GITNUXREPORT 2025

Marketing In The Insurance Industry Statistics

Insurance marketing thrives with personalization, digital growth, and innovative content strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of insurance consumers use social media to research insurance providers

Statistic 2

55% of insurance consumers prefer online quotes over traditional ones

Statistic 3

40% of insurance consumers abandon online quote processes due to complexity

Statistic 4

55% of insurance consumers prefer online communication over phone calls

Statistic 5

63% of insurance customers prefer to get quotes during business hours, but 37% prefer after-hours

Statistic 6

Customer reviews on third-party sites influence 90% of insurance consumers' buying decisions

Statistic 7

Content marketing generates 3 times more leads for insurance companies than traditional marketing

Statistic 8

Video content in insurance marketing increases customer engagement rates by 80%

Statistic 9

70% of insurance marketers reported increased ROI from content marketing in 2023

Statistic 10

Insurance marketing videos have a 1200% higher shareability than text-based content

Statistic 11

Infographics in insurance marketing can boost information retention by 80%

Statistic 12

85% of insurance companies believe personalized marketing improves customer engagement

Statistic 13

Mobile-friendly insurance websites see a 45% higher conversion rate

Statistic 14

68% of insurance consumers are more likely to purchase from companies that offer personalized experiences

Statistic 15

Insurance companies that implement omnichannel marketing see a 250% increase in customer retention

Statistic 16

Insurance industry email open rates average 20-25%, with personalized subject lines increasing open rates by 29%

Statistic 17

52% of consumers prefer to receive updates from their insurance provider via SMS

Statistic 18

The average conversion rate for online insurance quotes is 8%, with some companies achieving rates up to 15%

Statistic 19

Content personalization can increase insurance sales by up to 15%

Statistic 20

65% of insurance consumers would like to communicate with their insurer via mobile apps

Statistic 21

Interactive content such as calculators and quizzes can increase engagement by 70% in insurance marketing

Statistic 22

66% of insurance firms are using or planning to use virtual reality (VR) for customer engagement

Statistic 23

Customer retention rates increase by 20% when insurers implement targeted marketing campaigns

Statistic 24

72% of insurance marketers believe that Customer Testimonials boost conversion rates

Statistic 25

The average insurance customer receives 5.4 marketing emails per week, with a 21% unsubscribe rate

Statistic 26

Nearly 70% of insurance companies use some form of AI for marketing purposes

Statistic 27

Insurance policy renewals are 30% higher among companies with active digital marketing campaigns

Statistic 28

Digital marketing expenditure by insurance companies increased by 12% in 2023

Statistic 29

Email marketing has an average ROI of $42 for every dollar spent in the insurance industry

Statistic 30

72% of insurance marketing budgets are allocated to digital channels

Statistic 31

Referral marketing yields a 4x higher conversion rate in the insurance industry

Statistic 32

Social media advertising accounted for 38% of the total digital marketing budget for insurers in 2023

Statistic 33

Influencer marketing in insurance has grown by 15% annually over the past three years

Statistic 34

45% of insurance companies plan to increase their spend on digital marketing in the next year

Statistic 35

Nearly 80% of insurance marketing budgets are spent on digital channels

Statistic 36

The average click-through rate (CTR) for insurance digital ads is 2.5%, with some sectors reaching 3.8%

Statistic 37

50% of insurance leads originate from online searches

Statistic 38

80% of insurance marketers plan to increase investment in video marketing over the next year

Statistic 39

The median conversion rate for insurance leaderboarding ads is 4.1%, higher than industry average for other digital ads

Statistic 40

Chatbots reduce insurance customer service costs by up to 30%

Statistic 41

The use of AI in insurance marketing is projected to grow by 32% annually through 2025

Statistic 42

The global digital insurance market is expected to reach $523 billion by 2027, growing at a CAGR of 12%

Statistic 43

Insurance companies that leverage big data analytics improve their customer acquisition rates by 25%

Statistic 44

Insurance companies utilizing automation in marketing see a 15% increase in operational efficiency

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Key Highlights

85% of insurance companies believe personalized marketing improves customer engagement
Digital marketing expenditure by insurance companies increased by 12% in 2023
Content marketing generates 3 times more leads for insurance companies than traditional marketing
60% of insurance consumers use social media to research insurance providers
Email marketing has an average ROI of $42 for every dollar spent in the insurance industry
72% of insurance marketing budgets are allocated to digital channels
Video content in insurance marketing increases customer engagement rates by 80%
Mobile-friendly insurance websites see a 45% higher conversion rate
55% of insurance consumers prefer online quotes over traditional ones
Chatbots reduce insurance customer service costs by up to 30%
The use of AI in insurance marketing is projected to grow by 32% annually through 2025
Referral marketing yields a 4x higher conversion rate in the insurance industry
68% of insurance consumers are more likely to purchase from companies that offer personalized experiences

Did you know that 85% of insurance companies believe personalized marketing enhances customer engagement, fueling a digital transformation that is reshaping how insurers connect with consumers in 2023?

Consumer Preferences and Behavior

60% of insurance consumers use social media to research insurance providers
55% of insurance consumers prefer online quotes over traditional ones
40% of insurance consumers abandon online quote processes due to complexity
55% of insurance consumers prefer online communication over phone calls
63% of insurance customers prefer to get quotes during business hours, but 37% prefer after-hours
Customer reviews on third-party sites influence 90% of insurance consumers' buying decisions

Consumer Preferences and Behavior Interpretation

These statistics reveal that insurance consumers are increasingly turning to digital and social media channels for research, quotes, and reviews—highlighting the imperative for insurers to streamline online experiences, embrace authentic customer feedback, and offer flexible communication options to stay competitive in an era where convenience and transparency reign supreme.

Content Marketing and Multimedia Content

Content marketing generates 3 times more leads for insurance companies than traditional marketing
Video content in insurance marketing increases customer engagement rates by 80%
70% of insurance marketers reported increased ROI from content marketing in 2023
Insurance marketing videos have a 1200% higher shareability than text-based content
Infographics in insurance marketing can boost information retention by 80%

Content Marketing and Multimedia Content Interpretation

These compelling statistics underscore that in the insurance industry, shifting to dynamic content marketing strategies—ranging from videos and infographics to targeted content—can exponentially elevate lead generation, customer engagement, and ROI, making traditional tactics look increasingly outdated.

Customer Engagement and Personalization

85% of insurance companies believe personalized marketing improves customer engagement
Mobile-friendly insurance websites see a 45% higher conversion rate
68% of insurance consumers are more likely to purchase from companies that offer personalized experiences
Insurance companies that implement omnichannel marketing see a 250% increase in customer retention
Insurance industry email open rates average 20-25%, with personalized subject lines increasing open rates by 29%
52% of consumers prefer to receive updates from their insurance provider via SMS
The average conversion rate for online insurance quotes is 8%, with some companies achieving rates up to 15%
Content personalization can increase insurance sales by up to 15%
65% of insurance consumers would like to communicate with their insurer via mobile apps
Interactive content such as calculators and quizzes can increase engagement by 70% in insurance marketing
66% of insurance firms are using or planning to use virtual reality (VR) for customer engagement
Customer retention rates increase by 20% when insurers implement targeted marketing campaigns
72% of insurance marketers believe that Customer Testimonials boost conversion rates
The average insurance customer receives 5.4 marketing emails per week, with a 21% unsubscribe rate
Nearly 70% of insurance companies use some form of AI for marketing purposes
Insurance policy renewals are 30% higher among companies with active digital marketing campaigns

Customer Engagement and Personalization Interpretation

In an industry where personalized and tech-savvy marketing strategies are increasingly critical, insurance companies embracing omnichannel approaches, mobile optimization, and innovative tools like VR and AI are not only boosting engagement and retention but also proving that a tailored digital outreach is now insurance’s best safety net against customer churn.

Digital Marketing Strategies and Investment

Digital marketing expenditure by insurance companies increased by 12% in 2023
Email marketing has an average ROI of $42 for every dollar spent in the insurance industry
72% of insurance marketing budgets are allocated to digital channels
Referral marketing yields a 4x higher conversion rate in the insurance industry
Social media advertising accounted for 38% of the total digital marketing budget for insurers in 2023
Influencer marketing in insurance has grown by 15% annually over the past three years
45% of insurance companies plan to increase their spend on digital marketing in the next year
Nearly 80% of insurance marketing budgets are spent on digital channels
The average click-through rate (CTR) for insurance digital ads is 2.5%, with some sectors reaching 3.8%
50% of insurance leads originate from online searches
80% of insurance marketers plan to increase investment in video marketing over the next year
The median conversion rate for insurance leaderboarding ads is 4.1%, higher than industry average for other digital ads

Digital Marketing Strategies and Investment Interpretation

As insurance companies increasingly pour over 80% of their budgets into digital channels—driven by a 12% rise in 2023 and savvy tactics like influencer growth and referral marketing yielding up to 4x higher conversions—they're proving that in the digital age, a well-targeted click or a compelling video isn’t just marketing—it's the new policy to stay afloat.

Technology and Data-Driven Insurance Solutions

Chatbots reduce insurance customer service costs by up to 30%
The use of AI in insurance marketing is projected to grow by 32% annually through 2025
The global digital insurance market is expected to reach $523 billion by 2027, growing at a CAGR of 12%
Insurance companies that leverage big data analytics improve their customer acquisition rates by 25%
Insurance companies utilizing automation in marketing see a 15% increase in operational efficiency

Technology and Data-Driven Insurance Solutions Interpretation

As AI-driven tools and data analytics revolutionize insurance marketing—cutting costs, boosting customer acquisition, and soaring towards a $523 billion market—it's clear that traditional insurers must embrace digital innovation or risk being left behind in the claims department.