GITNUXREPORT 2025

Marketing In The Electric Vehicle Industry Statistics

Digital, sustainability-focused marketing drives EV sales growth and consumer interest.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers consider electric vehicles (EVs) a priority when researching new car purchases

Statistic 2

78% of EV buyers said marketing influenced their decision to purchase

Statistic 3

45% of consumers are influenced by online reviews when considering an EV purchase

Statistic 4

68% of potential EV buyers are interested in brands that promote sustainability and eco-friendliness

Statistic 5

82% of consumers trust brand messages about EV environmental benefits

Statistic 6

55% of EV buyers first learn about models through online videos

Statistic 7

70% of consumers report that interactive online tools influence their EV purchasing decision

Statistic 8

60% of EV consumers are more likely to purchase from brands with strong digital presence

Statistic 9

40% of car buyers research EVs primarily through social media

Statistic 10

85% of new EV purchasers say that test drives significantly influence their decision

Statistic 11

53% of consumers felt that TM strategies like influencer marketing positively impacted their EV purchase decision

Statistic 12

48% of EV buyers are motivated by the availability of incentives and rebates

Statistic 13

64% of consumers expect to see more innovative marketing and product placements for EVs in 2024

Statistic 14

59% of potential EV buyers are more receptive to personalized marketing messages

Statistic 15

45% of consumers are influenced by brand reputation when considering EV purchases

Statistic 16

65% of consumers recall seeing EV ads in the last month

Statistic 17

66% of consumers say that Eco-friendly marketing positively influences their perception of brands offering EVs

Statistic 18

44% of consumers are more likely to share EV-related marketing content on social media

Statistic 19

53% of early EV adopters are motivated by innovative marketing and unique brand experiences

Statistic 20

46% of EV buyers say that rebates and government incentives influence their marketing perceptions

Statistic 21

81% of EV customers would recommend their EV brand based on positive marketing experiences

Statistic 22

67% of people say that a brand’s sustainability commitments impact their perception of the brand

Statistic 23

52% of Gen Z consumers express interest in EVs compared to 34% of Baby Boomers

Statistic 24

The average EV consumer is aged 35-50, and marketing campaigns are increasingly tailored for this demographic

Statistic 25

60% of EV marketing efforts now target urban populations, due to higher adoption rates in cities

Statistic 26

53% of hybrid and EV customers are influenced by innovative digital test drive experiences

Statistic 27

58% of consumers have interacted with EV brand chats or chatbots for information

Statistic 28

Automotive brands that incorporate virtual reality showrooms experience 65% higher visitor engagement

Statistic 29

Global EV sales increased by 49% in 2022, reaching 10.5 million units

Statistic 30

By 2030, it is estimated that 58% of new vehicles sold globally will be electric

Statistic 31

77% of EV marketing focus on environmental impact and sustainability

Statistic 32

70% of consumers prefer brands that demonstrate transparency about EV battery sourcing and sustainability

Statistic 33

Electric vehicle advertising campaigns have seen a 60% increase in social media engagement over the past three years

Statistic 34

The average spend on EV marketing campaigns grew by 35% from 2020 to 2023

Statistic 35

76% of EV marketing emphasizes cost savings on fuel and maintenance

Statistic 36

The number of EV-specific marketing campaigns increased by 45% between 2020 and 2023

Statistic 37

90% of automotive marketers plan to increase their EV advertising budgets in 2024

Statistic 38

72% of EV brands invest in digital advertising to reach younger demographics

Statistic 39

Subscription-based EV marketing models are gaining popularity, with 15% of automakers adopting this approach as of 2023

Statistic 40

Augmented reality (AR) marketing campaigns for EVs increased by 120% in the last two years

Statistic 41

55% of automakers have increased their investments in EV-specific influencer collaborations in 2023

Statistic 42

80% of EV marketing campaigns include digital media components

Statistic 43

30% of EV marketing focus on new technology features, according to recent surveys

Statistic 44

92% of automotive marketing budgets are estimated to be allocated to digital channels in 2024

Statistic 45

74% of EV marketing campaigns include storytelling to communicate environmental benefits

Statistic 46

The use of eco-friendly messaging in EV marketing increased by 70% between 2021 and 2023

Statistic 47

The average cost of a digital EV ad campaign is $50,000, with high-performing campaigns exceeding $150,000

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Key Highlights

65% of consumers consider electric vehicles (EVs) a priority when researching new car purchases
Global EV sales increased by 49% in 2022, reaching 10.5 million units
78% of EV buyers said marketing influenced their decision to purchase
By 2030, it is estimated that 58% of new vehicles sold globally will be electric
45% of consumers are influenced by online reviews when considering an EV purchase
Electric vehicle advertising campaigns have seen a 60% increase in social media engagement over the past three years
52% of Gen Z consumers express interest in EVs compared to 34% of Baby Boomers
The average spend on EV marketing campaigns grew by 35% from 2020 to 2023
68% of potential EV buyers are interested in brands that promote sustainability and eco-friendliness
82% of consumers trust brand messages about EV environmental benefits
76% of EV marketing emphasizes cost savings on fuel and maintenance
55% of EV buyers first learn about models through online videos
70% of consumers report that interactive online tools influence their EV purchasing decision

As electric vehicles accelerate into the mainstream, savvy marketers are leveraging innovative digital strategies—ranging from virtual showrooms to personalized content—to drive a 49% surge in EV sales and capture the attention of younger, eco-conscious consumers.

Consumer Attitudes and Influences

65% of consumers consider electric vehicles (EVs) a priority when researching new car purchases
78% of EV buyers said marketing influenced their decision to purchase
45% of consumers are influenced by online reviews when considering an EV purchase
68% of potential EV buyers are interested in brands that promote sustainability and eco-friendliness
82% of consumers trust brand messages about EV environmental benefits
55% of EV buyers first learn about models through online videos
70% of consumers report that interactive online tools influence their EV purchasing decision
60% of EV consumers are more likely to purchase from brands with strong digital presence
40% of car buyers research EVs primarily through social media
85% of new EV purchasers say that test drives significantly influence their decision
53% of consumers felt that TM strategies like influencer marketing positively impacted their EV purchase decision
48% of EV buyers are motivated by the availability of incentives and rebates
64% of consumers expect to see more innovative marketing and product placements for EVs in 2024
59% of potential EV buyers are more receptive to personalized marketing messages
45% of consumers are influenced by brand reputation when considering EV purchases
65% of consumers recall seeing EV ads in the last month
66% of consumers say that Eco-friendly marketing positively influences their perception of brands offering EVs
44% of consumers are more likely to share EV-related marketing content on social media
53% of early EV adopters are motivated by innovative marketing and unique brand experiences
46% of EV buyers say that rebates and government incentives influence their marketing perceptions
81% of EV customers would recommend their EV brand based on positive marketing experiences
67% of people say that a brand’s sustainability commitments impact their perception of the brand

Consumer Attitudes and Influences Interpretation

With over half of consumers citing marketing influence and sustainability commitments as key drivers, the electric vehicle industry is clearly charging ahead—not just on the road but also through innovative, eco-focused messaging that turns first-time viewers into loyal advocates.

Demographics and Receptivity

52% of Gen Z consumers express interest in EVs compared to 34% of Baby Boomers
The average EV consumer is aged 35-50, and marketing campaigns are increasingly tailored for this demographic
60% of EV marketing efforts now target urban populations, due to higher adoption rates in cities

Demographics and Receptivity Interpretation

With over half of Gen Z expressing interest in EVs and marketing campaigns increasingly aimed at urban adults aged 35-50, the electric vehicle industry is clearly shifting gears toward a youthful, city-savvy demographic that’s driving their adoption—literally and figuratively—into a more sustainable future.

Digital and Technological Innovations

53% of hybrid and EV customers are influenced by innovative digital test drive experiences
58% of consumers have interacted with EV brand chats or chatbots for information
Automotive brands that incorporate virtual reality showrooms experience 65% higher visitor engagement

Digital and Technological Innovations Interpretation

These statistics reveal that in the electric vehicle industry, engaging digital and virtual experiences are not just fancy perks—they’re essential to driving consumer interest, influence, and ultimately, the charge toward a greener future.

Environmental Impact and Sustainability

Global EV sales increased by 49% in 2022, reaching 10.5 million units
By 2030, it is estimated that 58% of new vehicles sold globally will be electric
77% of EV marketing focus on environmental impact and sustainability
70% of consumers prefer brands that demonstrate transparency about EV battery sourcing and sustainability

Environmental Impact and Sustainability Interpretation

As the electric vehicle market charges ahead with nearly 50% growth in 2022 and over half of all new cars expected to go electric by 2030, savvy brands are steering marketing efforts towards environmental transparency—because in a landscape where 70% of consumers prioritize sustainability, honesty isn’t just ethical; it’s essential for the ride to success.

Marketing Strategies and Campaigns

Electric vehicle advertising campaigns have seen a 60% increase in social media engagement over the past three years
The average spend on EV marketing campaigns grew by 35% from 2020 to 2023
76% of EV marketing emphasizes cost savings on fuel and maintenance
The number of EV-specific marketing campaigns increased by 45% between 2020 and 2023
90% of automotive marketers plan to increase their EV advertising budgets in 2024
72% of EV brands invest in digital advertising to reach younger demographics
Subscription-based EV marketing models are gaining popularity, with 15% of automakers adopting this approach as of 2023
Augmented reality (AR) marketing campaigns for EVs increased by 120% in the last two years
55% of automakers have increased their investments in EV-specific influencer collaborations in 2023
80% of EV marketing campaigns include digital media components
30% of EV marketing focus on new technology features, according to recent surveys
92% of automotive marketing budgets are estimated to be allocated to digital channels in 2024
74% of EV marketing campaigns include storytelling to communicate environmental benefits
The use of eco-friendly messaging in EV marketing increased by 70% between 2021 and 2023
The average cost of a digital EV ad campaign is $50,000, with high-performing campaigns exceeding $150,000

Marketing Strategies and Campaigns Interpretation

As electric vehicle brands accelerate their marketing efforts—spending more, innovating with AR, and electrifying digital strategies—they’re not just charging up their ad budgets but also shifting the industry into a high-voltage era of storytelling, tech focus, and eco-friendly messaging that’s as tempting as a free supercharger session.