GITNUXREPORT 2025

Marketing In The Msp Industry Statistics

Most MSPs prioritize content marketing, digital channels, and brand reputation growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

77% of MSPs measure marketing ROI, with lead quality being the top metric

Statistic 2

Organic search accounts for 60% of MSP website traffic

Statistic 3

55% of MSPs integrate marketing analytics tools to track campaign performance

Statistic 4

70% of MSPs actively track digital marketing KPIs regularly

Statistic 5

53% of MSPs consider data-driven marketing essential to their growth

Statistic 6

31% of MSPs have implemented AI-driven marketing tools in their campaigns

Statistic 7

48% of MSPs feel that their marketing efforts are more effective when aligned with sales strategies

Statistic 8

63% of MSPs track customer engagement metrics to refine their marketing strategies

Statistic 9

45% of MSPs use marketing KPIs to justify budgets and investments

Statistic 10

59% of MSPs have integrated their marketing efforts with their CRM systems for better lead management

Statistic 11

39% of MSPs rely on qualitative feedback for marketing strategy improvements

Statistic 12

45% of MSPs measure customer lifetime value (CLV) as part of their marketing analysis

Statistic 13

36% of MSPs update their marketing strategies quarterly to adapt to industry changes

Statistic 14

29% of MSPs utilize data visualization tools to communicate complex information effectively

Statistic 15

30% of MSPs use analytics dashboards to monitor real-time marketing performance

Statistic 16

Video marketing has seen a 25% adoption increase among MSPs in the past year

Statistic 17

41% of MSPs are actively training their sales teams on marketing messages

Statistic 18

35% of MSPs have experimented with AI-generated content

Statistic 19

48% of MSPs have dedicated blog teams responsible for content creation

Statistic 20

78% of MSPs rely heavily on content marketing to generate leads

Statistic 21

65% of MSP marketing efforts are focused on digital channels

Statistic 22

52% of MSPs invest in SEO to improve their online visibility

Statistic 23

MSPs report a 30% increase in qualified leads when leveraging content marketing campaigns

Statistic 24

58% of MSPs utilize social media to engage with potential clients

Statistic 25

67% of MSPs have a dedicated marketing budget, with an average of 12% of revenue allocated to marketing

Statistic 26

54% of MSPs report that their website is the main source of lead generation

Statistic 27

85% of MSPs use case studies to demonstrate success and attract new clients

Statistic 28

60% of MSPs believe that thought leadership content improves their industry credibility

Statistic 29

62% of MSPs plan to increase their digital marketing budgets in the next year

Statistic 30

50% of MSPs have adopted marketing automation tools

Statistic 31

55% of MSPs feel confident in their marketing strategies, but only 30% believe they are highly effective

Statistic 32

46% of MSPs use LinkedIn for B2B marketing efforts

Statistic 33

80% of MSPs view content marketing as essential for customer retention

Statistic 34

64% of MSPs are planning to implement virtual events and webinars in their marketing mix

Statistic 35

MSPs that blog regularly see 3.5 times more website traffic than those that do not

Statistic 36

72% of MSPs believe content marketing provides higher ROI than traditional advertising

Statistic 37

48% of MSPs use client testimonials and reviews as their primary trust-building tactic

Statistic 38

65% of MSPs see a direct link between content marketing and lead generation

Statistic 39

69% of MSPs prioritize building an informative and intuitive website to attract clients

Statistic 40

44% of MSPs report using video testimonials as part of their marketing content

Statistic 41

51% of MSPs have a dedicated in-house marketing team

Statistic 42

28% of MSPs outsource their marketing efforts to agencies

Statistic 43

59% of MSPs believe that social proof influences their prospects’ decision-making

Statistic 44

46% of MSPs use webinars as a lead generation tool

Statistic 45

61% of MSPs agree that a consistent content schedule improves marketing results

Statistic 46

47% of MSPs leverage industry-specific content to attract targeted audiences

Statistic 47

37% of MSPs use Pinterest or visual content platforms for brand awareness

Statistic 48

39% of MSPs use podcasting as part of their content marketing mix

Statistic 49

68% of MSPs believe that focusing on security and compliance messaging enhances their marketing appeal

Statistic 50

41% of MSPs see industry awards and certifications as a marketing advantage

Statistic 51

49% of MSPs find infographics a useful content format for engagement

Statistic 52

61% of MSPs include customer case studies in their marketing materials

Statistic 53

33% of MSPs have experimented with virtual reality or AR for training or marketing

Statistic 54

68% of MSPs have a documented marketing strategy

Statistic 55

38% of MSPs produce downloadable resources such as whitepapers or eBooks to generate leads

Statistic 56

50% of MSPs report that creative branding efforts have increased brand recognition

Statistic 57

47% of MSPs report increased interest from prospects due to their marketing content

Statistic 58

69% of MSPs prioritize cybersecurity messaging in their content marketing

Statistic 59

50% of MSPs create educational webinars to attract prospects

Statistic 60

63% of MSPs believe that a strong online presence significantly improves customer acquisition success

Statistic 61

67% of MSPs incorporate cybersecurity case studies in their content marketing

Statistic 62

44% of MSPs produce podcast episodes to build industry authority

Statistic 63

43% of MSPs use email marketing as their primary communication channel

Statistic 64

70% of MSPs believe that brand reputation management is critical for growth

Statistic 65

Content personalization increases lead engagement by 40% for MSPs

Statistic 66

Email open rates for MSP marketing campaigns average 22%

Statistic 67

The average MSP spends approximately $15,000 annually on marketing

Statistic 68

33% of MSPs incorporate chatbots into their marketing strategy to improve customer engagement

Statistic 69

37% of MSPs utilize influencer marketing to extend their reach

Statistic 70

35% of MSPs have personalized their marketing campaigns but see mixed results

Statistic 71

64% of MSPs reported an increase in online inquiries after enhancing their website user experience

Statistic 72

54% of MSPs report using chat channels (like WhatsApp, Messenger) to communicate with prospects

Statistic 73

36% of MSP marketing teams include crisis communication planning in their strategy

Statistic 74

74% of MSPs use or plan to adopt marketing automation tools within the next year

Statistic 75

56% of MSPs monitor online reviews to manage their reputation actively

Statistic 76

54% of MSPs report a positive ROI from their social media marketing efforts

Statistic 77

66% of MSPs focus on building trust through transparent communication in their marketing

Statistic 78

53% of MSPs optimize their marketing efforts for mobile devices

Statistic 79

52% of MSPs use automation to nurture leads through the sales funnel

Statistic 80

54% of MSPs use chat-driven lead capture forms on their websites

Statistic 81

54% of MSPs implement retargeting campaigns to re-engage website visitors

Statistic 82

58% of MSPs customize their marketing messages based on audience segmentation

Statistic 83

37% of MSPs use customer journey mapping to optimize their marketing strategies

Statistic 84

42% of MSPs find paid advertising to be effective in lead generation

Statistic 85

45% of MSPs participate in industry trade shows as part of their marketing strategy

Statistic 86

38% of MSPs utilize referral programs as part of their marketing strategy

Statistic 87

69% of MSPs actively participate in industry forums and groups to increase visibility

Statistic 88

34% of MSPs participate in community events or sponsorships as a marketing tactic

Statistic 89

44% of MSPs have adopted influencer collaborations with industry thought leaders

Statistic 90

28% of MSPs participate in co-marketing initiatives with complementary vendors

Statistic 91

61% of MSPs believe partnering with local businesses enhances their marketing reach

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

78% of MSPs rely heavily on content marketing to generate leads
65% of MSP marketing efforts are focused on digital channels
52% of MSPs invest in SEO to improve their online visibility
43% of MSPs use email marketing as their primary communication channel
MSPs report a 30% increase in qualified leads when leveraging content marketing campaigns
58% of MSPs utilize social media to engage with potential clients
42% of MSPs find paid advertising to be effective in lead generation
67% of MSPs have a dedicated marketing budget, with an average of 12% of revenue allocated to marketing
Video marketing has seen a 25% adoption increase among MSPs in the past year
70% of MSPs believe that brand reputation management is critical for growth
54% of MSPs report that their website is the main source of lead generation
45% of MSPs participate in industry trade shows as part of their marketing strategy
Content personalization increases lead engagement by 40% for MSPs

In an industry where 78% of MSPs lean heavily on content marketing to generate leads, mastering digital channels, SEO, and personalized campaigns has become essential for standing out and fueling growth.

Analytics and Data-Driven Strategies

77% of MSPs measure marketing ROI, with lead quality being the top metric
Organic search accounts for 60% of MSP website traffic
55% of MSPs integrate marketing analytics tools to track campaign performance
70% of MSPs actively track digital marketing KPIs regularly
53% of MSPs consider data-driven marketing essential to their growth
31% of MSPs have implemented AI-driven marketing tools in their campaigns
48% of MSPs feel that their marketing efforts are more effective when aligned with sales strategies
63% of MSPs track customer engagement metrics to refine their marketing strategies
45% of MSPs use marketing KPIs to justify budgets and investments
59% of MSPs have integrated their marketing efforts with their CRM systems for better lead management
39% of MSPs rely on qualitative feedback for marketing strategy improvements
45% of MSPs measure customer lifetime value (CLV) as part of their marketing analysis
36% of MSPs update their marketing strategies quarterly to adapt to industry changes
29% of MSPs utilize data visualization tools to communicate complex information effectively
30% of MSPs use analytics dashboards to monitor real-time marketing performance

Analytics and Data-Driven Strategies Interpretation

In an MSP landscape where 77% measure marketing ROI—favoring lead quality and organic search driving 60% of traffic—those who harness analytics, AI, and CRM integrations (over half) are positioning themselves not just to justify budgets but to adapt swiftly and refine strategies, turning data into the ultimate growth engine amidst a rapidly evolving digital arena.

Content Creation and Management

Video marketing has seen a 25% adoption increase among MSPs in the past year
41% of MSPs are actively training their sales teams on marketing messages
35% of MSPs have experimented with AI-generated content
48% of MSPs have dedicated blog teams responsible for content creation

Content Creation and Management Interpretation

With nearly half of MSPs dedicating teams to content and a quarter embracing video marketing, it's clear the MSP industry is Mastering the art of marketing — or at least trying to, one AI-generated blog post at a time.

Content Marketing and Digital Outreach

78% of MSPs rely heavily on content marketing to generate leads
65% of MSP marketing efforts are focused on digital channels
52% of MSPs invest in SEO to improve their online visibility
MSPs report a 30% increase in qualified leads when leveraging content marketing campaigns
58% of MSPs utilize social media to engage with potential clients
67% of MSPs have a dedicated marketing budget, with an average of 12% of revenue allocated to marketing
54% of MSPs report that their website is the main source of lead generation
85% of MSPs use case studies to demonstrate success and attract new clients
60% of MSPs believe that thought leadership content improves their industry credibility
62% of MSPs plan to increase their digital marketing budgets in the next year
50% of MSPs have adopted marketing automation tools
55% of MSPs feel confident in their marketing strategies, but only 30% believe they are highly effective
46% of MSPs use LinkedIn for B2B marketing efforts
80% of MSPs view content marketing as essential for customer retention
64% of MSPs are planning to implement virtual events and webinars in their marketing mix
MSPs that blog regularly see 3.5 times more website traffic than those that do not
72% of MSPs believe content marketing provides higher ROI than traditional advertising
48% of MSPs use client testimonials and reviews as their primary trust-building tactic
65% of MSPs see a direct link between content marketing and lead generation
69% of MSPs prioritize building an informative and intuitive website to attract clients
44% of MSPs report using video testimonials as part of their marketing content
51% of MSPs have a dedicated in-house marketing team
28% of MSPs outsource their marketing efforts to agencies
59% of MSPs believe that social proof influences their prospects’ decision-making
46% of MSPs use webinars as a lead generation tool
61% of MSPs agree that a consistent content schedule improves marketing results
47% of MSPs leverage industry-specific content to attract targeted audiences
37% of MSPs use Pinterest or visual content platforms for brand awareness
39% of MSPs use podcasting as part of their content marketing mix
68% of MSPs believe that focusing on security and compliance messaging enhances their marketing appeal
41% of MSPs see industry awards and certifications as a marketing advantage
49% of MSPs find infographics a useful content format for engagement
61% of MSPs include customer case studies in their marketing materials
33% of MSPs have experimented with virtual reality or AR for training or marketing
68% of MSPs have a documented marketing strategy
38% of MSPs produce downloadable resources such as whitepapers or eBooks to generate leads
50% of MSPs report that creative branding efforts have increased brand recognition
47% of MSPs report increased interest from prospects due to their marketing content
69% of MSPs prioritize cybersecurity messaging in their content marketing
50% of MSPs create educational webinars to attract prospects
63% of MSPs believe that a strong online presence significantly improves customer acquisition success
67% of MSPs incorporate cybersecurity case studies in their content marketing
44% of MSPs produce podcast episodes to build industry authority

Content Marketing and Digital Outreach Interpretation

In an industry where 78% of MSPs rely on content marketing to generate leads and 85% showcase success through case studies, it’s clear that in the MSP world, credible content isn’t just king—it's the entire kingdom, proving that digital dominance and strategic storytelling are crucial for attracting and retaining clients in today’s competitive landscape.

Customer Engagement and Personalization

43% of MSPs use email marketing as their primary communication channel
70% of MSPs believe that brand reputation management is critical for growth
Content personalization increases lead engagement by 40% for MSPs
Email open rates for MSP marketing campaigns average 22%
The average MSP spends approximately $15,000 annually on marketing
33% of MSPs incorporate chatbots into their marketing strategy to improve customer engagement
37% of MSPs utilize influencer marketing to extend their reach
35% of MSPs have personalized their marketing campaigns but see mixed results
64% of MSPs reported an increase in online inquiries after enhancing their website user experience
54% of MSPs report using chat channels (like WhatsApp, Messenger) to communicate with prospects
36% of MSP marketing teams include crisis communication planning in their strategy
74% of MSPs use or plan to adopt marketing automation tools within the next year
56% of MSPs monitor online reviews to manage their reputation actively
54% of MSPs report a positive ROI from their social media marketing efforts
66% of MSPs focus on building trust through transparent communication in their marketing
53% of MSPs optimize their marketing efforts for mobile devices
52% of MSPs use automation to nurture leads through the sales funnel
54% of MSPs use chat-driven lead capture forms on their websites
54% of MSPs implement retargeting campaigns to re-engage website visitors
58% of MSPs customize their marketing messages based on audience segmentation
37% of MSPs use customer journey mapping to optimize their marketing strategies

Customer Engagement and Personalization Interpretation

While MSPs increasingly invest in automated, personalized, and multichannel marketing strategies—spurred by nearly three-quarters embracing automation and over half refining reputation and engagement—most still grapple with modest email open rates and mixed outcomes from personalization, highlighting that even in digital maturity, building trust and relevance remains the true cornerstone of growth.

Digital Outreach

42% of MSPs find paid advertising to be effective in lead generation

Digital Outreach Interpretation

With nearly half of MSPs reaping the rewards, paid advertising proves to be a proven investment—making it a no-brainer for those aiming to turn clicks into clients in the competitive MSP landscape.

Partnerships and Local Collaborations

45% of MSPs participate in industry trade shows as part of their marketing strategy
38% of MSPs utilize referral programs as part of their marketing strategy
69% of MSPs actively participate in industry forums and groups to increase visibility
34% of MSPs participate in community events or sponsorships as a marketing tactic
44% of MSPs have adopted influencer collaborations with industry thought leaders
28% of MSPs participate in co-marketing initiatives with complementary vendors
61% of MSPs believe partnering with local businesses enhances their marketing reach

Partnerships and Local Collaborations Interpretation

While MSPs are diversifying their marketing efforts—from trade shows to influencer collaborations—it's clear that building local relationships remains the cornerstone for turning visibility into verifiable growth in the competitive IT landscape.