GITNUXREPORT 2025

Marketing In The Material Handling Industry Statistics

Digital marketing greatly boosts leads, visibility, engagement, and sales in material handling.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of B2B buyers in the material handling industry prefer digital content for research

Statistic 2

Video marketing increases engagement rates by 54% in the material handling industry

Statistic 3

60% of material handling businesses report increased website traffic after implementing inbound marketing strategies

Statistic 4

45% of material handling companies utilize trade shows and industry events as a marketing tactic

Statistic 5

40% of purchasing decisions in the material handling sector are influenced by online reviews and testimonials

Statistic 6

55% of material handling companies are exploring AI-powered chatbots for customer engagement

Statistic 7

85% of B2B buyers in the material handling industry trust peer recommendations

Statistic 8

38% of material handling firms report a moderate increase in brand awareness due to content marketing

Statistic 9

Personalized marketing efforts led to a 20% increase in customer retention in the material handling industry

Statistic 10

90% of industrial buyers prefer to engage with vendors that provide customized solutions via digital channels

Statistic 11

50% of material handling content consumption occurs on mobile devices

Statistic 12

49% of B2B industrial marketers use webinars as part of their content strategy

Statistic 13

42% of target audiences in the material handling industry prefer consuming video tutorials and demos

Statistic 14

79% of material handling industry marketers say that content marketing has increased brand awareness

Statistic 15

45% of material handling companies have adopted account-based marketing strategies

Statistic 16

76% of industrial buyers find personalized email content more engaging

Statistic 17

64% of content marketers in the material handling industry believe that video content is their most effective format

Statistic 18

55% of B2B buyers in the material handling industry prefer to purchase from vendors who provide rich online content

Statistic 19

49% of material handling sector marketers use marketing automation tools to nurture leads

Statistic 20

75% of content shared by material handling brands on social media is video content

Statistic 21

81% of material handling industry prospects prefer interacting with online chat support for instant answers

Statistic 22

70% of industrial buyers follow vendor companies on social media for updates

Statistic 23

85% of material handling companies utilize customer testimonials in their digital marketing efforts

Statistic 24

78% of material handling companies leverage digital marketing strategies to generate leads

Statistic 25

52% of material handling firms invest in SEO to improve online visibility

Statistic 26

Content marketing generates 3x more leads for material handling companies than traditional marketing

Statistic 27

70% of material handling companies use social media platforms for brand promotion

Statistic 28

67% of industrial marketers prioritize lead generation as their primary content marketing goal

Statistic 29

62% of material handling companies say that digital marketing is their most effective lead source

Statistic 30

58% of material handling companies plan to increase their marketing budget in 2024

Statistic 31

66% of material handling firms have a dedicated digital marketing team

Statistic 32

Influencer marketing in the material handling sector is growing with a 25% annual increase in partnerships

Statistic 33

61% of industrial marketers utilize Google Ads for paid search campaigns

Statistic 34

83% of industrial marketers plan to increase investment in digital marketing during the next year

Statistic 35

72% of industrial marketers see data-driven marketing as key to competitive advantage

Statistic 36

68% of all material handling B2B marketing budgets are allocated to digital channels

Statistic 37

80% of industrial content marketers consider video marketing a top priority

Statistic 38

35% of material handling companies report a significant increase in inbound leads after optimizing website conversion funnels

Statistic 39

43% of material handling firms highlight content marketing as their most effective inbound marketing tactic

Statistic 40

58% of the industry’s marketing budget is spent on digital advertising campaigns

Statistic 41

44% of content marketers in the material handling sector create more than 5 pieces of content per month

Statistic 42

91% of industrial companies see positive results from using customer data analytics for targeted marketing

Statistic 43

84% of marketers plan to increase their digital advertising spend in the upcoming year

Statistic 44

Email marketing ROI for material handling companies averages at 4200%

Statistic 45

48% of material handling marketers measure their content marketing effectiveness monthly

Statistic 46

Pay-per-click advertising in the material handling sector sees an average conversion rate of 4.3%

Statistic 47

Mobile-friendly websites increase lead conversions in the material handling industry by 70%

Statistic 48

72% of marketers in the industrial sector say that customer data analytics improves campaign effectiveness

Statistic 49

Social media ads in the material handling industry have an average click-through rate of 1.8%

Statistic 50

55% of material handling companies measure the success of their marketing campaigns using lead quality metrics

Statistic 51

SEO efforts result in a 5x higher website traffic for material handling companies over paid advertising alone

Statistic 52

Retargeting ads in the material handling industry lead to a 3x higher conversion rate compared to first-time visitor campaigns

Statistic 53

Lead nurturing campaigns in the material handling industry improve conversion rates by 30%

Statistic 54

60% of industrial companies measure ROI from digital marketing initiatives annually

Statistic 55

65% of material handling firms report increased sales conversion rates due to optimized landing pages

Statistic 56

70% of material handling industry websites incorporate chatbots to facilitate customer inquiries

Statistic 57

14% of material handling companies use virtual reality (VR) for product demonstrations

Statistic 58

54% of marketers in the industry plan to increase investment in data analytics tools next year

Statistic 59

37% of material handling companies integrate augmented reality (AR) into product visualization

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Key Highlights

78% of material handling companies leverage digital marketing strategies to generate leads
65% of B2B buyers in the material handling industry prefer digital content for research
52% of material handling firms invest in SEO to improve online visibility
Content marketing generates 3x more leads for material handling companies than traditional marketing
70% of material handling companies use social media platforms for brand promotion
Video marketing increases engagement rates by 54% in the material handling industry
60% of material handling businesses report increased website traffic after implementing inbound marketing strategies
Email marketing ROI for material handling companies averages at 4200%
45% of material handling companies utilize trade shows and industry events as a marketing tactic
40% of purchasing decisions in the material handling sector are influenced by online reviews and testimonials
48% of material handling marketers measure their content marketing effectiveness monthly
55% of material handling companies are exploring AI-powered chatbots for customer engagement
67% of industrial marketers prioritize lead generation as their primary content marketing goal

Did you know that 62% of material handling companies attribute digital marketing as their most effective lead source, with content marketing generating three times more leads than traditional methods?

Customer Engagement and Content Consumption

65% of B2B buyers in the material handling industry prefer digital content for research
Video marketing increases engagement rates by 54% in the material handling industry
60% of material handling businesses report increased website traffic after implementing inbound marketing strategies
45% of material handling companies utilize trade shows and industry events as a marketing tactic
40% of purchasing decisions in the material handling sector are influenced by online reviews and testimonials
55% of material handling companies are exploring AI-powered chatbots for customer engagement
85% of B2B buyers in the material handling industry trust peer recommendations
38% of material handling firms report a moderate increase in brand awareness due to content marketing
Personalized marketing efforts led to a 20% increase in customer retention in the material handling industry
90% of industrial buyers prefer to engage with vendors that provide customized solutions via digital channels
50% of material handling content consumption occurs on mobile devices
49% of B2B industrial marketers use webinars as part of their content strategy
42% of target audiences in the material handling industry prefer consuming video tutorials and demos
79% of material handling industry marketers say that content marketing has increased brand awareness
45% of material handling companies have adopted account-based marketing strategies
76% of industrial buyers find personalized email content more engaging
64% of content marketers in the material handling industry believe that video content is their most effective format
55% of B2B buyers in the material handling industry prefer to purchase from vendors who provide rich online content
49% of material handling sector marketers use marketing automation tools to nurture leads
75% of content shared by material handling brands on social media is video content
81% of material handling industry prospects prefer interacting with online chat support for instant answers
70% of industrial buyers follow vendor companies on social media for updates
85% of material handling companies utilize customer testimonials in their digital marketing efforts

Customer Engagement and Content Consumption Interpretation

In an industry where 65% of B2B buyers turn to digital content for research and 85% leverage customer testimonials, the material handling sector is navigating a digital transformation where personalized, video-rich, and AI-enhanced marketing strategies are not just beneficial but essential for cutting through the noise and building trust in a mobile, review-driven marketplace.

Digital Marketing Strategies and Investment

78% of material handling companies leverage digital marketing strategies to generate leads
52% of material handling firms invest in SEO to improve online visibility
Content marketing generates 3x more leads for material handling companies than traditional marketing
70% of material handling companies use social media platforms for brand promotion
67% of industrial marketers prioritize lead generation as their primary content marketing goal
62% of material handling companies say that digital marketing is their most effective lead source
58% of material handling companies plan to increase their marketing budget in 2024
66% of material handling firms have a dedicated digital marketing team
Influencer marketing in the material handling sector is growing with a 25% annual increase in partnerships
61% of industrial marketers utilize Google Ads for paid search campaigns
83% of industrial marketers plan to increase investment in digital marketing during the next year
72% of industrial marketers see data-driven marketing as key to competitive advantage
68% of all material handling B2B marketing budgets are allocated to digital channels
80% of industrial content marketers consider video marketing a top priority
35% of material handling companies report a significant increase in inbound leads after optimizing website conversion funnels
43% of material handling firms highlight content marketing as their most effective inbound marketing tactic
58% of the industry’s marketing budget is spent on digital advertising campaigns
44% of content marketers in the material handling sector create more than 5 pieces of content per month
91% of industrial companies see positive results from using customer data analytics for targeted marketing
84% of marketers plan to increase their digital advertising spend in the upcoming year

Digital Marketing Strategies and Investment Interpretation

In an industry where 78% embrace digital marketing as a lead generator—bolstered by 52% investing in SEO, 66% dedicating teams, and over 80% boosting digital budgets—material handling firms are clearly shifting gears toward data-driven, content-rich, and social-savvy strategies that turn clicks into conversions more effectively than ever before.

Marketing Performance Metrics and ROI

Email marketing ROI for material handling companies averages at 4200%
48% of material handling marketers measure their content marketing effectiveness monthly
Pay-per-click advertising in the material handling sector sees an average conversion rate of 4.3%
Mobile-friendly websites increase lead conversions in the material handling industry by 70%
72% of marketers in the industrial sector say that customer data analytics improves campaign effectiveness
Social media ads in the material handling industry have an average click-through rate of 1.8%
55% of material handling companies measure the success of their marketing campaigns using lead quality metrics
SEO efforts result in a 5x higher website traffic for material handling companies over paid advertising alone
Retargeting ads in the material handling industry lead to a 3x higher conversion rate compared to first-time visitor campaigns
Lead nurturing campaigns in the material handling industry improve conversion rates by 30%
60% of industrial companies measure ROI from digital marketing initiatives annually
65% of material handling firms report increased sales conversion rates due to optimized landing pages

Marketing Performance Metrics and ROI Interpretation

In the competitive realm of material handling, savvy marketers are turning data-driven insights—ranging from a staggering 4200% ROI via email to a 70% boost in lead conversions from mobile-friendly sites—into a tactical arsenal that emphasizes quality lead measurement, SEO dominance, and the strategic deployment of retargeting and nurturing campaigns to transform digital investments into tangible sales, proving that in this industry, online prowess truly equals operational power.

Technologies and Digital Tools Adoption

70% of material handling industry websites incorporate chatbots to facilitate customer inquiries
14% of material handling companies use virtual reality (VR) for product demonstrations
54% of marketers in the industry plan to increase investment in data analytics tools next year
37% of material handling companies integrate augmented reality (AR) into product visualization

Technologies and Digital Tools Adoption Interpretation

With 70% of industry websites deploying chatbots and nearly half embracing advanced visualization tools like AR and VR, it's clear that the material handling sector is rapidly transforming into a high-tech playground—where customer engagement and operational insights go hand in hand, paving the way for smarter, more immersive logistics solutions.