GITNUXREPORT 2025

Marketing In The Mobility Industry Statistics

Mobility marketing thrives through personalization, digital spend, AR, and data strategies.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

65% of consumers research mobility options online before making a purchase

Statistic 2

72% of mobility app users prefer personalized marketing content

Statistic 3

45% of consumers are more likely to choose a mobility provider that offers seamless omni-channel marketing experiences

Statistic 4

Loyalty programs linked to mobility services increased customer retention by 30%

Statistic 5

80% of mobility companies utilize data-driven marketing strategies to personalize customer outreach

Statistic 6

55% of consumers in the mobility sector conduct product comparisons via mobile devices before purchasing

Statistic 7

41% of mobility brands employ AI-powered chatbots for customer engagement

Statistic 8

68% of consumers are more likely to share mobility-related content if it’s engaging and relevant

Statistic 9

Email marketing campaigns in the mobility industry have an average open rate of 22%

Statistic 10

Video marketing in the mobility industry has increased engagement rates by 60%

Statistic 11

64% of mobility users prefer to receive promotional offers via mobile push notifications

Statistic 12

The use of augmented reality (AR) in mobility marketing increased by 40% year-over-year

Statistic 13

50% of mobility companies reported an increase in customer inquiries after deploying targeted digital campaigns

Statistic 14

72% of consumers prefer brands that showcase sustainability efforts in their mobility solutions

Statistic 15

Consumer trust in mobility brands increased after transparent marketing practices, with 55% citing transparency as a key factor

Statistic 16

62% of mobility consumers post reviews or feedback after using mobility services

Statistic 17

70% of consumers find location-based marketing offers relevant, increasing the likelihood of conversions

Statistic 18

29% of consumers prefer to book mobility services via mobile apps rather than websites

Statistic 19

Chat-based marketing in the mobility industry has seen a 50% growth in adoption over the past year

Statistic 20

60% of mobility consumers consent to personalized marketing driven by data collection, showing increasing acceptance

Statistic 21

Mobile search ads have shown a click-through rate (CTR) of 4.8% in the mobility industry, higher than the industry average

Statistic 22

46% of mobility consumers are influenced by online reviews when choosing a provider

Statistic 23

67% of mobility app users discover new services through targeted marketing campaigns

Statistic 24

52% of consumers are more likely to switch to a mobility provider offering eco-friendly solutions promoted through digital marketing

Statistic 25

65% of mobility consumers prefer receiving promotional offers via mobile notifications over emails

Statistic 26

Customer engagement rates increased by 30% with the use of personalized push notifications

Statistic 27

56% of consumers trust online marketing messages more when brands demonstrate social responsibility

Statistic 28

43% of mobility users respond positively to interactive marketing campaigns

Statistic 29

60% of mobility consumers are influenced by targeted ads on social media platforms

Statistic 30

50% of mobility brands measure success through KPIs such as customer engagement, lead quality, and conversion rates

Statistic 31

58% of mobility companies invested in influencer marketing in 2023

Statistic 32

49% of mobility brands reported an increase in conversion rates after investing in user-generated content

Statistic 33

44% of mobility marketers are planning to increase their investment in influencer collaborations in 2024

Statistic 34

29% of mobility companies prioritize content marketing as their primary digital marketing focus

Statistic 35

82% of mobility sector marketers use analytics tools to measure campaign effectiveness

Statistic 36

38% of mobility brands utilize machine learning algorithms to optimize marketing campaigns

Statistic 37

55% of mobility companies have integrated marketing automation tools into their workflows

Statistic 38

Data-driven marketing strategies led to a 35% increase in customer lifetime value for mobility firms

Statistic 39

The integration of IoT devices in mobility marketing campaigns increased lead generation by 40%

Statistic 40

78% of marketing professionals in the mobility industry believe that data privacy concerns are impacting marketing strategies

Statistic 41

Digital advertising spend in the mobility sector increased by 20% in 2023

Statistic 42

Mobile advertising in the mobility industry accounts for 70% of total digital ad spend

Statistic 43

36% of mobility marketing budgets are allocated to social media campaigns

Statistic 44

35% of mobility sector marketing budgets are dedicated to content marketing initiatives

Statistic 45

48% of mobility companies plan to increase their use of programmatic advertising in the next year

Statistic 46

Native advertising accounts for 27% of overall digital marketing efforts in the mobility industry

Statistic 47

Mobile app marketing efforts have boosted user acquisition costs by 15%, but improved retention by 25%

Statistic 48

Voice search optimization is becoming a focus for 33% of mobility companies aiming to capture local traffic

Statistic 49

Geotargeted marketing campaigns resulted in a 25% increase in conversion rates for mobility services

Statistic 50

47% of mobility service providers use augmented reality ads to engage customers

Statistic 51

Personalized email marketing in the mobility industry has a conversion rate of 18%, outperforming generic campaigns

Statistic 52

59% of marketing budgets in the mobility industry are allocated to digital over traditional channels

Statistic 53

75% of mobility brands plan to increase their social media advertising spend in 2024

Statistic 54

The use of virtual reality (VR) in mobility marketing increased by 35% in 2023

Statistic 55

Strategic partnerships in marketing increased brand visibility for 40% of mobility companies

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Key Highlights

  • 65% of consumers research mobility options online before making a purchase
  • Digital advertising spend in the mobility sector increased by 20% in 2023
  • 72% of mobility app users prefer personalized marketing content
  • 58% of mobility companies invested in influencer marketing in 2023
  • 45% of consumers are more likely to choose a mobility provider that offers seamless omni-channel marketing experiences
  • Loyalty programs linked to mobility services increased customer retention by 30%
  • 80% of mobility companies utilize data-driven marketing strategies to personalize customer outreach
  • Mobile advertising in the mobility industry accounts for 70% of total digital ad spend
  • 55% of consumers in the mobility sector conduct product comparisons via mobile devices before purchasing
  • 36% of mobility marketing budgets are allocated to social media campaigns
  • 41% of mobility brands employ AI-powered chatbots for customer engagement
  • 68% of consumers are more likely to share mobility-related content if it’s engaging and relevant
  • Email marketing campaigns in the mobility industry have an average open rate of 22%

In a rapidly evolving landscape where 70% of digital ad spending in the mobility industry goes toward mobile advertising and 65% of consumers research options online before purchasing, effective marketing strategies are more critical than ever for mobility providers seeking to stand out and drive engagement.

Consumer Engagement and Preferences

  • 65% of consumers research mobility options online before making a purchase
  • 72% of mobility app users prefer personalized marketing content
  • 45% of consumers are more likely to choose a mobility provider that offers seamless omni-channel marketing experiences
  • Loyalty programs linked to mobility services increased customer retention by 30%
  • 80% of mobility companies utilize data-driven marketing strategies to personalize customer outreach
  • 55% of consumers in the mobility sector conduct product comparisons via mobile devices before purchasing
  • 41% of mobility brands employ AI-powered chatbots for customer engagement
  • 68% of consumers are more likely to share mobility-related content if it’s engaging and relevant
  • Email marketing campaigns in the mobility industry have an average open rate of 22%
  • Video marketing in the mobility industry has increased engagement rates by 60%
  • 64% of mobility users prefer to receive promotional offers via mobile push notifications
  • The use of augmented reality (AR) in mobility marketing increased by 40% year-over-year
  • 50% of mobility companies reported an increase in customer inquiries after deploying targeted digital campaigns
  • 72% of consumers prefer brands that showcase sustainability efforts in their mobility solutions
  • Consumer trust in mobility brands increased after transparent marketing practices, with 55% citing transparency as a key factor
  • 62% of mobility consumers post reviews or feedback after using mobility services
  • 70% of consumers find location-based marketing offers relevant, increasing the likelihood of conversions
  • 29% of consumers prefer to book mobility services via mobile apps rather than websites
  • Chat-based marketing in the mobility industry has seen a 50% growth in adoption over the past year
  • 60% of mobility consumers consent to personalized marketing driven by data collection, showing increasing acceptance
  • Mobile search ads have shown a click-through rate (CTR) of 4.8% in the mobility industry, higher than the industry average
  • 46% of mobility consumers are influenced by online reviews when choosing a provider
  • 67% of mobility app users discover new services through targeted marketing campaigns
  • 52% of consumers are more likely to switch to a mobility provider offering eco-friendly solutions promoted through digital marketing
  • 65% of mobility consumers prefer receiving promotional offers via mobile notifications over emails
  • Customer engagement rates increased by 30% with the use of personalized push notifications
  • 56% of consumers trust online marketing messages more when brands demonstrate social responsibility
  • 43% of mobility users respond positively to interactive marketing campaigns
  • 60% of mobility consumers are influenced by targeted ads on social media platforms
  • 50% of mobility brands measure success through KPIs such as customer engagement, lead quality, and conversion rates

Consumer Engagement and Preferences Interpretation

In an industry where digital savvy dictates direction, mobility brands must navigate a landscape where nearly two-thirds of consumers research online, over 70% crave personalized engagement, and innovative tools like AR and AI are not just trends but essential strategies to turn virtual interaction into real-world rides.

Content and Influencer Marketing

  • 58% of mobility companies invested in influencer marketing in 2023
  • 49% of mobility brands reported an increase in conversion rates after investing in user-generated content
  • 44% of mobility marketers are planning to increase their investment in influencer collaborations in 2024
  • 29% of mobility companies prioritize content marketing as their primary digital marketing focus

Content and Influencer Marketing Interpretation

With nearly half of mobility brands boosting conversions through user-generated content and over half investing in influencer marketing, it's clear that in 2024, the industry is steering towards authentic voices and strategic content to accelerate its ride into the digital future.

Data and Technology Integration

  • 82% of mobility sector marketers use analytics tools to measure campaign effectiveness
  • 38% of mobility brands utilize machine learning algorithms to optimize marketing campaigns
  • 55% of mobility companies have integrated marketing automation tools into their workflows
  • Data-driven marketing strategies led to a 35% increase in customer lifetime value for mobility firms
  • The integration of IoT devices in mobility marketing campaigns increased lead generation by 40%
  • 78% of marketing professionals in the mobility industry believe that data privacy concerns are impacting marketing strategies

Data and Technology Integration Interpretation

In an era where nearly four-fifths of mobility marketers harness data and automation to accelerate growth—while balancing privacy concerns—it's clear that the industry is steering confidently into a future where smart analytics and responsible innovation go hand in hand.

Digital Marketing Strategies and Budget Allocation

  • Digital advertising spend in the mobility sector increased by 20% in 2023
  • Mobile advertising in the mobility industry accounts for 70% of total digital ad spend
  • 36% of mobility marketing budgets are allocated to social media campaigns
  • 35% of mobility sector marketing budgets are dedicated to content marketing initiatives
  • 48% of mobility companies plan to increase their use of programmatic advertising in the next year
  • Native advertising accounts for 27% of overall digital marketing efforts in the mobility industry
  • Mobile app marketing efforts have boosted user acquisition costs by 15%, but improved retention by 25%
  • Voice search optimization is becoming a focus for 33% of mobility companies aiming to capture local traffic
  • Geotargeted marketing campaigns resulted in a 25% increase in conversion rates for mobility services
  • 47% of mobility service providers use augmented reality ads to engage customers
  • Personalized email marketing in the mobility industry has a conversion rate of 18%, outperforming generic campaigns
  • 59% of marketing budgets in the mobility industry are allocated to digital over traditional channels
  • 75% of mobility brands plan to increase their social media advertising spend in 2024

Digital Marketing Strategies and Budget Allocation Interpretation

In a rapidly evolving mobility landscape where digital spending surges 20% and social media dominates with 70% of ad budgets, companies are investing heavily—sometimes at a cost— into innovative strategies like AR, voice search, and personalized content, signaling a race not just for visibility but for retention and engagement in a fiercely competitive, tech-savvy market.

Emerging Technologies and Innovation

  • The use of virtual reality (VR) in mobility marketing increased by 35% in 2023

Emerging Technologies and Innovation Interpretation

With a 35% surge in VR use for mobility marketing this year, it's clear that automakers are shifting gears toward immersive experiences to drive engagement—proof that sometimes, to stay ahead, you need to see the future firsthand.

Strategic partnerships in marketing increased brand visibility for 40% of mobility companies

  • Strategic partnerships in marketing increased brand visibility for 40% of mobility companies

Strategic partnerships in marketing increased brand visibility for 40% of mobility companies Interpretation

Strategic partnerships in marketing are driving a 40% boost in brand visibility for mobility companies, proving that sometimes, it’s all about who you team up with on your journey to prominence.

Sources & References