GITNUXREPORT 2025

Marketing In The Define Industry Statistics

Content marketing, personalization, and AI drive industry-wide marketing success.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

47% of buyers view 3-5 pieces of content before engaging with a sales rep

Statistic 2

Mobile devices account for 54.8% of global website traffic

Statistic 3

84% of consumers trust recommendations from family and friends over any other form of advertising

Statistic 4

45% of consumers watch more than an hour of video daily

Statistic 5

49% of consumers use social media for product research

Statistic 6

78% of people watch videos online monthly

Statistic 7

84% of consumers say that authenticity is a key factor when deciding to support a brand

Statistic 8

70% of consumers trust online reviews as much as personal recommendations

Statistic 9

61% of consumers prefer brands that personalize content

Statistic 10

60% of consumers say they feel more positive about a brand after consuming personalized content

Statistic 11

90% of all marketing data is generated in the last two years

Statistic 12

Marketers using automation see a 14.5% increase in sales productivity

Statistic 13

73% of consumers prefer to buy from brands that personalize their shopping experience

Statistic 14

66% of marketers plan to increase their investment in artificial intelligence tools

Statistic 15

71% of consumers are frustrated by impersonal experiences from brands

Statistic 16

90% of consumers find personalized content appealing

Statistic 17

63% of marketers say improving customer experience is a top priority

Statistic 18

58% of marketers say they plan to increase their spend on data analytics tools

Statistic 19

42% of marketers report a significant boost in customer engagement after implementing personalization

Statistic 20

77% of marketers report that using analytics improves their marketing ROI

Statistic 21

89% of marketers agree that better customer data leads to improved marketing effectiveness

Statistic 22

55% of consumers are willing to pay more for a great customer experience

Statistic 23

72% of marketers say content marketing increases engagement

Statistic 24

80% of marketers utilize email marketing as part of their strategy

Statistic 25

Organic search accounts for 53% of website traffic

Statistic 26

68% of marketers plan to increase their content marketing budget in 2023

Statistic 27

63% of marketers say SEO is their top inbound marketing priority

Statistic 28

89% of B2B marketers use content marketing, and 70% say it has increased their engagement

Statistic 29

Businesses that blog get 55% more website visitors

Statistic 30

Email marketing ROI is $42 for every dollar spent

Statistic 31

50% of all search queries are voice searches

Statistic 32

Content marketing costs 62% less than traditional marketing and generates about three times as many leads

Statistic 33

36% of marketers say that content syndication is effective in generating leads

Statistic 34

61% of marketers are utilizing chatbot technology to improve customer service

Statistic 35

76% of marketers say that email marketing drives ROI better than social media

Statistic 36

80% of marketers agree that integrating multiple channels improves campaign effectiveness

Statistic 37

Content marketing generates three times more leads than outbound marketing

Statistic 38

70% of marketers say that social media marketing has increased their brand exposure

Statistic 39

49% of consumers say that they rely on influencer recommendations

Statistic 40

58% of marketers say their social media efforts have increased sales

Statistic 41

40% of marketers report that new customers come from social media

Statistic 42

Social media ad budgets are projected to reach $177 billion in 2023, up 12% from 2022

Statistic 43

52% of marketers found success with influencer marketing campaigns

Statistic 44

65% of consumers say a brand's social media presence influences their buying decisions

Statistic 45

Video marketing generates 66% more qualified leads per year

Statistic 46

54% of consumers want to see more video content from brands they support

Statistic 47

85% of video marketers report that video has directly increased sales

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Key Highlights

72% of marketers say content marketing increases engagement
61% of consumers prefer brands that personalize content
Video marketing generates 66% more qualified leads per year
70% of marketers say that social media marketing has increased their brand exposure
80% of marketers utilize email marketing as part of their strategy
54% of consumers want to see more video content from brands they support
Organic search accounts for 53% of website traffic
68% of marketers plan to increase their content marketing budget in 2023
60% of consumers say they feel more positive about a brand after consuming personalized content
47% of buyers view 3-5 pieces of content before engaging with a sales rep
Mobile devices account for 54.8% of global website traffic
90% of all marketing data is generated in the last two years
49% of consumers say that they rely on influencer recommendations

In an era where personalized, video-driven, and social media marketing strategies reign supreme, over 70% of brands are seeing unprecedented engagement and sales boosts—proving that in the dynamic landscape of marketing today, adapting to the latest data-driven tactics is not just optional but essential for success.

Content Consumption and Consumer Preferences

47% of buyers view 3-5 pieces of content before engaging with a sales rep
Mobile devices account for 54.8% of global website traffic
84% of consumers trust recommendations from family and friends over any other form of advertising
45% of consumers watch more than an hour of video daily
49% of consumers use social media for product research
78% of people watch videos online monthly
84% of consumers say that authenticity is a key factor when deciding to support a brand
70% of consumers trust online reviews as much as personal recommendations

Content Consumption and Consumer Preferences Interpretation

In an era where nearly half of buyers browse multiple content pieces before even thinking of sales, over half of global trafﬁc flows through mobile devices, and authenticity and peer reviews hold more weight than traditional ads, marketers must embrace genuine storytelling and optimize for mobile to truly connect in a world where digital trust reigns supreme.

Data, Analytics, and Personalization

61% of consumers prefer brands that personalize content
60% of consumers say they feel more positive about a brand after consuming personalized content
90% of all marketing data is generated in the last two years
Marketers using automation see a 14.5% increase in sales productivity
73% of consumers prefer to buy from brands that personalize their shopping experience
66% of marketers plan to increase their investment in artificial intelligence tools
71% of consumers are frustrated by impersonal experiences from brands
90% of consumers find personalized content appealing
63% of marketers say improving customer experience is a top priority
58% of marketers say they plan to increase their spend on data analytics tools
42% of marketers report a significant boost in customer engagement after implementing personalization
77% of marketers report that using analytics improves their marketing ROI
89% of marketers agree that better customer data leads to improved marketing effectiveness
55% of consumers are willing to pay more for a great customer experience

Data, Analytics, and Personalization Interpretation

In a data-driven era where 90% of consumers crave personalized content, marketers investing in AI and analytics are not only boosting ROI and sales productivity but also turning customer frustrations into loyalty, proving that in the quest for consumer affection, personalization isn't just a strategy—it's the industry standard.

Digital Marketing Strategies and Trends

72% of marketers say content marketing increases engagement
80% of marketers utilize email marketing as part of their strategy
Organic search accounts for 53% of website traffic
68% of marketers plan to increase their content marketing budget in 2023
63% of marketers say SEO is their top inbound marketing priority
89% of B2B marketers use content marketing, and 70% say it has increased their engagement
Businesses that blog get 55% more website visitors
Email marketing ROI is $42 for every dollar spent
50% of all search queries are voice searches
Content marketing costs 62% less than traditional marketing and generates about three times as many leads
36% of marketers say that content syndication is effective in generating leads
61% of marketers are utilizing chatbot technology to improve customer service
76% of marketers say that email marketing drives ROI better than social media
80% of marketers agree that integrating multiple channels improves campaign effectiveness
Content marketing generates three times more leads than outbound marketing

Digital Marketing Strategies and Trends Interpretation

Given that 72% of marketers find content marketing boosts engagement and 80% depend on email strategies, with organic search driving over half of website traffic and nearly all B2B marketers embracing content—it's clear that in today's digital arena, leveraging a multi-channel, cost-effective, and SEO-driven content approach isn't just smart; it's essential for survival and success.

Social Media and Influencer Marketing

70% of marketers say that social media marketing has increased their brand exposure
49% of consumers say that they rely on influencer recommendations
58% of marketers say their social media efforts have increased sales
40% of marketers report that new customers come from social media
Social media ad budgets are projected to reach $177 billion in 2023, up 12% from 2022
52% of marketers found success with influencer marketing campaigns
65% of consumers say a brand's social media presence influences their buying decisions

Social Media and Influencer Marketing Interpretation

With over half of marketers seeing sales boosts and nearly two-thirds of consumers admitting social media influences their purchasing choices, it's clear that in today's digital marketplace, a strong social presence isn't just branding—it's business.

Video Marketing and Visual Content

Video marketing generates 66% more qualified leads per year
54% of consumers want to see more video content from brands they support
85% of video marketers report that video has directly increased sales

Video Marketing and Visual Content Interpretation

With a booming 66% boost in qualified leads, a majority of consumers craving more video content, and 85% of marketers seeing direct sales growth, it’s clear that video isn't just entertainment—it's the marketing backbone of tomorrow.