GITNUXREPORT 2025

Marketing In The Creative Industry Statistics

Effective creative marketing boosts engagement, personalization, and ROI industry-wide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of marketers say content marketing increases engagement

Statistic 2

70% of marketers believe social media marketing has increased their brand awareness

Statistic 3

55% of consumers prefer to see video content from brands they support

Statistic 4

Mobile-friendly websites are used by 70% of consumers for product research before purchasing

Statistic 5

78% of marketers say personalized content has significantly better engagement rates

Statistic 6

82% of consumers feel more positive about a brand after reading personalized content

Statistic 7

80% of videos are watched on mobile devices

Statistic 8

69% of consumers prefer to connect with brands via social media

Statistic 9

48% of consumers say they are only influenced by marketing messages when they are personalized

Statistic 10

70% of consumers will abandon a website if it is not mobile-friendly

Statistic 11

78% of consumers have discovered a product on social media

Statistic 12

60% of consumers feel more loyal to brands that deliver personalized experiences

Statistic 13

54% of users want to see more video content from brands they support

Statistic 14

33% of American consumers have purchased apparel after seeing it on social media

Statistic 15

50% of consumers say blog articles influence their purchasing decisions

Statistic 16

76% of consumers are more likely to buy from a brand they follow on social media

Statistic 17

62% of marketers say that interactive content like quizzes or polls increases engagement

Statistic 18

The average engagement rate for brand videos on Instagram is 1.2%

Statistic 19

Nearly 60% of brands plan to increase investment in influencer marketing in the next year

Statistic 20

45% of marketers say that personalization improves customer experience significantly

Statistic 21

77% of consumers are more likely to buy from brands that personalize their marketing

Statistic 22

33% of consumers say they are more likely to share content that is interactive or personalized

Statistic 23

55% of marketers use chatbots for customer service and engagement

Statistic 24

60% of consumers are more likely to trust brands that have a strong social media presence

Statistic 25

Only 24% of marketers are confident their content marketing efforts are effective

Statistic 26

68% of marketers plan to increase their content marketing budget in the next year

Statistic 27

60% of marketers say search engine optimization (SEO) is their top inbound marketing priority

Statistic 28

57% of brands use social media stories as a part of their marketing strategy

Statistic 29

65% of marketers state that user-generated content (UGC) is a highly effective content marketing tactic

Statistic 30

41% of marketers describe content marketing as their top inbound marketing priority

Statistic 31

91% of marketers say that content marketing is important to their overall marketing strategy

Statistic 32

65% of marketers see improved conversion rates with visual marketing content

Statistic 33

84% of marketers use video content as part of their inbound marketing strategy

Statistic 34

55% of marketers believe that creating more video content will improve their marketing results

Statistic 35

64% of marketers believe that video marketing provides better ROI than static content

Statistic 36

73% of B2B marketers say that content marketing increases engagement and lead generation

Statistic 37

48% of global marketers plan to increase their investment in influencer marketing in the next year

Statistic 38

65% of companies are currently using or planning to use AI for marketing personalization

Statistic 39

Social media advertising spend is projected to reach $208 billion in 2023, increased from $105 billion in 2021

Statistic 40

The demand for augmented reality (AR) in marketing is expected to grow at a CAGR of 43% between 2023-2028

Statistic 41

90% of marketers believe that data analytics is critical to their success

Statistic 42

68% of marketers say they use customer journey maps to enhance their marketing strategies

Statistic 43

51% of marketers plan to incorporate more AI-powered tools into their marketing automation workflows

Statistic 44

89% of marketers say that return on investment (ROI) from Instagram is comparable or better than other platforms

Statistic 45

Influencer marketing is expected to be a $21.1 billion industry in 2023

Statistic 46

Email marketing has an average ROI of 4200%, making it one of the most effective marketing channels

Statistic 47

74% of marketers believe data-driven marketing increases customer retention

Statistic 48

Over 50% of marketers report that content marketing produces measurable ROI

Statistic 49

The average click-through rate (CTR) for Facebook ads is 0.90%

Statistic 50

44% of marketers report that predictive analytics has improved their marketing effectiveness

Statistic 51

Video content accounts for 82% of all consumer internet traffic by 2023

Statistic 52

Visual content is 40 times more likely to be shared on social media than other types of content

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Sources

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Key Highlights

72% of marketers say content marketing increases engagement
Video content accounts for 82% of all consumer internet traffic by 2023
70% of marketers believe social media marketing has increased their brand awareness
Only 24% of marketers are confident their content marketing efforts are effective
Visual content is 40 times more likely to be shared on social media than other types of content
55% of consumers prefer to see video content from brands they support
89% of marketers say that return on investment (ROI) from Instagram is comparable or better than other platforms
68% of marketers plan to increase their content marketing budget in the next year
Mobile-friendly websites are used by 70% of consumers for product research before purchasing
78% of marketers say personalized content has significantly better engagement rates
82% of consumers feel more positive about a brand after reading personalized content
60% of marketers say search engine optimization (SEO) is their top inbound marketing priority
Influencer marketing is expected to be a $21.1 billion industry in 2023

In an era where 82% of consumer internet traffic is driven by video content and personalized marketing strategies boost engagement by over 78%, mastering the art of marketing in the creative industry has never been more crucial or complex.

Consumer Preferences and Engagement

72% of marketers say content marketing increases engagement
70% of marketers believe social media marketing has increased their brand awareness
55% of consumers prefer to see video content from brands they support
Mobile-friendly websites are used by 70% of consumers for product research before purchasing
78% of marketers say personalized content has significantly better engagement rates
82% of consumers feel more positive about a brand after reading personalized content
80% of videos are watched on mobile devices
69% of consumers prefer to connect with brands via social media
48% of consumers say they are only influenced by marketing messages when they are personalized
70% of consumers will abandon a website if it is not mobile-friendly
78% of consumers have discovered a product on social media
60% of consumers feel more loyal to brands that deliver personalized experiences
54% of users want to see more video content from brands they support
33% of American consumers have purchased apparel after seeing it on social media
50% of consumers say blog articles influence their purchasing decisions
76% of consumers are more likely to buy from a brand they follow on social media
62% of marketers say that interactive content like quizzes or polls increases engagement
The average engagement rate for brand videos on Instagram is 1.2%
Nearly 60% of brands plan to increase investment in influencer marketing in the next year
45% of marketers say that personalization improves customer experience significantly
77% of consumers are more likely to buy from brands that personalize their marketing
33% of consumers say they are more likely to share content that is interactive or personalized
55% of marketers use chatbots for customer service and engagement
60% of consumers are more likely to trust brands that have a strong social media presence

Consumer Preferences and Engagement Interpretation

In an era where personalization fuels trust and mobile videos captivate, savvy brands must blend interactive content with social savvy—otherwise, over 70% of consumers will click away from your website faster than you can say "engagement."

Content Marketing Effectiveness and Strategies

Only 24% of marketers are confident their content marketing efforts are effective
68% of marketers plan to increase their content marketing budget in the next year
60% of marketers say search engine optimization (SEO) is their top inbound marketing priority
57% of brands use social media stories as a part of their marketing strategy
65% of marketers state that user-generated content (UGC) is a highly effective content marketing tactic
41% of marketers describe content marketing as their top inbound marketing priority
91% of marketers say that content marketing is important to their overall marketing strategy
65% of marketers see improved conversion rates with visual marketing content
84% of marketers use video content as part of their inbound marketing strategy
55% of marketers believe that creating more video content will improve their marketing results
64% of marketers believe that video marketing provides better ROI than static content
73% of B2B marketers say that content marketing increases engagement and lead generation
48% of global marketers plan to increase their investment in influencer marketing in the next year

Content Marketing Effectiveness and Strategies Interpretation

Despite widespread acknowledgment of its importance— with 91% citing content marketing as integral—most marketers remain cautious or uncertain about its effectiveness, highlighting an industry diligently investing and prioritizing strategies like SEO, video, and UGC while still seeking the elusive formula for proven success.

Marketing Technologies and Innovation

65% of companies are currently using or planning to use AI for marketing personalization
Social media advertising spend is projected to reach $208 billion in 2023, increased from $105 billion in 2021
The demand for augmented reality (AR) in marketing is expected to grow at a CAGR of 43% between 2023-2028
90% of marketers believe that data analytics is critical to their success
68% of marketers say they use customer journey maps to enhance their marketing strategies
51% of marketers plan to incorporate more AI-powered tools into their marketing automation workflows

Marketing Technologies and Innovation Interpretation

As marketing graphics continue to evolve from data-driven insights to immersive AR experiences and AI-powered automation, it's clear that in the creative industry, staying ahead means mastering both the art and science of personalization—because in this digital race, those who harness AI and analytics will define the future of consumer engagement.

Return on Investment and Performance Metrics

89% of marketers say that return on investment (ROI) from Instagram is comparable or better than other platforms
Influencer marketing is expected to be a $21.1 billion industry in 2023
Email marketing has an average ROI of 4200%, making it one of the most effective marketing channels
74% of marketers believe data-driven marketing increases customer retention
Over 50% of marketers report that content marketing produces measurable ROI
The average click-through rate (CTR) for Facebook ads is 0.90%
44% of marketers report that predictive analytics has improved their marketing effectiveness

Return on Investment and Performance Metrics Interpretation

With Instagram offering ROI on par with or better than competitors, influencer marketing booming to over $21 billion, and email marketing boasting a staggering 4200% ROI, today's marketers are balancing creative campaigns with data-driven precision—proving that in the creative industry, analytics and engagement are the new art forms.

Video and Visual Content Trends

Video content accounts for 82% of all consumer internet traffic by 2023
Visual content is 40 times more likely to be shared on social media than other types of content

Video and Visual Content Trends Interpretation

In an era where 82% of internet traffic désormais streams through video and visuals are 40 times more shareable, creative industries must recognize that visual storytelling isn't just a choice—it's the digital handshake that ensures your message gets seen, shared, and remembered.