GITNUXREPORT 2025

Marketing In The Information Technology Industry Statistics

Content marketing dominates, boosting engagement, sales, and brand authority.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of technology buyers prefer to learn about a company through custom content rather than traditional advertising

Statistic 2

60% of B2B tech buyers consult online sources before making a purchase decision

Statistic 3

72% of IT decision makers prefer to receive marketing content that is educational rather than sales-oriented

Statistic 4

80% of IT companies believe video marketing is essential for engaging customers

Statistic 5

65% of tech buyers prefer to watch product demos before making purchasing decisions

Statistic 6

73% of tech brands believe that video content significantly increases user engagement

Statistic 7

77% of technical marketers consider content quality the most important factor for success

Statistic 8

80% of technology companies prioritize content marketing to attract and retain customers

Statistic 9

75% of IT brands use social media platforms for brand awareness

Statistic 10

40% of IT marketers allocate more than 25% of their budget to content creation

Statistic 11

85% of technology buyers trust online reviews as much as personal recommendations

Statistic 12

60% of B2B tech companies utilize webinars as a primary marketing channel

Statistic 13

50% of IT marketers say SEO is their most effective digital marketing tactic

Statistic 14

45% of IT companies see increased lead generation through influencer marketing

Statistic 15

55% of technology firms report that smartphone marketing campaigns generate higher engagement than desktop campaigns

Statistic 16

58% of B2B tech companies find account-based marketing (ABM) more effective than traditional lead generation strategies

Statistic 17

60% of marketing budgets in the tech industry are allocated to digital marketing channels

Statistic 18

78% of tech companies say content marketing helps build brand authority

Statistic 19

50% of technology firms regard content personalization as their top strategy for improving user experience

Statistic 20

63% of IT marketers believe that SEO optimization is critical to their overall digital marketing success

Statistic 21

45% of IT marketers invest in podcast marketing to reach tech audiences

Statistic 22

80% of B2B tech companies monitor their digital presence through online reputation management tools

Statistic 23

66% of IT decision-makers find webinars a highly effective lead generation tool

Statistic 24

72% of technology marketing teams prioritize mobile optimization for their campaigns

Statistic 25

45% of tech companies consider content syndication an effective method for expanding reach

Statistic 26

54% of technology firms incorporate customer testimonials into their marketing strategy

Statistic 27

60% of B2B IT brands prioritize cybersecurity in their digital marketing campaigns to build trust

Statistic 28

70% of technology companies use influencer outreach to accelerate product awareness

Statistic 29

55% of IT companies report that their digital marketing efforts have led directly to increased sales

Statistic 30

65% of tech marketers say that personalized content improves engagement rates

Statistic 31

78% of tech brands measure ROI from digital marketing efforts

Statistic 32

70% of IT marketers say tracking customer journeys is crucial for their success

Statistic 33

68% of tech marketers track engagement metrics like click-through rates and time on page

Statistic 34

48% of marketers in the tech sector use data analytics to optimize their campaigns

Statistic 35

72% of B2B technology firms report that lead quality is more important than lead quantity

Statistic 36

68% of tech marketers agree that data privacy regulations influence their marketing strategies

Statistic 37

82% of IT firms attribute their success to tracking and analyzing customer data

Statistic 38

62% of B2B tech marketers conduct regular competitive analysis to refine marketing tactics

Statistic 39

80% of IT companies measure customer satisfaction through online surveys

Statistic 40

68% of tech marketers view content marketing as the most effective way to nurture leads

Statistic 41

54% of IT companies leverage Twitter for customer engagement

Statistic 42

70% of practitioners in the tech industry estimate that influencer collaborations have increased their brand reach

Statistic 43

50% of B2B tech marketers plan to increase social media advertising spend in 2024

Statistic 44

67% of B2B IT marketers report that they use LinkedIn for lead generation

Statistic 45

65% of marketing leaders in tech believe AI will significantly impact their marketing strategies

Statistic 46

55% of companies in the IT sector plan to increase investments in AI-driven marketing tools for 2024

Statistic 47

66% of tech marketers believe that chatbots improve customer experience

Statistic 48

75% of marketing teams in the tech industry use marketing automation tools to streamline campaigns

Statistic 49

58% of tech companies use customer data platforms to personalize marketing efforts

Statistic 50

70% of tech organizations adopt AI chatbots to handle customer inquiries

Statistic 51

55% of IT companies have integrated augmented reality (AR) into their marketing campaigns

Statistic 52

54% of companies in the tech industry have adopted marketing analytics platforms

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Sources

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Key Highlights

70% of technology buyers prefer to learn about a company through custom content rather than traditional advertising
80% of technology companies prioritize content marketing to attract and retain customers
60% of B2B tech buyers consult online sources before making a purchase decision
55% of IT companies report that their digital marketing efforts have led directly to increased sales
65% of tech marketers say that personalized content improves engagement rates
75% of IT brands use social media platforms for brand awareness
40% of IT marketers allocate more than 25% of their budget to content creation
85% of technology buyers trust online reviews as much as personal recommendations
60% of B2B tech companies utilize webinars as a primary marketing channel
50% of IT marketers say SEO is their most effective digital marketing tactic
78% of tech brands measure ROI from digital marketing efforts
45% of IT companies see increased lead generation through influencer marketing
65% of marketing leaders in tech believe AI will significantly impact their marketing strategies

In an industry where 70% of buyers prefer learning through tailored content and 80% of companies heavily invest in content marketing, mastering innovative digital strategies has become essential for success in the fast-evolving world of IT marketing.

Content Consumption and Engagement Preferences

70% of technology buyers prefer to learn about a company through custom content rather than traditional advertising
60% of B2B tech buyers consult online sources before making a purchase decision
72% of IT decision makers prefer to receive marketing content that is educational rather than sales-oriented
80% of IT companies believe video marketing is essential for engaging customers
65% of tech buyers prefer to watch product demos before making purchasing decisions
73% of tech brands believe that video content significantly increases user engagement
77% of technical marketers consider content quality the most important factor for success

Content Consumption and Engagement Preferences Interpretation

In an era where 77% of technical marketers prioritize content quality, it's clear that in the IT world, engaging, educational videos and custom content aren't just optional—they're the digital equivalent of a handshake, building trust and guiding 70% of buyers toward confident decisions beyond traditional ads.

Digital Marketing Strategies and Metrics

80% of technology companies prioritize content marketing to attract and retain customers
75% of IT brands use social media platforms for brand awareness
40% of IT marketers allocate more than 25% of their budget to content creation
85% of technology buyers trust online reviews as much as personal recommendations
60% of B2B tech companies utilize webinars as a primary marketing channel
50% of IT marketers say SEO is their most effective digital marketing tactic
45% of IT companies see increased lead generation through influencer marketing
55% of technology firms report that smartphone marketing campaigns generate higher engagement than desktop campaigns
58% of B2B tech companies find account-based marketing (ABM) more effective than traditional lead generation strategies
60% of marketing budgets in the tech industry are allocated to digital marketing channels
78% of tech companies say content marketing helps build brand authority
50% of technology firms regard content personalization as their top strategy for improving user experience
63% of IT marketers believe that SEO optimization is critical to their overall digital marketing success
45% of IT marketers invest in podcast marketing to reach tech audiences
80% of B2B tech companies monitor their digital presence through online reputation management tools
66% of IT decision-makers find webinars a highly effective lead generation tool
72% of technology marketing teams prioritize mobile optimization for their campaigns
45% of tech companies consider content syndication an effective method for expanding reach
54% of technology firms incorporate customer testimonials into their marketing strategy
60% of B2B IT brands prioritize cybersecurity in their digital marketing campaigns to build trust
70% of technology companies use influencer outreach to accelerate product awareness

Digital Marketing Strategies and Metrics Interpretation

In the fiercely competitive tech landscape, where 80% prioritize content and 72% champion mobile-first strategies, it's clear that digital innovation—through webinars, influencer marketing, and personalized content—is the secret weapon for building trust, authority, and customer loyalty amid the relentless tide of online reviews and reputation management.

Measurement, ROI, and Data Privacy

55% of IT companies report that their digital marketing efforts have led directly to increased sales
65% of tech marketers say that personalized content improves engagement rates
78% of tech brands measure ROI from digital marketing efforts
70% of IT marketers say tracking customer journeys is crucial for their success
68% of tech marketers track engagement metrics like click-through rates and time on page
48% of marketers in the tech sector use data analytics to optimize their campaigns
72% of B2B technology firms report that lead quality is more important than lead quantity
68% of tech marketers agree that data privacy regulations influence their marketing strategies
82% of IT firms attribute their success to tracking and analyzing customer data
62% of B2B tech marketers conduct regular competitive analysis to refine marketing tactics
80% of IT companies measure customer satisfaction through online surveys
68% of tech marketers view content marketing as the most effective way to nurture leads

Measurement, ROI, and Data Privacy Interpretation

In the fast-evolving landscape of IT marketing, data-driven personalization and meticulous customer journey tracking are not just strategic advantages—they're the very blueprint for transforming digital efforts into measurable sales success, all while navigating the complex terrain of privacy regulations and competitive benchmarks.

Social Media and Customer Interaction Channels

54% of IT companies leverage Twitter for customer engagement
70% of practitioners in the tech industry estimate that influencer collaborations have increased their brand reach
50% of B2B tech marketers plan to increase social media advertising spend in 2024
67% of B2B IT marketers report that they use LinkedIn for lead generation

Social Media and Customer Interaction Channels Interpretation

With over half of IT companies harnessing Twitter for customer engagement, a striking 70% believing influencer collaborations boost brand reach, and two-thirds relying on LinkedIn for lead generation, it’s clear that in tech’s digital playground, social media isn’t just a marketing tool—it’s the new national language.

Technology Adoption and AI Integration

65% of marketing leaders in tech believe AI will significantly impact their marketing strategies
55% of companies in the IT sector plan to increase investments in AI-driven marketing tools for 2024
66% of tech marketers believe that chatbots improve customer experience
75% of marketing teams in the tech industry use marketing automation tools to streamline campaigns
58% of tech companies use customer data platforms to personalize marketing efforts
70% of tech organizations adopt AI chatbots to handle customer inquiries
55% of IT companies have integrated augmented reality (AR) into their marketing campaigns
54% of companies in the tech industry have adopted marketing analytics platforms

Technology Adoption and AI Integration Interpretation

With a majority of tech marketers betting on AI, chatbots, and AR to revolutionize their strategies, it's clear that in the fast-evolving realm of IT, staying ahead means embracing automation and personalization — before competitors snap up the advantage.