GITNUXREPORT 2025

Marketing In The Garment Industry Statistics

Social media marketing drives 68% of garment industry sales influence.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

68% of consumers say that their purchasing decisions are influenced by social media marketing in the garment industry

Statistic 2

45% of consumers trust user-generated content more than traditional advertising for clothing brands

Statistic 3

Approximately 60% of fashion consumers shop online at least once a month

Statistic 4

41% of fashion apparel consumers responded that personalized email marketing influenced their purchase

Statistic 5

55% of fashion e-commerce sales come from mobile devices

Statistic 6

The average conversion rate for fashion e-commerce websites is 2.7%

Statistic 7

65% of consumers prefer brands that promote sustainability and ethics

Statistic 8

35% of consumers have made a purchase directly through social media platforms like Instagram and Facebook

Statistic 9

The average order value in online apparel shopping increased by 12% in 2023

Statistic 10

40% of fashion consumers abandoned shopping carts due to high shipping costs

Statistic 11

82% of consumers want to see more transparency from fashion brands about sourcing and production

Statistic 12

45% of online clothing buyers read reviews before making a purchase

Statistic 13

65% of garments sold online are influenced by online reviews and ratings

Statistic 14

53% of customers follow at least one fashion brand on social media for updates and promotions

Statistic 15

70% of consumers are more likely to purchase from brands that offer seamless omnichannel experiences

Statistic 16

The average return rate for online apparel purchases is 20%, often driven by inaccurate sizing information

Statistic 17

80% of garment brands promote sustainability initiatives through their marketing campaigns

Statistic 18

39% of customers follow sustainable brands for eco-friendly tips and updates

Statistic 19

50% of consumers say that authenticity in marketing influences their loyalty to a fashion brand

Statistic 20

33% of garments in online shopping carts are abandoned due to concerns about returns and refunds

Statistic 21

Approximately 85% of fashion shoppers use Pinterest for style inspiration

Statistic 22

58% of consumers are more likely to buy from brands offering augmented reality experiences

Statistic 23

48% of consumers are influenced by celebrity endorsements in the garment industry

Statistic 24

54% of e-commerce fashion sales are influenced by online reviews

Statistic 25

75% of apparel consumers prefer brands that are transparent about their sustainability practices

Statistic 26

43% of consumers follow brands on multiple social platforms for consistent branding

Statistic 27

49% of fashion consumers state that social responsibility influences their buying choices

Statistic 28

67% of online fashion shoppers use augmented reality features to try on clothing virtually

Statistic 29

51% of consumers unsubscribe from marketing emails due to excessive frequency

Statistic 30

62% of online fashion buyers rely on social media influencers for product recommendations

Statistic 31

52% of fashion brands reported increased sales following targeted influencer marketing campaigns

Statistic 32

In 2022, 70% of garment brands used Instagram as their primary marketing platform

Statistic 33

85% of garment brands invest in digital marketing strategies to enhance customer engagement

Statistic 34

The fashion industry spends approximately $15 billion annually on digital advertising

Statistic 35

Fashion brands that collaborated with influencers saw a 30% increase in brand awareness

Statistic 36

48% of apparel brands use TikTok to reach younger audiences

Statistic 37

72% of fashion brands plan to increase their investment in social media marketing in 2024

Statistic 38

58% of garment retailers utilize influencer marketing as part of their digital strategy

Statistic 39

38% of fashion brands reported an increase in brand loyalty after investing in content marketing

Statistic 40

Personalization in email marketing boosts click rates by up to 60% in garment marketing campaigns

Statistic 41

54% of apparel companies reported increased ROI after integrating social media advertising

Statistic 42

62% of consumers feel more connected to brands with behind-the-scenes content

Statistic 43

72% of fashion e-commerce brands employ influencer marketing to reach target demographics

Statistic 44

Over 70% of garment brands plan to increase investments in digital marketing tools in 2024

Statistic 45

66% of fashion brands use data analytics to optimize their marketing strategies

Statistic 46

90% of fashion brands believe that influencer marketing provides a positive ROI

Statistic 47

The number of fashion brands with dedicated social media teams increased by 48% in the past year

Statistic 48

80% of apparel brands see content marketing as key to building customer loyalty

Statistic 49

The global fashion e-commerce market is projected to reach $1.2 trillion by 2025

Statistic 50

The use of augmented reality (AR) in garment marketing increased by 40% in 2023

Statistic 51

Online fashion subscription services grew by 28% year-over-year in 2023

Statistic 52

The global fast fashion market is projected to reach $40 billion by 2027

Statistic 53

The global luxury fashion market is expected to grow 7% annually through 2026

Statistic 54

65 million people worldwide are predicted to shop fashion online via mobile devices by 2024

Statistic 55

The use of social media ads in the garment industry has increased by 60% over the last two years

Statistic 56

The global secondhand apparel market is projected to reach $77 billion by 2025

Statistic 57

The use of email marketing in apparel retail increased by 22% in 2023

Statistic 58

The global fashion luxury market is forecasted to grow at a CAGR of 7.2% from 2023 to 2030

Statistic 59

The average spend on digital advertising per fashion brand increased by 20% in 2023

Statistic 60

72% of brands believe that social media engagement directly impacts sales

Statistic 61

Video marketing generates 1200% more shares than text and image content combined in the garment industry

Statistic 62

Sustainable fashion marketing campaigns increased engagement rates by 25% in 2023

Statistic 63

The average lifespan of a social media marketing campaign in fashion is around 4 months

Statistic 64

The use of virtual fitting rooms increased by 35% in 2023 among apparel retailers

Statistic 65

29% of fashion brands have adopted AI-powered chatbots to improve customer service

Statistic 66

65% of garment retailers plan to implement AI-driven personalization tools by 2025

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Sources

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Key Highlights

68% of consumers say that their purchasing decisions are influenced by social media marketing in the garment industry
The global fashion e-commerce market is projected to reach $1.2 trillion by 2025
52% of fashion brands reported increased sales following targeted influencer marketing campaigns
In 2022, 70% of garment brands used Instagram as their primary marketing platform
45% of consumers trust user-generated content more than traditional advertising for clothing brands
Approximately 60% of fashion consumers shop online at least once a month
The use of virtual fitting rooms increased by 35% in 2023 among apparel retailers
85% of garment brands invest in digital marketing strategies to enhance customer engagement
41% of fashion apparel consumers responded that personalized email marketing influenced their purchase
The fashion industry spends approximately $15 billion annually on digital advertising
55% of fashion e-commerce sales come from mobile devices
72% of brands believe that social media engagement directly impacts sales
Video marketing generates 1200% more shares than text and image content combined in the garment industry

In a rapidly evolving digital landscape, where 68% of consumers cite social media marketing as their top influence and global fashion e-commerce is poised to hit $1.2 trillion by 2025, the garment industry is embracing innovative strategies like influencer collaborations, augmented reality, and personalized content to capture the attention—and loyalty—of today’s savvy shoppers.

Consumer Behavior and Preferences

68% of consumers say that their purchasing decisions are influenced by social media marketing in the garment industry
45% of consumers trust user-generated content more than traditional advertising for clothing brands
Approximately 60% of fashion consumers shop online at least once a month
41% of fashion apparel consumers responded that personalized email marketing influenced their purchase
55% of fashion e-commerce sales come from mobile devices
The average conversion rate for fashion e-commerce websites is 2.7%
65% of consumers prefer brands that promote sustainability and ethics
35% of consumers have made a purchase directly through social media platforms like Instagram and Facebook
The average order value in online apparel shopping increased by 12% in 2023
40% of fashion consumers abandoned shopping carts due to high shipping costs
82% of consumers want to see more transparency from fashion brands about sourcing and production
45% of online clothing buyers read reviews before making a purchase
65% of garments sold online are influenced by online reviews and ratings
53% of customers follow at least one fashion brand on social media for updates and promotions
70% of consumers are more likely to purchase from brands that offer seamless omnichannel experiences
The average return rate for online apparel purchases is 20%, often driven by inaccurate sizing information
80% of garment brands promote sustainability initiatives through their marketing campaigns
39% of customers follow sustainable brands for eco-friendly tips and updates
50% of consumers say that authenticity in marketing influences their loyalty to a fashion brand
33% of garments in online shopping carts are abandoned due to concerns about returns and refunds
Approximately 85% of fashion shoppers use Pinterest for style inspiration
58% of consumers are more likely to buy from brands offering augmented reality experiences
48% of consumers are influenced by celebrity endorsements in the garment industry
54% of e-commerce fashion sales are influenced by online reviews
75% of apparel consumers prefer brands that are transparent about their sustainability practices
43% of consumers follow brands on multiple social platforms for consistent branding
49% of fashion consumers state that social responsibility influences their buying choices
67% of online fashion shoppers use augmented reality features to try on clothing virtually
51% of consumers unsubscribe from marketing emails due to excessive frequency
62% of online fashion buyers rely on social media influencers for product recommendations

Consumer Behavior and Preferences Interpretation

In an industry where 68% of consumers are swayed by social media and 82% crave transparency, fashion brands must weave authenticity, sustainability, and seamless digital experiences into their marketing fabric to stay stylishly competitive across the rapidly evolving online runway.

Digital Marketing and Advertising Trends

52% of fashion brands reported increased sales following targeted influencer marketing campaigns
In 2022, 70% of garment brands used Instagram as their primary marketing platform
85% of garment brands invest in digital marketing strategies to enhance customer engagement
The fashion industry spends approximately $15 billion annually on digital advertising
Fashion brands that collaborated with influencers saw a 30% increase in brand awareness
48% of apparel brands use TikTok to reach younger audiences
72% of fashion brands plan to increase their investment in social media marketing in 2024
58% of garment retailers utilize influencer marketing as part of their digital strategy
38% of fashion brands reported an increase in brand loyalty after investing in content marketing
Personalization in email marketing boosts click rates by up to 60% in garment marketing campaigns
54% of apparel companies reported increased ROI after integrating social media advertising
62% of consumers feel more connected to brands with behind-the-scenes content
72% of fashion e-commerce brands employ influencer marketing to reach target demographics
Over 70% of garment brands plan to increase investments in digital marketing tools in 2024
66% of fashion brands use data analytics to optimize their marketing strategies
90% of fashion brands believe that influencer marketing provides a positive ROI
The number of fashion brands with dedicated social media teams increased by 48% in the past year
80% of apparel brands see content marketing as key to building customer loyalty

Digital Marketing and Advertising Trends Interpretation

In an industry where 70% of brands are embracing Instagram as their playground and nearly all see influencer marketing delivering positive ROI, it’s clear that in fashion, staying stitched into the digital fabric isn’t just trendsetting—it’s a necessity for survival.

Market Growth and Projections

The global fashion e-commerce market is projected to reach $1.2 trillion by 2025
The use of augmented reality (AR) in garment marketing increased by 40% in 2023
Online fashion subscription services grew by 28% year-over-year in 2023
The global fast fashion market is projected to reach $40 billion by 2027
The global luxury fashion market is expected to grow 7% annually through 2026
65 million people worldwide are predicted to shop fashion online via mobile devices by 2024
The use of social media ads in the garment industry has increased by 60% over the last two years
The global secondhand apparel market is projected to reach $77 billion by 2025
The use of email marketing in apparel retail increased by 22% in 2023
The global fashion luxury market is forecasted to grow at a CAGR of 7.2% from 2023 to 2030
The average spend on digital advertising per fashion brand increased by 20% in 2023

Market Growth and Projections Interpretation

As the global fashion industry accelerates toward a $1.2 trillion e-commerce threshold fueled by immersive AR experiences, influencer-driven social media ads, and a booming secondhand market projected to hit $77 billion by 2025, brands must stitch innovation into their strategy or risk unraveling in the rapid tapestry of digital transformation.

Social Media and Engagement Metrics

72% of brands believe that social media engagement directly impacts sales
Video marketing generates 1200% more shares than text and image content combined in the garment industry
Sustainable fashion marketing campaigns increased engagement rates by 25% in 2023
The average lifespan of a social media marketing campaign in fashion is around 4 months

Social Media and Engagement Metrics Interpretation

Amidst the vibrant tapestry of fashion marketing, brands are sewing social media and sustainability into their strategies, recognizing that a short-lived campaign spun with video's share-worthy threads can be the runway to lasting sales success.

Technology Adoption and Innovations

The use of virtual fitting rooms increased by 35% in 2023 among apparel retailers
29% of fashion brands have adopted AI-powered chatbots to improve customer service
65% of garment retailers plan to implement AI-driven personalization tools by 2025

Technology Adoption and Innovations Interpretation

As digital innovation reshapes the fashion landscape—emboldened by a 35% rise in virtual fitting rooms and the widespread adoption of AI chatbots—garment retailers are stitching their future with smarter, more personalized customer experiences, signaling that fashion’s runway now runs through the realm of artificial intelligence.