GITNUXREPORT 2025

Marketing In The Cosmetic Industry Statistics

Cosmetics market thrives on social media, personalization, sustainability, and e-commerce.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Millennials are the primary consumers of cosmetic products, representing over 40% of global sales

Statistic 2

68% of consumers prefer purchasing cosmetics online rather than in-store

Statistic 3

55% of women aged 18-34 are more likely to buy cosmetics endorsed by social media influencers

Statistic 4

73% of consumers are willing to pay more for sustainable and eco-friendly cosmetic products

Statistic 5

Consumers aged 45+ are the fastest-growing segment in the market for anti-aging creams

Statistic 6

In 2023, 62% of consumers favored cruelty-free cosmetics

Statistic 7

Nearly 45% of consumers seek out products with clean and non-toxic ingredients

Statistic 8

70% of consumers prefer to buy locally made cosmetics, supporting small and mid-sized brands

Statistic 9

Female consumers account for approximately 70% of sales in the cosmetic industry globally

Statistic 10

80% of consumers consider the authenticity of brand sustainability claims before purchasing

Statistic 11

Social media influences approximately 78% of global cosmetic purchases

Statistic 12

TikTok is responsible for a 22% increase in cosmetic product sales among Gen Z consumers

Statistic 13

51% of beauty brands use influencer marketing as their primary promotional strategy

Statistic 14

Cosmetic brands allocating more than 25% of their marketing budget to digital channels saw a 12% higher ROI than those focusing on traditional media

Statistic 15

The online beauty community increased its influence on consumer purchasing decisions by 35% in 2023

Statistic 16

The use of influencer-generated content has resulted in a 15% increase in brand engagement in 2023

Statistic 17

The global cosmetics market was valued at approximately $380.2 billion in 2023

Statistic 18

Skin care accounts for nearly 39% of the total cosmetics market share globally

Statistic 19

The organic personal care market is expected to grow at a CAGR of 8.7% from 2023 to 2028

Statistic 20

Skin care product launches increased by 15% in 2023 compared to 2022

Statistic 21

The male grooming segment is projected to grow at a CAGR of 6.5% through 2028

Statistic 22

Natural and organic cosmetics account for approximately 20% of the global market share in 2023

Statistic 23

The use of augmented reality (AR) for virtual try-ons increased by 47% in 2023

Statistic 24

The Asia-Pacific region remains the largest market for cosmetics, accounting for over 37% of global sales in 2023

Statistic 25

The use of personalized cosmetic products grew by 18% in 2023, fueled by advancements in AI and data analytics

Statistic 26

The global anti-aging market is expected to reach $76.6 billion by 2027, expanding at a CAGR of 5.3%

Statistic 27

E-commerce sales of cosmetics are projected to make up roughly 48% of total global sales by 2025

Statistic 28

The cosmetics subscription box market grew by 25% in 2023, reflecting increased consumer interest in discovery and convenience

Statistic 29

The penetration of organic certifications in cosmetic products increased by 8% in 2023, indicating a rise in consumer awareness and demand

Statistic 30

The beauty industry with a focus on sustainability saw a revenue increase of 10% in 2023, compared to the previous year

Statistic 31

In 2023, the most popular product categories were face serums, moisturizers, and foundation, accounting for over 65% of product sales

Statistic 32

The global luxury cosmetic market is projected to reach $55.6 billion by 2026, growing at a CAGR of 7.1%

Statistic 33

The average spend on cosmetic products per person globally was $106 in 2023, with North America and Europe leading in per capita expenditure

Statistic 34

The use of virtual consultations via apps and websites increased by 60% during 2023, enhancing personalized shopping experiences

Statistic 35

The men's grooming market in Asia-Pacific is anticipated to grow at a CAGR of 7.8% through 2028, driven by increasing male personal grooming awareness

Statistic 36

Sustainable packaging solutions accounted for 30% of new product launches in 2023, signaling a shift towards eco-conscious manufacturing

Statistic 37

Consumer interest in biodegradable and refillable packaging increased by 20% in 2023, driven by environmental concerns

Statistic 38

Cosmetics brands with sustainability certifications saw a 14% higher sales growth year-over-year in 2023

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Key Highlights

The global cosmetics market was valued at approximately $380.2 billion in 2023
Skin care accounts for nearly 39% of the total cosmetics market share globally
The organic personal care market is expected to grow at a CAGR of 8.7% from 2023 to 2028
Millennials are the primary consumers of cosmetic products, representing over 40% of global sales
68% of consumers prefer purchasing cosmetics online rather than in-store
Social media influences approximately 78% of global cosmetic purchases
TikTok is responsible for a 22% increase in cosmetic product sales among Gen Z consumers
Skin care product launches increased by 15% in 2023 compared to 2022
55% of women aged 18-34 are more likely to buy cosmetics endorsed by social media influencers
The male grooming segment is projected to grow at a CAGR of 6.5% through 2028
73% of consumers are willing to pay more for sustainable and eco-friendly cosmetic products
Natural and organic cosmetics account for approximately 20% of the global market share in 2023
The use of augmented reality (AR) for virtual try-ons increased by 47% in 2023

In the fiercely competitive world of cosmetics, where over $380 billion is spent annually and social media influencers sway 78% of purchases, brands are innovating rapidly—embracing digital tech, sustainability, and personalized experiences—to capture the increasingly eco-conscious, millennial-driven global market.

Consumer Demographics and Preferences

Millennials are the primary consumers of cosmetic products, representing over 40% of global sales
68% of consumers prefer purchasing cosmetics online rather than in-store
55% of women aged 18-34 are more likely to buy cosmetics endorsed by social media influencers
73% of consumers are willing to pay more for sustainable and eco-friendly cosmetic products
Consumers aged 45+ are the fastest-growing segment in the market for anti-aging creams
In 2023, 62% of consumers favored cruelty-free cosmetics
Nearly 45% of consumers seek out products with clean and non-toxic ingredients
70% of consumers prefer to buy locally made cosmetics, supporting small and mid-sized brands
Female consumers account for approximately 70% of sales in the cosmetic industry globally
80% of consumers consider the authenticity of brand sustainability claims before purchasing

Consumer Demographics and Preferences Interpretation

In a beauty industry where millennials dominate sales and social media influencers sway purchasing decisions, consumers are demanding not only glamour but also sustainability, transparency, and authenticity, proving that looking good is now as much about conscience as cosmetics.

Digital and Social Media Influence

Social media influences approximately 78% of global cosmetic purchases
TikTok is responsible for a 22% increase in cosmetic product sales among Gen Z consumers
51% of beauty brands use influencer marketing as their primary promotional strategy
Cosmetic brands allocating more than 25% of their marketing budget to digital channels saw a 12% higher ROI than those focusing on traditional media
The online beauty community increased its influence on consumer purchasing decisions by 35% in 2023
The use of influencer-generated content has resulted in a 15% increase in brand engagement in 2023

Digital and Social Media Influence Interpretation

With social media influencing nearly four out of five global cosmetic purchases and influencer marketing driving real ROI and brand engagement, it's clear that in the beauty industry, being authentic online isn’t just trendy—it's trading secrets to success.

Market Size and Growth Trends

The global cosmetics market was valued at approximately $380.2 billion in 2023
Skin care accounts for nearly 39% of the total cosmetics market share globally
The organic personal care market is expected to grow at a CAGR of 8.7% from 2023 to 2028
Skin care product launches increased by 15% in 2023 compared to 2022
The male grooming segment is projected to grow at a CAGR of 6.5% through 2028
Natural and organic cosmetics account for approximately 20% of the global market share in 2023
The use of augmented reality (AR) for virtual try-ons increased by 47% in 2023
The Asia-Pacific region remains the largest market for cosmetics, accounting for over 37% of global sales in 2023
The use of personalized cosmetic products grew by 18% in 2023, fueled by advancements in AI and data analytics
The global anti-aging market is expected to reach $76.6 billion by 2027, expanding at a CAGR of 5.3%
E-commerce sales of cosmetics are projected to make up roughly 48% of total global sales by 2025
The cosmetics subscription box market grew by 25% in 2023, reflecting increased consumer interest in discovery and convenience
The penetration of organic certifications in cosmetic products increased by 8% in 2023, indicating a rise in consumer awareness and demand
The beauty industry with a focus on sustainability saw a revenue increase of 10% in 2023, compared to the previous year
In 2023, the most popular product categories were face serums, moisturizers, and foundation, accounting for over 65% of product sales
The global luxury cosmetic market is projected to reach $55.6 billion by 2026, growing at a CAGR of 7.1%
The average spend on cosmetic products per person globally was $106 in 2023, with North America and Europe leading in per capita expenditure
The use of virtual consultations via apps and websites increased by 60% during 2023, enhancing personalized shopping experiences
The men's grooming market in Asia-Pacific is anticipated to grow at a CAGR of 7.8% through 2028, driven by increasing male personal grooming awareness

Market Size and Growth Trends Interpretation

With the global cosmetics market soaring past $380 billion and digital innovations like AR and virtual consultations boosting consumer engagement, it's clear that beauty is becoming both more personalized and sustainable, as the industry gently but steadily moves toward a future where appearance, ethics, and technology intertwine—albeit with consumers still willing to spend an average of $106 per person to look and feel their best.

Product Innovation and Sustainability

Sustainable packaging solutions accounted for 30% of new product launches in 2023, signaling a shift towards eco-conscious manufacturing
Consumer interest in biodegradable and refillable packaging increased by 20% in 2023, driven by environmental concerns
Cosmetics brands with sustainability certifications saw a 14% higher sales growth year-over-year in 2023

Product Innovation and Sustainability Interpretation

The surge in sustainable packaging—accounting for 30% of new launches and a 20% rise in consumer interest—coupled with a 14% boost in sales for certified brands, underscores that eco-conscious cosmetics are not just a trend but a formula for future success.