GITNUXREPORT 2025

Marketing In The Electronics Industry Statistics

Personalization, digital investment, reviews influence electronics marketing strategies significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of electronics companies plan to increase their marketing budgets in 2024

Statistic 2

77% of electronics companies plan to increase investments in AI and machine learning for marketing in 2024

Statistic 3

59% of electronics companies increase marketing spend during holiday seasons

Statistic 4

70% of electronics marketers forecast increased use of AI and automation tools in their strategies by 2025

Statistic 5

72% of consumers say they are more likely to buy from a brand that provides personalized experiences

Statistic 6

65% of electronics buyers start their product search online

Statistic 7

45% of electronics consumers prefer direct brand communications via email

Statistic 8

43% of electronics buyers abandon their online carts due to complicated checkout processes

Statistic 9

66% of consumers say their purchasing decision is influenced by a brand’s social responsibility

Statistic 10

38% of electronics consumers prefer live chat support for product inquiries

Statistic 11

57% of electronics consumers prefer brands that offer virtual or augmented reality experiences

Statistic 12

69% of electronics customers research products on multiple devices before purchase

Statistic 13

46% of electronics online shoppers abandon their carts due to high shipping costs

Statistic 14

78% of electronics companies use customer segmentation to tailor marketing messages

Statistic 15

55% of electronics consumers prefer shopping on mobile apps over mobile browsers

Statistic 16

65% of electronics consumers prefer buying from brands that offer comprehensive warranty and support services

Statistic 17

58% of electronics companies measure their marketing success through customer lifetime value

Statistic 18

59% of consumers follow at least one electronics brand on social media

Statistic 19

63% of electronics brands use chatbots to provide instant customer support

Statistic 20

49% of consumers consider warranty offers a key factor in electronics purchasing decisions

Statistic 21

73% of electronics consumers have switched brands due to poor customer service

Statistic 22

78% of electronics consumers prefer brands with easy-to-use websites

Statistic 23

54% of electronics buyers prefer brands with a strong social media presence

Statistic 24

65% of electronics consumers conduct product research via online forums and communities

Statistic 25

56% of electronic product searches are made on mobile devices

Statistic 26

48% of consumers trust brands that respond promptly to online reviews

Statistic 27

51% of consumers are more likely to share electronics products on social media if they perceive a brand as innovative

Statistic 28

69% of electronics companies develop loyalty programs to retain customers

Statistic 29

55% of electronics brands use data-driven personalization to boost sales

Statistic 30

58% of electronics consumers prefer to purchase from brands offering comprehensive online support

Statistic 31

52% of electronics consumers participate in brand loyalty programs for discounts and rewards

Statistic 32

61% of consumers use online forums to troubleshoot electronics before purchase

Statistic 33

66% of electronics companies incorporate customer feedback into product development and marketing

Statistic 34

75% of electronics companies find customer reviews to be essential for credibility

Statistic 35

52% of electronics marketers utilize user-generated content to build trust

Statistic 36

77% of electronics brands see improved customer engagement with interactive content

Statistic 37

41% of consumers read multiple product reviews before making an electronics purchase

Statistic 38

80% of electronics companies invest in digital marketing

Statistic 39

54% of electronics brands use influencer marketing strategies

Statistic 40

Video marketing accounts for over 70% of all digital marketing efforts in electronics

Statistic 41

58% of electronics companies see a measurable ROI from content marketing

Statistic 42

82% of electronics marketers leverage data analytics for targeted marketing

Statistic 43

53% of electronics brands use retargeting strategies to recover abandoned carts

Statistic 44

68% of electronics product launches are promoted through digital marketing channels

Statistic 45

Email marketing in electronics industry achieves an average open rate of 22%

Statistic 46

Influencer campaigns in electronics industry generate an average engagement rate of 4.7%

Statistic 47

70% of electronics brands utilize search engine optimization (SEO) to improve product visibility

Statistic 48

32% of electronics companies report a direct increase in sales after implementing influencer marketing

Statistic 49

83% of electronics brands see social media as critical for customer engagement

Statistic 50

73% of electronics brands use personalized email campaigns to retain customers

Statistic 51

48% of electronics industry marketing is now done through content marketing

Statistic 52

55% of electronics marketing professionals see personalization as the most effective tactic for customer engagement

Statistic 53

70% of electronics companies believe that adopting new marketing technologies will give them a competitive advantage

Statistic 54

60% of electronics industry marketing budgets are allocated to digital channels

Statistic 55

68% of electronics marketing decisions are driven by data analytics insights

Statistic 56

58% of electronics brands plan to utilize more video content in their marketing strategies in 2024

Statistic 57

82% of electronics companies rely on email campaigns for customer retention

Statistic 58

77% of marketers see influencer collaborations as effective in electronics marketing

Statistic 59

80% of electronics brands leverage SEO strategies to improve online visibility

Statistic 60

47% of electronics companies track customer touch points to optimize marketing strategies

Statistic 61

74% of electronics brands utilize online video ads to increase brand awareness

Statistic 62

87% of electronics companies plan to increase investments in digital marketing channels in 2024

Statistic 63

55% of consumers read online reviews before purchasing electronics

Statistic 64

Social media influences 67% of electronics purchasing decisions

Statistic 65

Mobile marketing in electronics retail has grown by 34% in the past year

Statistic 66

71% of electronics companies have integrated AI-powered chatbots on their websites

Statistic 67

49% of consumers make purchase decisions after engaging with a product video

Statistic 68

41% of electronics buyers are influenced by peer recommendations online

Statistic 69

84% of consumers trust online reviews as much as personal recommendations in electronics shopping

Statistic 70

61% of electronics product searches begin on Amazon or other online marketplaces

Statistic 71

54% of electronics consumers are influenced by holiday marketing campaigns

Statistic 72

47% of electronics buyers rely heavily on comparison websites before purchasing

Statistic 73

62% of electronics companies deploy augmented reality tools to enhance customer experience

Statistic 74

50% of electronics purchasers utilize product comparison tools online

Statistic 75

69% of electronics online shoppers rely on price comparison apps before finalizing their purchase

Statistic 76

85% of electronics consumers are influenced by video reviews during the purchase process

Statistic 77

41% of electronics buyers find augmented reality features helpful during the shopping experience

Statistic 78

69% of electronics retail brands use augmented reality to enhance the shopping experience

Statistic 79

63% of consumers have purchased electronics directly via social media platforms

Statistic 80

74% of electronics online shoppers watch product videos before purchase

Statistic 81

49% of electronic products are purchased after viewing comparative product videos

Statistic 82

62% of electronics consumers are influenced by peer reviews and testimonials

Statistic 83

83% of electronics purchases are impacted by online search engine results

Statistic 84

85% of electronics consumers say product images influence their purchase decisions

Statistic 85

45% of electronics buyers research on social media before purchasing

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Sources

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Key Highlights

72% of consumers say they are more likely to buy from a brand that provides personalized experiences
80% of electronics companies invest in digital marketing
65% of electronics buyers start their product search online
55% of consumers read online reviews before purchasing electronics
Social media influences 67% of electronics purchasing decisions
54% of electronics brands use influencer marketing strategies
Video marketing accounts for over 70% of all digital marketing efforts in electronics
45% of electronics consumers prefer direct brand communications via email
58% of electronics companies see a measurable ROI from content marketing
Mobile marketing in electronics retail has grown by 34% in the past year
43% of electronics buyers abandon their online carts due to complicated checkout processes
66% of consumers say their purchasing decision is influenced by a brand’s social responsibility
82% of electronics marketers leverage data analytics for targeted marketing

In an industry where 80% of electronics companies are investing heavily in digital marketing, mastering personalized content, influencer collaborations, and innovative tools like augmented reality is now the key to capturing the attention of the 72% of consumers who prefer buying from brands that offer tailored experiences.

Company Planning and Industry Trends

60% of electronics companies plan to increase their marketing budgets in 2024
77% of electronics companies plan to increase investments in AI and machine learning for marketing in 2024
59% of electronics companies increase marketing spend during holiday seasons
70% of electronics marketers forecast increased use of AI and automation tools in their strategies by 2025

Company Planning and Industry Trends Interpretation

With a majority of electronics companies poised to boost their marketing budgets and heavily invest in AI and automation, 2024 promises a techno-savvy marketing revolution where data-driven strategies leap ahead of traditional approaches, yet the holiday season remains a prime time — proving that even in a digital age, timing and innovation go hand in hand.

Consumer Behavior and Preferences

72% of consumers say they are more likely to buy from a brand that provides personalized experiences
65% of electronics buyers start their product search online
45% of electronics consumers prefer direct brand communications via email
43% of electronics buyers abandon their online carts due to complicated checkout processes
66% of consumers say their purchasing decision is influenced by a brand’s social responsibility
38% of electronics consumers prefer live chat support for product inquiries
57% of electronics consumers prefer brands that offer virtual or augmented reality experiences
69% of electronics customers research products on multiple devices before purchase
46% of electronics online shoppers abandon their carts due to high shipping costs
78% of electronics companies use customer segmentation to tailor marketing messages
55% of electronics consumers prefer shopping on mobile apps over mobile browsers
65% of electronics consumers prefer buying from brands that offer comprehensive warranty and support services
58% of electronics companies measure their marketing success through customer lifetime value
59% of consumers follow at least one electronics brand on social media
63% of electronics brands use chatbots to provide instant customer support
49% of consumers consider warranty offers a key factor in electronics purchasing decisions
73% of electronics consumers have switched brands due to poor customer service
78% of electronics consumers prefer brands with easy-to-use websites
54% of electronics buyers prefer brands with a strong social media presence
65% of electronics consumers conduct product research via online forums and communities
56% of electronic product searches are made on mobile devices
48% of consumers trust brands that respond promptly to online reviews
51% of consumers are more likely to share electronics products on social media if they perceive a brand as innovative
69% of electronics companies develop loyalty programs to retain customers
55% of electronics brands use data-driven personalization to boost sales
58% of electronics consumers prefer to purchase from brands offering comprehensive online support
52% of electronics consumers participate in brand loyalty programs for discounts and rewards
61% of consumers use online forums to troubleshoot electronics before purchase
66% of electronics companies incorporate customer feedback into product development and marketing

Consumer Behavior and Preferences Interpretation

In an industry where 72% of consumers favor personalized experiences and 78% demand user-friendly websites, electronics brands must navigate a landscape where seamless digital touchpoints, social responsibility, and instant support are as vital as the gadgets themselves—which, if ignored, could turn loyal customers into defectors faster than a smartphone battery drains.

Content and Review Engagement

75% of electronics companies find customer reviews to be essential for credibility
52% of electronics marketers utilize user-generated content to build trust
77% of electronics brands see improved customer engagement with interactive content
41% of consumers read multiple product reviews before making an electronics purchase

Content and Review Engagement Interpretation

In an industry where trust is wired into every transaction, electronics companies are increasingly harnessing customer reviews and interactive content as their digital truth serum, acknowledging that nearly half of consumers seek multiple opinions before pressing 'buy.'

Digital Investment and Marketing Strategies

80% of electronics companies invest in digital marketing
54% of electronics brands use influencer marketing strategies
Video marketing accounts for over 70% of all digital marketing efforts in electronics
58% of electronics companies see a measurable ROI from content marketing
82% of electronics marketers leverage data analytics for targeted marketing
53% of electronics brands use retargeting strategies to recover abandoned carts
68% of electronics product launches are promoted through digital marketing channels
Email marketing in electronics industry achieves an average open rate of 22%
Influencer campaigns in electronics industry generate an average engagement rate of 4.7%
70% of electronics brands utilize search engine optimization (SEO) to improve product visibility
32% of electronics companies report a direct increase in sales after implementing influencer marketing
83% of electronics brands see social media as critical for customer engagement
73% of electronics brands use personalized email campaigns to retain customers
48% of electronics industry marketing is now done through content marketing
55% of electronics marketing professionals see personalization as the most effective tactic for customer engagement
70% of electronics companies believe that adopting new marketing technologies will give them a competitive advantage
60% of electronics industry marketing budgets are allocated to digital channels
68% of electronics marketing decisions are driven by data analytics insights
58% of electronics brands plan to utilize more video content in their marketing strategies in 2024
82% of electronics companies rely on email campaigns for customer retention
77% of marketers see influencer collaborations as effective in electronics marketing
80% of electronics brands leverage SEO strategies to improve online visibility
47% of electronics companies track customer touch points to optimize marketing strategies
74% of electronics brands utilize online video ads to increase brand awareness
87% of electronics companies plan to increase investments in digital marketing channels in 2024

Digital Investment and Marketing Strategies Interpretation

In a digital-driven electronics landscape where 87% plan to boost investments and 82% rely on email for retention, savvy brands are leveraging influencer campaigns, SEO, and data analytics—demonstrating that in tech, marketing is as upgraded as the products themselves.

E-commerce and Purchase Influences

55% of consumers read online reviews before purchasing electronics
Social media influences 67% of electronics purchasing decisions
Mobile marketing in electronics retail has grown by 34% in the past year
71% of electronics companies have integrated AI-powered chatbots on their websites
49% of consumers make purchase decisions after engaging with a product video
41% of electronics buyers are influenced by peer recommendations online
84% of consumers trust online reviews as much as personal recommendations in electronics shopping
61% of electronics product searches begin on Amazon or other online marketplaces
54% of electronics consumers are influenced by holiday marketing campaigns
47% of electronics buyers rely heavily on comparison websites before purchasing
62% of electronics companies deploy augmented reality tools to enhance customer experience
50% of electronics purchasers utilize product comparison tools online
69% of electronics online shoppers rely on price comparison apps before finalizing their purchase
85% of electronics consumers are influenced by video reviews during the purchase process
41% of electronics buyers find augmented reality features helpful during the shopping experience
69% of electronics retail brands use augmented reality to enhance the shopping experience
63% of consumers have purchased electronics directly via social media platforms
74% of electronics online shoppers watch product videos before purchase
49% of electronic products are purchased after viewing comparative product videos
62% of electronics consumers are influenced by peer reviews and testimonials
83% of electronics purchases are impacted by online search engine results
85% of electronics consumers say product images influence their purchase decisions
45% of electronics buyers research on social media before purchasing

E-commerce and Purchase Influences Interpretation

In the digital age of electronics shopping, where 85% of consumers are swayed by images and reviews, and social media influences over two-thirds of decisions, manufacturers must wield a multimedia arsenal—particularly videos and AR—while heavily investing in online reputation and comparison tools, or risk becoming invisible in the high-tech marketplace.