GITNUXREPORT 2025

Marketing In The Infrastructure Industry Statistics

Digital marketing boosts engagement, credibility, and project inquiries in infrastructure industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

61% of prospective clients research infrastructure companies’ online presence before engagement

Statistic 2

71% of clients prefer detailed project portfolios showcased online before visiting in person

Statistic 3

58% of infrastructure firms believe that online reviews and ratings significantly influence project selection

Statistic 4

68% of infrastructure companies prioritize content marketing to engage stakeholders

Statistic 5

72% of infrastructure companies believe thought leadership content boosts brand credibility

Statistic 6

Video marketing has increased engagement rates by 48% in the infrastructure industry

Statistic 7

Infrastructure marketing campaigns are 3 times more effective when they include case studies

Statistic 8

47% of infrastructure companies report a lead generation increase of over 30% through optimized website content

Statistic 9

The use of drone footage in marketing materials has increased client engagement by 35% in the last year

Statistic 10

38% of marketing campaigns in the infrastructure industry include case studies, testimonials, or project reviews

Statistic 11

27% of infrastructure firms report that their top lead source is digital content, including blogs, whitepapers, and videos

Statistic 12

53% of infrastructure marketers plan to adopt more interactive content formats such as quizzes and calculators

Statistic 13

45% of engineers and infrastructure professionals prefer receiving marketing information via webinars rather than traditional sales calls

Statistic 14

66% of infrastructure marketers view content personalization as essential for improving engagement rates

Statistic 15

40% of marketing teams in the infrastructure industry collaborate closely with technical departments to align messaging

Statistic 16

54% of infrastructure firms report a measurable increase in project inquiries after implementing digital marketing strategies

Statistic 17

57% of decision-makers prefer to receive technical information through webinars and virtual events

Statistic 18

40% of infrastructure firms use augmented reality (AR) tools for client presentations

Statistic 19

34% of infrastructure projects are awarded based on the credibility established through digital marketing channels

Statistic 20

42% of infrastructure marketers see mobile optimization as a critical factor in their marketing success

Statistic 21

29% of infrastructure companies have integrated AI chatbots on their websites to assist visitors

Statistic 22

25% of infrastructure companies have adopted chat-based lead generation tools

Statistic 23

70% of government infrastructure projects utilize digital marketing strategies to promote their procurement processes

Statistic 24

37% of industry marketing content is dedicated to new technological advancements in infrastructure

Statistic 25

65% of infrastructure companies track their digital marketing ROI regularly

Statistic 26

48% of infrastructure firms cite data analytics as fundamental in customizing their marketing strategies

Statistic 27

33% of the industry’s marketing efforts focus on sustainability and eco-friendly project promotion

Statistic 28

44% of engineering and infrastructure firms see virtual reality as an emerging tool for client engagement

Statistic 29

69% of infrastructure industry marketing efforts are aimed at government and municipal clients

Statistic 30

31% of the industry’s marketing initiatives focus on brand awareness and thought leadership

Statistic 31

63% of respondents said that building trust through consistent branding enhances their market share

Statistic 32

54% of infrastructure companies find that multilingual marketing enhances their reach in diverse regions

Statistic 33

43% of marketing budgets in the infrastructure sector are allocated to social media advertising

Statistic 34

52% of contractors and infrastructure firms actively engage in LinkedIn marketing strategies

Statistic 35

Content marketing costs are 62% lower than traditional advertising in the infrastructure industry

Statistic 36

59% of infrastructure firms plan to increase their digital advertising budgets over the next year

Statistic 37

55% of infrastructure marketers use email marketing campaigns to nurture leads

Statistic 38

36% of infrastructure companies utilize influencer marketing to reach niche markets

Statistic 39

49% of infrastructure companies leverage customer success stories as a key marketing tool

Statistic 40

59% of infrastructure firms measure success through increasedwebsite traffic and engagement metrics

Statistic 41

68% of infrastructure marketers plan to incorporate more data-driven decision-making in their campaigns

Statistic 42

28% of infrastructure marketing budgets are spent on participating in industry trade shows and conferences

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Sources

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Key Highlights

68% of infrastructure companies prioritize content marketing to engage stakeholders
54% of infrastructure firms report a measurable increase in project inquiries after implementing digital marketing strategies
43% of marketing budgets in the infrastructure sector are allocated to social media advertising
72% of infrastructure companies believe thought leadership content boosts brand credibility
61% of prospective clients research infrastructure companies’ online presence before engagement
Video marketing has increased engagement rates by 48% in the infrastructure industry
Infrastructure marketing campaigns are 3 times more effective when they include case studies
57% of decision-makers prefer to receive technical information through webinars and virtual events
40% of infrastructure firms use augmented reality (AR) tools for client presentations
65% of infrastructure companies track their digital marketing ROI regularly
52% of contractors and infrastructure firms actively engage in LinkedIn marketing strategies
47% of infrastructure companies report a lead generation increase of over 30% through optimized website content
The use of drone footage in marketing materials has increased client engagement by 35% in the last year

In an industry where trust, innovation, and connectivity are key, infrastructure companies are harnessing the power of digital marketing—with 68% prioritizing content marketing and 54% seeing a measurable boost in project inquiries—to build credibility, engage stakeholders, and secure more projects in an increasingly tech-driven landscape.

Client Engagement and Research

61% of prospective clients research infrastructure companies’ online presence before engagement
71% of clients prefer detailed project portfolios showcased online before visiting in person
58% of infrastructure firms believe that online reviews and ratings significantly influence project selection

Client Engagement and Research Interpretation

These statistics reveal that in the infrastructure industry, a robust online presence isn't just a luxury—it's the foundation of winning client trust and project opportunities.

Content and Campaign Effectiveness

68% of infrastructure companies prioritize content marketing to engage stakeholders
72% of infrastructure companies believe thought leadership content boosts brand credibility
Video marketing has increased engagement rates by 48% in the infrastructure industry
Infrastructure marketing campaigns are 3 times more effective when they include case studies
47% of infrastructure companies report a lead generation increase of over 30% through optimized website content
The use of drone footage in marketing materials has increased client engagement by 35% in the last year
38% of marketing campaigns in the infrastructure industry include case studies, testimonials, or project reviews
27% of infrastructure firms report that their top lead source is digital content, including blogs, whitepapers, and videos
53% of infrastructure marketers plan to adopt more interactive content formats such as quizzes and calculators
45% of engineers and infrastructure professionals prefer receiving marketing information via webinars rather than traditional sales calls
66% of infrastructure marketers view content personalization as essential for improving engagement rates
40% of marketing teams in the infrastructure industry collaborate closely with technical departments to align messaging

Content and Campaign Effectiveness Interpretation

In an industry where steel and concrete reign supreme, infrastructure companies are increasingly pouring their resources into content marketing—highlighting that even in a world of drones, case studies, and webinars, credibility and engagement build bridges better than ballast.

Digital and Technological Adoption

54% of infrastructure firms report a measurable increase in project inquiries after implementing digital marketing strategies
57% of decision-makers prefer to receive technical information through webinars and virtual events
40% of infrastructure firms use augmented reality (AR) tools for client presentations
34% of infrastructure projects are awarded based on the credibility established through digital marketing channels
42% of infrastructure marketers see mobile optimization as a critical factor in their marketing success
29% of infrastructure companies have integrated AI chatbots on their websites to assist visitors
25% of infrastructure companies have adopted chat-based lead generation tools
70% of government infrastructure projects utilize digital marketing strategies to promote their procurement processes
37% of industry marketing content is dedicated to new technological advancements in infrastructure

Digital and Technological Adoption Interpretation

As the infrastructure industry accelerates into the digital age—with over half experiencing increased project inquiries and a significant chunk leveraging AR, AI, and webinars—those who fail to embrace these virtual innovations risk being left behind in the blueprint of tomorrow’s projects.

Industry Trends and Priorities

65% of infrastructure companies track their digital marketing ROI regularly
48% of infrastructure firms cite data analytics as fundamental in customizing their marketing strategies
33% of the industry’s marketing efforts focus on sustainability and eco-friendly project promotion
44% of engineering and infrastructure firms see virtual reality as an emerging tool for client engagement
69% of infrastructure industry marketing efforts are aimed at government and municipal clients
31% of the industry’s marketing initiatives focus on brand awareness and thought leadership
63% of respondents said that building trust through consistent branding enhances their market share
54% of infrastructure companies find that multilingual marketing enhances their reach in diverse regions

Industry Trends and Priorities Interpretation

With 65% tracking ROI and nearly half leveraging data analytics, infrastructure firms are increasingly blending technology and sustainability—like virtual reality and multilingual campaigns—to build trust and dominate government markets, proving that even heavy industry is getting savvy about making a digital and eco-conscious impact.

Marketing Strategies and Budgeting

43% of marketing budgets in the infrastructure sector are allocated to social media advertising
52% of contractors and infrastructure firms actively engage in LinkedIn marketing strategies
Content marketing costs are 62% lower than traditional advertising in the infrastructure industry
59% of infrastructure firms plan to increase their digital advertising budgets over the next year
55% of infrastructure marketers use email marketing campaigns to nurture leads
36% of infrastructure companies utilize influencer marketing to reach niche markets
49% of infrastructure companies leverage customer success stories as a key marketing tool
59% of infrastructure firms measure success through increasedwebsite traffic and engagement metrics
68% of infrastructure marketers plan to incorporate more data-driven decision-making in their campaigns
28% of infrastructure marketing budgets are spent on participating in industry trade shows and conferences

Marketing Strategies and Budgeting Interpretation

As infrastructure firms increasingly weave social media, data-driven strategies, and compelling content into their marketing mix—while still valuing trade shows—the industry is clearly building a modern, digitally grounded framework that balances innovation with traditional outreach.