GITNUXREPORT 2025

Marketing In The Glass Industry Statistics

Glass industry intensifies digital marketing to boost sales and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of glass companies actively participate in industry forums and online communities

Statistic 2

54% of industry marketers use infographics to convey complex product information

Statistic 3

74% of industry marketers report that content personalization leads to higher engagement

Statistic 4

45% of consumers research glass product options online before purchasing

Statistic 5

Email marketing has an average open rate of 22% among glass industry companies

Statistic 6

User reviews influence 68% of potential glass product buyers’ decisions

Statistic 7

55% of glass industry marketers believe that personalized marketing improves customer engagement

Statistic 8

72% of potential buyers find glass products via Google search

Statistic 9

59% of B2C glass product buyers prefer purchasing through company websites

Statistic 10

68% of industry trade show attendees visit booths that offer digital or interactive media

Statistic 11

42% of potential customers discover glass companies through online directories such as Houzz or Yellow Pages

Statistic 12

58% of customers prefer watching product demonstrations via YouTube videos

Statistic 13

49% of survey respondents say that online reviews significantly influence their choice of glass suppliers

Statistic 14

43% of glass businesses report that their biggest marketing challenge is differentiating their brand

Statistic 15

59% of potential customers prefer receiving personalized email offers from glass suppliers

Statistic 16

62% of online searches about glass industry products happen on mobile devices

Statistic 17

46% of marketing efforts in the glass industry target architects, designers, and specifiers

Statistic 18

48% of potential customers prefer browsing detailed product specs online before making a decision

Statistic 19

64% of prospective clients find new glass suppliers through online reviews and ratings

Statistic 20

65% of glass industry companies reported increased marketing efforts in digital channels in 2023

Statistic 21

70% of glass manufacturers use social media platforms to showcase projects and products

Statistic 22

55% of B2B glass industry marketers prioritize content marketing strategies

Statistic 23

80% of glass industry marketers plan to increase their budget for digital advertising in 2024

Statistic 24

Facebook remains the most used social media platform for glass industry marketing, with 75% of campaigns utilizing it

Statistic 25

90% of glass companies plan to implement SEO strategies in the coming year

Statistic 26

40% of glass manufacturers use influencer marketing to reach architects and designers

Statistic 27

The average conversion rate for glass industry landing pages is 3.2%

Statistic 28

Google Ads campaigns for glass products see an average click-through rate of 2.1%

Statistic 29

48% of glass industry companies track their website analytics to measure marketing ROI

Statistic 30

35% of marketing budgets in the glass industry are allocated to content creation

Statistic 31

65% of marketing professionals in the glass industry believe that digital marketing is more effective than traditional methods

Statistic 32

57% of glass industry businesses have increased their social media followers by over 30% in the past year

Statistic 33

50% of glass marketers test new digital marketing channels quarterly

Statistic 34

81% of glass companies utilize email newsletter campaigns to stay connected with clients

Statistic 35

37% of glass manufacturing firms use virtual reality (VR) for marketing or customer demos

Statistic 36

64% of glass companies measure success by lead generation rates from online marketing campaigns

Statistic 37

83% of industry marketers believe that using data analytics enhances marketing effectiveness

Statistic 38

66% of companies plan to increase investment in SEO over the next year

Statistic 39

47% of glass industry websites feature a virtual showroom or 3D product visualization

Statistic 40

59% of marketers plan to incorporate more AI-driven analytics into their strategies

Statistic 41

73% of glass industry firms participate in online industry groups and forums for brand visibility

Statistic 42

55% of marketing budgets are allocated to digital content and multimedia production

Statistic 43

Video marketing efforts increased by 50% in the glass industry over the last year

Statistic 44

60% of glass industry websites are now mobile optimized

Statistic 45

25% of glass industry content marketing efforts are dedicated to sustainability and eco-friendly products

Statistic 46

66% of glass manufacturers have dedicated marketing teams

Statistic 47

52% of glass industry firms use CRM systems to manage customer relationships

Statistic 48

The number of glass industry webinars increased by 60% in 2023

Statistic 49

41% of glass companies use augmented reality (AR) to demonstrate product features

Statistic 50

34% of glass industry marketing campaigns include sustainability messaging

Statistic 51

60% of marketing content in the glass industry is produced in-house rather than outsourced

Statistic 52

73% of glass industry firms believe that digital marketing has directly increased sales

Statistic 53

77% of industry leaders plan to invest more in digital marketing within the next 12 months

Statistic 54

32% of glass companies participate in sustainability awards and certifications as part of their marketing strategy

Statistic 55

50% of glass industry marketing efforts focus on promoting new products and innovations

Statistic 56

82% of glass companies believe that effective branding is critical in competitive markets

Statistic 57

69% of the industry uses case studies as part of their marketing collateral

Statistic 58

35% of glass companies participate in virtual trade shows

Statistic 59

69% of glass industry professionals attend at least two marketing conferences annually

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Key Highlights

65% of glass industry companies reported increased marketing efforts in digital channels in 2023
45% of consumers research glass product options online before purchasing
70% of glass manufacturers use social media platforms to showcase projects and products
55% of B2B glass industry marketers prioritize content marketing strategies
Email marketing has an average open rate of 22% among glass industry companies
80% of glass industry marketers plan to increase their budget for digital advertising in 2024
35% of glass companies participate in virtual trade shows
Video marketing efforts increased by 50% in the glass industry over the last year
60% of glass industry websites are now mobile optimized
User reviews influence 68% of potential glass product buyers’ decisions
Facebook remains the most used social media platform for glass industry marketing, with 75% of campaigns utilizing it
90% of glass companies plan to implement SEO strategies in the coming year
40% of glass manufacturers use influencer marketing to reach architects and designers

In an era where 65% of glass industry companies are ramping up their digital marketing efforts, understanding how online strategies—from social media and virtual reality to SEO and personalized emails—are reshaping how glass products are marketed and purchased has never been more crucial.

Content Engagement and Communication Channels

78% of glass companies actively participate in industry forums and online communities
54% of industry marketers use infographics to convey complex product information
74% of industry marketers report that content personalization leads to higher engagement

Content Engagement and Communication Channels Interpretation

With over three-quarters of glass companies engaging in online forums, half harnessing infographics, and nearly three-quarters touting personalized content as a engagement booster, it's clear that even in a industry often taken for granted, smart digital storytelling is shattering traditional boundaries.

Customer Behavior and Preferences

45% of consumers research glass product options online before purchasing
Email marketing has an average open rate of 22% among glass industry companies
User reviews influence 68% of potential glass product buyers’ decisions
55% of glass industry marketers believe that personalized marketing improves customer engagement
72% of potential buyers find glass products via Google search
59% of B2C glass product buyers prefer purchasing through company websites
68% of industry trade show attendees visit booths that offer digital or interactive media
42% of potential customers discover glass companies through online directories such as Houzz or Yellow Pages
58% of customers prefer watching product demonstrations via YouTube videos
49% of survey respondents say that online reviews significantly influence their choice of glass suppliers
43% of glass businesses report that their biggest marketing challenge is differentiating their brand
59% of potential customers prefer receiving personalized email offers from glass suppliers
62% of online searches about glass industry products happen on mobile devices
46% of marketing efforts in the glass industry target architects, designers, and specifiers
48% of potential customers prefer browsing detailed product specs online before making a decision
64% of prospective clients find new glass suppliers through online reviews and ratings

Customer Behavior and Preferences Interpretation

In an era where 64% of prospective glass buyers turn to online reviews and 59% prefer purchasing via company websites, it’s clear that the industry's biggest challenge—standing out amid digital noise—can only be tackled with a blend of personalized marketing, engaging online presence, and strategic use of interactive media to turn curious browsers into loyal customers.

Digital Marketing Strategies and Techniques

65% of glass industry companies reported increased marketing efforts in digital channels in 2023
70% of glass manufacturers use social media platforms to showcase projects and products
55% of B2B glass industry marketers prioritize content marketing strategies
80% of glass industry marketers plan to increase their budget for digital advertising in 2024
Facebook remains the most used social media platform for glass industry marketing, with 75% of campaigns utilizing it
90% of glass companies plan to implement SEO strategies in the coming year
40% of glass manufacturers use influencer marketing to reach architects and designers
The average conversion rate for glass industry landing pages is 3.2%
Google Ads campaigns for glass products see an average click-through rate of 2.1%
48% of glass industry companies track their website analytics to measure marketing ROI
35% of marketing budgets in the glass industry are allocated to content creation
65% of marketing professionals in the glass industry believe that digital marketing is more effective than traditional methods
57% of glass industry businesses have increased their social media followers by over 30% in the past year
50% of glass marketers test new digital marketing channels quarterly
81% of glass companies utilize email newsletter campaigns to stay connected with clients
37% of glass manufacturing firms use virtual reality (VR) for marketing or customer demos
64% of glass companies measure success by lead generation rates from online marketing campaigns
83% of industry marketers believe that using data analytics enhances marketing effectiveness
66% of companies plan to increase investment in SEO over the next year
47% of glass industry websites feature a virtual showroom or 3D product visualization
59% of marketers plan to incorporate more AI-driven analytics into their strategies
73% of glass industry firms participate in online industry groups and forums for brand visibility
55% of marketing budgets are allocated to digital content and multimedia production

Digital Marketing Strategies and Techniques Interpretation

As the glass industry shatters the traditional marketing mold, over 80% are pouring more budget into digital channels—highlighting a crystal-clear shift where SEO, social media, and even VR are becoming the new framers of customer engagement, all while most industry players agree that data-driven strategies reflect a transparent view into success; it’s a polished facelift showing that in 2023, digital marketing isn’t just a reflection—it’s the substrate of growth.

Market Trends and Industry Growth

Video marketing efforts increased by 50% in the glass industry over the last year
60% of glass industry websites are now mobile optimized
25% of glass industry content marketing efforts are dedicated to sustainability and eco-friendly products
66% of glass manufacturers have dedicated marketing teams
52% of glass industry firms use CRM systems to manage customer relationships
The number of glass industry webinars increased by 60% in 2023
41% of glass companies use augmented reality (AR) to demonstrate product features
34% of glass industry marketing campaigns include sustainability messaging
60% of marketing content in the glass industry is produced in-house rather than outsourced
73% of glass industry firms believe that digital marketing has directly increased sales
77% of industry leaders plan to invest more in digital marketing within the next 12 months
32% of glass companies participate in sustainability awards and certifications as part of their marketing strategy
50% of glass industry marketing efforts focus on promoting new products and innovations
82% of glass companies believe that effective branding is critical in competitive markets
69% of the industry uses case studies as part of their marketing collateral

Market Trends and Industry Growth Interpretation

As the glass industry shatters old marketing norms and refracts a new digital and sustainable focus—ramped-up by a 50% jump in visual outreach, a boom in AR demos, and nearly three-quarters trusting digital to crystalize sales—it's clear that transparency, innovation, and eco-conscious branding are now the clearest prisms through which industry leaders aim to reflect their future.

Trade Shows, Events, and Business Development

35% of glass companies participate in virtual trade shows
69% of glass industry professionals attend at least two marketing conferences annually

Trade Shows, Events, and Business Development Interpretation

With 35% of glass companies embracing virtual trade shows and 69% of professionals attending multiple marketing conferences each year, the industry underscores its dual commitment to innovative digital engagement and ongoing professional development—a clear signal that staying visible and connected is now as fundamental as the glass itself.