GITNUXREPORT 2025

Marketing In The E Commerce Industry Statistics

E-commerce marketing thrives with personalization, mobile focus, reviews, and engaging content.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

E-commerce sales worldwide reached $4.9 trillion in 2021, projected to grow to $7.4 trillion by 2025

Statistic 2

55% of online shoppers make purchases from social media platforms

Statistic 3

80% of consumers own a smartphone, influencing their online shopping behavior

Statistic 4

45% of consumers consider themselves more likely to purchase after watching a product video

Statistic 5

60% of Instagram users discover new products on the platform

Statistic 6

70% of shoppers abandon their carts due to extra costs such as shipping fees

Statistic 7

50% of online shoppers make at least one purchase per month via mobile device

Statistic 8

User-generated content (UGC) influences purchase decision for 84% of millennials

Statistic 9

89% of shoppers are influenced by online reviews

Statistic 10

49% of e-commerce sales are made through Amazon

Statistic 11

Subscription services are increasing in popularity, with 15% of online shoppers subscribing to at least one service

Statistic 12

85% of consumers expect real-time assistance when shopping online

Statistic 13

67% of consumers prefer to buy from brands that support social causes

Statistic 14

The average order value (AOV) in e-commerce is $138

Statistic 15

Voice search usage has increased by 40% in the last two years among e-commerce consumers

Statistic 16

82% of consumers trust a brand more if they see consistent branding across channels

Statistic 17

45% of online shoppers will abandon their cart if free shipping is not available

Statistic 18

64% of consumers prefer to shop on websites that offer multiple payment options

Statistic 19

74% of shoppers are more likely to buy from a brand that offers an easy checkout process

Statistic 20

55% of millennials prefer brands with strong social responsibility initiatives

Statistic 21

52% of online shoppers read product reviews before making a purchase

Statistic 22

68% of consumers are more likely to purchase from a brand if it offers a seamless mobile experience

Statistic 23

49% of consumers say that free returns influence their purchase decisions

Statistic 24

60% of consumers have abandoned a mobile shopping cart due to poor mobile site performance

Statistic 25

58% of all online shoppers make a purchase from a recommendation in an email

Statistic 26

72% of consumers prefer video content over static images

Statistic 27

81% of consumers trust advice from online reviews

Statistic 28

56% of online shoppers shop via multiple devices during their purchasing journey

Statistic 29

55% of online consumers are influenced by social media when making purchase decisions

Statistic 30

55% of shoppers prefer to buy from brands that offer subscription options

Statistic 31

89% of consumers are influenced by peer reviews before buying online

Statistic 32

E-commerce return rates average 20-30%, impacting profit margins

Statistic 33

81% of consumers consult product reviews before making a purchase

Statistic 34

66% of consumers say that being able to track their order increases their trust in a brand

Statistic 35

Email marketing has an average ROI of 4200%, meaning $42 for every $1 spent

Statistic 36

86% of consumers say authenticity influences their brand loyalty

Statistic 37

Loyalty programs influence 66% of consumers to prefer repeating purchases at a certain brand

Statistic 38

The average bounce rate for e-commerce websites is approximately 45-50%

Statistic 39

82% of online shoppers are likely to recommend brands after positive experiences

Statistic 40

70% of online shoppers abandon their carts due to confusing navigation or complicated checkout processes

Statistic 41

Mobile commerce accounts for 72.9% of all e-commerce sales in 2021

Statistic 42

Mobile payments are used in 44% of global e-commerce transactions, expected to grow further

Statistic 43

Video content increases conversion rates by 80%

Statistic 44

Influencer marketing spend is projected to reach $21.1 billion in 2023

Statistic 45

Facebook remains the most popular platform for e-commerce advertising, with 93% of social media ad spend

Statistic 46

During holiday sales periods, email campaigns see an increase of up to 65% in open rates

Statistic 47

Retargeting ads can increase conversion rates by up to 70%

Statistic 48

57% of marketers say that content marketing generates more leads

Statistic 49

42% of e-commerce companies plan to increase their marketing budget in 2024

Statistic 50

70% of businesses plan to invest more in content marketing in 2024

Statistic 51

Content marketing costs 62% less than outbound marketing and generates about 3 times as many leads

Statistic 52

Businesses that blog regularly generate 55% more website visitors

Statistic 53

61% of marketers say content marketing is their top inbound marketing strategy

Statistic 54

The average click-through rate (CTR) for e-commerce Google Ads is 3.17%

Statistic 55

The e-commerce industry's advertising revenue is projected to reach $620 billion in 2023

Statistic 56

68% of marketers plan to increase their content marketing budget in 2024

Statistic 57

78% of consumers have abandoned a purchase due to poor user experience

Statistic 58

Personalized product recommendations can increase sales by 10-30%

Statistic 59

63% of consumers expect companies to use their data to personalize experiences

Statistic 60

58% of consumers prefer to shop from brands that offer personalized experiences

Statistic 61

Chatbots are used on 70% of websites for customer service, improving response times and satisfaction

Statistic 62

90% of consumers say personalized experiences influence their purchasing decisions

Statistic 63

The use of augmented reality (AR) in e-commerce increased by 147% during the pandemic

Statistic 64

Retailers using artificial intelligence see a 47% increase in web conversions

Statistic 65

67% of consumers want a personalized shopping experience

Statistic 66

83% of consumers say they are more likely to buy from a brand that offers personalized experiences

Statistic 67

54% of consumers think that live chat improves their shopping experience

Statistic 68

57% of consumers say they are more loyal to brands that personalize their messages

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Sources

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Key Highlights

E-commerce sales worldwide reached $4.9 trillion in 2021, projected to grow to $7.4 trillion by 2025
78% of consumers have abandoned a purchase due to poor user experience
Personalized product recommendations can increase sales by 10-30%
63% of consumers expect companies to use their data to personalize experiences
Mobile commerce accounts for 72.9% of all e-commerce sales in 2021
55% of online shoppers make purchases from social media platforms
Email marketing has an average ROI of 4200%, meaning $42 for every $1 spent
80% of consumers own a smartphone, influencing their online shopping behavior
Video content increases conversion rates by 80%
45% of consumers consider themselves more likely to purchase after watching a product video
Influencer marketing spend is projected to reach $21.1 billion in 2023
60% of Instagram users discover new products on the platform
70% of shoppers abandon their carts due to extra costs such as shipping fees

With global e-commerce sales projected to soar to $7.4 trillion by 2025 and 86% of consumers emphasizing the importance of personalized experiences, mastering innovative marketing strategies has become essential for businesses looking to thrive in the digital retail landscape.

Consumer Behavior and Preferences

E-commerce sales worldwide reached $4.9 trillion in 2021, projected to grow to $7.4 trillion by 2025
55% of online shoppers make purchases from social media platforms
80% of consumers own a smartphone, influencing their online shopping behavior
45% of consumers consider themselves more likely to purchase after watching a product video
60% of Instagram users discover new products on the platform
70% of shoppers abandon their carts due to extra costs such as shipping fees
50% of online shoppers make at least one purchase per month via mobile device
User-generated content (UGC) influences purchase decision for 84% of millennials
89% of shoppers are influenced by online reviews
49% of e-commerce sales are made through Amazon
Subscription services are increasing in popularity, with 15% of online shoppers subscribing to at least one service
85% of consumers expect real-time assistance when shopping online
67% of consumers prefer to buy from brands that support social causes
The average order value (AOV) in e-commerce is $138
Voice search usage has increased by 40% in the last two years among e-commerce consumers
82% of consumers trust a brand more if they see consistent branding across channels
45% of online shoppers will abandon their cart if free shipping is not available
64% of consumers prefer to shop on websites that offer multiple payment options
74% of shoppers are more likely to buy from a brand that offers an easy checkout process
55% of millennials prefer brands with strong social responsibility initiatives
52% of online shoppers read product reviews before making a purchase
68% of consumers are more likely to purchase from a brand if it offers a seamless mobile experience
49% of consumers say that free returns influence their purchase decisions
60% of consumers have abandoned a mobile shopping cart due to poor mobile site performance
58% of all online shoppers make a purchase from a recommendation in an email
72% of consumers prefer video content over static images
81% of consumers trust advice from online reviews
56% of online shoppers shop via multiple devices during their purchasing journey
55% of online consumers are influenced by social media when making purchase decisions
55% of shoppers prefer to buy from brands that offer subscription options
89% of consumers are influenced by peer reviews before buying online
E-commerce return rates average 20-30%, impacting profit margins
81% of consumers consult product reviews before making a purchase
66% of consumers say that being able to track their order increases their trust in a brand

Consumer Behavior and Preferences Interpretation

With e-commerce surging to a projected $7.4 trillion by 2025, it's clear that consumers' purchasing decisions are increasingly driven by social media influence, peer reviews, and seamless mobile experiences—making online shopping a digital high-stakes game where brands must master the art of trust, convenience, and authentic connection—or risk being left in the cart.

Customer Loyalty and Engagement

Email marketing has an average ROI of 4200%, meaning $42 for every $1 spent
86% of consumers say authenticity influences their brand loyalty
Loyalty programs influence 66% of consumers to prefer repeating purchases at a certain brand
The average bounce rate for e-commerce websites is approximately 45-50%
82% of online shoppers are likely to recommend brands after positive experiences
70% of online shoppers abandon their carts due to confusing navigation or complicated checkout processes

Customer Loyalty and Engagement Interpretation

With email marketing delivering a staggering 4200% ROI and authenticity driving 86% of loyalty, e-commerce brands must streamline their sites and prioritize genuine engagement to convert browsers into loyal buyers before they bounce away.

Digital Payment and Mobile Commerce

Mobile commerce accounts for 72.9% of all e-commerce sales in 2021
Mobile payments are used in 44% of global e-commerce transactions, expected to grow further

Digital Payment and Mobile Commerce Interpretation

With nearly three-quarters of e-commerce now riding on mobile, and nearly half of transactions already paid through smartphones, it's clear that if your online store isn't mobile-friendly, you're essentially leaving money on the digital table.

Marketing Strategies and Content

Video content increases conversion rates by 80%
Influencer marketing spend is projected to reach $21.1 billion in 2023
Facebook remains the most popular platform for e-commerce advertising, with 93% of social media ad spend
During holiday sales periods, email campaigns see an increase of up to 65% in open rates
Retargeting ads can increase conversion rates by up to 70%
57% of marketers say that content marketing generates more leads
42% of e-commerce companies plan to increase their marketing budget in 2024
70% of businesses plan to invest more in content marketing in 2024
Content marketing costs 62% less than outbound marketing and generates about 3 times as many leads
Businesses that blog regularly generate 55% more website visitors
61% of marketers say content marketing is their top inbound marketing strategy
The average click-through rate (CTR) for e-commerce Google Ads is 3.17%
The e-commerce industry's advertising revenue is projected to reach $620 billion in 2023
68% of marketers plan to increase their content marketing budget in 2024

Marketing Strategies and Content Interpretation

In the fiercely competitive e-commerce landscape, leveraging engaging video content, influencer collaborations, strategic retargeting, and robust content marketing not only boosts conversion rates by up to 80% but also signals a clear trend: savvy brands are doubling down on cost-effective, data-driven strategies—especially on Facebook and through email campaigns—to fuel the industry’s staggering $620 billion revenue surge in 2023 and beyond.

Personalization and Customer Experience

78% of consumers have abandoned a purchase due to poor user experience
Personalized product recommendations can increase sales by 10-30%
63% of consumers expect companies to use their data to personalize experiences
58% of consumers prefer to shop from brands that offer personalized experiences
Chatbots are used on 70% of websites for customer service, improving response times and satisfaction
90% of consumers say personalized experiences influence their purchasing decisions
The use of augmented reality (AR) in e-commerce increased by 147% during the pandemic
Retailers using artificial intelligence see a 47% increase in web conversions
67% of consumers want a personalized shopping experience
83% of consumers say they are more likely to buy from a brand that offers personalized experiences
54% of consumers think that live chat improves their shopping experience
57% of consumers say they are more loyal to brands that personalize their messages

Personalization and Customer Experience Interpretation

In an era where 90% of consumers admit that personalized experiences sway their buying decisions, e-commerce brands must navigate the fine line between leveraging data-driven personalization to boost sales and ensuring a seamless, user-friendly journey—otherwise, they risk losing nearly four out of five customers to poor UX and impersonal interactions.