GITNUXREPORT 2025

Marketing In The Food Manufacturing Industry Statistics

Food brands succeed through digital marketing, influencer engagement, and personalization strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

52% of consumers prioritize sustainability in their food purchasing decisions

Statistic 2

45% of consumers research brands online before making a food purchase

Statistic 3

67% of consumers look for product ingredient transparency online

Statistic 4

47% of food companies plan to increase spending on experiential marketing within the next year

Statistic 5

72% of consumers seek out recipes and food ideas from brand social media pages

Statistic 6

59% of consumers prefer brands that provide personalized marketing messages

Statistic 7

38% of consumers discover new food products via online reviews and ratings

Statistic 8

55% of consumers will abandon a food purchase if the brand's website is not mobile-friendly

Statistic 9

58% of food customers follow brand accounts on Instagram for the latest updates and specials

Statistic 10

71% of consumers prefer shopping for food online via brand websites or apps

Statistic 11

65% of consumers consider online dietary and allergen information critical before buying food products

Statistic 12

56% of consumers follow brands for health and nutrition tips on social media

Statistic 13

74% of consumers trust user reviews over brand advertising when choosing food products

Statistic 14

62% of consumers prefer to see recipe and cooking videos from food brands they follow

Statistic 15

60% of consumers are influenced by online cooking tutorials when choosing food products

Statistic 16

68% of food manufacturing companies worldwide invest in digital marketing strategies

Statistic 17

73% of food brands increase their social media marketing budgets annually

Statistic 18

Video marketing in the food sector sees a 40% higher engagement rate compared to static images

Statistic 19

60% of food manufacturing companies utilize influencer marketing campaigns

Statistic 20

80% of food shoppers are more likely to buy from brands that engage with them via social media

Statistic 21

55% of food manufacturers report an increase in online sales directly attributable to digital marketing efforts

Statistic 22

64% of food brands use email marketing to engage existing customers

Statistic 23

50% of new food product launches succeed due to effective digital marketing strategies

Statistic 24

48% of food brands see measurable ROI from social media advertising campaigns

Statistic 25

70% of food manufacturing companies track digital marketing metrics weekly

Statistic 26

65% of snack food brands use video content to promote new products on social media

Statistic 27

46% of food manufacturers report that digital advertising has helped increase brand awareness

Statistic 28

77% of food brands plan to increase their investment in content marketing over the next year

Statistic 29

49% of food manufacturing firms find influencer collaborations effective for product launches

Statistic 30

63% of food brands experience higher engagement rates when using user-generated content

Statistic 31

43% of food companies have increased budget for digital influencer partnerships in the past year

Statistic 32

61% of food brands employ chatbots for customer engagement and support

Statistic 33

54% of consumers are more likely to buy from brands that share behind-the-scenes content online

Statistic 34

66% of food brands monitor online reviews as part of their reputation management strategy

Statistic 35

80% of food companies plan to launch new digital marketing campaigns in the upcoming year

Statistic 36

45% of food manufacturing companies measure success of digital marketing through sales lift

Statistic 37

69% of food brands find social media contests and giveaways effective for increasing engagement

Statistic 38

53% of food manufacturers plan to implement virtual reality experiences for product promotion

Statistic 39

49% of food brands use data analytics to tailor marketing campaigns based on consumer preferences

Statistic 40

33% of food companies utilize augmented reality to enhance product packaging

Statistic 41

42% of food manufacturers have adopted AI tools for targeted marketing campaigns

Statistic 42

70% of food manufacturers believe that next-gen digital tools will be essential for future marketing success

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Sources

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Key Highlights

68% of food manufacturing companies worldwide invest in digital marketing strategies
52% of consumers prioritize sustainability in their food purchasing decisions
73% of food brands increase their social media marketing budgets annually
Video marketing in the food sector sees a 40% higher engagement rate compared to static images
60% of food manufacturing companies utilize influencer marketing campaigns
45% of consumers research brands online before making a food purchase
80% of food shoppers are more likely to buy from brands that engage with them via social media
55% of food manufacturers report an increase in online sales directly attributable to digital marketing efforts
67% of consumers look for product ingredient transparency online
47% of food companies plan to increase spending on experiential marketing within the next year
64% of food brands use email marketing to engage existing customers
33% of food companies utilize augmented reality to enhance product packaging
72% of consumers seek out recipes and food ideas from brand social media pages

In an industry where flavor, transparency, and consumer trust reign supreme, a staggering 68% of global food manufacturing companies are leveraging digital marketing strategies—proving that in the rapidly evolving food sector, innovative online engagement is no longer optional but essential for success.

Consumer Behavior and Preferences

52% of consumers prioritize sustainability in their food purchasing decisions
45% of consumers research brands online before making a food purchase
67% of consumers look for product ingredient transparency online
47% of food companies plan to increase spending on experiential marketing within the next year
72% of consumers seek out recipes and food ideas from brand social media pages
59% of consumers prefer brands that provide personalized marketing messages
38% of consumers discover new food products via online reviews and ratings
55% of consumers will abandon a food purchase if the brand's website is not mobile-friendly
58% of food customers follow brand accounts on Instagram for the latest updates and specials
71% of consumers prefer shopping for food online via brand websites or apps
65% of consumers consider online dietary and allergen information critical before buying food products
56% of consumers follow brands for health and nutrition tips on social media
74% of consumers trust user reviews over brand advertising when choosing food products
62% of consumers prefer to see recipe and cooking videos from food brands they follow
60% of consumers are influenced by online cooking tutorials when choosing food products

Consumer Behavior and Preferences Interpretation

In a landscape where 72% of consumers turn to social media for recipes, 74% trust user reviews over advertising, and 71% prefer online shopping, food manufacturers must serve up transparency, personalization, and engaging digital content or risk being outsized by consumers who are as discerning as they are digital-savvy.

Digital Marketing and Engagement Strategies

68% of food manufacturing companies worldwide invest in digital marketing strategies
73% of food brands increase their social media marketing budgets annually
Video marketing in the food sector sees a 40% higher engagement rate compared to static images
60% of food manufacturing companies utilize influencer marketing campaigns
80% of food shoppers are more likely to buy from brands that engage with them via social media
55% of food manufacturers report an increase in online sales directly attributable to digital marketing efforts
64% of food brands use email marketing to engage existing customers
50% of new food product launches succeed due to effective digital marketing strategies
48% of food brands see measurable ROI from social media advertising campaigns
70% of food manufacturing companies track digital marketing metrics weekly
65% of snack food brands use video content to promote new products on social media
46% of food manufacturers report that digital advertising has helped increase brand awareness
77% of food brands plan to increase their investment in content marketing over the next year
49% of food manufacturing firms find influencer collaborations effective for product launches
63% of food brands experience higher engagement rates when using user-generated content
43% of food companies have increased budget for digital influencer partnerships in the past year
61% of food brands employ chatbots for customer engagement and support
54% of consumers are more likely to buy from brands that share behind-the-scenes content online
66% of food brands monitor online reviews as part of their reputation management strategy
80% of food companies plan to launch new digital marketing campaigns in the upcoming year
45% of food manufacturing companies measure success of digital marketing through sales lift
69% of food brands find social media contests and giveaways effective for increasing engagement
53% of food manufacturers plan to implement virtual reality experiences for product promotion
49% of food brands use data analytics to tailor marketing campaigns based on consumer preferences

Digital Marketing and Engagement Strategies Interpretation

In an era where 80% of food shoppers prefer brands that interact on social media and nearly half leverage behind-the-scenes content, it's clear that digital marketing in the food industry has transformed from optional to essential, with video and influencer strategies turning engagement into edible success stories.

Technological Adoption and Innovation

33% of food companies utilize augmented reality to enhance product packaging
42% of food manufacturers have adopted AI tools for targeted marketing campaigns
70% of food manufacturers believe that next-gen digital tools will be essential for future marketing success

Technological Adoption and Innovation Interpretation

With a significant portion of food manufacturers embracing augmented reality and AI—37% and 42% respectively—while a commanding 70% see next-gen digital tools as vital for future success, it's clear that the industry is rapidly cooking up a digital transformation to serve consumers more engaging, personalized, and innovative offerings.