily marketers are investing heavily—up to $15,000 per property annually—to turn clicks into leases, with interactive, omni-channel approaches boosting conversions by up to 25% and proving that in the race for renters, a well-placed digital ad is worth its weight in rent.

Digital Marketing Strategies and Tools

Email marketing has an average open rate of 65% in the multifamily industry
Search engine optimization (SEO) can increase website traffic by 50% for multifamily communities
83% of multifamily companies utilize social media for branding and leasing
31% of renters say they are more likely to lease an apartment that offers a virtual reality walkthrough
69% of leasing agents believe chatbots improve engagement and lead qualification
Communities using targeted social media ads see a 30% higher engagement rate
Voice search accounts for approximately 27% of all global online searches in 2023
Real-time analytics help 65% of property managers optimize marketing efforts
Email marketing campaigns with personalized content have a 29% higher open rate
86% of multifamily communities use some form of digital marketing
Virtual staging is used by 52% of multifamily property marketers to enhance online listings
User-generated content leads to 4 times more engagement than branded content
Top-performing communities allocate 25% of their marketing budget to digital campaigns

Digital Marketing Strategies and Tools Interpretation

In an industry where 86% of multifamily communities embrace digital marketing, leveraging innovative tools like virtual reality, chatbots, and targeted social media not only boosts engagement by up to 50%, but also turns data-driven strategies into the key to leasing success—reminding us that in the multifamily marketing game, the only thing more vital than visibility is personalized connection.

Online Research and Review Behaviors

78% of prospective renters begin their search online
63% of renters use mobile devices to research apartment communities
54% of multifamily property managers cite online reputation as critical to leasing success
Virtual tours increase lease conversion rates by 67%
77% of prospective renters use reviews as part of their decision-making process
41% of renters found their apartment through a mobile app
55% of renters research amenities online before touring
38% of prospective renters prefer to view floor plans and unit layouts online before touring
Mobile-friendly websites are used by 92% of renters when choosing communities
45% of renters say online reviews impact their perception of a community
72% of prospective renters use online reviews and ratings when evaluating communities
29% of renters find their community through influencer marketing campaigns
65% of prospects interact with multifamily brands through multiple digital channels before touring

Online Research and Review Behaviors Interpretation

In an era where nearly all prospective renters navigate the digital landscape—from researching amenities and viewing virtual tours to reading reviews and engaging via mobile apps—multifamily communities that neglect to optimize their online presence risk losing out on 78% of potential tenants who are already making their leasing decisions in the palm of their hand.

Operational Technologies and Service Delivery

71% of leasing agents find that digital tools shorten the leasing cycle

Operational Technologies and Service Delivery Interpretation

With 71% of leasing agents attesting to digital tools shortening the leasing cycle, it’s clear that in the multifamily industry, embracing technology isn't just smart—it's essential for staying ahead in the fast-paced rental race.

Resident Engagement and Preferences

42% of renters cite location as the primary factor in choosing a community
74% of renters prefer interactive property websites with high-quality photos and videos
58% of renters prefer online leasing and digital document signing
90% of renters say that faster response times influence their leasing decision
68% of residents prefer community apps to communicate with property management
Instructional and virtual content increases resident engagement by 45%
29% of renters want community events that are promoted via digital channels
47% of residents desire environmentally sustainable features, which can influence their leasing decision
35% of prospective tenants prefer to receive community updates via text messages
66% of residents say they are more likely to renew their lease if they receive digital communications
59% of residents prefer digital payment options for rent
85% of property managers believe social media increases community visibility
43% of renters prefer to pay rent online via mobile app or portal
78% of residents say they are more satisfied when digital communication is used regularly

Resident Engagement and Preferences Interpretation

In an industry where 42% of renters prioritize location and nearly as many crave seamless digital experiences—from virtual tours and online leasing to instant responses and eco-friendly updates—it's clear that multifamily communities must embrace tech-savvy engagement strategies or risk becoming invisible in a competitive, digitally-driven market.