GITNUXREPORT 2025

Marketing In The Gaming Industry Statistics

Gaming marketing thrives via social, in-game ads, influencer campaigns, and esports.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

48% of gamers are more likely to purchase a game after watching gameplay videos or reviews

Statistic 2

65% of gamers said they are more likely to purchase a product after seeing it advertised during gameplay

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About 60% of gamers discover new games through social media

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The most popular game genres for marketing campaigns are Action (32%), Shooter (24%), and Battle Royale (15%)

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72% of players engage with gaming brands on social media

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30% of gamers follow gaming influencers and streamers for product recommendations

Statistic 7

In 2023, 45% of gaming marketers increased their ad spend on digital platforms

Statistic 8

The most effective marketing channels for new game launches are YouTube (35%) and Twitch (25%)

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Gaming brands that integrate with popular esports tournaments see a 20% higher brand recall

Statistic 10

85% of gamers say they are more loyal to brands that sponsor their favorite teams or streamers

Statistic 11

The average ROI for influencer marketing in gaming is approximately 11:1

Statistic 12

Video ads in gaming apps have a 9% higher completion rate compared to non-gaming mobile ads

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Brands that sponsor gaming events see an average increase of 25% in brand recognition among young consumers

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78% of gamers find branded in-game content to be non-intrusive and engaging

Statistic 15

50% of gamers have made a purchase directly influenced by an in-game advertisement

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55% of gamers prefer personalized marketing offers based on their gaming behavior

Statistic 17

Social media campaigns involving gaming hashtags generate an average engagement rate of 4.6%

Statistic 18

The majority of in-game ad spend is allocated to mobile (62%), followed by PC (25%) and console (13%)

Statistic 19

60% of gamers are more likely to recommend a game if they enjoy the branded content inside

Statistic 20

The average click-through rate for gaming display ads is around 0.58%, higher than the general digital average

Statistic 21

65% of gamers are attracted to exclusive in-game content or rewards offered through collaborations with brands

Statistic 22

Esports sponsorship revenue is projected to reach $1.9 billion in 2024, up from $1.5 billion in 2022

Statistic 23

Almost 40% of gaming companies reported an increase in audience engagement after leveraging influencer partnerships

Statistic 24

58% of gamers believe that well-executed in-game marketing enhances their overall gaming experience

Statistic 25

The most common form of paid digital gaming advertising is rewarded video ads, accounting for 50% of in-app advertising revenue

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46% of players have interacted with branded skins or characters within a game, demonstrating a high level of engagement with branded content

Statistic 27

78% of gamers prefer immersive marketing experiences that blend seamlessly with gameplay

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65% of gaming companies increased their digital marketing budgets after the rise of live-streaming platforms

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Mobile gaming ad spending accounts for approximately 70% of total gaming digital ad spend in 2023

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The average conversion rate for gaming app install ads is around 4%, higher than the general mobile app average

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90% of gamers are active on at least one social media platform, making social media an essential marketing tool

Statistic 32

43% of gamers describe in-game branded content as entertaining and engaging, fostering positive brand associations

Statistic 33

Certification of in-game advertising standards increases trust and effectiveness among consumers, leading to a 15% uplift in brand recall

Statistic 34

Product placement in popular games was valued at over $1 billion globally in 2023, showing substantial marketing investments

Statistic 35

80% of gamers prefer free-to-play titles with in-game purchases over paid games

Statistic 36

The average gamer spends approximately 7 hours per week watching gaming content on platforms like Twitch and YouTube

Statistic 37

52% of gamers are between the ages of 18 and 34, indicating a young demographic targeted by marketers

Statistic 38

60% of gamers have purchased in-game items in the last 6 months

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40% of gamers have participated in beta tests, providing valuable marketing feedback

Statistic 40

The commoner age group for e-sports viewers is 19-25 years old, making it a prime target for marketing campaigns

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The global gaming market was valued at approximately $219.1 billion in 2023

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Mobile gaming accounts for nearly 55% of the total gaming market revenue

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E-sports viewers are projected to surpass 530 million globally in 2023

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In-game advertising revenue is expected to reach $15 billion worldwide by 2025

Statistic 45

Twitch has over 140 million monthly active users

Statistic 46

YouTube Gaming has over 40 million active viewers per month

Statistic 47

The global in-game advertising market grew by approximately 15% annually from 2019 to 2023

Statistic 48

Virtual reality and augmented reality games are projected to grow at a CAGR of 30% through 2027, creating new marketing opportunities

Statistic 49

In 2023, more than 200 new gaming hardware and accessories were launched globally in conjunction with marketing campaigns

Statistic 50

The global gaming influencer market is estimated to grow at a CAGR of 13% through 2025, boosting marketing potential

Statistic 51

70% of gamers play games on multiple devices

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Sources

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Key Highlights

The global gaming market was valued at approximately $219.1 billion in 2023
Mobile gaming accounts for nearly 55% of the total gaming market revenue
70% of gamers play games on multiple devices
E-sports viewers are projected to surpass 530 million globally in 2023
48% of gamers are more likely to purchase a game after watching gameplay videos or reviews
In-game advertising revenue is expected to reach $15 billion worldwide by 2025
65% of gamers said they are more likely to purchase a product after seeing it advertised during gameplay
About 60% of gamers discover new games through social media
80% of gamers prefer free-to-play titles with in-game purchases over paid games
The average gamer spends approximately 7 hours per week watching gaming content on platforms like Twitch and YouTube
Twitch has over 140 million monthly active users
YouTube Gaming has over 40 million active viewers per month
The most popular game genres for marketing campaigns are Action (32%), Shooter (24%), and Battle Royale (15%)

With the gaming industry soaring to a staggering $219.1 billion in 2023—and mobile gaming dominating over half of that revenue—marketers are unlocking unprecedented opportunities by seamlessly integrating brands into gameplay, social media, and e-sports to capture the attention of an ever-growing, highly engaged, and predominantly youthful audience.

Advertising, Sponsorships, and Marketing Strategies

48% of gamers are more likely to purchase a game after watching gameplay videos or reviews
65% of gamers said they are more likely to purchase a product after seeing it advertised during gameplay
About 60% of gamers discover new games through social media
The most popular game genres for marketing campaigns are Action (32%), Shooter (24%), and Battle Royale (15%)
72% of players engage with gaming brands on social media
30% of gamers follow gaming influencers and streamers for product recommendations
In 2023, 45% of gaming marketers increased their ad spend on digital platforms
The most effective marketing channels for new game launches are YouTube (35%) and Twitch (25%)
Gaming brands that integrate with popular esports tournaments see a 20% higher brand recall
85% of gamers say they are more loyal to brands that sponsor their favorite teams or streamers
The average ROI for influencer marketing in gaming is approximately 11:1
Video ads in gaming apps have a 9% higher completion rate compared to non-gaming mobile ads
Brands that sponsor gaming events see an average increase of 25% in brand recognition among young consumers
78% of gamers find branded in-game content to be non-intrusive and engaging
50% of gamers have made a purchase directly influenced by an in-game advertisement
55% of gamers prefer personalized marketing offers based on their gaming behavior
Social media campaigns involving gaming hashtags generate an average engagement rate of 4.6%
The majority of in-game ad spend is allocated to mobile (62%), followed by PC (25%) and console (13%)
60% of gamers are more likely to recommend a game if they enjoy the branded content inside
The average click-through rate for gaming display ads is around 0.58%, higher than the general digital average
65% of gamers are attracted to exclusive in-game content or rewards offered through collaborations with brands
Esports sponsorship revenue is projected to reach $1.9 billion in 2024, up from $1.5 billion in 2022
Almost 40% of gaming companies reported an increase in audience engagement after leveraging influencer partnerships
58% of gamers believe that well-executed in-game marketing enhances their overall gaming experience
The most common form of paid digital gaming advertising is rewarded video ads, accounting for 50% of in-app advertising revenue
46% of players have interacted with branded skins or characters within a game, demonstrating a high level of engagement with branded content
78% of gamers prefer immersive marketing experiences that blend seamlessly with gameplay
65% of gaming companies increased their digital marketing budgets after the rise of live-streaming platforms
Mobile gaming ad spending accounts for approximately 70% of total gaming digital ad spend in 2023
The average conversion rate for gaming app install ads is around 4%, higher than the general mobile app average
90% of gamers are active on at least one social media platform, making social media an essential marketing tool
43% of gamers describe in-game branded content as entertaining and engaging, fostering positive brand associations
Certification of in-game advertising standards increases trust and effectiveness among consumers, leading to a 15% uplift in brand recall
Product placement in popular games was valued at over $1 billion globally in 2023, showing substantial marketing investments

Advertising, Sponsorships, and Marketing Strategies Interpretation

With nearly half of gamers swayed by gameplay videos and over 65% influenced during in-game ads, the gaming industry proves that in today’s pixel-powered marketplace, seamless immersive marketing not only captures attention but converts engagement into loyalty and sales—rendering traditional ads as obsolete as floppy disks in a VR headset.

Gaming Demographics and Consumer Behavior

80% of gamers prefer free-to-play titles with in-game purchases over paid games
The average gamer spends approximately 7 hours per week watching gaming content on platforms like Twitch and YouTube
52% of gamers are between the ages of 18 and 34, indicating a young demographic targeted by marketers
60% of gamers have purchased in-game items in the last 6 months
40% of gamers have participated in beta tests, providing valuable marketing feedback
The commoner age group for e-sports viewers is 19-25 years old, making it a prime target for marketing campaigns

Gaming Demographics and Consumer Behavior Interpretation

These statistics underscore that the gaming industry's marketing strategy should prioritize free-to-play models with in-game purchases, leverage the high engagement of young adults who consume vast amounts of content and participate in beta testing, and target the 19-25 age bracket that dominates e-sports viewership, ensuring campaigns resonate with the most valuable and receptive demographic.

Market Size and Growth Dynamics

The global gaming market was valued at approximately $219.1 billion in 2023
Mobile gaming accounts for nearly 55% of the total gaming market revenue
E-sports viewers are projected to surpass 530 million globally in 2023
In-game advertising revenue is expected to reach $15 billion worldwide by 2025
Twitch has over 140 million monthly active users
YouTube Gaming has over 40 million active viewers per month
The global in-game advertising market grew by approximately 15% annually from 2019 to 2023
Virtual reality and augmented reality games are projected to grow at a CAGR of 30% through 2027, creating new marketing opportunities
In 2023, more than 200 new gaming hardware and accessories were launched globally in conjunction with marketing campaigns
The global gaming influencer market is estimated to grow at a CAGR of 13% through 2025, boosting marketing potential

Market Size and Growth Dynamics Interpretation

With over half the revenue streaming from mobile and a burgeoning influencer and e-sports scene captivating hundreds of millions worldwide, the gaming industry’s rapid growth not only transforms entertainment but also redefines the future of targeted marketing—turning every pixel into a potential marketing prospect.

Mobile and Cross-Platform Gaming

70% of gamers play games on multiple devices

Mobile and Cross-Platform Gaming Interpretation

This 70% statistic reminds us that in the gaming world, multi-device engagement isn't just a trend—it's the new standard for reaching players across all their digital stages.