GITNUXREPORT 2025

Marketing In The Igaming Industry Statistics

iGaming marketing relies heavily on digital, mobile, and personalized strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average customer acquisition cost (CAC) in iGaming is approximately $200

Statistic 2

Search engine optimization (SEO) accounts for 35% of all traffic to iGaming sites

Statistic 3

Affiliate marketing contributes to roughly 50% of new player acquisitions in the iGaming sector

Statistic 4

45% of iGaming players make their first deposit within the first week of registration

Statistic 5

65% of iGaming customers prefer to use live dealer games, which influences targeted marketing strategies

Statistic 6

The average lifetime value (LTV) of an iGaming customer is estimated at $1,000

Statistic 7

Video marketing increases engagement rates by 80% in the iGaming industry

Statistic 8

Over 50% of iGaming operators use data analytics to personalize marketing campaigns

Statistic 9

The conversion rate for targeted email campaigns in iGaming is approximately 10%

Statistic 10

Live chat support improves customer retention rates in iGaming by up to 30%

Statistic 11

Loyalty programs increase customer retention by approximately 25% in iGaming

Statistic 12

The average bid on a PPC ad for iGaming keywords is around $1.50 per click

Statistic 13

Almost 60% of iGaming operators utilize influencer marketing to reach potential players

Statistic 14

SMS marketing has an open rate of over 95% in the iGaming industry

Statistic 15

Approximately 40% of iGaming industry marketing efforts are dedicated to brand awareness campaigns

Statistic 16

50% of iGaming players prefer using mobile apps over web browsers for betting

Statistic 17

The average retention rate after the first month for new iGaming customers is around 25%

Statistic 18

Approximately 48% of iGaming players engage with promotional bonuses, such as free spins and deposit matches

Statistic 19

The effectiveness of personalized marketing messages in iGaming leads to a 20% higher conversion rate

Statistic 20

Relevant push notifications increase user engagement in iGaming applications by over 30%

Statistic 21

The majority of iGaming customers discover new operators through affiliate links, with 45% of new users coming via affiliates

Statistic 22

65% of iGaming operators use customer segmentation as a key component of their marketing strategies

Statistic 23

Video ads in the iGaming industry generate conversion rates of approximately 2%, higher than other ad formats

Statistic 24

The average time spent by players on immersive marketing content in iGaming is 2.5 minutes per session

Statistic 25

Cross-platform marketing efforts increase user engagement by up to 40% in iGaming

Statistic 26

The use of chatbots in iGaming marketing improves lead conversion rates by approximately 15%

Statistic 27

Geotargeted ads increase player sign-ups by 25% in local markets

Statistic 28

In 2023, virtual reality (VR) marketing campaigns in iGaming saw a 10% increase in engagement compared to traditional formats

Statistic 29

About 52% of iGaming marketers prioritize mobile-first marketing strategies

Statistic 30

Customer lifetime value (CLV) optimization tools are used by 40% of iGaming operators to improve marketing ROI

Statistic 31

The average bounce rate for landing pages used in iGaming marketing is around 45%

Statistic 32

Retargeting efforts in iGaming lead to a 20% increase in players' return rate

Statistic 33

Influencer partnerships in the iGaming industry generate approximately $4 in revenue for every $1 spent

Statistic 34

60% of iGaming companies measure the success of their marketing campaigns through customer retention metrics

Statistic 35

Gamification elements in marketing increase user engagement by up to 50% in iGaming platforms

Statistic 36

The average return on ad spend (ROAS) in iGaming marketing campaigns is approximately 3.5x

Statistic 37

75% of iGaming players research promotions and bonuses via social media pages before depositing

Statistic 38

The average click-to-open rate for promotional emails in iGaming is about 12%

Statistic 39

Player loyalty programs can increase retention rates by up to 35%

Statistic 40

Personalized push notifications can generate a 15% lift in in-app purchases among iGaming players

Statistic 41

About 70% of iGaming operators invest in digital marketing strategies

Statistic 42

Social media advertising accounts for about 20% of marketing budgets in iGaming companies

Statistic 43

Programmatic advertising accounts for about 25% of digital marketing spend in iGaming

Statistic 44

The average spend on digital advertising per iGaming operator is roughly $2 million annually

Statistic 45

The iGaming market is projected to reach $127.3 billion by 2027

Statistic 46

Mobile gaming accounts for approximately 60% of the total online gambling revenue

Statistic 47

The global iGaming advertising spend is estimated to be over $4 billion annually

Statistic 48

Around 85% of iGaming traffic comes from desktop and mobile devices combined

Statistic 49

The average spend on content marketing in the iGaming industry is near $300,000 annually

Statistic 50

The global spend on iGaming influencer marketing is projected to reach $300 million by 2025

Statistic 51

The use of branded content in iGaming marketing has increased by 35% over the past two years

Statistic 52

Video content marketing in iGaming has seen a 25% increase in usage across platforms in the last year

Statistic 53

55% of iGaming operators plan to increase their marketing budget in the next year

Statistic 54

Email marketing has a click-through rate of approximately 15% in the iGaming industry

Statistic 55

Augmented reality (AR) marketing tactics are emerging in iGaming, with 15% of companies experimenting with AR features

Statistic 56

User-generated content (UGC) campaigns boost engagement by 60% in iGaming marketing

Statistic 57

The click-through rate for banner ads in iGaming is approximately 0.1%

Statistic 58

80% of iGaming sites utilize automation tools to optimize marketing campaigns

Statistic 59

Real-time bidding (RTB) in programmatic ads allows iGaming companies to improve targeting precision by 30%

Statistic 60

Voice search optimization is emerging in iGaming marketing, with 20% of operators testing voice-enabled ads

Statistic 61

The percentage of iGaming operators employing AI-driven personalization is around 35%

Statistic 62

The adoption of machine learning for customer segmentation in iGaming is at 30%

Statistic 63

65% of iGaming marketers believe that integrating AI will be essential for future marketing success

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Sources

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Key Highlights

The iGaming market is projected to reach $127.3 billion by 2027
Mobile gaming accounts for approximately 60% of the total online gambling revenue
About 70% of iGaming operators invest in digital marketing strategies
The average customer acquisition cost (CAC) in iGaming is approximately $200
Search engine optimization (SEO) accounts for 35% of all traffic to iGaming sites
Affiliate marketing contributes to roughly 50% of new player acquisitions in the iGaming sector
The global iGaming advertising spend is estimated to be over $4 billion annually
45% of iGaming players make their first deposit within the first week of registration
Email marketing has a click-through rate of approximately 15% in the iGaming industry
Social media advertising accounts for about 20% of marketing budgets in iGaming companies
65% of iGaming customers prefer to use live dealer games, which influences targeted marketing strategies
The average lifetime value (LTV) of an iGaming customer is estimated at $1,000
Video marketing increases engagement rates by 80% in the iGaming industry

With the iGaming industry set to hit $127.3 billion by 2027 and over half of operators investing heavily in digital marketing strategies—including influencer marketing, SEO, and personalized campaigns—it’s clear that innovative, data-driven approaches are revolutionizing how brands attract and retain players in this rapidly expanding digital frontier.

Customer Acquisition and Retention

The average customer acquisition cost (CAC) in iGaming is approximately $200
Search engine optimization (SEO) accounts for 35% of all traffic to iGaming sites
Affiliate marketing contributes to roughly 50% of new player acquisitions in the iGaming sector
45% of iGaming players make their first deposit within the first week of registration
65% of iGaming customers prefer to use live dealer games, which influences targeted marketing strategies
The average lifetime value (LTV) of an iGaming customer is estimated at $1,000
Video marketing increases engagement rates by 80% in the iGaming industry
Over 50% of iGaming operators use data analytics to personalize marketing campaigns
The conversion rate for targeted email campaigns in iGaming is approximately 10%
Live chat support improves customer retention rates in iGaming by up to 30%
Loyalty programs increase customer retention by approximately 25% in iGaming
The average bid on a PPC ad for iGaming keywords is around $1.50 per click
Almost 60% of iGaming operators utilize influencer marketing to reach potential players
SMS marketing has an open rate of over 95% in the iGaming industry
Approximately 40% of iGaming industry marketing efforts are dedicated to brand awareness campaigns
50% of iGaming players prefer using mobile apps over web browsers for betting
The average retention rate after the first month for new iGaming customers is around 25%
Approximately 48% of iGaming players engage with promotional bonuses, such as free spins and deposit matches
The effectiveness of personalized marketing messages in iGaming leads to a 20% higher conversion rate
Relevant push notifications increase user engagement in iGaming applications by over 30%
The majority of iGaming customers discover new operators through affiliate links, with 45% of new users coming via affiliates
65% of iGaming operators use customer segmentation as a key component of their marketing strategies
Video ads in the iGaming industry generate conversion rates of approximately 2%, higher than other ad formats
The average time spent by players on immersive marketing content in iGaming is 2.5 minutes per session
Cross-platform marketing efforts increase user engagement by up to 40% in iGaming
The use of chatbots in iGaming marketing improves lead conversion rates by approximately 15%
Geotargeted ads increase player sign-ups by 25% in local markets
In 2023, virtual reality (VR) marketing campaigns in iGaming saw a 10% increase in engagement compared to traditional formats
About 52% of iGaming marketers prioritize mobile-first marketing strategies
Customer lifetime value (CLV) optimization tools are used by 40% of iGaming operators to improve marketing ROI
The average bounce rate for landing pages used in iGaming marketing is around 45%
Retargeting efforts in iGaming lead to a 20% increase in players' return rate
Influencer partnerships in the iGaming industry generate approximately $4 in revenue for every $1 spent
60% of iGaming companies measure the success of their marketing campaigns through customer retention metrics
Gamification elements in marketing increase user engagement by up to 50% in iGaming platforms
The average return on ad spend (ROAS) in iGaming marketing campaigns is approximately 3.5x
75% of iGaming players research promotions and bonuses via social media pages before depositing
The average click-to-open rate for promotional emails in iGaming is about 12%
Player loyalty programs can increase retention rates by up to 35%
Personalized push notifications can generate a 15% lift in in-app purchases among iGaming players

Customer Acquisition and Retention Interpretation

In the high-stakes game of iGaming marketing, while a $200 customer acquisition cost underscores the need for targeted efficiency, strategies like influencer partnerships, data-driven personalization, and immersive content—coupled with a sharp focus on mobile-first and loyalty programs—are the winning hand in turning fleeting players into lifetime customers with a value of around $1,000.

Digital Investment and Strategy

About 70% of iGaming operators invest in digital marketing strategies
Social media advertising accounts for about 20% of marketing budgets in iGaming companies
Programmatic advertising accounts for about 25% of digital marketing spend in iGaming
The average spend on digital advertising per iGaming operator is roughly $2 million annually

Digital Investment and Strategy Interpretation

With nearly three-quarters of iGaming operators pouring over $2 million annually into digital marketing—where social media and programmatic ads command a hefty share—the industry clearly knows that in the high-stakes world of online gaming, a well-placed bet on digital strategy is a winning hand.

Market Growth and Projections

The iGaming market is projected to reach $127.3 billion by 2027
Mobile gaming accounts for approximately 60% of the total online gambling revenue
The global iGaming advertising spend is estimated to be over $4 billion annually
Around 85% of iGaming traffic comes from desktop and mobile devices combined
The average spend on content marketing in the iGaming industry is near $300,000 annually
The global spend on iGaming influencer marketing is projected to reach $300 million by 2025
The use of branded content in iGaming marketing has increased by 35% over the past two years
Video content marketing in iGaming has seen a 25% increase in usage across platforms in the last year
55% of iGaming operators plan to increase their marketing budget in the next year

Market Growth and Projections Interpretation

As the iGaming industry rapidly nears a massive $127.3 billion valuation by 2027, it's clear that while mobile and video content dominate player engagement, operators are betting heavily—over $4 billion annually—on branding, influencers, and content strategies to stay ahead in a fiercely competitive digital casino.

Marketing Optimization and Campaigns

Email marketing has a click-through rate of approximately 15% in the iGaming industry
Augmented reality (AR) marketing tactics are emerging in iGaming, with 15% of companies experimenting with AR features
User-generated content (UGC) campaigns boost engagement by 60% in iGaming marketing
The click-through rate for banner ads in iGaming is approximately 0.1%
80% of iGaming sites utilize automation tools to optimize marketing campaigns
Real-time bidding (RTB) in programmatic ads allows iGaming companies to improve targeting precision by 30%
Voice search optimization is emerging in iGaming marketing, with 20% of operators testing voice-enabled ads

Marketing Optimization and Campaigns Interpretation

While banner ads struggle with a dismal 0.1% click-through rate, iGaming marketers are evidently betting on innovation—from AR features and voice search to UGC campaigns—highlighting that in a game of numbers, engaging players’ creativity and precision targeting are the real jackpot.

Technological and Operational Trends

The percentage of iGaming operators employing AI-driven personalization is around 35%
The adoption of machine learning for customer segmentation in iGaming is at 30%
65% of iGaming marketers believe that integrating AI will be essential for future marketing success

Technological and Operational Trends Interpretation

While only about a third of iGaming operators have embraced AI-driven personalization and customer segmentation, a significant 65% recognize that integrating AI is becoming indispensable for future marketing success—suggesting that in the high-stakes world of iGaming, the true gamble is not in games but in the strategic embrace of artificial intelligence.