GITNUXREPORT 2025

Marketing In The Metal Industry Statistics

Metal industry leverages digital marketing for leads, engagement, and brand growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

16. 52% of metal industry buyers prefer personalized marketing messages

Statistic 2

18. 57% of metal industry marketers plan to develop more case study content

Statistic 3

21. Mobile-optimized websites have increased user engagement for metal industry businesses by 40%

Statistic 4

28. 65% of metal industry prospects prefer engaging with interactive content

Statistic 5

30. 70% of metal industry companies see social proof (testimonials, reviews) as critical for conversion

Statistic 6

32. 41% of metal industry companies have integrated chatbots into their websites

Statistic 7

37. 53% of metal industries conduct customer satisfaction surveys bi-annually

Statistic 8

38. 69% of metal industry marketers see a positive impact from their content marketing efforts

Statistic 9

44. 78% of metal industry buyers prefer getting technical updates via email or digital channels

Statistic 10

50. 50% of metal industry companies measure the success of their marketing through new business generated

Statistic 11

57. 61% of metal industry decision-makers prefer web-based product demos over in-person presentations

Statistic 12

63. 53% of metal companies reported increased engagement after implementing chatbots on their sites

Statistic 13

64. 77% of metal industry marketers participate in industry-specific online groups and communities

Statistic 14

70. 55% of metal industry buyers prefer receiving technical updates through digital newsletters

Statistic 15

72. 49% of metal firms utilize customer success stories as key marketing content

Statistic 16

17. 68% of metal industry companies say overcoming industry-specific technical jargon is a key marketing challenge

Statistic 17

53. 56% of metal industry marketers report challenges in reaching decision-makers effectively

Statistic 18

60. 59% of metal companies utilize data visualization tools to present technical information

Statistic 19

1. 78% of metal industry companies utilize digital marketing strategies

Statistic 20

3. 45% of metal industry marketing content is video-based

Statistic 21

6. Email marketing in the metal industry sees an average open rate of 22%

Statistic 22

8. 48% of metal industry companies use influencer marketing to promote products

Statistic 23

11. 42% of metal industry websites have an active blog or news section

Statistic 24

13. The utilization of virtual reality for product demonstrations in the metal industry increased by 30% in 2023

Statistic 25

14. 80% of metal industry companies track their online marketing metrics regularly

Statistic 26

15. LinkedIn is used by 85% of metal industry B2B marketers

Statistic 27

20. 47% of metal industry companies use CRM systems to enhance their marketing efforts

Statistic 28

24. 46% of metal companies generate over 30% of their leads via digital inbound marketing

Statistic 29

27. 54% of metal industry marketing budgets are allocated to digital advertising

Statistic 30

31. 63% of metal businesses actively participate in online industry forums and communities

Statistic 31

33. 55% of metal industry marketers track ROI on each campaign

Statistic 32

35. 42% of metal companies offer virtual consultation or quotes online

Statistic 33

42. 59% of metal industry marketing activities are driven by data analytics

Statistic 34

43. 43% of B2B marketing budgets in the metal industry are spent on content creation

Statistic 35

46. 61% of metal firms host webinars as part of their marketing strategy

Statistic 36

49. The average duration of digital campaigns in the metal industry is 6 months

Statistic 37

58. 30% of metal industry marketing budgets are allocated to online ad campaigns

Statistic 38

59. 73% of metal firms believe that digital marketing is vital for staying competitive

Statistic 39

62. 63% of vendors in the metal sector actively optimize their online content for mobile devices

Statistic 40

66. 58% of metal industry companies invest directly in SEO to improve search rankings

Statistic 41

67. 35% of metal firms use virtual reality for remote troubleshooting sessions

Statistic 42

68. 42% of metal-sector companies track digital marketing ROI monthly

Statistic 43

69. 66% of metal companies have dedicated marketing teams

Statistic 44

71. 72% of metal companies report positive ROI from their online advertising campaigns

Statistic 45

74. 70% of metal industry companies plan to increase their spend on digital marketing tools over the next two years

Statistic 46

4. 55% of metal industry marketers plan to increase their SEO budgets in the next year

Statistic 47

5. 70% of metal industry buyers research products online before making purchasing decisions

Statistic 48

7. 60% of metal industry professionals attend at least three industry trade shows annually

Statistic 49

10. The average cost per lead for metal industry B2B marketing is $150

Statistic 50

12. 75% of metal industry decision-makers prefer receiving digital catalogs over print catalogs

Statistic 51

23. The average time spent on metal industry websites per visit is 3.5 minutes

Statistic 52

25. Industry-specific trade publications are considered the most trusted source for B2B purchasing decisions in the metal industry

Statistic 53

34. 74% of metal industry buyers consult supplier websites for technical data sheets and specifications

Statistic 54

36. 60% of B2B metal marketers report an increase in demand for automation tools

Statistic 55

40. 72% of metal industry decision-makers rely on detailed technical content before making purchase decisions

Statistic 56

45. 54% of new customer inquiries in the metal industry originate from organic search

Statistic 57

54. 69% of B2B metal marketing content is created in-house

Statistic 58

65. 49% of B2B metal buyers prefer reading detailed case studies for decision making

Statistic 59

75. 57% of decision-makers in the metal industry rely on online reviews and testimonials before selecting suppliers

Statistic 60

2. 62% of metal manufacturers consider social media essential for lead generation

Statistic 61

9. 65% of metal companies report that content marketing has increased their brand awareness

Statistic 62

19. Video tutorials and product demos increase conversion rates by 35% in metal marketing campaigns

Statistic 63

22. 38% of metal industry marketers have implemented AI tools for marketing automation

Statistic 64

26. 81% of metal industry brands utilize email newsletters to communicate with customers

Statistic 65

29. 29% of metal marketing teams plan to adopt new analytics tools in 2024

Statistic 66

39. 40% of metal industry companies have adopted podcast marketing

Statistic 67

41. 66% of metal companies invest in online video ads

Statistic 68

47. 48% of metal industry marketers report improved lead quality from digital channels

Statistic 69

48. 35% of metal companies use augmented reality for product presentation

Statistic 70

51. 67% of metal companies see content personalization as a key strategy for customer retention

Statistic 71

52. 80% of metal industry sales teams collaborate closely with marketing on lead nurturing

Statistic 72

55. 38% of metal industry tech companies invest in sponsored content to boost brand visibility

Statistic 73

56. 52% of metal companies have increased use of customer testimonials in their marketing in 2023

Statistic 74

61. 44% of metal manufacturers use automated email nurturing sequences for prospects

Statistic 75

73. 68% of metal marketing campaigns include some form of content personalization

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Sources

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Key Highlights

1. 78% of metal industry companies utilize digital marketing strategies
2. 62% of metal manufacturers consider social media essential for lead generation
3. 45% of metal industry marketing content is video-based
4. 55% of metal industry marketers plan to increase their SEO budgets in the next year
5. 70% of metal industry buyers research products online before making purchasing decisions
6. Email marketing in the metal industry sees an average open rate of 22%
7. 60% of metal industry professionals attend at least three industry trade shows annually
8. 48% of metal industry companies use influencer marketing to promote products
9. 65% of metal companies report that content marketing has increased their brand awareness
10. The average cost per lead for metal industry B2B marketing is $150
11. 42% of metal industry websites have an active blog or news section
12. 75% of metal industry decision-makers prefer receiving digital catalogs over print catalogs
13. The utilization of virtual reality for product demonstrations in the metal industry increased by 30% in 2023

In an industry where technical expertise reigns supreme, the metal sector is rapidly pivoting toward digital marketing, with 78% of companies embracing online strategies—leveraging social media, videos, SEO, and personalized content—to forge stronger connections, nurture leads, and stay competitive in a digital-first world.

Customer Engagement and Success

16. 52% of metal industry buyers prefer personalized marketing messages
18. 57% of metal industry marketers plan to develop more case study content
21. Mobile-optimized websites have increased user engagement for metal industry businesses by 40%
28. 65% of metal industry prospects prefer engaging with interactive content
30. 70% of metal industry companies see social proof (testimonials, reviews) as critical for conversion
32. 41% of metal industry companies have integrated chatbots into their websites
37. 53% of metal industries conduct customer satisfaction surveys bi-annually
38. 69% of metal industry marketers see a positive impact from their content marketing efforts
44. 78% of metal industry buyers prefer getting technical updates via email or digital channels
50. 50% of metal industry companies measure the success of their marketing through new business generated
57. 61% of metal industry decision-makers prefer web-based product demos over in-person presentations
63. 53% of metal companies reported increased engagement after implementing chatbots on their sites
64. 77% of metal industry marketers participate in industry-specific online groups and communities
70. 55% of metal industry buyers prefer receiving technical updates through digital newsletters
72. 49% of metal firms utilize customer success stories as key marketing content

Customer Engagement and Success Interpretation

In the metal industry’s digital forge, nearly three-quarters of marketers are hammering away with industry-specific communities and content efforts, while over half of buyers now prefer personalized, interactive, and tech-driven touchpoints—proving that in metals as in marketing, the strongest alloys are built on trust, transparency, and tailored engagement.

Decision-Making and Leadership Perspectives

17. 68% of metal industry companies say overcoming industry-specific technical jargon is a key marketing challenge
53. 56% of metal industry marketers report challenges in reaching decision-makers effectively
60. 59% of metal companies utilize data visualization tools to present technical information

Decision-Making and Leadership Perspectives Interpretation

Despite over half of metal companies leveraging data visualization to demystify complex jargon, more than 68% still find translating technical speak into marketing gold and reaching decision-makers an uphill battle—proving that in the metal industry, the real heavy lifting is in speaking the language and catching the eye.

Industry Digital Adoption and Marketing Strategies

1. 78% of metal industry companies utilize digital marketing strategies
3. 45% of metal industry marketing content is video-based
6. Email marketing in the metal industry sees an average open rate of 22%
8. 48% of metal industry companies use influencer marketing to promote products
11. 42% of metal industry websites have an active blog or news section
13. The utilization of virtual reality for product demonstrations in the metal industry increased by 30% in 2023
14. 80% of metal industry companies track their online marketing metrics regularly
15. LinkedIn is used by 85% of metal industry B2B marketers
20. 47% of metal industry companies use CRM systems to enhance their marketing efforts
24. 46% of metal companies generate over 30% of their leads via digital inbound marketing
27. 54% of metal industry marketing budgets are allocated to digital advertising
31. 63% of metal businesses actively participate in online industry forums and communities
33. 55% of metal industry marketers track ROI on each campaign
35. 42% of metal companies offer virtual consultation or quotes online
42. 59% of metal industry marketing activities are driven by data analytics
43. 43% of B2B marketing budgets in the metal industry are spent on content creation
46. 61% of metal firms host webinars as part of their marketing strategy
49. The average duration of digital campaigns in the metal industry is 6 months
58. 30% of metal industry marketing budgets are allocated to online ad campaigns
59. 73% of metal firms believe that digital marketing is vital for staying competitive
62. 63% of vendors in the metal sector actively optimize their online content for mobile devices
66. 58% of metal industry companies invest directly in SEO to improve search rankings
67. 35% of metal firms use virtual reality for remote troubleshooting sessions
68. 42% of metal-sector companies track digital marketing ROI monthly
69. 66% of metal companies have dedicated marketing teams
71. 72% of metal companies report positive ROI from their online advertising campaigns
74. 70% of metal industry companies plan to increase their spend on digital marketing tools over the next two years

Industry Digital Adoption and Marketing Strategies Interpretation

With 78% of metal companies embracing digital marketing and over 70% planning increased investment, it's clear that the industry is forging ahead in the digital forge, where data-driven strategies and immersive tech like virtual reality are turning the hard metal of manufacturing into a flexible, competitive, and increasingly online powerhouse.

Investment and Growth Initiatives

4. 55% of metal industry marketers plan to increase their SEO budgets in the next year

Investment and Growth Initiatives Interpretation

With nearly half of metal industry marketers gearing up to boost their SEO budgets, it's clear they're forging their way into the search engine's forge—shaping a sizzling digital presence in an increasingly competitive landscape.

Market Research and Buyer Behavior

5. 70% of metal industry buyers research products online before making purchasing decisions
7. 60% of metal industry professionals attend at least three industry trade shows annually
10. The average cost per lead for metal industry B2B marketing is $150
12. 75% of metal industry decision-makers prefer receiving digital catalogs over print catalogs
23. The average time spent on metal industry websites per visit is 3.5 minutes
25. Industry-specific trade publications are considered the most trusted source for B2B purchasing decisions in the metal industry
34. 74% of metal industry buyers consult supplier websites for technical data sheets and specifications
36. 60% of B2B metal marketers report an increase in demand for automation tools
40. 72% of metal industry decision-makers rely on detailed technical content before making purchase decisions
45. 54% of new customer inquiries in the metal industry originate from organic search
54. 69% of B2B metal marketing content is created in-house
65. 49% of B2B metal buyers prefer reading detailed case studies for decision making
75. 57% of decision-makers in the metal industry rely on online reviews and testimonials before selecting suppliers

Market Research and Buyer Behavior Interpretation

In a metal industry where 70% research online before buying and over half rely on reviews and technical data, forging new customer relationships now hinges on digital transparency and automation—making your next trade show a sure bet, but your website and content strategies just as vital as a well-timed punchline.

Marketing Strategies

2. 62% of metal manufacturers consider social media essential for lead generation
9. 65% of metal companies report that content marketing has increased their brand awareness
19. Video tutorials and product demos increase conversion rates by 35% in metal marketing campaigns
22. 38% of metal industry marketers have implemented AI tools for marketing automation
26. 81% of metal industry brands utilize email newsletters to communicate with customers
29. 29% of metal marketing teams plan to adopt new analytics tools in 2024
39. 40% of metal industry companies have adopted podcast marketing
41. 66% of metal companies invest in online video ads
47. 48% of metal industry marketers report improved lead quality from digital channels
48. 35% of metal companies use augmented reality for product presentation
51. 67% of metal companies see content personalization as a key strategy for customer retention
52. 80% of metal industry sales teams collaborate closely with marketing on lead nurturing
55. 38% of metal industry tech companies invest in sponsored content to boost brand visibility
56. 52% of metal companies have increased use of customer testimonials in their marketing in 2023
61. 44% of metal manufacturers use automated email nurturing sequences for prospects
73. 68% of metal marketing campaigns include some form of content personalization

Marketing Strategies Interpretation

As the metal industry melts traditional boundaries with 62% leveraging social media for leads and nearly two-thirds embracing content personalization and AI automation, it’s clear that today’s steel and iron are being stirred not just by their raw strength but by a digital forge increasingly shaped by video demos, podcasts, and targeted analytics—proving that even in a tough industry, smart marketing is the real heavy lifting.