GITNUXREPORT 2025

Marketing In The Cpg Industry Statistics

Personalized, social, sustainable marketing boosts CPG engagement and sales efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of consumers are more likely to buy a product if they see personalized marketing content

Statistic 2

68% of consumers say they have purchased a product after seeing it on social media

Statistic 3

40% of consumers are more likely to buy a product if it features eco-friendly packaging

Statistic 4

65% of consumers prefer to shop for CPG products online

Statistic 5

49% of consumers are influenced by user-generated content (UGC) when making CPG purchasing decisions

Statistic 6

70% of consumers have increased their online grocery shopping during the last 2 years

Statistic 7

69% of consumers prefer to buy from brands with strong social responsibility credentials

Statistic 8

58% of consumers use mobile devices for product research before making CPG purchases

Statistic 9

61% of consumers have interacted with augmented reality features from CPG brands

Statistic 10

Digital coupon usage in CPG has increased by 25% in the last year

Statistic 11

38% of consumers prefer purchasing CPG products through subscription services

Statistic 12

70% of shoppers say that personalized shopping experiences influence their brand loyalty

Statistic 13

62% of consumers are more likely to trust brands that share their sustainability values on social platforms

Statistic 14

49% of consumers prefer buying CPG products from brands that promote transparency in their ingredient sourcing

Statistic 15

42% of CPG brands report that experiential marketing campaigns increase brand engagement

Statistic 16

54% of consumers say they are more likely to purchase from a brand that offers personalized product recommendations

Statistic 17

55% of consumers subscribe to brand newsletters to stay updated on new CPG products

Statistic 18

52% of CPG companies utilize data analytics to optimize their marketing strategies

Statistic 19

63% of CPG brands are implementing AI-driven personalization on their websites

Statistic 20

54% of consumers are more likely to purchase from brands that offer tailored digital experiences

Statistic 21

48% of CPG marketers use loyalty programs as a key part of their digital marketing strategy

Statistic 22

53% of consumers are more likely to respond positively to personalized emails from CPG brands

Statistic 23

65% of CPG marketers believe that machine learning will significantly improve their marketing effectiveness

Statistic 24

36% of CPG brands are using predictive analytics to forecast future consumer trends

Statistic 25

65% of CPG companies are leveraging customer data platforms (CDPs) for personalized marketing

Statistic 26

Digital advertising accounts for approximately 60% of total marketing spend in the CPG industry

Statistic 27

45% of CPG brands plan to increase their social media advertising budget in the next year

Statistic 28

77% of CPG brands are investing more in mobile marketing strategies

Statistic 29

The average return on investment (ROI) for digital marketing in CPG is 5.3:1

Statistic 30

55% of CPG companies report utilizing augmented reality (AR) in their marketing campaigns

Statistic 31

Approximately 30% of CPG marketing budgets are now dedicated to e-commerce platform promotions

Statistic 32

80% of marketing professionals in CPG see omnichannel marketing as crucial for success

Statistic 33

66% of CPG companies believe that digital transformation is essential for future growth

Statistic 34

37% of CPG brands are experimenting with shoppable videos to enhance online sales

Statistic 35

43% of CPG companies report increased engagement through interactive content marketing

Statistic 36

50% of CPG marketers focus on video content to increase brand awareness

Statistic 37

44% of CPG brands are testing voice search optimization to enhance product visibility

Statistic 38

49% of CPG companies are integrating blockchain for supply chain transparency and marketing authenticity

Statistic 39

80% of CPG brands are experimenting with virtual and augmented reality experiences for product demos

Statistic 40

44% of CPG brands utilize chatbots for customer engagement and support

Statistic 41

55% of CPG companies consider content marketing a key strategic priority in 2023

Statistic 42

46% of CPG consumers are influenced by immersive marketing experiences such as virtual reality

Statistic 43

60% of CPG companies are increasing their investment in digital content creation for marketing

Statistic 44

35% of CPG digital marketing budgets are allocated to influencer marketing

Statistic 45

58% of consumers trust recommendations from social media influencers over traditional advertising

Statistic 46

75% of CPG brands report that influencer marketing has led to measurable sales lift

Statistic 47

67% of CPG marketers plan to increase their investment in digital influencer collaborations next year

Statistic 48

41% of CPG brands are experimenting with virtual influencer marketing campaigns

Statistic 49

66% of CPG marketers see social media as crucial for customer engagement

Statistic 50

54% of CPG brands plan to increase their investment in sustainability marketing

Statistic 51

47% of consumers feel more connected to brands that communicate their sustainability efforts effectively

Statistic 52

70% of CPG marketing leaders see sustainability marketing as an effective brand differentiator

Statistic 53

50% of CPG brands plan to increase their social responsibility marketing efforts in the next year

Statistic 54

75% of shoppers are more likely to purchase from brands that actively promote sustainability initiatives

Statistic 55

45% of consumers say they would pay more for CPG products from brands with a strong environmental focus

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Sources

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Key Highlights

72% of consumers are more likely to buy a product if they see personalized marketing content
Digital advertising accounts for approximately 60% of total marketing spend in the CPG industry
45% of CPG brands plan to increase their social media advertising budget in the next year
68% of consumers say they have purchased a product after seeing it on social media
52% of CPG companies utilize data analytics to optimize their marketing strategies
40% of consumers are more likely to buy a product if it features eco-friendly packaging
35% of CPG digital marketing budgets are allocated to influencer marketing
58% of consumers trust recommendations from social media influencers over traditional advertising
77% of CPG brands are investing more in mobile marketing strategies
The average return on investment (ROI) for digital marketing in CPG is 5.3:1
65% of consumers prefer to shop for CPG products online
55% of CPG companies report utilizing augmented reality (AR) in their marketing campaigns
49% of consumers are influenced by user-generated content (UGC) when making CPG purchasing decisions

In the rapidly evolving world of consumer packaged goods, savvy brands are revolutionizing their marketing strategies—leveraging personalized content, social media, augmented reality, and sustainability initiatives—to engage increasingly digital-savvy shoppers and drive higher sales.

Consumer Behavior and Preferences

72% of consumers are more likely to buy a product if they see personalized marketing content
68% of consumers say they have purchased a product after seeing it on social media
40% of consumers are more likely to buy a product if it features eco-friendly packaging
65% of consumers prefer to shop for CPG products online
49% of consumers are influenced by user-generated content (UGC) when making CPG purchasing decisions
70% of consumers have increased their online grocery shopping during the last 2 years
69% of consumers prefer to buy from brands with strong social responsibility credentials
58% of consumers use mobile devices for product research before making CPG purchases
61% of consumers have interacted with augmented reality features from CPG brands
Digital coupon usage in CPG has increased by 25% in the last year
38% of consumers prefer purchasing CPG products through subscription services
70% of shoppers say that personalized shopping experiences influence their brand loyalty
62% of consumers are more likely to trust brands that share their sustainability values on social platforms
49% of consumers prefer buying CPG products from brands that promote transparency in their ingredient sourcing
42% of CPG brands report that experiential marketing campaigns increase brand engagement
54% of consumers say they are more likely to purchase from a brand that offers personalized product recommendations
55% of consumers subscribe to brand newsletters to stay updated on new CPG products

Consumer Behavior and Preferences Interpretation

In an era where 72% of consumers are swayed by personalized marketing and a striking 68% make purchase decisions influenced by social media, CPG brands must adeptly blend eco-conscious packaging, immersive digital experiences, and transparent storytelling—because in the digital age, loyalty hinges not just on products but on brands' ability to resonate authentically across screens and values.

Data Analytics and Personalization

52% of CPG companies utilize data analytics to optimize their marketing strategies
63% of CPG brands are implementing AI-driven personalization on their websites
54% of consumers are more likely to purchase from brands that offer tailored digital experiences
48% of CPG marketers use loyalty programs as a key part of their digital marketing strategy
53% of consumers are more likely to respond positively to personalized emails from CPG brands
65% of CPG marketers believe that machine learning will significantly improve their marketing effectiveness
36% of CPG brands are using predictive analytics to forecast future consumer trends
65% of CPG companies are leveraging customer data platforms (CDPs) for personalized marketing

Data Analytics and Personalization Interpretation

With over half of CPG companies harnessing data analytics, AI personalization, and predictive tools—and consumers increasingly favoring tailored experiences—it's clear that in the rapidly evolving digital landscape, mastery of customer data isn't just a competitive advantage but a necessity for staying relevant and resonant in the marketplace.

Digital Marketing Strategies and Technologies

Digital advertising accounts for approximately 60% of total marketing spend in the CPG industry
45% of CPG brands plan to increase their social media advertising budget in the next year
77% of CPG brands are investing more in mobile marketing strategies
The average return on investment (ROI) for digital marketing in CPG is 5.3:1
55% of CPG companies report utilizing augmented reality (AR) in their marketing campaigns
Approximately 30% of CPG marketing budgets are now dedicated to e-commerce platform promotions
80% of marketing professionals in CPG see omnichannel marketing as crucial for success
66% of CPG companies believe that digital transformation is essential for future growth
37% of CPG brands are experimenting with shoppable videos to enhance online sales
43% of CPG companies report increased engagement through interactive content marketing
50% of CPG marketers focus on video content to increase brand awareness
44% of CPG brands are testing voice search optimization to enhance product visibility
49% of CPG companies are integrating blockchain for supply chain transparency and marketing authenticity
80% of CPG brands are experimenting with virtual and augmented reality experiences for product demos
44% of CPG brands utilize chatbots for customer engagement and support
55% of CPG companies consider content marketing a key strategic priority in 2023
46% of CPG consumers are influenced by immersive marketing experiences such as virtual reality
60% of CPG companies are increasing their investment in digital content creation for marketing

Digital Marketing Strategies and Technologies Interpretation

As the CPG industry channels over half of its marketing budget into digital platforms—embracing everything from virtual reality demos to shoppable videos—it's clear that in the race for consumer engagement, brands that make digital transformation their priority are not just keeping pace but redefining the playbook for future growth.

Influencer Marketing and Social Media Engagement

35% of CPG digital marketing budgets are allocated to influencer marketing
58% of consumers trust recommendations from social media influencers over traditional advertising
75% of CPG brands report that influencer marketing has led to measurable sales lift
67% of CPG marketers plan to increase their investment in digital influencer collaborations next year
41% of CPG brands are experimenting with virtual influencer marketing campaigns
66% of CPG marketers see social media as crucial for customer engagement

Influencer Marketing and Social Media Engagement Interpretation

With 35% of CPG digital marketing budgets now devoted to influencer strategies—among which 66% see social media as key to engagement—it's clear that in the age of virtual endorsements and influencer-driven sales, brands must decide whether to follow the trend or simply be left out of the influential conversation.

Sustainability and Customer Loyalty

54% of CPG brands plan to increase their investment in sustainability marketing
47% of consumers feel more connected to brands that communicate their sustainability efforts effectively
70% of CPG marketing leaders see sustainability marketing as an effective brand differentiator
50% of CPG brands plan to increase their social responsibility marketing efforts in the next year
75% of shoppers are more likely to purchase from brands that actively promote sustainability initiatives
45% of consumers say they would pay more for CPG products from brands with a strong environmental focus

Sustainability and Customer Loyalty Interpretation

As sustainability increasingly becomes the secret sauce in consumer loyalty and brand differentiation, CPG companies that amplify their eco-conscious messaging are not only winning hearts — they’re also boosting wallets, proving that doing good is good business.