GITNUXREPORT 2025

Marketing In The Fintech Industry Statistics

Fintech marketing emphasizes personalization, social media, content, and data analytics.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of fintech firms have seen increased revenue after adopting comprehensive content marketing strategies

Statistic 2

78% of consumers prefer digital banking services over traditional banking

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52% of fintech users are millennials

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39% of fintech consumers rely on online reviews before choosing a service

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Mobile banking apps account for 78% of all fintech transactions

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70% of fintech consumers are more likely to trust a brand that provides educational content

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72% of investors prefer fintech platforms with robust security features

Statistic 8

47% of consumers prefer using mobile wallets over physical cards in fintech transactions

Statistic 9

Nearly 50% of fintech users discover new platforms through social media ads

Statistic 10

70% of customers prefer brands that personalize their marketing messages in fintech

Statistic 11

88% of fintech companies claim that social proof significantly influences consumer trust

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33% of fintech marketing efforts are focused on educational content that explains complex financial products

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50% of fintech users prefer to receive marketing offers through mobile apps

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21% of fintech consumers churn within the first 3 months if onboarding is poor

Statistic 15

58% of fintech startups reported improved customer trust after implementing secure and transparent marketing messages

Statistic 16

72% of fintech consumers follow brands on social media mainly for educational content

Statistic 17

80% of fintech marketing campaigns incorporate data-driven insights to personalize messaging

Statistic 18

42% of fintech users trust digital ads from fintech brands more than traditional ads

Statistic 19

62% of fintech users prefer to access financial services through integrated platforms

Statistic 20

69% of fintech companies invest heavily in content marketing to attract customers

Statistic 21

The average fintech startup spends 20% of its budget on marketing and customer acquisition

Statistic 22

65% of fintech firms reported increased customer engagement through personalized marketing campaigns

Statistic 23

45% of fintech companies utilize social media marketing as a primary engagement tool

Statistic 24

55% of fintech marketing budgets are allocated to digital advertisements

Statistic 25

The average open rate for fintech email marketing campaigns is 21%

Statistic 26

60% of fintech companies are using influencer marketing to promote their solutions

Statistic 27

85% of fintech startups utilize SEO strategies to improve online visibility

Statistic 28

The average conversion rate for fintech landing pages is 9.5%

Statistic 29

54% of fintech companies experienced a growth in user acquisition after launching targeted advertising campaigns

Statistic 30

48% of fintech firms reported increased brand awareness through influencer collaborations

Statistic 31

56% of fintech apps saw an increase in engagement when leveraging push notifications

Statistic 32

64% of fintech companies say that digital marketing has accelerated their customer onboarding process

Statistic 33

58% of fintech firms believe content marketing helps differentiate their brand

Statistic 34

83% of fintech products are promoted through mobile-first marketing strategies

Statistic 35

62% of fintech startups use customer testimonials in their marketing efforts

Statistic 36

55% of fintech companies say that real-time analytics improves their marketing ROI

Statistic 37

67% of respondents in a survey prioritize fintech marketing automation tools for customer engagement

Statistic 38

43% of fintech firms leverage webinars and virtual events for lead generation

Statistic 39

45% of fintech companies use push notifications to re-engage dormant users

Statistic 40

50% of fintech firms have seen growth in their customer base due to targeted online advertising

Statistic 41

86% of respondents believe that branding and storytelling are essential in fintech marketing

Statistic 42

60% of fintech firms report that influencer marketing has significantly boosted their brand awareness

Statistic 43

39% of fintech marketers prioritize mobile optimization to enhance user experience

Statistic 44

70% of fintech firms use content marketing to educate their customers about new features and products

Statistic 45

The global fintech market is projected to reach $150 billion by 2025

Statistic 46

The use of chatbots in fintech customer service increased by 35% in 2023

Statistic 47

32% of fintech marketers plan to increase investment in video marketing in 2024

Statistic 48

75% of fintech marketers plan to increase their digital advertising budgets in 2024

Statistic 49

55% of fintech startups plan to expand their marketing efforts into emerging markets in 2024

Statistic 50

48% of fintech companies have increased investments in video content marketing

Statistic 51

68% of fintech firms see data analytics as crucial for their marketing decision-making

Statistic 52

The use of AI-driven marketing personalization increased by 42% among fintech companies in 2023

Statistic 53

40% of fintech companies have integrated cryptocurrency into their marketing campaigns

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Sources

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Key Highlights

The global fintech market is projected to reach $150 billion by 2025
78% of consumers prefer digital banking services over traditional banking
52% of fintech users are millennials
69% of fintech companies invest heavily in content marketing to attract customers
The average fintech startup spends 20% of its budget on marketing and customer acquisition
65% of fintech firms reported increased customer engagement through personalized marketing campaigns
45% of fintech companies utilize social media marketing as a primary engagement tool
The use of chatbots in fintech customer service increased by 35% in 2023
68% of fintech firms see data analytics as crucial for their marketing decision-making
39% of fintech consumers rely on online reviews before choosing a service
Mobile banking apps account for 78% of all fintech transactions
55% of fintech marketing budgets are allocated to digital advertisements
The average open rate for fintech email marketing campaigns is 21%

In a rapidly evolving industry where digital dominates and trust is paramount, fintech companies are transforming their marketing strategies—spending, innovating, and personalizing—to capture the attention of a global audience projected to reach $150 billion by 2025.

Company Performance and Strategic Initiatives

65% of fintech firms have seen increased revenue after adopting comprehensive content marketing strategies

Company Performance and Strategic Initiatives Interpretation

With 65% of fintech firms boosting revenues through comprehensive content marketing, it's clear that in the digital finance race, content isn't just king—it's the entire kingdom.

Consumer Behavior and Preferences

78% of consumers prefer digital banking services over traditional banking
52% of fintech users are millennials
39% of fintech consumers rely on online reviews before choosing a service
Mobile banking apps account for 78% of all fintech transactions
70% of fintech consumers are more likely to trust a brand that provides educational content
72% of investors prefer fintech platforms with robust security features
47% of consumers prefer using mobile wallets over physical cards in fintech transactions
Nearly 50% of fintech users discover new platforms through social media ads
70% of customers prefer brands that personalize their marketing messages in fintech
88% of fintech companies claim that social proof significantly influences consumer trust
33% of fintech marketing efforts are focused on educational content that explains complex financial products
50% of fintech users prefer to receive marketing offers through mobile apps
21% of fintech consumers churn within the first 3 months if onboarding is poor
58% of fintech startups reported improved customer trust after implementing secure and transparent marketing messages
72% of fintech consumers follow brands on social media mainly for educational content
80% of fintech marketing campaigns incorporate data-driven insights to personalize messaging
42% of fintech users trust digital ads from fintech brands more than traditional ads
62% of fintech users prefer to access financial services through integrated platforms

Consumer Behavior and Preferences Interpretation

In the rapidly evolving fintech landscape, where 78% of consumers favor digital banking and 72% seek educational and personalized content, trust pivots on social proof and security; effectively leveraging social media, transparent messaging, and seamless integrated platforms is vital as nearly half of users discover new services online while churn rates spike with poor onboarding, underscoring that in fintech, digital sophistication without trust-building is a costly gamble.

Digital Marketing and Customer Engagement

69% of fintech companies invest heavily in content marketing to attract customers
The average fintech startup spends 20% of its budget on marketing and customer acquisition
65% of fintech firms reported increased customer engagement through personalized marketing campaigns
45% of fintech companies utilize social media marketing as a primary engagement tool
55% of fintech marketing budgets are allocated to digital advertisements
The average open rate for fintech email marketing campaigns is 21%
60% of fintech companies are using influencer marketing to promote their solutions
85% of fintech startups utilize SEO strategies to improve online visibility
The average conversion rate for fintech landing pages is 9.5%
54% of fintech companies experienced a growth in user acquisition after launching targeted advertising campaigns
48% of fintech firms reported increased brand awareness through influencer collaborations
56% of fintech apps saw an increase in engagement when leveraging push notifications
64% of fintech companies say that digital marketing has accelerated their customer onboarding process
58% of fintech firms believe content marketing helps differentiate their brand
83% of fintech products are promoted through mobile-first marketing strategies
62% of fintech startups use customer testimonials in their marketing efforts
55% of fintech companies say that real-time analytics improves their marketing ROI
67% of respondents in a survey prioritize fintech marketing automation tools for customer engagement
43% of fintech firms leverage webinars and virtual events for lead generation
45% of fintech companies use push notifications to re-engage dormant users
50% of fintech firms have seen growth in their customer base due to targeted online advertising
86% of respondents believe that branding and storytelling are essential in fintech marketing
60% of fintech firms report that influencer marketing has significantly boosted their brand awareness
39% of fintech marketers prioritize mobile optimization to enhance user experience
70% of fintech firms use content marketing to educate their customers about new features and products

Digital Marketing and Customer Engagement Interpretation

In the fast-evolving world of fintech, where 86% champion branding storytelling and 69% pour resources into content marketing, it's clear that digital engagement strategies—ranging from personalized campaigns and influencer collaborations to mobile-first approaches—are not just marketing fluff but essential tools propelling customer acquisition, brand differentiation, and accelerated onboarding in a fiercely competitive landscape.

Market Growth and Investment Trends

The global fintech market is projected to reach $150 billion by 2025
The use of chatbots in fintech customer service increased by 35% in 2023
32% of fintech marketers plan to increase investment in video marketing in 2024
75% of fintech marketers plan to increase their digital advertising budgets in 2024
55% of fintech startups plan to expand their marketing efforts into emerging markets in 2024
48% of fintech companies have increased investments in video content marketing

Market Growth and Investment Trends Interpretation

As the fintech industry hurtles toward a $150 billion valuation by 2025, it’s clear that savvy marketers are betting big on video, chatbots, and emerging markets—transforming digital engagement from a trend into a necessity in the fast-paced race for financial innovation.

Technology Adoption and Innovation

68% of fintech firms see data analytics as crucial for their marketing decision-making
The use of AI-driven marketing personalization increased by 42% among fintech companies in 2023
40% of fintech companies have integrated cryptocurrency into their marketing campaigns

Technology Adoption and Innovation Interpretation

With 68% of fintech firms relying on data analytics for strategic insights, a 42% surge in AI-driven personalization, and nearly half integrating cryptocurrency into campaigns, it's clear that fintech marketing is embracing the digital age at full speed—or risk being left behind in the blockchain dust.