GITNUXREPORT 2025

Marketing In The Legal Industry Statistics

Legal marketing relies heavily on digital strategies influencing client choices.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of law firms spend at least 25% of their marketing budget on digital advertising

Statistic 2

65% of law firms have a dedicated team for digital marketing activities

Statistic 3

82% of legal professionals believe that content marketing increases engagement with potential clients

Statistic 4

45% of legal firms report a boost in client inquiries after launching a new SEO strategy

Statistic 5

80% of legal marketers see social media as a key channel for client acquisition

Statistic 6

72% of law firms use LinkedIn for B2B marketing and networking

Statistic 7

66% of law firms create video content to increase visibility

Statistic 8

74% of law firms plan to increase their digital advertising budget in 2023

Statistic 9

67% of law firms incorporate blogging into their marketing strategy

Statistic 10

55% of law firms use PPC (pay-per-click) advertising to attract new clients

Statistic 11

69% of law firms utilize case studies and client success stories on their websites

Statistic 12

81% of legal marketers plan to enhance their video marketing efforts in 2023

Statistic 13

75% of legal firms actively use content marketing to demonstrate expertise

Statistic 14

79% of law firms leverage email marketing campaigns to retain clients

Statistic 15

46% of legal firms see an increase in client inquiries through their blog posts

Statistic 16

70% of legal firms are increasing investment in digital marketing due to competition

Statistic 17

66% of law firms report an increase in inquiries from local SEO efforts

Statistic 18

54% of legal marketers plan to increase content production in the next year

Statistic 19

55% of legal marketers invest in local ads targeting specific geographic regions

Statistic 20

52% of law firms use marketing automation tools to nurture leads

Statistic 21

28% of legal firms are investing in AI-powered chatbots for client engagement

Statistic 22

66% of law firms have adopted some form of marketing analytics to track campaign performance

Statistic 23

45% of legal services are now purchased through mobile apps

Statistic 24

34% of legal firms utilize chatbots to provide instant responses on their websites

Statistic 25

89% of clients use online research before hiring a lawyer

Statistic 26

60% of legal consumers prefer to contact a lawyer online

Statistic 27

78% of legal clients say they used online reviews as part of their decision-making process

Statistic 28

55% of legal consumers’ first step is to perform an online search for legal services

Statistic 29

53% of legal consumers find the law firm website the most useful resource when choosing a lawyer

Statistic 30

92% of legal consumers trust online reviews as much as personal recommendations

Statistic 31

84% of legal clients start their journey with a search engine

Statistic 32

48% of legal clients prefer to communicate via email

Statistic 33

40% of legal clientele are reaching out via mobile devices

Statistic 34

60% of legal consumers are influenced by online content when selecting a lawyer

Statistic 35

35% of legal clients prefer video consultations

Statistic 36

46% of legal consumers read at least 10 reviews before choosing a lawyer

Statistic 37

52% of legal consumers use online legal calculators to estimate costs before hiring

Statistic 38

62% of legal clients say that the decision to hire a lawyer was influenced by a firm's online presence

Statistic 39

46% of legal consumers watch online videos to learn about legal procedures before consulting a lawyer

Statistic 40

58% of legal professionals believe that personalization improves client engagement

Statistic 41

56% of law firms measure the ROI of their marketing campaigns

Statistic 42

41% of legal marketing professionals believe that reputation management is crucial for success

Statistic 43

63% of legal professionals acknowledge the importance of brand differentiation

Statistic 44

38% of legal clients appreciate personalized communication from their lawyers

Statistic 45

72% of lawyers agree that social media engagement boosts client trust

Statistic 46

48% of law firms track their online reputation actively

Statistic 47

69% of legal professionals see reputation management as vital to client acquisition

Statistic 48

38% of legal websites are mobile optimized

Statistic 49

83% of legal marketers see the importance of local SEO for attracting nearby clients

Statistic 50

44% of legal professionals believe that online legal directories significantly impact lead generation

Statistic 51

49% of legal firms report an increase in leads after optimizing their Google My Business listing

Statistic 52

85% of legal websites have a call-to-action (CTA) on their homepage

Statistic 53

71% of legal companies include client testimonials on their websites

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Sources

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Key Highlights

89% of clients use online research before hiring a lawyer
60% of legal consumers prefer to contact a lawyer online
70% of law firms spend at least 25% of their marketing budget on digital advertising
78% of legal clients say they used online reviews as part of their decision-making process
55% of legal consumers’ first step is to perform an online search for legal services
65% of law firms have a dedicated team for digital marketing activities
82% of legal professionals believe that content marketing increases engagement with potential clients
53% of legal consumers find the law firm website the most useful resource when choosing a lawyer
45% of legal firms report a boost in client inquiries after launching a new SEO strategy
80% of legal marketers see social media as a key channel for client acquisition
72% of law firms use LinkedIn for B2B marketing and networking
38% of legal websites are mobile optimized
92% of legal consumers trust online reviews as much as personal recommendations

In today’s digital-first world, where 89% of clients turn to online research before choosing a lawyer, legal marketers who harness the power of targeted content, reviews, and innovative digital strategies are redefining how law firms attract and engage clients.

Digital Marketing and Content Strategy

70% of law firms spend at least 25% of their marketing budget on digital advertising
65% of law firms have a dedicated team for digital marketing activities
82% of legal professionals believe that content marketing increases engagement with potential clients
45% of legal firms report a boost in client inquiries after launching a new SEO strategy
80% of legal marketers see social media as a key channel for client acquisition
72% of law firms use LinkedIn for B2B marketing and networking
66% of law firms create video content to increase visibility
74% of law firms plan to increase their digital advertising budget in 2023
67% of law firms incorporate blogging into their marketing strategy
55% of law firms use PPC (pay-per-click) advertising to attract new clients
69% of law firms utilize case studies and client success stories on their websites
81% of legal marketers plan to enhance their video marketing efforts in 2023
75% of legal firms actively use content marketing to demonstrate expertise
79% of law firms leverage email marketing campaigns to retain clients
46% of legal firms see an increase in client inquiries through their blog posts
70% of legal firms are increasing investment in digital marketing due to competition
66% of law firms report an increase in inquiries from local SEO efforts
54% of legal marketers plan to increase content production in the next year
55% of legal marketers invest in local ads targeting specific geographic regions

Digital Marketing and Content Strategy Interpretation

As legal marketing shifts from traditional briefs to viral bytes, over 70% of law firms are pouring at least a quarter of their budgets into digital strategies—proving that in today’s legal landscape, it’s not just about winning cases, but also about winning clicks.

Legal Industry Technology Adoption

52% of law firms use marketing automation tools to nurture leads
28% of legal firms are investing in AI-powered chatbots for client engagement
66% of law firms have adopted some form of marketing analytics to track campaign performance
45% of legal services are now purchased through mobile apps
34% of legal firms utilize chatbots to provide instant responses on their websites

Legal Industry Technology Adoption Interpretation

As legal firms increasingly embrace automation, AI, and mobile engagement—from 52% automating lead nurturing to 45% facilitating client purchases via apps—the industry is unmistakably transforming from traditional courtroom tactics to data-driven, digital-first client service, where staying connected and responsive is now as essential as a well-honed legal argument.

Online Consumer Behavior and Preferences

89% of clients use online research before hiring a lawyer
60% of legal consumers prefer to contact a lawyer online
78% of legal clients say they used online reviews as part of their decision-making process
55% of legal consumers’ first step is to perform an online search for legal services
53% of legal consumers find the law firm website the most useful resource when choosing a lawyer
92% of legal consumers trust online reviews as much as personal recommendations
84% of legal clients start their journey with a search engine
48% of legal clients prefer to communicate via email
40% of legal clientele are reaching out via mobile devices
60% of legal consumers are influenced by online content when selecting a lawyer
35% of legal clients prefer video consultations
46% of legal consumers read at least 10 reviews before choosing a lawyer
52% of legal consumers use online legal calculators to estimate costs before hiring
62% of legal clients say that the decision to hire a lawyer was influenced by a firm's online presence
46% of legal consumers watch online videos to learn about legal procedures before consulting a lawyer

Online Consumer Behavior and Preferences Interpretation

In an era where 89% of clients turn to the internet first—trusting reviews as much as personal recommendations—law firms ignoring their digital presence risk being left behind in the courtroom of client decision-making.

Reputation Management and Client Engagement

58% of legal professionals believe that personalization improves client engagement
56% of law firms measure the ROI of their marketing campaigns
41% of legal marketing professionals believe that reputation management is crucial for success
63% of legal professionals acknowledge the importance of brand differentiation
38% of legal clients appreciate personalized communication from their lawyers
72% of lawyers agree that social media engagement boosts client trust
48% of law firms track their online reputation actively
69% of legal professionals see reputation management as vital to client acquisition

Reputation Management and Client Engagement Interpretation

In an era where 72% of lawyers recognize social media engagement as a trust builder and nearly half diligently monitor their online reputation, the legal industry seems to be embracing personalized, measurable, and reputation-centric marketing as not just advantageous but essential for client acquisition and long-term success.

Web Presence and User Experience

38% of legal websites are mobile optimized
83% of legal marketers see the importance of local SEO for attracting nearby clients
44% of legal professionals believe that online legal directories significantly impact lead generation
49% of legal firms report an increase in leads after optimizing their Google My Business listing
85% of legal websites have a call-to-action (CTA) on their homepage
71% of legal companies include client testimonials on their websites

Web Presence and User Experience Interpretation

While a solid majority of legal websites boast CTAs and client testimonials, and nearly half see lead boosts from local SEO and directory listings, the startling reality remains that only 38% are mobile-optimized—highlighting that in the race for clients, being easily reachable on smartphones is the legal industry's overlooked final frontier.