GITNUXREPORT 2025

Marketing In The Gas Industry Statistics

Gas industry shifts toward digital marketing boost sustainability and engagement efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The use of drone footage for marketing and safety training increased by 45% in 2023

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The integration of IoT devices for real-time monitoring and marketing in gas facilities increased 50% in 2023

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41% of gas industry marketers consider AR/VR as essential to their marketing toolkit in the next five years

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The adoption of blockchain technology for supply chain transparency in gas marketing increased by 15% in 2023, contributing to marketing credibility

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Virtual reality safety training modules are used by 45% of gas companies to ensure safety compliance and promote safety culture

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65% of gas industry companies invest in content marketing strategies

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The usage of virtual and augmented reality for customer engagement in the gas industry increased by 33% in 2023

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Video marketing in the oil & gas sector saw a 50% increase in engagement metrics in 2023

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47% of oil and gas companies outsource their marketing functions to specialized agencies

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Email marketing open rates in the oil & gas industry average around 22%

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Facebook remains the most used social media platform for oil and gas companies, with 78% having active pages

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40% of oil and gas companies have adopted chatbots on their websites for customer service

Statistic 13

Influencer marketing in the gas sector has grown by 25% in 2023, particularly through industry experts and environmental advocates

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80% of industrial buyers prefer to engage with suppliers via digital channels, including gas industry companies

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Virtual tours of refineries and gas plants are used by 55% of marketing teams for educational and promotional purposes

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68% of gas industry marketers see content personalization as crucial to customer retention

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Customer retention campaigns account for 60% of marketing efforts in the gas industry, leveraging loyalty programs and follow-up communications

Statistic 18

Gas industry LinkedIn activities, including posts and engagement, increased by 35% in 2023

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53% of gas companies report improved customer insights through social listening tools

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58% of gas companies engaged in virtual events or webinars for marketing and stakeholder engagement in 2023

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The average engagement time for marketing videos in the gas industry is 2.5 minutes, indicating a high level of content retention

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Voice search technology is being adopted by approximately 20% of gas industry marketing teams to enhance customer interaction

Statistic 23

Influencer partnerships in the oil and gas sector resulted in a 22% increase in online engagement rates in 2023

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The global oil & gas industry marketing budget is estimated to reach approximately $15 billion annually by 2025

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Digital marketing accounts for roughly 42% of total marketing activities in the gas industry

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Around 30% of gas companies plan to increase their digital marketing budgets by 20% in 2024

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Mobile marketing constitutes about 35% of all marketing activities within the gas industry

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The average cost per lead in the gas industry is approximately $180, lower than the global average across industries

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60% of gas companies track and analyze their digital marketing ROI on a quarterly basis, to optimize campaigns

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The annual spend on digital advertising in the oil & gas industry is projected to exceed $2 billion by 2026

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Approximately 70% of gas companies use social media platforms for brand awareness

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48% of gas industry marketers leverage data analytics for targeted marketing campaigns

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55% of companies in the gas industry report a significant increase in lead quality after implementing inbound marketing strategies

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62% of gas industry marketers believe that AI-driven marketing tools improve campaign effectiveness

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Approximately 38% of gas companies utilize podcasting as part of their content marketing strategy

Statistic 36

The use of SEO strategies in the gas industry increased by 32% over the last year, improving website traffic and lead generation

Statistic 37

52% of gas companies plan to increase their investment in digital marketing analytics tools in 2024, to better measure campaign success

Statistic 38

80% of gas companies have a dedicated digital marketing team or division, highlighting the importance of digital strategies

Statistic 39

The percentage of gas companies utilizing personalized email campaigns increased by 28% from 2022 to 2023, indicating a focus on customer-specific communications

Statistic 40

62% of respondents in a survey said that data-driven decision-making improved their marketing ROI significantly in the gas sector

Statistic 41

Sustainability marketing efforts in the gas industry have increased by 40% over the past two years

Statistic 42

The majority of new gas industry marketing campaigns are focused on clean energy and sustainability themes, cited by 72% of companies

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Sustainability-focused campaigns have resulted in a 25% rise in positive brand perception among oil and gas consumers

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75% of gas industry digital campaigns include some form of sustainability messaging, emphasizing the sector's move towards greener practices

Statistic 45

40% of gas industry marketers prioritize environmental and social governance (ESG) communications in their marketing strategies

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Key Highlights

The global oil & gas industry marketing budget is estimated to reach approximately $15 billion annually by 2025
Digital marketing accounts for roughly 42% of total marketing activities in the gas industry
65% of gas industry companies invest in content marketing strategies
Approximately 70% of gas companies use social media platforms for brand awareness
The usage of virtual and augmented reality for customer engagement in the gas industry increased by 33% in 2023
48% of gas industry marketers leverage data analytics for targeted marketing campaigns
55% of companies in the gas industry report a significant increase in lead quality after implementing inbound marketing strategies
Video marketing in the oil & gas sector saw a 50% increase in engagement metrics in 2023
Around 30% of gas companies plan to increase their digital marketing budgets by 20% in 2024
47% of oil and gas companies outsource their marketing functions to specialized agencies
Sustainability marketing efforts in the gas industry have increased by 40% over the past two years
Mobile marketing constitutes about 35% of all marketing activities within the gas industry
62% of gas industry marketers believe that AI-driven marketing tools improve campaign effectiveness

As the oil and gas industry gears up to spend over $15 billion on marketing by 2025, digital innovations like social media, virtual reality, and data analytics are revolutionizing how companies engage customers and promote sustainability in this competitive sector.

Advanced Technologies and Innovations

The use of drone footage for marketing and safety training increased by 45% in 2023
The integration of IoT devices for real-time monitoring and marketing in gas facilities increased 50% in 2023
41% of gas industry marketers consider AR/VR as essential to their marketing toolkit in the next five years
The adoption of blockchain technology for supply chain transparency in gas marketing increased by 15% in 2023, contributing to marketing credibility
Virtual reality safety training modules are used by 45% of gas companies to ensure safety compliance and promote safety culture

Advanced Technologies and Innovations Interpretation

As the gas industry heats up with a 45% surge in drone footage and a 50% jump in IoT integration in 2023, it's clear that embracing AR/VR and blockchain is not just smart—it's essential for fueling both safety and credibility in a rapidly evolving market.

Customer Engagement and Content Engagement

65% of gas industry companies invest in content marketing strategies
The usage of virtual and augmented reality for customer engagement in the gas industry increased by 33% in 2023
Video marketing in the oil & gas sector saw a 50% increase in engagement metrics in 2023
47% of oil and gas companies outsource their marketing functions to specialized agencies
Email marketing open rates in the oil & gas industry average around 22%
Facebook remains the most used social media platform for oil and gas companies, with 78% having active pages
40% of oil and gas companies have adopted chatbots on their websites for customer service
Influencer marketing in the gas sector has grown by 25% in 2023, particularly through industry experts and environmental advocates
80% of industrial buyers prefer to engage with suppliers via digital channels, including gas industry companies
Virtual tours of refineries and gas plants are used by 55% of marketing teams for educational and promotional purposes
68% of gas industry marketers see content personalization as crucial to customer retention
Customer retention campaigns account for 60% of marketing efforts in the gas industry, leveraging loyalty programs and follow-up communications
Gas industry LinkedIn activities, including posts and engagement, increased by 35% in 2023
53% of gas companies report improved customer insights through social listening tools
58% of gas companies engaged in virtual events or webinars for marketing and stakeholder engagement in 2023
The average engagement time for marketing videos in the gas industry is 2.5 minutes, indicating a high level of content retention
Voice search technology is being adopted by approximately 20% of gas industry marketing teams to enhance customer interaction
Influencer partnerships in the oil and gas sector resulted in a 22% increase in online engagement rates in 2023

Customer Engagement and Content Engagement Interpretation

In 2023, gas industry marketers are confidently shifting from traditional methods to digital strategies—investing heavily in content, virtual reality, and influencer collaborations—highlighting that your next refueling may come with a side of multimedia engagement, all while 80% of industrial buyers prefer to be sold to via screens rather than sales reps.

Digital Advertising and Budget Allocation

The global oil & gas industry marketing budget is estimated to reach approximately $15 billion annually by 2025
Digital marketing accounts for roughly 42% of total marketing activities in the gas industry
Around 30% of gas companies plan to increase their digital marketing budgets by 20% in 2024
Mobile marketing constitutes about 35% of all marketing activities within the gas industry
The average cost per lead in the gas industry is approximately $180, lower than the global average across industries
60% of gas companies track and analyze their digital marketing ROI on a quarterly basis, to optimize campaigns
The annual spend on digital advertising in the oil & gas industry is projected to exceed $2 billion by 2026

Digital Advertising and Budget Allocation Interpretation

As the gas industry turbocharges its $15 billion marketing engine—moving a significant chunk into digital realms like mobile and analytics—it’s clear that innovative yet cost-effective strategies are fueling not only exploration and production but also the pursuit of smarter, measurable customer engagement.

Digital Marketing Strategies and Technologies

Approximately 70% of gas companies use social media platforms for brand awareness
48% of gas industry marketers leverage data analytics for targeted marketing campaigns
55% of companies in the gas industry report a significant increase in lead quality after implementing inbound marketing strategies
62% of gas industry marketers believe that AI-driven marketing tools improve campaign effectiveness
Approximately 38% of gas companies utilize podcasting as part of their content marketing strategy
The use of SEO strategies in the gas industry increased by 32% over the last year, improving website traffic and lead generation
52% of gas companies plan to increase their investment in digital marketing analytics tools in 2024, to better measure campaign success
80% of gas companies have a dedicated digital marketing team or division, highlighting the importance of digital strategies
The percentage of gas companies utilizing personalized email campaigns increased by 28% from 2022 to 2023, indicating a focus on customer-specific communications
62% of respondents in a survey said that data-driven decision-making improved their marketing ROI significantly in the gas sector

Digital Marketing Strategies and Technologies Interpretation

With 80% of gas companies dedicating teams to digital marketing and over half reporting enhanced ROI through data-driven strategies, it’s clear that the industry is shifting from the pipeline to the pixel—fueling growth through analytics, AI, and targeted content rather than just gas.

Sustainability and Environmental Initiatives

Sustainability marketing efforts in the gas industry have increased by 40% over the past two years
The majority of new gas industry marketing campaigns are focused on clean energy and sustainability themes, cited by 72% of companies
Sustainability-focused campaigns have resulted in a 25% rise in positive brand perception among oil and gas consumers
75% of gas industry digital campaigns include some form of sustainability messaging, emphasizing the sector's move towards greener practices
40% of gas industry marketers prioritize environmental and social governance (ESG) communications in their marketing strategies

Sustainability and Environmental Initiatives Interpretation

The gas industry’s pivot to sustainability—marked by a 40% increase in green messaging and a 25% boost in consumer perception—signals that even the most traditional fuels are now racing to clean their reputation, with ESG considerations taking center stage in a bid to fuel the future’s credibility.