GITNUXREPORT 2025

Marketing In The Housing Industry Statistics

Digital marketing boosts real estate sales via social media, videos, and virtual tours.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

85% of home buyers start their search online

Statistic 2

63% of homebuyers find the home they purchase online

Statistic 3

78% of homebuyers said they used online reviews to help choose their agent

Statistic 4

65% of homeowners said they would prefer to list with an agent using digital marketing tools

Statistic 5

62% of homebuyers use mobile apps during their home search

Statistic 6

42% of home buyers would prefer to receive digital communication from their agent

Statistic 7

75% of consumers say they are more likely to buy from a brand that offers personalized marketing

Statistic 8

80% of consumers say they are more likely to remember a video than text

Statistic 9

89% of consumers say they like personalized messaging from brands

Statistic 10

83% of home buyers want to work with a real estate agent who communicates via digital channels

Statistic 11

47% of homebuyers find their home through a mobile device

Statistic 12

52% of real estate agents report that SEO is their most effective marketing tool

Statistic 13

Lead conversions from mobile websites are 1.8 times higher than from desktop

Statistic 14

Real estate websites with blogs generate 55% more visitors

Statistic 15

46% of homebuyers start their search with a real estate mobile app

Statistic 16

Email marketing has an open rate of 66% in the housing industry

Statistic 17

Content marketing generates three times more leads than traditional outbound marketing

Statistic 18

80% of real estate marketers use paid advertising to promote their listings

Statistic 19

The average cost per lead in real estate digital marketing is $20

Statistic 20

The average conversion rate for real estate email campaigns is 2.3%

Statistic 21

Real estate blogs that publish weekly generate 77% more lead conversions than those that publish monthly

Statistic 22

Digital marketing spend in the housing industry is expected to reach $12 billion by 2025

Statistic 23

77% of real estate agents use CRM tools to manage client relationships

Statistic 24

90% of real estate agents use social media for marketing their listings

Statistic 25

Video marketing increases engagement by 374%

Statistic 26

54% of consumers want to see more video content from brands they support

Statistic 27

Facebook ads have a 3.5x higher engagement rate for housing content than other social platforms

Statistic 28

Instagram ads generate 11 times higher engagement than Facebook for real estate

Statistic 29

72% of real estate agents consider social media their top lead source

Statistic 30

YouTube is the second most popular website worldwide, making it ideal for video marketing for real estate

Statistic 31

68% of agents say that social media video content has helped close more deals

Statistic 32

89% of real estate agents agree that social media marketing has increased their brand awareness

Statistic 33

Facebook's targeted advertising options allow real estate marketers to reach 2.23 billion active users worldwide

Statistic 34

72% of real estate professionals believe that social media has directly increased their sales

Statistic 35

94% of businesses saw an increase in engagement after using video marketing

Statistic 36

70% of homeowners said they would be more likely to list with an agent who provides virtual tours

Statistic 37

92% of homebuyers are more likely to contact an agent after viewing a video tour

Statistic 38

Websites featuring virtual tours see a 50% higher engagement rate

Statistic 39

40% of homebuyers find virtual reality tools helpful in their decision-making process

Statistic 40

58% of homeowners consider a virtual home tour as a key factor in their decision-making process

Statistic 41

61% of homebuyers are influenced by online images when selecting properties

Statistic 42

50% of prospective homebuyers are more likely to engage with listings that include drone footage

Statistic 43

48% of homebuyers prefer virtual or augmented reality tools during their home search

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Sources

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Key Highlights

85% of home buyers start their search online
70% of homeowners said they would be more likely to list with an agent who provides virtual tours
90% of real estate agents use social media for marketing their listings
Email marketing has an open rate of 66% in the housing industry
47% of homebuyers find their home through a mobile device
Video marketing increases engagement by 374%
92% of homebuyers are more likely to contact an agent after viewing a video tour
Content marketing generates three times more leads than traditional outbound marketing
54% of consumers want to see more video content from brands they support
Websites featuring virtual tours see a 50% higher engagement rate
63% of homebuyers find the home they purchase online
80% of real estate marketers use paid advertising to promote their listings
Facebook ads have a 3.5x higher engagement rate for housing content than other social platforms

In an industry where 85% of homebuyers begin their journey online and virtual tours boost engagement by 50%, mastering digital marketing is no longer optional—it’s essential for success in the housing market.

Consumer Preferences & Buying Behavior

85% of home buyers start their search online
63% of homebuyers find the home they purchase online
78% of homebuyers said they used online reviews to help choose their agent
65% of homeowners said they would prefer to list with an agent using digital marketing tools
62% of homebuyers use mobile apps during their home search
42% of home buyers would prefer to receive digital communication from their agent
75% of consumers say they are more likely to buy from a brand that offers personalized marketing
80% of consumers say they are more likely to remember a video than text
89% of consumers say they like personalized messaging from brands
83% of home buyers want to work with a real estate agent who communicates via digital channels

Consumer Preferences & Buying Behavior Interpretation

In an era where 85% of home buyers begin their search online and 89% favor personalized digital messaging, real estate professionals ignoring the digital shift risk becoming as obsolete as a flip phone in a smartphone era.

Digital Marketing & Online Search Trends

47% of homebuyers find their home through a mobile device
52% of real estate agents report that SEO is their most effective marketing tool
Lead conversions from mobile websites are 1.8 times higher than from desktop
Real estate websites with blogs generate 55% more visitors
46% of homebuyers start their search with a real estate mobile app

Digital Marketing & Online Search Trends Interpretation

These statistics highlight that in the housing industry, success increasingly hinges on digital dexterity—with nearly half of homebuyers turning to mobile, SEO reigning supreme among agents, and engaging content like blogs and apps fueling higher lead conversions and initial searches—making a robust online presence not just advantageous but essential.

Real Estate Marketing Strategies & Performance

Email marketing has an open rate of 66% in the housing industry
Content marketing generates three times more leads than traditional outbound marketing
80% of real estate marketers use paid advertising to promote their listings
The average cost per lead in real estate digital marketing is $20
The average conversion rate for real estate email campaigns is 2.3%
Real estate blogs that publish weekly generate 77% more lead conversions than those that publish monthly
Digital marketing spend in the housing industry is expected to reach $12 billion by 2025
77% of real estate agents use CRM tools to manage client relationships

Real Estate Marketing Strategies & Performance Interpretation

In the competitive world of real estate marketing, leveraging high open rates, targeted content, and CRM tools—while balancing costs—can turn digital efforts into a key driver of lead generation and conversion, as the industry heads toward a projected $12 billion digital spend by 2025.

Social Media & Content Engagement

90% of real estate agents use social media for marketing their listings
Video marketing increases engagement by 374%
54% of consumers want to see more video content from brands they support
Facebook ads have a 3.5x higher engagement rate for housing content than other social platforms
Instagram ads generate 11 times higher engagement than Facebook for real estate
72% of real estate agents consider social media their top lead source
YouTube is the second most popular website worldwide, making it ideal for video marketing for real estate
68% of agents say that social media video content has helped close more deals
89% of real estate agents agree that social media marketing has increased their brand awareness
Facebook's targeted advertising options allow real estate marketers to reach 2.23 billion active users worldwide
72% of real estate professionals believe that social media has directly increased their sales
94% of businesses saw an increase in engagement after using video marketing

Social Media & Content Engagement Interpretation

In an era where nearly all real estate agents embrace social media—leveraging videos that boost engagement by up to 374%—it's clear that without a targeted, multimedia online presence, you're virtually invisible in the competitive housing market.

Virtual & Visual Technologies in Real Estate

70% of homeowners said they would be more likely to list with an agent who provides virtual tours
92% of homebuyers are more likely to contact an agent after viewing a video tour
Websites featuring virtual tours see a 50% higher engagement rate
40% of homebuyers find virtual reality tools helpful in their decision-making process
58% of homeowners consider a virtual home tour as a key factor in their decision-making process
61% of homebuyers are influenced by online images when selecting properties
50% of prospective homebuyers are more likely to engage with listings that include drone footage
48% of homebuyers prefer virtual or augmented reality tools during their home search

Virtual & Visual Technologies in Real Estate Interpretation

In a housing market where virtual tours are turning traditional listings into must-see experiences, it's clear that embracing digital innovation isn't just a trend—it's the key to unlocking buyer interest and closing deals in an increasingly virtual world.