GITNUXREPORT 2025

Marketing In The Dessert Industry Statistics

Dessert industry marketing thrives via social media, personalization, influencer, and sustainability efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

55% of dessert brands utilize loyalty programs to retain customers

Statistic 2

65% of dessert consumers prefer artisanal and handcrafted desserts over mass-produced options

Statistic 3

78% of U.S. consumers have purchased a dessert item after seeing it on social media

Statistic 4

52% of consumers are influenced by online reviews when choosing dessert products

Statistic 5

Mobile device users are 3 times more likely to purchase desserts after viewing mobile-friendly ads

Statistic 6

40% of consumers prefer personalized dessert options

Statistic 7

70% of dessert buyers are more likely to purchase from a brand that offers eco-friendly packaging

Statistic 8

Vegan and plant-based desserts drive 22% of dessert sales among millennials

Statistic 9

67% of consumers prefer to order desserts online for home delivery

Statistic 10

Interactive content such as quizzes and polls increased engagement for dessert brands by 30%

Statistic 11

65% of consumers would try a new dessert flavor if recommended by an influencer

Statistic 12

55% of consumers follow dessert brands on Instagram for new product updates

Statistic 13

The average visit-to-sale conversion rate for dessert e-commerce sites is 3.9%

Statistic 14

81% of consumers are willing to pay a premium for desserts that are organic or sustainably sourced

Statistic 15

The use of storytelling in marketing campaigns increased customer loyalty by 25% among dessert brands

Statistic 16

60% of dessert startups leverage local events or farmers markets as part of their marketing strategy

Statistic 17

76% of consumers discover new dessert brands through online search results

Statistic 18

69% of dessert consumers are influenced by seasonal marketing campaigns, particularly around holidays and festivals

Statistic 19

44% of dessert consumers are influenced by packaging design when making purchasing decisions

Statistic 20

53% of consumers follow dessert brands on multiple social media platforms, averaging 3.4 platforms per consumer

Statistic 21

40% of dessert consumers prefer organic or natural ingredients, driving marketing messaging around purity and healthfulness

Statistic 22

74% of dessert businesses use data analytics to tailor their marketing strategies

Statistic 23

85% of dessert brands actively participate in sustainability-related marketing to appeal to eco-conscious consumers

Statistic 24

Social media campaigns for dessert brands see an average engagement rate of 4.5%

Statistic 25

Video marketing accounts for 60% of all dessert industry marketing content

Statistic 26

45% of dessert brands invest heavily in influencer marketing campaigns

Statistic 27

62% of dessert business owners use email marketing to promote new products

Statistic 28

Only 30% of dessert companies currently use augmented reality in marketing, but 65% are interested in exploring it

Statistic 29

The average spend on digital marketing by dessert companies is $200,000 annually

Statistic 30

80% of dessert shops use social media to showcase daily specials and in-store promotions

Statistic 31

37% of dessert manufacturers report increased ROI after adopting targeted social media advertisements

Statistic 32

48% of dessert businesses have increased their marketing budgets in the past year to capitalize on digital trends

Statistic 33

Facebook remains the top social media platform for dessert marketing with 78% of brands active on it

Statistic 34

42% of dessert companies have used TikTok marketing campaigns, and 70% plan to expand their efforts

Statistic 35

58% of dessert brands utilize Pinterest to showcase their products and inspiration

Statistic 36

54% of dessert brands partner with food bloggers for product reviews and promotions

Statistic 37

61% of dessert brands have implemented chatbots on their websites to improve customer engagement

Statistic 38

The average discount offered in digital promotions for desserts is 15%, which increases customer acquisition rates by 20%

Statistic 39

72% of dessert brands report increased sales after launching digital marketing campaigns

Statistic 40

50% of new dessert product launches are supported by digital marketing initiatives within the first three months

Statistic 41

The global dessert market is projected to reach $150 billion by 2027, growing at a CAGR of 4.2%

Statistic 42

Dessert subscription boxes have increased by 150% in popularity over the past two years

Statistic 43

83% of dessert brands plan to increase investment in sustainable packaging over the next five years

Statistic 44

The global online dessert market is expected to grow 12% annually from 2024 to 2028

Statistic 45

The majority of dessert brands (68%) plan to expand their product range to include healthier dessert options in the next three years

Statistic 46

The percentage of dessert shops that use CRM tools for customer retention is 58%

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Key Highlights

65% of dessert consumers prefer artisanal and handcrafted desserts over mass-produced options
Social media campaigns for dessert brands see an average engagement rate of 4.5%
78% of U.S. consumers have purchased a dessert item after seeing it on social media
Video marketing accounts for 60% of all dessert industry marketing content
52% of consumers are influenced by online reviews when choosing dessert products
The global dessert market is projected to reach $150 billion by 2027, growing at a CAGR of 4.2%
45% of dessert brands invest heavily in influencer marketing campaigns
Mobile device users are 3 times more likely to purchase desserts after viewing mobile-friendly ads
40% of consumers prefer personalized dessert options
62% of dessert business owners use email marketing to promote new products
70% of dessert buyers are more likely to purchase from a brand that offers eco-friendly packaging
55% of dessert brands utilize loyalty programs to retain customers
Dessert subscription boxes have increased by 150% in popularity over the past two years

Sweet treats are capturing the digital age: with 65% of consumers preferring artisanal desserts, 78% relying on social media for decisions, and a booming market projected to hit $150 billion by 2027, the dessert industry is reinventing itself through innovative marketing strategies fueled by social media, influencer partnerships, sustainability, and personalized experiences.

Brand Engagement and Loyalty Programs

55% of dessert brands utilize loyalty programs to retain customers

Brand Engagement and Loyalty Programs Interpretation

With over half of dessert brands leveraging loyalty programs, it's clear that in the sweet world of confections, keeping customers coming back is just as important as the ingredients in the treat itself.

Consumer Preferences and Behavior

65% of dessert consumers prefer artisanal and handcrafted desserts over mass-produced options
78% of U.S. consumers have purchased a dessert item after seeing it on social media
52% of consumers are influenced by online reviews when choosing dessert products
Mobile device users are 3 times more likely to purchase desserts after viewing mobile-friendly ads
40% of consumers prefer personalized dessert options
70% of dessert buyers are more likely to purchase from a brand that offers eco-friendly packaging
Vegan and plant-based desserts drive 22% of dessert sales among millennials
67% of consumers prefer to order desserts online for home delivery
Interactive content such as quizzes and polls increased engagement for dessert brands by 30%
65% of consumers would try a new dessert flavor if recommended by an influencer
55% of consumers follow dessert brands on Instagram for new product updates
The average visit-to-sale conversion rate for dessert e-commerce sites is 3.9%
81% of consumers are willing to pay a premium for desserts that are organic or sustainably sourced
The use of storytelling in marketing campaigns increased customer loyalty by 25% among dessert brands
60% of dessert startups leverage local events or farmers markets as part of their marketing strategy
76% of consumers discover new dessert brands through online search results
69% of dessert consumers are influenced by seasonal marketing campaigns, particularly around holidays and festivals
44% of dessert consumers are influenced by packaging design when making purchasing decisions
53% of consumers follow dessert brands on multiple social media platforms, averaging 3.4 platforms per consumer
40% of dessert consumers prefer organic or natural ingredients, driving marketing messaging around purity and healthfulness
74% of dessert businesses use data analytics to tailor their marketing strategies
85% of dessert brands actively participate in sustainability-related marketing to appeal to eco-conscious consumers

Consumer Preferences and Behavior Interpretation

In the sweet realm of desserts, consumers increasingly crave artisanal, eco-friendly, and personalized treats often influenced by social media, reviews, and seasonal storytelling—showing that flavor is now as much about brand authenticity and sustainability as it is about taste.

Digital Marketing Strategies and Platforms

Social media campaigns for dessert brands see an average engagement rate of 4.5%
Video marketing accounts for 60% of all dessert industry marketing content
45% of dessert brands invest heavily in influencer marketing campaigns
62% of dessert business owners use email marketing to promote new products
Only 30% of dessert companies currently use augmented reality in marketing, but 65% are interested in exploring it
The average spend on digital marketing by dessert companies is $200,000 annually
80% of dessert shops use social media to showcase daily specials and in-store promotions
37% of dessert manufacturers report increased ROI after adopting targeted social media advertisements
48% of dessert businesses have increased their marketing budgets in the past year to capitalize on digital trends
Facebook remains the top social media platform for dessert marketing with 78% of brands active on it
42% of dessert companies have used TikTok marketing campaigns, and 70% plan to expand their efforts
58% of dessert brands utilize Pinterest to showcase their products and inspiration
54% of dessert brands partner with food bloggers for product reviews and promotions
61% of dessert brands have implemented chatbots on their websites to improve customer engagement
The average discount offered in digital promotions for desserts is 15%, which increases customer acquisition rates by 20%
72% of dessert brands report increased sales after launching digital marketing campaigns
50% of new dessert product launches are supported by digital marketing initiatives within the first three months

Digital Marketing Strategies and Platforms Interpretation

With digital marketing channels—from TikTok to augmented reality—now enticed by nearly $200,000 annually and boasting a 4.5% engagement rate, dessert brands are increasingly blending sweet innovation with savvy social strategies, proving that in the dessert industry, the recipe for success is as much about digital artistry as it is about the confectionery.

Market Trends and Growth Projections

The global dessert market is projected to reach $150 billion by 2027, growing at a CAGR of 4.2%
Dessert subscription boxes have increased by 150% in popularity over the past two years
83% of dessert brands plan to increase investment in sustainable packaging over the next five years
The global online dessert market is expected to grow 12% annually from 2024 to 2028
The majority of dessert brands (68%) plan to expand their product range to include healthier dessert options in the next three years

Market Trends and Growth Projections Interpretation

With the dessert industry booming toward a projected $150 billion by 2027, the sweet spot is clearly between innovative subscriptions, sustainable practices, and healthier options—making it a confectionary convergence of growth and conscience.

Operational Practices and Business Strategies

The percentage of dessert shops that use CRM tools for customer retention is 58%

Operational Practices and Business Strategies Interpretation

With just over half of dessert shops leveraging CRM tools, it's clear that while some establishments are sweetening their customer retention, many are still leaving money on the table—perhaps waiting for a 'sugar high' of loyalty to kick in.