GITNUXREPORT 2025

Marketing In The Food Packaging Industry Statistics

Food packaging marketing focuses on sustainability, innovation, and digital engagement strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Over 70% of consumers say packaging influences their purchase decisions

Statistic 2

Millennials and Gen Z consumers make up over 60% of the market for innovative food packaging solutions

Statistic 3

Nearly 80% of food brand marketers plan to increase their investment in packaging design to attract consumers

Statistic 4

Customization of food packaging increased by 20% in the past two years to improve consumer engagement

Statistic 5

55% of consumers are willing to pay more for sustainably packaged food products

Statistic 6

The average consumer views packaging as an indicator of product quality in 68% of cases

Statistic 7

Packaging with resealable features improved consumer convenience scores by 25% in surveys conducted in 2023

Statistic 8

Approximately 45% of consumers are influenced by packaging color schemes when choosing food products

Statistic 9

In 2023, 50% of consumers reported that packaging with innovative design influences their purchasing decision more than price

Statistic 10

QR code engagement rates on food packaging increased by 40% in 2023 compared to the previous year

Statistic 11

55% of consumers globally are more likely to purchase food products with packaging that communicates sustainability and transparency

Statistic 12

Approximately 48% of consumers are willing to share packaging on social media if it is environmentally friendly

Statistic 13

58% of food brands reported that eco-conscious packaging impacts consumer loyalty

Statistic 14

Use of minimalistic design in food packaging marketing increased by 22% in 2023

Statistic 15

The use of eye-catching packaging designs increased consumer recognition of food brands by 40% in 2023

Statistic 16

The global food packaging market was valued at approximately $320 billion in 2022

Statistic 17

The food packaging segment is projected to grow at a CAGR of 4.5% from 2023 to 2030

Statistic 18

Flexible packaging accounts for nearly 45% of the total food packaging market share

Statistic 19

The use of augmented reality (AR) in food packaging marketing increased by 15% in 2023

Statistic 20

The global organic food packaging market is expected to reach $10.1 billion by 2027, growing at a CAGR of 7.4%

Statistic 21

The market for eco-friendly food packaging machinery is projected to grow at a CAGR of 6.3% through 2028

Statistic 22

The global reusable food packaging market is forecasted to reach $14.5 billion by 2028, growing at a CAGR of 9.2%

Statistic 23

The global edible packaging market is projected to reach $2.4 billion by 2027, with a CAGR of 12.1%

Statistic 24

The global market for digital labeling on food packaging is forecasted to reach $1.9 billion by 2028, growing at a CAGR of 10.2%

Statistic 25

Food packaging ad spend on digital platforms surged by 28% in 2023 compared to 2022

Statistic 26

Digital marketing campaigns for food packaging innovations achieved an average engagement rate of 4.8% in 2023

Statistic 27

Over 90% of food packaging companies use social media as an essential part of their marketing strategy

Statistic 28

The food packaging industry allocated $1.2 billion in marketing and advertising in 2022

Statistic 29

35% of food brands have integrated influencer marketing campaigns to promote packaging innovations

Statistic 30

The average click-through rate for digital ads focused on food packaging innovations was 2.1% in 2023

Statistic 31

Over 60% of food packaging marketing campaigns use sustainability as a central message

Statistic 32

Food packaging promotional campaigns with social responsibility themes increased by 25% in 2023

Statistic 33

The increase in influencer marketing specific to food packaging rose by 35% in 2023, driven by brands seeking to appeal to younger demographics

Statistic 34

The use of eco-friendly packaging materials increased by 25% in the food industry between 2020 and 2023

Statistic 35

65% of consumers prefer packaging that is recyclable or biodegradable

Statistic 36

Less than 20% of food packaging currently uses sustainable inks and dyes, indicating room for growth

Statistic 37

50% of food brands incorporate eco-labels on packaging to communicate sustainability efforts

Statistic 38

The use of biodegradable plastics in food packaging increased by 18% from 2020 to 2023

Statistic 39

70% of food industry marketers plan to launch new eco-packaging lines within the next year

Statistic 40

Approximately 60% of food packaging companies plan to increase their use of eco-labels in their marketing by 2025

Statistic 41

The use of biodegradable films on food packaging increased by 17% in 2023

Statistic 42

The percentage of food packaging that features biodegradable or compostable materials rose from 33% in 2020 to 47% in 2023

Statistic 43

Nearly 85% of food marketing campaigns now include eco-friendly packaging messaging

Statistic 44

Sustainable packaging innovations are credited with increasing brand loyalty by 15% in consumer surveys of 2023

Statistic 45

The majority of new food packaging designs in 2023 emphasize eco-friendliness, with over 65% incorporating sustainable features

Statistic 46

Market penetration of edible and compostable packaging solutions increased by 20% in 2023

Statistic 47

Over 72% of consumers indicate they are more likely to buy food from brands that promote sustainability through packaging

Statistic 48

The share of gluten-free and organic packaged foods marketed with innovative, eco-friendly packaging increased by 18% in 2023

Statistic 49

The adoption of QR codes on food packaging has increased by 30% year-over-year since 2020

Statistic 50

The adoption of smart packaging with sensors was reported by 12% of food companies in 2023, up from 5% in 2020

Statistic 51

In 2022, 40% of food packaging was designed with tamper-evident features to enhance safety

Statistic 52

The use of 3D packaging prototypes in marketing increased by 10% in 2023 compared to 2022

Statistic 53

The percentage of food packaging items featuring QR codes increased from 25% in 2020 to 60% in 2023

Statistic 54

80% of food packaging brands use digital tools for consumer engagement, including augmented reality and interactive apps

Statistic 55

The number of food brands adopting blockchain for supply chain transparency and marketing increased by 30% since 2020

Statistic 56

The use of augmented reality labels on food packaging was reported by 12% of companies in 2023, up from 5% in 2020

Statistic 57

The percentage of food packaging materials that incorporate smart technology increased from 10% in 2020 to 22% in 2023

Statistic 58

60% of food manufacturers have introduced QR code-based marketing campaigns on packaging as of 2023

Statistic 59

Food packaging companies invested over $500 million in marketing technology in 2023 to enhance consumer engagement

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Key Highlights

The global food packaging market was valued at approximately $320 billion in 2022
The food packaging segment is projected to grow at a CAGR of 4.5% from 2023 to 2030
Over 70% of consumers say packaging influences their purchase decisions
Flexible packaging accounts for nearly 45% of the total food packaging market share
The use of eco-friendly packaging materials increased by 25% in the food industry between 2020 and 2023
65% of consumers prefer packaging that is recyclable or biodegradable
The adoption of QR codes on food packaging has increased by 30% year-over-year since 2020
The use of augmented reality (AR) in food packaging marketing increased by 15% in 2023
Millennials and Gen Z consumers make up over 60% of the market for innovative food packaging solutions
Nearly 80% of food brand marketers plan to increase their investment in packaging design to attract consumers
Customization of food packaging increased by 20% in the past two years to improve consumer engagement
The adoption of smart packaging with sensors was reported by 12% of food companies in 2023, up from 5% in 2020
Digital marketing campaigns for food packaging innovations achieved an average engagement rate of 4.8% in 2023

As the food packaging industry approaches a $320 billion valuation with innovative and sustainable marketing strategies, brands are increasingly leveraging cutting-edge technologies and eco-friendly designs to captivate consumers, influence purchase decisions, and stay ahead in a rapidly evolving marketplace.

Consumer Preferences and Behavior

Over 70% of consumers say packaging influences their purchase decisions
Millennials and Gen Z consumers make up over 60% of the market for innovative food packaging solutions
Nearly 80% of food brand marketers plan to increase their investment in packaging design to attract consumers
Customization of food packaging increased by 20% in the past two years to improve consumer engagement
55% of consumers are willing to pay more for sustainably packaged food products
The average consumer views packaging as an indicator of product quality in 68% of cases
Packaging with resealable features improved consumer convenience scores by 25% in surveys conducted in 2023
Approximately 45% of consumers are influenced by packaging color schemes when choosing food products
In 2023, 50% of consumers reported that packaging with innovative design influences their purchasing decision more than price
QR code engagement rates on food packaging increased by 40% in 2023 compared to the previous year
55% of consumers globally are more likely to purchase food products with packaging that communicates sustainability and transparency
Approximately 48% of consumers are willing to share packaging on social media if it is environmentally friendly
58% of food brands reported that eco-conscious packaging impacts consumer loyalty
Use of minimalistic design in food packaging marketing increased by 22% in 2023
The use of eye-catching packaging designs increased consumer recognition of food brands by 40% in 2023

Consumer Preferences and Behavior Interpretation

In an industry where over 70% of consumers admit packaging sways their buying, brands are doubling down—with Millennials and Gen Z driving a 20% surge in customization and a tipping point where innovative, eco-friendly designs now outshine price as key influencers—proving that in food marketing, a "wrap" is no longer just packaging, but a potent plot twist in consumer loyalty and brand recognition.

Market Growth and Investment

The global food packaging market was valued at approximately $320 billion in 2022
The food packaging segment is projected to grow at a CAGR of 4.5% from 2023 to 2030
Flexible packaging accounts for nearly 45% of the total food packaging market share
The use of augmented reality (AR) in food packaging marketing increased by 15% in 2023
The global organic food packaging market is expected to reach $10.1 billion by 2027, growing at a CAGR of 7.4%
The market for eco-friendly food packaging machinery is projected to grow at a CAGR of 6.3% through 2028
The global reusable food packaging market is forecasted to reach $14.5 billion by 2028, growing at a CAGR of 9.2%
The global edible packaging market is projected to reach $2.4 billion by 2027, with a CAGR of 12.1%
The global market for digital labeling on food packaging is forecasted to reach $1.9 billion by 2028, growing at a CAGR of 10.2%
Food packaging ad spend on digital platforms surged by 28% in 2023 compared to 2022

Market Growth and Investment Interpretation

With a valuation soaring beyond $320 billion and innovations like AR, edible, and reusable packaging accelerating at double-digit growth rates, it’s clear that in the food packaging industry, branding not only wraps food but also wraps up market share—making new packaging tech the hottest ingredient in the consumer appeal recipe.

Marketing Strategies and Campaigns

Digital marketing campaigns for food packaging innovations achieved an average engagement rate of 4.8% in 2023
Over 90% of food packaging companies use social media as an essential part of their marketing strategy
The food packaging industry allocated $1.2 billion in marketing and advertising in 2022
35% of food brands have integrated influencer marketing campaigns to promote packaging innovations
The average click-through rate for digital ads focused on food packaging innovations was 2.1% in 2023
Over 60% of food packaging marketing campaigns use sustainability as a central message
Food packaging promotional campaigns with social responsibility themes increased by 25% in 2023
The increase in influencer marketing specific to food packaging rose by 35% in 2023, driven by brands seeking to appeal to younger demographics

Marketing Strategies and Campaigns Interpretation

In 2023, the food packaging industry juggled a hefty $1.2 billion marketing budget while increasingly turning to social media and influencers—especially those championing sustainability—to package their innovations with both wit and responsibility, yet with click-through rates hovering around 2.1%, perhaps even the best segmentation can't guarantee a snack-sized engagement.

Sustainable and Eco-Friendly Packaging

The use of eco-friendly packaging materials increased by 25% in the food industry between 2020 and 2023
65% of consumers prefer packaging that is recyclable or biodegradable
Less than 20% of food packaging currently uses sustainable inks and dyes, indicating room for growth
50% of food brands incorporate eco-labels on packaging to communicate sustainability efforts
The use of biodegradable plastics in food packaging increased by 18% from 2020 to 2023
70% of food industry marketers plan to launch new eco-packaging lines within the next year
Approximately 60% of food packaging companies plan to increase their use of eco-labels in their marketing by 2025
The use of biodegradable films on food packaging increased by 17% in 2023
The percentage of food packaging that features biodegradable or compostable materials rose from 33% in 2020 to 47% in 2023
Nearly 85% of food marketing campaigns now include eco-friendly packaging messaging
Sustainable packaging innovations are credited with increasing brand loyalty by 15% in consumer surveys of 2023
The majority of new food packaging designs in 2023 emphasize eco-friendliness, with over 65% incorporating sustainable features
Market penetration of edible and compostable packaging solutions increased by 20% in 2023
Over 72% of consumers indicate they are more likely to buy food from brands that promote sustainability through packaging
The share of gluten-free and organic packaged foods marketed with innovative, eco-friendly packaging increased by 18% in 2023

Sustainable and Eco-Friendly Packaging Interpretation

As eco-conscious consumers increasingly demand recyclable and biodegradable packaging—now embraced by over half of food brands—industry players are not only racing to green their materials, with sustainable inks and edible solutions gaining ground, but also leveraging eco-labels and messaging to boost brand loyalty, highlighting that in the race for market share, going green isn’t just sustainable; it’s profitable.

Technological Innovations and Digital Integration

The adoption of QR codes on food packaging has increased by 30% year-over-year since 2020
The adoption of smart packaging with sensors was reported by 12% of food companies in 2023, up from 5% in 2020
In 2022, 40% of food packaging was designed with tamper-evident features to enhance safety
The use of 3D packaging prototypes in marketing increased by 10% in 2023 compared to 2022
The percentage of food packaging items featuring QR codes increased from 25% in 2020 to 60% in 2023
80% of food packaging brands use digital tools for consumer engagement, including augmented reality and interactive apps
The number of food brands adopting blockchain for supply chain transparency and marketing increased by 30% since 2020
The use of augmented reality labels on food packaging was reported by 12% of companies in 2023, up from 5% in 2020
The percentage of food packaging materials that incorporate smart technology increased from 10% in 2020 to 22% in 2023
60% of food manufacturers have introduced QR code-based marketing campaigns on packaging as of 2023
Food packaging companies invested over $500 million in marketing technology in 2023 to enhance consumer engagement

Technological Innovations and Digital Integration Interpretation

As food packaging swiftly evolves from simple containment to a high-tech platform of transparency, safety, and consumer engagement—driven by a 30% annual rise in QR codes, blockchain adoption, and smart features—industry players are investing over half a billion dollars in marketing tech to turn every package into a digital dialogue, proving that in today's food industry, it’s not just what’s inside that counts, but what’s encoded on the outside.