GITNUXREPORT 2025

Marketing In The Ltl Industry Statistics

LTL digital marketing boosts customer acquisition, engagement, and market visibility significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of potential clients research LTL providers online before making a decision

Statistic 2

60% of B2B buyers in logistics prefer to receive information via digital channels

Statistic 3

62% of marketing efforts in the LTL industry focus on customer retention over acquisition

Statistic 4

Customer reviews and testimonials account for 35% of decision-making factors in choosing an LTL provider

Statistic 5

66% of B2B logistics buyers prefer to book services via online forms rather than phone calls

Statistic 6

48% of customers prefer to get shipment quotes online rather than through phone calls

Statistic 7

63% of logistics companies personalize their website content based on visitor behavior

Statistic 8

49% of LTL companies report an increase in repeat business due to targeted email campaigns

Statistic 9

47% of LTL providers utilize customer segmentation to tailor marketing messages

Statistic 10

61% of LTL companies conduct customer surveys to inform marketing strategies

Statistic 11

53% of logistics companies utilize critical customer data analysis for targeted marketing

Statistic 12

55% of marketing in the LTL sector is now data-driven, with an emphasis on customer analytics

Statistic 13

48% of LTL companies invest in content marketing to improve brand awareness

Statistic 14

Content marketing leads to 3× higher conversion rates for LTL providers

Statistic 15

78% of LTL companies develop personalized marketing content for different customer segments

Statistic 16

Social media engagement rates for LTL logistics companies are on average 15% higher than other B2B sectors

Statistic 17

55% of LTL marketing efforts include content such as case studies or whitepapers

Statistic 18

34% of logistics marketers say that user-generated content significantly influences their marketing strategies

Statistic 19

66% of LTL industry marketing content now incorporates data-driven insights

Statistic 20

51% of LTL industry professionals believe that influencer partnerships boost brand credibility

Statistic 21

48% of logistics firms use content marketing to educate customers about complex shipping solutions

Statistic 22

33% of LTL companies have reported measurable success from influencer collaborations

Statistic 23

44% of logistics marketers plan to expand their use of personalized content in the next 12 months

Statistic 24

50% of freight companies are exploring new marketing channels like podcasts and live streams

Statistic 25

65% of LTL carriers use digital marketing channels to attract new customers

Statistic 26

LinkedIn accounts for 60% of B2B marketing traffic for LTL providers

Statistic 27

40% of LTL carriers utilize email marketing campaigns to retain clients

Statistic 28

55% of LTL companies have a dedicated digital marketing budget

Statistic 29

70% of freight brokers prefer online platforms for marketing and customer outreach

Statistic 30

The use of SEO strategies increases inbound inquiries for LTL companies by 45%

Statistic 31

52% of LTL industry marketers see a direct correlation between online advertising spend and customer acquisition

Statistic 32

35% of LTL businesses have increased their social media advertising budget in the past year

Statistic 33

Mobile optimization for transportation websites has increased lead generation by 40%

Statistic 34

81% of LTL companies report that digital marketing has helped reduce customer acquisition costs

Statistic 35

37% of LTL companies use influencer marketing to reach new audiences

Statistic 36

42% of freight brokers attribute increased sales to their online advertising campaigns

Statistic 37

59% of LTL marketing budgets are allocated to digital channels in 2023, up from 45% in 2021

Statistic 38

52% of LTL companies track ROI specifically from online advertising efforts

Statistic 39

69% of LTL industry professionals believe that marketing automation improves efficiency

Statistic 40

Email open rates for LTL targeted campaigns average 22%, higher than the overall industry average

Statistic 41

58% of global freight companies believe that digital marketing has increased their visibility in new markets

Statistic 42

44% of marketers in the LTL industry utilize chatbots to improve customer service

Statistic 43

71% of LTL providers use online customer portals to enhance marketing and customer engagement

Statistic 44

The average LTL industry digital marketing budget as a percentage of overall marketing spend is 28%

Statistic 45

76% of LTL companies focus on mobile-first website design, improving user experience and lead generation

Statistic 46

43% of LTL businesses have dedicated teams for digital marketing

Statistic 47

60% of online marketing budgets for LTL are allocated to paid search campaigns

Statistic 48

78% of logistics marketers believe that data analytics are critical for effective campaign management

Statistic 49

50% of the LTL industry plans to increase investment in social media advertising in the next year

Statistic 50

37% of LTL companies use remarketing strategies to re-engage website visitors

Statistic 51

35% of marketing leads in the LTL industry come from organic search

Statistic 52

30% of LTL marketing budgets are allocated to influencer partnerships and collaborations

Statistic 53

62% of logistics companies utilize artificial intelligence for their marketing and customer service efforts

Statistic 54

43% of LTL companies report using marketing analytics dashboards for real-time campaign tracking

Statistic 55

38% of LTL companies invest in virtual events and webinars for marketing

Statistic 56

44% of marketing teams in the LTL industry report a positive ROI from digital initiatives over the past year

Statistic 57

70% of freight brokers see increased website traffic after implementing a comprehensive digital marketing strategy

Statistic 58

57% of LTL companies report that marketing automation has improved lead nurturing

Statistic 59

49% of logistics marketers say that personalized email campaigns outperform generic ones

Statistic 60

45% of LTL companies plan to increase their investment in augmented reality and virtual reality experiences for marketing

Statistic 61

39% of LTL marketing strategies include IoT-enabled devices for better tracking and customer engagement

Statistic 62

60% of logistics companies use chatbots for outbound marketing campaigns

Statistic 63

42% of LTL digital marketing efforts are now focused on customer experience optimization

Statistic 64

58% of logistics firms plan to implement more AI tools to enhance marketing personalization

Statistic 65

65% of B2B logistics marketers measure their success through lead quality and conversion rates

Statistic 66

Video content increases engagement rates for LTL industry marketing by 56%

Statistic 67

45% of LTL industry marketers plan to increase video marketing investment

Statistic 68

54% of B2B logistics buyers prefer engaging with video content during the decision-making process

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Sources

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Key Highlights

65% of LTL carriers use digital marketing channels to attract new customers
48% of LTL companies invest in content marketing to improve brand awareness
72% of potential clients research LTL providers online before making a decision
Video content increases engagement rates for LTL industry marketing by 56%
LinkedIn accounts for 60% of B2B marketing traffic for LTL providers
40% of LTL carriers utilize email marketing campaigns to retain clients
55% of LTL companies have a dedicated digital marketing budget
70% of freight brokers prefer online platforms for marketing and customer outreach
Content marketing leads to 3× higher conversion rates for LTL providers
The use of SEO strategies increases inbound inquiries for LTL companies by 45%
52% of LTL industry marketers see a direct correlation between online advertising spend and customer acquisition
35% of LTL businesses have increased their social media advertising budget in the past year
60% of B2B buyers in logistics prefer to receive information via digital channels

In an industry where digital has become king, approximately 70% of Less-Than-Truckload (LTL) carriers now leverage innovative online marketing strategies—ranging from SEO and content marketing to video and influencer collaborations—to revolutionize customer acquisition and retention.

Client Research and Engagement Behaviors

72% of potential clients research LTL providers online before making a decision
60% of B2B buyers in logistics prefer to receive information via digital channels
62% of marketing efforts in the LTL industry focus on customer retention over acquisition
Customer reviews and testimonials account for 35% of decision-making factors in choosing an LTL provider
66% of B2B logistics buyers prefer to book services via online forms rather than phone calls
48% of customers prefer to get shipment quotes online rather than through phone calls
63% of logistics companies personalize their website content based on visitor behavior
49% of LTL companies report an increase in repeat business due to targeted email campaigns
47% of LTL providers utilize customer segmentation to tailor marketing messages
61% of LTL companies conduct customer surveys to inform marketing strategies
53% of logistics companies utilize critical customer data analysis for targeted marketing
55% of marketing in the LTL sector is now data-driven, with an emphasis on customer analytics

Client Research and Engagement Behaviors Interpretation

In an industry where nearly three-quarters of potential clients vet providers online and over half prefer digital touchpoints, LTL companies are increasingly betting on data-driven, personalized marketing—highlighting that in logistics, as in life, the right message delivery method can be the number one freight to success.

Content Marketing and Engagement Strategies

48% of LTL companies invest in content marketing to improve brand awareness
Content marketing leads to 3× higher conversion rates for LTL providers
78% of LTL companies develop personalized marketing content for different customer segments
Social media engagement rates for LTL logistics companies are on average 15% higher than other B2B sectors
55% of LTL marketing efforts include content such as case studies or whitepapers
34% of logistics marketers say that user-generated content significantly influences their marketing strategies
66% of LTL industry marketing content now incorporates data-driven insights
51% of LTL industry professionals believe that influencer partnerships boost brand credibility
48% of logistics firms use content marketing to educate customers about complex shipping solutions
33% of LTL companies have reported measurable success from influencer collaborations
44% of logistics marketers plan to expand their use of personalized content in the next 12 months
50% of freight companies are exploring new marketing channels like podcasts and live streams

Content Marketing and Engagement Strategies Interpretation

While nearly half of LTL companies are investing in content marketing to boost brand visibility and educate customers about complex solutions, the sector’s strategic embrace of personalized, data-driven, and influencer partnerships underscores a serious shift towards reputation-building and meaningful engagement in the competitive logistics landscape.

Digital Marketing Adoption and Investment

65% of LTL carriers use digital marketing channels to attract new customers
LinkedIn accounts for 60% of B2B marketing traffic for LTL providers
40% of LTL carriers utilize email marketing campaigns to retain clients
55% of LTL companies have a dedicated digital marketing budget
70% of freight brokers prefer online platforms for marketing and customer outreach
The use of SEO strategies increases inbound inquiries for LTL companies by 45%
52% of LTL industry marketers see a direct correlation between online advertising spend and customer acquisition
35% of LTL businesses have increased their social media advertising budget in the past year
Mobile optimization for transportation websites has increased lead generation by 40%
81% of LTL companies report that digital marketing has helped reduce customer acquisition costs
37% of LTL companies use influencer marketing to reach new audiences
42% of freight brokers attribute increased sales to their online advertising campaigns
59% of LTL marketing budgets are allocated to digital channels in 2023, up from 45% in 2021
52% of LTL companies track ROI specifically from online advertising efforts
69% of LTL industry professionals believe that marketing automation improves efficiency
Email open rates for LTL targeted campaigns average 22%, higher than the overall industry average
58% of global freight companies believe that digital marketing has increased their visibility in new markets
44% of marketers in the LTL industry utilize chatbots to improve customer service
71% of LTL providers use online customer portals to enhance marketing and customer engagement
The average LTL industry digital marketing budget as a percentage of overall marketing spend is 28%
76% of LTL companies focus on mobile-first website design, improving user experience and lead generation
43% of LTL businesses have dedicated teams for digital marketing
60% of online marketing budgets for LTL are allocated to paid search campaigns
78% of logistics marketers believe that data analytics are critical for effective campaign management
50% of the LTL industry plans to increase investment in social media advertising in the next year
37% of LTL companies use remarketing strategies to re-engage website visitors
35% of marketing leads in the LTL industry come from organic search
30% of LTL marketing budgets are allocated to influencer partnerships and collaborations
62% of logistics companies utilize artificial intelligence for their marketing and customer service efforts
43% of LTL companies report using marketing analytics dashboards for real-time campaign tracking
38% of LTL companies invest in virtual events and webinars for marketing
44% of marketing teams in the LTL industry report a positive ROI from digital initiatives over the past year
70% of freight brokers see increased website traffic after implementing a comprehensive digital marketing strategy
57% of LTL companies report that marketing automation has improved lead nurturing
49% of logistics marketers say that personalized email campaigns outperform generic ones
45% of LTL companies plan to increase their investment in augmented reality and virtual reality experiences for marketing
39% of LTL marketing strategies include IoT-enabled devices for better tracking and customer engagement
60% of logistics companies use chatbots for outbound marketing campaigns
42% of LTL digital marketing efforts are now focused on customer experience optimization
58% of logistics firms plan to implement more AI tools to enhance marketing personalization

Digital Marketing Adoption and Investment Interpretation

In an industry where freight moves fast, LTL companies are racing ahead digitally—shifting more than half their marketing budgets online, leveraging AI and analytics to personalize outreach, and discovering that even in freight, a well-optimized website is the best cargo for inbound inquiries.

Strategic Planning and Future Initiatives

65% of B2B logistics marketers measure their success through lead quality and conversion rates

Strategic Planning and Future Initiatives Interpretation

With 65% of B2B logistics marketers prioritizing lead quality and conversion rates, it's clear that in the LTL industry, quality prospects now outrank quantity—proving that in marketing, a good lead is worth more than just a lot of leads.

Video and Visual Content Effectiveness

Video content increases engagement rates for LTL industry marketing by 56%
45% of LTL industry marketers plan to increase video marketing investment
54% of B2B logistics buyers prefer engaging with video content during the decision-making process

Video and Visual Content Effectiveness Interpretation

In an industry where freight moves at the speed of innovation, the surge in video marketing—boosting engagement by 56%, with over half of logistics buyers favoring visual content—underscores that in LTL, seeing truly is believing, and investing in video is now freighted with strategic importance.